News & Reviews
Street Portraiture Artist Takes the Fujifilm X100V for a Spin
19 Aug 2020
We asked Fujifilm if we could borrow their new X100V and put it in the hands of a pro that would use the camera in ways it was designed for. The pro we worked with? Why Brandon Ruffin of course (IG: @ruffdraft). Brandon recently worked on a photography project for Instagram, is a visual storyteller, and most importantly, an incredible human being. Below, through images and a Q&A, Brandon shares his thoughts on and experience of the X100V in the real world. ...Read more
FUJIFILM X-T4 UNVEILED - A HOST OF BIG TICKET FEATURES ARE COMING
29 Jun 2020
Let's get technical. X-T4 offers a 26.1MP X-Trans CMOS 4 sensor, X-Processor 4 quad-core imaging engine, five axis In-Body Image Stabilization, autofocus sensitivity down to -6EV, and Full HD/240p sup ...
Fujifilm X100V - The Most Capable Fixed Lens Compact Camera Ever?
14 Feb 2020
NOW IN STOCK! Learn not just about the cool new features that make the Fujifilm X100V special, find out why it matters and what the benefits to you are. A terrific street photography or everyday shoot ...
Fujinon XC35mm F2 Lens - Creamy Bokeh And Excellent Portability
31 Jan 2020
A 35mm f2 lens that brings fast autofocus, a creamy bokeh, and incredible portability at a price that makes one think: "How could I not treat myself to this lens?" ...
Fujifilm X-T200 - A Superb Entry Level Camera That Grows With You
31 Jan 2020
The Fujifilm X-T200 is a great camera loaded with features, yet so easy to use. Great for smartphone photographers wanting more. Discover why. ...