{"title":"Sony","description":"","products":[{"product_id":"sony-lens-fe-20-70-f4-g","title":"Sony Lens FE 20-70mm F4 G","description":"\u003cp\u003e\u003cbr\u003e\u003ciframe class=\"youtube-video\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/FIOfW7tUXi4?si=h0_rMV_dvqRpui6B\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch3\u003eFeatures at a glance:\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"pdp-summary-highlights__content\"\u003e\n\u003cli\u003eUltra-wide 20 mm to mid-tele 70 mm zoom range, for a range of movie and still subjects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"pdp-summary-highlights__content\"\u003e\n\u003cli\u003eOutstanding G Lens image quality with high resolution at all focal lengths\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"pdp-summary-highlights__content\"\u003e\n\u003cli\u003ePeak performance AF with two XD Linear Motors for precise, fast, quiet focus drive\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"pdp-summary-highlights__content\"\u003e\n\u003cli\u003eRefined movie imagery with minimized focus breathing and focus\/axial shift while zooming\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"pdp-summary-highlights__content\"\u003e\n\u003cli\u003eCompact, lightweight design for superb image quality and versatility in any situation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"pdp-summary-highlights__content\"\u003e\n\u003cli\u003eExcellent close-up performance of 9.8” (25cm) throughout the zoom range (manual focus)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"pdp-summary-highlights__content\"\u003e\n\u003cli\u003eConstant F4 maximum aperture throughout zoom range for greater flexibility\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"pdp-summary-highlights__content\"\u003e\n\u003cli\u003eCircular aperture with 9-blade iris for naturally rendered bokeh\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"pdp-summary-highlights__content\"\u003e\n\u003cli\u003eActive Mode\u003csup\u003e5\u003c\/sup\u003e image stabilization highly effective at ultra-wide 20 mm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"pdp-summary-highlights__content\"\u003e\n\u003cli\u003eDedicated aperture ring, click\/de-click and iris lock switches\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"pdp-summary-highlights__content\"\u003e\n\u003cli\u003eCustomizable focus hold buttons provided in two locations for easy access and control\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"pdp-summary-highlights__content\"\u003e\n\u003cli\u003eED glass lens elements correct spherical and chromatic aberrations\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"pdp-summary-highlights__content\"\u003e\n\u003cli\u003eLinear Response MF for precise, repeatable manual focus control\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"pdp-summary-highlights__content\"\u003e\n\u003cli\u003eInstant auto\/manual focus selection via AF\/MF switch\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"pdp-summary-highlights__content\"\u003e\n\u003cli\u003eFront fluorine coating repels fingerprints, dust, water and oil\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"pdp-summary-highlights__content\"\u003e\n\u003cli\u003eDust and moisture resistant\u003csup\u003e6\u003c\/sup\u003e design for reliability in challenging conditions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"pdp-summary-highlights__content\"\u003e\n\u003cli\u003eFront 72mm threaded for screw-on filters\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"pdp-summary-highlights__content\"\u003e\n\u003cli\u003ePetal shaped, bayonet mount lens hood ALC-SH174 supplied\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48702400758080,"sku":"SEL2070G","price":1199.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6218\/8352\/files\/1673951539-img-1919503.jpg?v=1716574897"},{"product_id":"sony-lens-fe-50mm-f14-gm","title":"Sony Lens FE 50mm F1.4 GM","description":"\u003cp data-start=\"68\" data-end=\"109\"\u003eClassic 50. Modern GM magic.