The Wait is Over - Sony a7S III Unveiled - The 4K Hybrid to Rule Them All

Price: $3,499.99 (Camera Body) | Available in September | Preorder: 510-548-6888


We're working with Sony's Dave Rhodes to bring you a quick online demo/presentation of the camera. We expect the presentation to be 30-45 minutes long. This will also be a super useful opportunity to receive answers to your questions about this new camera direct from Sony, with time for a Q&A after the presentation. 

When: Wednesday, August 5th @ 5:30pm
Where: Online via Zoom - so, wherever you find yourself, you can join us
RSVP: Click Here for our RSVP form (required, so we can get you the Zoom Invite Link)


So many rumors. So much speculation. And now, the long wait has ended with the unveiling of the NEW Sony a7S III. It does NOT disappoint. This is a MASSIVE upgrade to its predecessor - making it almost an entirely new model that vastly improves on its legacy. A new sensor. A new, fully articulated (AND now touch-screen) LCD screen. A super high-res EVF. And so much more. Overall, the consensus seems to be that this is THE 4K video tool to rule them all. The new sensor alone validates this thought, as it greatly reduces heat (allowing for much longer record times) and unimaginable low light capability. Below, you’ll find a video that covers many of the Sony a7S III features, some thoughts from our staff on the new camera, a list of top features, AND a date and time for an Online Demo/Presentation from Sony!



  • New 12MP full-frame Exmor R image sensor with back-illuminated structure
  • New BIONZ XR image processor
  • ISO range: 80-102,400 (native); Expanded: 40-409,600
  • 15+ stops of dynamic range in movie shooting (S-Log3)
  • 10fps burst with C-AF, with up to 1000 RAW+JPEG buffer
  • 759 phase-detect AF points with Real-time Eye AF (human & animal)
  • 4K video up to 120fps with full pixel readout and no pixel binning
  • Full HD up to 240fps
  • 4:2:1 10-bit available in all recording modes
  • 3 video formats, including new XAVS-S I All-Intra with up to 600Mbps Bitrate
  • 4Kp60 16-bit RAW video out via HDMI Type A port
  • Dual multi-format card slots: CFexpress Type A + UHS-II
  • 9.44 mil-dot QXGA EVF
  • Articulated, vari-angle LCD touchscreen
  • Redesigned menus, with full touch functionality
  • Dust- and moisture-resistant construction
  • New anti-dust system for improved sensor dust removal
  • Click here for the official Sony a7S III press release


"For years, I was excited for this camera to come out so that when people asked when it was coming, what it would look like, how will it evolve... I wouldn't have to say I didn't know. Now that it has finally arrived, I realize I should have been excited about for so many more reasons! Reading about the new camera, I have ti admit, I just might invest in this camera for the tremendous low light capabilities alone. The fully articulating screen is a no brainer, and I am glad they did this for obvious reasons. The menus navigation style is great as well. I find that the less technical the menu system is, the more we cab flex our creative muscles." - Jeff H.

"The quality of the a7S III's video recording seems to exceed what most other cameras out there can deliver. The 120fps and 240fps for 4k Video is VERY exciting to anyone who wants to record slow-motion video. Combine that with the low light capability of both the Autofocus and ISO, and I think we have an extremely strong contender in the mirrorless video market. One feature about this product that might prove confusing: As far as I can tell, there is an actual physical size difference between the CF Express Type A cards and the CF Express Type B Cards. The Nikon Z series and Canon R5 use CF Express Type B. The new Sony ayS III uses the Type A Cards. The Type A cards appear to be about the same size as SD cards." -David W.

"I really like the fact that rather than trying to do 8k or something crazy like that, they stuck with a more usable and reliable 4K. Rather than playing the "chasing numbers game" (8k vs 4k and megapixels), Sony has delivered a camera that perfects what it's built to do. I also love the fact that they included an SD card slot and the backwards compatible CF slot so people can use their existing cards. And finally, the 5 axis in body stabilization is key for videographers/photographers who want the option to shoot smooth video without a tripod or gimbal." -Kevin J.

"This camera is not for everyone but if you are a low light video shooter that could use 4k at 120p, this certainly fits the bill." -Andrew B.


Jon Freel
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