News & Reviews
WHAT'S NEW - HUGE NEWS AND FIRSTS IN THE WORLD OF NIKON Z
27 Oct 2020
Nikon is making headlines with its recent innovation in mirrorless camera technology. The newest cameras, the Z 6II and the Z 7II - introduce many firsts and are quite simply, incredible tools for creators and enthusiasts of both still imaging and video. Discover the how and why inside
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THE COMPACT EXTREME ZOOM FROM OLYMPUS - 100-400mm F5.0-6.3 IS
16 Jul 2020
A brand new lens for our telephoto enthusiasts! The 100-400mm is Ideal for people who want extreme zoom, but need it in a smaller and lighter weight form factor. Its focal equivalent is 200-800mm, and
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New and In Stock - The Nikon NOCT - Z Nikkor 58mm f/0.95 S
07 Jul 2020
Introducing the much anticipated flagship of the NIKKOR Z line-up, a one-of-a-kind manual focus 58mm lens with the largest aperture of any NIKKOR ever: f/0.95. Made possible by innovations of the Z mo
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NEW - Tamron 28-200 - Continues Commitment to Sony Mirrorless Shooters
30 Jun 2020
Truly a dream come true for Sony full-frame mirrorless camera users. The new 28-200mm lens is a tremendous addition to Tamron's E-mount lens series, which is designed to maximize the potential of full
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Nikkor Z 24-50mm Lens - The New Standard in Kit Lenses
03 May 2020
Meet the smallest full-frame zoom lens for Z—so easy to carry, such amazing shots. It hits the sweet spot of the focal length range—24mm to 50mm—always clear, consistent, and bright. Grab it and
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