\u003c\/p\u003e\n\u003cp data-start=\"111\" data-end=\"471\"\u003eThe 50 you keep on the camera. Sony’s FE 50mm F1.4 GM blends that timeless, natural perspective with G Master sharpness, creamy bokeh, and lightning-fast AF—all in a compact, carry-everywhere build. From café portraits and wedding details to street stories after dark, it stays crisp wide open, focuses without hunting, and gives your subjects room to breathe.\u003c\/p\u003e\n\u003cp data-start=\"473\" data-end=\"527\"\u003e\u003cstrong data-start=\"473\" data-end=\"525\"\u003eWhy you’ll love it (facts → real-world benefits)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"528\" data-end=\"1980\"\u003e\n\u003cli data-start=\"528\" data-end=\"704\"\u003e\n\u003cp data-start=\"530\" data-end=\"704\"\u003e\u003cstrong data-start=\"530\" data-end=\"562\"\u003eNatural, do-everything view:\u003c\/strong\u003e 50mm on full frame feels right for portraits, street, product, food, and everyday storytelling; on APS-C it frames like a flattering ~75mm.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"705\" data-end=\"863\"\u003e\n\u003cp data-start=\"707\" data-end=\"863\"\u003e\u003cstrong data-start=\"707\" data-end=\"740\"\u003eBright F1.4 without the bulk:\u003c\/strong\u003e Shoot in low light, keep ISO down, and separate subjects with smooth, circular highlights from an \u003cstrong data-start=\"839\" data-end=\"860\"\u003e11-blade aperture\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"864\" data-end=\"1027\"\u003e\n\u003cp data-start=\"866\" data-end=\"1027\"\u003e\u003cstrong data-start=\"866\" data-end=\"889\"\u003eG Master rendering:\u003c\/strong\u003e Advanced optics with \u003cstrong data-start=\"911\" data-end=\"926\"\u003eXA elements\u003c\/strong\u003e and \u003cstrong data-start=\"931\" data-end=\"943\"\u003eED glass\u003c\/strong\u003e deliver edge-to-edge sharpness and gentle background blur—beautiful even at F1.4.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1028\" data-end=\"1154\"\u003e\n\u003cp data-start=\"1030\" data-end=\"1154\"\u003e\u003cstrong data-start=\"1030\" data-end=\"1060\"\u003eClean color in hard light:\u003c\/strong\u003e \u003cstrong data-start=\"1061\" data-end=\"1083\"\u003eNano AR Coating II\u003c\/strong\u003e helps tame flare and ghosting for punchy contrast in backlit scenes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1155\" data-end=\"1332\"\u003e\n\u003cp data-start=\"1157\" data-end=\"1332\"\u003e\u003cstrong data-start=\"1157\" data-end=\"1185\"\u003eAutofocus you can trust:\u003c\/strong\u003e \u003cstrong data-start=\"1186\" data-end=\"1211\"\u003eDual XD linear motors\u003c\/strong\u003e lock on quickly and quietly; Real-time Eye AF tracking stays glued for interviews, gimbal moves, and candid portraits.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1333\" data-end=\"1538\"\u003e\n\u003cp data-start=\"1335\" data-end=\"1538\"\u003e\u003cstrong data-start=\"1335\" data-end=\"1364\"\u003eVideo-friendly by design:\u003c\/strong\u003e Minimal focus breathing, \u003cstrong data-start=\"1390\" data-end=\"1412\"\u003eLinear Response MF\u003c\/strong\u003e, click\/de-click \u003cstrong data-start=\"1429\" data-end=\"1446\"\u003eaperture ring\u003c\/strong\u003e, and support for \u003cstrong data-start=\"1464\" data-end=\"1490\"\u003ebreathing compensation\u003c\/strong\u003e on compatible bodies keep footage consistent.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1539\" data-end=\"1709\"\u003e\n\u003cp data-start=\"1541\" data-end=\"1709\"\u003e\u003cstrong data-start=\"1541\" data-end=\"1566\"\u003eClose when it counts:\u003c\/strong\u003e Focus as near as \u003cstrong data-start=\"1584\" data-end=\"1599\"\u003e0.41 m (AF)\u003c\/strong\u003e \/ \u003cstrong data-start=\"1602\" data-end=\"1617\"\u003e0.38 m (MF)\u003c\/strong\u003e with up to \u003cstrong data-start=\"1629\" data-end=\"1646\"\u003e0.16× \/ 0.18×\u003c\/strong\u003e magnification—great for detail-rich environmental portraits.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1710\" data-end=\"1847\"\u003e\n\u003cp data-start=\"1712\" data-end=\"1847\"\u003e\u003cstrong data-start=\"1712\" data-end=\"1741\"\u003ePro controls, small body:\u003c\/strong\u003e Two customizable \u003cstrong data-start=\"1759\" data-end=\"1781\"\u003efocus hold buttons\u003c\/strong\u003e, \u003cstrong data-start=\"1783\" data-end=\"1799\"\u003eAF\/MF switch\u003c\/strong\u003e, and an \u003cstrong data-start=\"1808\" data-end=\"1821\"\u003eiris lock\u003c\/strong\u003e for confident handling.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1848\" data-end=\"1980\"\u003e\n\u003cp data-start=\"1850\" data-end=\"1980\"\u003e\u003cstrong data-start=\"1850\" data-end=\"1874\"\u003eEveryday durability:\u003c\/strong\u003e \u003cstrong data-start=\"1875\" data-end=\"1907\"\u003eDust- and moisture-resistant\u003c\/strong\u003e construction with \u003cstrong data-start=\"1926\" data-end=\"1935\"\u003e67 mm\u003c\/strong\u003e front filters—light enough to carry all day.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1982\" data-end=\"2162\"\u003e\u003cstrong data-start=\"1982\" data-end=\"1996\"\u003eIdeal for:\u003c\/strong\u003e Portraits, weddings, lifestyle, street, product\/food shooters, and hybrid creators who want premium optics, fast\/quiet AF, and a compact F1.4 they’ll actually bring.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48702757568832,"sku":"SEL50F14GM","price":1399.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6218\/8352\/files\/1676974548-img-1941158.jpg?v=1716578443"},{"product_id":"sony-battery-np-fw50-uses-bc-trw-charger-for-a7-a7","title":"Sony battery NP-FW50 (uses BC-TRW charger) for A7\/A7s\/A7r\/A7II\/A5100\/A6000\/NEX","description":"\u003cp\u003eTake along extra power for your compatible Alpha camera.\u003cbr\u003e\nLightweight\u003cbr\u003e\nCompact and lightweight spare battery \u003cbr\u003e\nBattery life\u003cbr\u003e\nInfo function for accurate % of life indication \u003cbr\u003e\nCapacity\u003cbr\u003e\nHigh capacity for stamina\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48702757667136,"sku":"NPFW50","price":94.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6218\/8352\/files\/4de5684d-f381-46d3-8c74-f18568bc9977.png?v=1716578445"},{"product_id":"sony-battery-np-bx1-rx100","title":"Sony battery NP-BX1 - for RX100 Series","description":"\u003cp\u003eStay powered up with the LITHIUM-ION X Type batteryShoot up to 330 photos or 80 minutes of video.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48702758256960,"sku":"NPBX1","price":59.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6218\/8352\/files\/44b08d33-f3d9-4dcd-a000-c5855608e815.png?v=1716578448"},{"product_id":"sony-charger-acctrdcx-usb-travel-charger-and-batte","title":"Sony Charger ACCTRDCX: USB Travel Charger and Battery Kit for RX100, HX50V, NP-BX1 Battery.","description":"Shoot for longer when you’re on the go, thanks to this handy travel charger for Cyber-shot cameras.\nEquipped with an additional rechargeable battery pack so you always have a spare, the charger connects via Micro USB to almost any AC or DC source, giving you more power to capture all the moments you don’t want to forget.\n\n\u003cul\u003e\n\u003cli\u003eIncludes rechargeable battery pack\u003c\/li\u003e\n\u003cli\u003e Can be charged from PC, in-car, or via AC adaptor \u003c\/li\u003e\n\u003cli\u003eCompact, lightweight design makes it perfect for travel\u003c\/li\u003e\n\u003cli\u003eIncludes Micro USB terminal for DC input\u003c\/li\u003e\n\u003cli\u003eFull charging time 155–230 minutes\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48702759895360,"sku":"ACCTRDCX","price":71.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6218\/8352\/files\/39d5239a-eb62-4d47-9e52-80e7d0cb65d9.png?v=1716578451"},{"product_id":"sony-hdr-az1-action-cam-mini-with-live-view-remote","title":"Sony HDR-AZ1 Action Cam Mini with Live View Remote Watch","description":"\u003cb\u003eHIGHLIGHTS:\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eSony's smallest splash-proof Action Cam\u003c\/li\u003e\n\u003cli\u003eSteadyShot™ image stabilization conquers bumps and blur\u003c\/li\u003e\n\u003cli\u003eControl Action Cam via phone1 or up to 5 w\/ Live-View Remote5\u003c\/li\u003e\n\u003cli\u003e5 video modes (1080\/60p and 2x slow motion) \u003c\/li\u003e\n\u003cli\u003eBuilt-In stereo mic for quality sound recording\u003c\/li\u003e\n\u003cli\u003eBroadcast your video live via Ustream as it happens\u003c\/li\u003e\n\u003cli\u003eUltra wide up to 170° pro quality ZEISS® lens\u003c\/li\u003e\n\u003cli\u003eExmor R® CMOS sensor for excellent low light performance\u003c\/li\u003e\n\u003cli\u003eCapture amazing high quality 11.9MP still images in photo mode\u003c\/li\u003e\n\u003cli\u003eRuggedized, waterproof housing2 with universal tripod mount included\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cb\u003eIN THE BOX:\u003c\/b\u003e\n\u003cul\u003e\n\u003cli\u003eRechargeable Battery Pack (NP-BY1) \u003c\/li\u003e\n\u003cli\u003eMicro USB Cable\u003c\/li\u003e\n\u003cli\u003eOperating Guide\u003c\/li\u003e\n\u003cli\u003eWaterproof Case (SPK-AZ1) \u003c\/li\u003e\n\u003cli\u003eAdhesive Mount\u003c\/li\u003e\n\u003cli\u003eTripod Adapter\u003c\/li\u003e\n\u003cli\u003eLive-View Remote Watch\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cb\u003eOVERVIEW:\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\n\u003cb\u003eSmaller and lighter\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\nOur Action Cam Mini won’t weigh you down. The slender, splashproof design is about two-thirds the size of our previous Action Cams – so there’s less wind and water pressure when you’re filming. \u003cbr\u003e\u003cbr\u003e\n\u003cb\u003eRelax, it’s splashproof\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\nThe HDR-AZ1 easily shrugs off water, thanks to a splashproof design. With an IPX4-class rating, this Action Cam can stand up to showers, spray, and snow as soon as you remove it from the box. \u003cbr\u003e\u003cbr\u003e\n\u003cb\u003eTake full command of your Action Cam\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\nTurn compatible smart phones and tablets in to remote control viewing devices via Wi-Fi® with One Touch Near Field Communication (NFC). When using Live View Remote RM-LVR2. Now you can frame your shot, change the shooting modes, turn on GPS, and control up to 5 Action Cams with the use of a single Live View Remote. RM-LVR2 is available via the HDR-AZ1VR Live View Remote Kit only. \u003cbr\u003e\u003cbr\u003e\n\u003cb\u003eSteadyShot™ beats bumps and blur\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\nAdvanced SteadyShot image stabilisation compensates for various kinds of blur, especially the rapid vibrations caused by fast action like motocross or skiing. \u003cbr\u003e\u003cbr\u003e\n\u003cb\u003eBuilt-In stereo mic for quality sound recording\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\nA built-in stereo microphone allows you to capture all the exciting sounds of your adventure\u003cbr\u003e\u003cbr\u003e\n\u003cb\u003eBroadcast your video live via Ustream as it happens\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\nShare the adventure as it happens via UStream. Now your circle of friends and family can share the excitement in real time by simply logging in to UStream from anywhere. \u003cbr\u003e\u003cbr\u003e\n\u003cb\u003eUltra wide up to 170° pro quality ZEISS S® lens\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\nWith an ultra-wide angle professional ZEISS® lens, you will increase your perspective while you venture out on breathtaking views of dynamic terrain to include ski slopes and mountain trails. \u003cbr\u003e\u003cbr\u003e\n\u003cb\u003eExmor R® CMOS sensor for excellent low light performance\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\nExperience stunning low-light sensitivity with improved image clarity and drastically reduced grain with Sony’s back-illuminated Exmor R® CMOS sensor. \u003cbr\u003e\u003cbr\u003e\n\u003cb\u003eAction Cam Movie Creator\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\nAction Cam Movie Creator – a new editing application optimized for Action Cam use – lets you add to the fun of editing and sharing your movies.\u003cbr\u003e\u003cbr\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48702761599296,"sku":"HDRAZ1VR\/W","price":349.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6218\/8352\/files\/28feb3d9-2a36-4b60-a13b-d42a491c5c91.png?v=1716578458"},{"product_id":"sony-lens-fe-85mm-f14-gm","title":"Sony Lens FE 85mm F1.4 GM","description":"\u003cdiv class=\"custom-product-features__components\"\u003e\r\n\u003cdiv class=\"custom-product-features__components__section\"\u003e\r\n\u003cdiv class=\"feature-carousel\"\u003e\r\n\u003cdiv class=\"container\"\u003e\r\n\u003cdiv class=\"feature-carousel__heading\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e\r\n\u003ch3 class=\"features-common__heading\"\u003eThe ultimate portrait prime\u003c\/h3\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eThe perfect 85 mm F1.4 portrait lens with outstanding sharpness dissolving to magnificent bokeh.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"feature-carousel__slick-carousel feature-carousel__slick-carousel__square\"\u003e\r\n\u003cdiv class=\"slick-list draggable\"\u003e\r\n\u003cdiv class=\"slick-track\"\u003e\r\n\u003cdiv id=\"slick-slide1450\" class=\"col-12 slick-slide slick-current slick-active\" tabindex=\"0\" role=\"tabpanel\" aria-describedby=\"slick-slide-control1450\" data-slick-index=\"0\" aria-hidden=\"false\"\u003e\r\n\u003cdiv class=\"feature-carousel__slick-carousel__card-square\"\u003e\r\n\u003cdiv class=\"feature-carousel__img\"\u003e\u003cimg src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL85F14GM\/desktop\/2a.jpg\" srcset=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL85F14GM\/desktop\/2a.jpg\" alt=\"Sony SEL85F14GM\"\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"features-common\"\u003e\r\n\u003ch3 class=\"features-common__heading\"\u003eA new dimension of portrait performance\u003c\/h3\u003e\r\n\u003cdiv class=\"features-common__other-content\"\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eDesigned and built to the strictest precision standards, this lens offers magnificent imaging performance throughout the frame, right up to its widest F1.4 aperture setting.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv id=\"slick-slide1451\" class=\"col-12 slick-slide slick-active\" tabindex=\"0\" role=\"tabpanel\" aria-describedby=\"slick-slide-control1451\" data-slick-index=\"1\" aria-hidden=\"false\"\u003e\r\n\u003cdiv class=\"feature-carousel__slick-carousel__card-square\"\u003e\r\n\u003cdiv class=\"feature-carousel__img\"\u003e\u003cimg src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL85F14GM\/desktop\/2b.jpg\" srcset=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL85F14GM\/desktop\/2b.jpg\" alt=\"Sony SEL85F14GM\"\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"features-common\"\u003e\r\n\u003ch3 class=\"features-common__heading\"\u003eExtraordinary detail and bokeh in one lens\u003c\/h3\u003e\r\n\u003cdiv class=\"features-common__other-content\"\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eAn XA (extreme aspherical) element with 0.01 micron surface precision contributes to previously unachievable resolution and stunning bokeh for new expressive potential.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv id=\"slick-slide1452\" class=\"col-12 slick-slide slick-active\" tabindex=\"0\" role=\"tabpanel\" aria-describedby=\"slick-slide-control1452\" data-slick-index=\"2\" aria-hidden=\"false\"\u003e\r\n\u003cdiv class=\"feature-carousel__slick-carousel__card-square\"\u003e\r\n\u003cdiv class=\"feature-carousel__img\"\u003e\u003cimg src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL85F14GM\/desktop\/2c.jpg\" srcset=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL85F14GM\/desktop\/2c.jpg\" alt=\"Sony SEL85F14GM\"\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"features-common\"\u003e\r\n\u003ch3 class=\"features-common__heading\"\u003eNatural images without spurious color\u003c\/h3\u003e\r\n\u003cdiv class=\"features-common__other-content\"\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eThree ED glass elements support the lens’s outstanding resolving power by suppressing chromatic aberration and minimizing artificial coloration throughout its aperture range.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv id=\"slick-slide1453\" class=\"col-12 slick-slide\" tabindex=\"-1\" role=\"tabpanel\" aria-describedby=\"slick-slide-control1453\" data-slick-index=\"3\" aria-hidden=\"true\"\u003e\r\n\u003cdiv class=\"feature-carousel__slick-carousel__card-square\"\u003e\r\n\u003cdiv class=\"feature-carousel__img\"\u003e\u003cimg src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL85F14GM\/desktop\/2d.jpg\" srcset=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL85F14GM\/desktop\/2d.jpg\" alt=\"Sony SEL85F14GM\"\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"features-common\"\u003e\r\n\u003ch3 class=\"features-common__heading\"\u003eSublime 2-sensor autofocus accuracy\u003c\/h3\u003e\r\n\u003cdiv class=\"features-common__other-content\"\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eTwo position sensors enhance the accuracy of an SSM (Super Sonic wave Motor) drive system for autofocus performance that fully supports the lens’s high-resolution capability.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv id=\"slick-slide1454\" class=\"col-12 slick-slide\" tabindex=\"-1\" role=\"tabpanel\" aria-describedby=\"slick-slide-control1454\" data-slick-index=\"4\" aria-hidden=\"true\"\u003e\r\n\u003cdiv class=\"feature-carousel__slick-carousel__card-square\"\u003e\r\n\u003cdiv class=\"feature-carousel__img\"\u003e\u003cimg src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL85F14GM\/desktop\/2e.jpg\" srcset=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL85F14GM\/desktop\/2e.jpg\" alt=\"Sony SEL85F14GM\"\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"features-common\"\u003e\r\n\u003ch3 class=\"features-common__heading\"\u003eProfessional lens control features\u003c\/h3\u003e\r\n\u003cdiv class=\"features-common__other-content\"\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eA focus mode switch, focus hold button, and aperture ring with switchable click stops provide professional control for a wide range of shooting situations.\u003cimg src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL85F14GM\/desktop\/3.jpg\" srcset=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL85F14GM\/desktop\/3.jpg\" alt=\"Sony SEL85F14GM\"\u003e\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"custom-product-features__components\"\u003e\r\n\u003cdiv class=\"custom-product-features__components__section\"\u003e\r\n\u003cdiv class=\"container\"\u003e\r\n\u003cdiv class=\"sub-feature\"\u003e\r\n\u003cdiv class=\"sub-feature__container h-100\"\u003e\r\n\u003cdiv class=\"row h-100\"\u003e\r\n\u003cdiv class=\"col-sm-6 d-flex align-items-center\"\u003e\r\n\u003cdiv class=\"sub-feature__container__content\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e\r\n\u003cdiv class=\"features-common__text-container ps\"\u003e\r\n\u003ch3 class=\"features-common__heading\"\u003eLens Configuration\u003c\/h3\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eG Master series lenses take imaging and expression to previously unattainable levels with a stunning blend of extremely high resolution and softly dissolving background bokeh.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__cta\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"custom-product-features__components\"\u003e\r\n\u003cdiv class=\"custom-product-features__components__section\"\u003e\r\n\u003cdiv class=\"main-feature-full-width-video-image\"\u003e\r\n\u003cdiv class=\"container\"\u003e\r\n\u003cdiv class=\"row justify-content-start\"\u003e\r\n\u003cdiv class=\"col-sm-6\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e\r\n\u003ch3 class=\"features-common__heading\"\u003eMTF Chart\u003c\/h3\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eMTF (Modulation Transfer Function) describes how well a lens can reproduce fine details, measured as the degree of contrast achieved between finely spaced lines.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"container\"\u003e\r\n\u003cdiv class=\"main-feature-video-image__img main-feature-video-image__img--small\"\u003e\u003cimg src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL85F14GM\/desktop\/4.jpg\" srcset=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL85F14GM\/desktop\/4.jpg\" alt=\"Sony SEL85F14GM\"\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"main-feature-video-image__img main-feature-video-image__img--small\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"custom-product-features__components\"\u003e\r\n\u003cdiv class=\"custom-product-features__components__section\"\u003e\r\n\u003cdiv class=\"feature-images\"\u003e\r\n\u003cdiv class=\"container\"\u003e\r\n\u003cdiv class=\"feature-images__heading\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e\r\n\u003ch3 class=\"features-common__heading\"\u003eLens Controls\u003c\/h3\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"feature-images__conatiner\"\u003e\r\n\u003cdiv class=\"row\"\u003e\r\n\u003cdiv class=\"col-sm-6 col-xxs-12\"\u003e\r\n\u003cdiv class=\"feature-images__conatiner__img\"\u003e\u003cimg src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL85F14GM\/desktop\/5a.jpg\" srcset=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL85F14GM\/desktop\/5a.jpg\" alt=\"Sony SEL85F14GM\"\u003e\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"col-sm-6 col-xxs-12\"\u003e\r\n\u003cdiv class=\"feature-images__conatiner__img\"\u003e\u003cimg src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL85F14GM\/desktop\/5b.jpg\" srcset=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL85F14GM\/desktop\/5b.jpg\" alt=\"Sony SEL85F14GM\"\u003e\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"row feature-images__conatiner__info\"\u003e\r\n\u003cdiv class=\"col-sm-6 col-xxs-12\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"col-sm-6 col-xxs-12\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"row feature-images__conatiner__info\"\u003e\r\n\u003cdiv class=\"col-sm-6 col-xxs-12\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e1. Focusing ring \/ 2. Focus hold button \/ 3. Aperture ring \/ 4. Focus mode switch \/ 5. Aperture index\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"col-sm-6 col-xxs-12\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e6. Aperture click switch\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"row feature-images__conatiner__info\"\u003e\r\n\u003cdiv class=\"col-sm-6 col-xxs-12\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"col-sm-6 col-xxs-12\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"row feature-images__conatiner__info\"\u003e\r\n\u003cdiv class=\"col-sm-6 col-xxs-12\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"col-sm-6 col-xxs-12\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48702761664832,"sku":"SEL85F14GM","price":1499.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6218\/8352\/files\/d55d48b0-0c93-49ad-9e59-f59af09ad317.png?v=1716578461"},{"product_id":"sony-lens-fe-12-24mm-f4-g-ultra-wide-angle-zoom-le","title":"Sony Lens FE 12-24mm F4 G Ultra Wide-angle Zoom Lens","description":"\u003cp\u003eThis compact 12–24 mm ultra-wide-angle zoom lens features the shortest focal lengths available in any full-frame E-mount lens, with stunning corner-to-corner G Lens resolution at all apertures. It is an excellent choice for dynamic landscape and architecture photography. Outstanding mobility and quiet, fast, precise autofocus make it ideal for shooting movies as well as stills.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eFeatures\u003c\/b\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eG Lens ultra-wide-angle zoom lens\u003c\/li\u003e\r\n\u003cli\u003eLinear motor for agile, highly precise focus lens control\u003c\/li\u003e\r\n\u003cli\u003eDirect Drive SSM for quiet, highly precise focus lens control\u003c\/li\u003e\r\n\u003cli\u003eSony Nano AR Coating to eliminate flare and ghosting\u003c\/li\u003e\r\n\u003cli\u003eDust and moisture-resistant design\u003c\/li\u003e\r\n\u003cli\u003eMINIMUM FOCUS DISTANCE: 0.92 ft (0.28 m)\u003c\/li\u003e\r\n\u003cli\u003eMAXIMUM MAGNIFICATION RATIO (X): 0.14\u003c\/li\u003e\r\n\u003cli\u003eFILTER DIAMETER (MM): - (not attachable)\u003c\/li\u003e\r\n\u003cli\u003eWEIGHT: 20 oz (565 g)\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48702761730368,"sku":"SEL1224G","price":2299.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6218\/8352\/files\/07cdba68-4984-4b8b-878d-affcf0d05456.png?v=1716578463"},{"product_id":"sony-fe-200-600mm-f-56-63-g-oss-e-mount-lens","title":"SONY FE 200-600mm f\/5.6-6.3 G OSS E-Mount Lens","description":"\u003cdiv id=\"header-ee65ba\" class=\"ccs-cc-inline-section ccs-cc-inline-header\" data-elementid=\"inline-content-header[sony]\" data-context=\"{\" data-ccs-cc-inline-jumplink=\"Overview\" data-display-mode=\"noheader\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-header-layout\" data-type=\"text\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-header-description\"\u003ePerfect for wildlife and more, this 200–600 mm super-telephoto zoom can reach as far as 840 mm or 1,200 mm with 1.4x and 2.0x teleconverters, with full G lens quality and AF performance.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-header-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-section ccs-cc-inline-features\" data-elementid=\"inline-content-features[sony]\" data-context=\"{\" data-ccs-cc-inline-jumplink=\"Features\" data-display-mode=\"noheader\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"right\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Zoom to 600 mm, or 1,200 with teleconverter show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/EE\/4795048155345FF2E95E8012A84A9ED28C75DE47_01E304B76B0E6AC274F6BCEF816B3B4DFMTPNGALPHASCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Zoom to 600 mm, or 1,200 with teleconverter\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/EE\/4795048155345FF2E95E8012A84A9ED28C75DE47_01E304B76B0E6AC274F6BCEF816B3B4DFMTPNGALPHASCL1_i_400_featurtn.jpg\" alt=\"Zoom to 600 mm, or 1,200 with teleconverter\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/EE\/4795048155345FF2E95E8012A84A9ED28C75DE47_01E304B76B0E6AC274F6BCEF816B3B4DFMTPNGALPHASCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Zoom to 600 mm, or 1,200 with teleconverter\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003e \u003c\/h3\u003e\r\n\u003ch3\u003eZoom to 600 mm, or 1,200 with teleconverter\u003c\/h3\u003e\r\nCompatible with optional 1.4x and 2.0x teleconverters, for a maximum focal length of 840 mm or 1,200 mm at F13. Both teleconverters are top quality, retaining outstanding image quality and AF performance. Zoom and aperture range with the 1.4x teleconverter is 280–840 mm, F8–9. With the 2.0x teleconverter the ranges are 400–1,200 mm, F11–13.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"left\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"High resolution throughout the zoom range show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/EE\/145B96F556DF38BCE9C13B1A0F0F3AA3564D1A60_B73B4DA06C63BB8FA5047EECEE05B74FFMTPNGALPHASCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"High resolution throughout the zoom range\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/EE\/145B96F556DF38BCE9C13B1A0F0F3AA3564D1A60_B73B4DA06C63BB8FA5047EECEE05B74FFMTPNGALPHASCL1_i_400_featurtn.jpg\" alt=\"High resolution throughout the zoom range\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/EE\/145B96F556DF38BCE9C13B1A0F0F3AA3564D1A60_B73B4DA06C63BB8FA5047EECEE05B74FFMTPNGALPHASCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"High resolution throughout the zoom range\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003e \u003c\/h3\u003e\r\n\u003ch3\u003eHigh resolution throughout the zoom range\u003c\/h3\u003e\r\nFive ED (Extra-low Dispersion) glass elements and one aspherical element in a new optical design offer superb resolution and image quality throughout the zoom range. The aspherical element suppresses spherical aberration and distortion, while the ED glass elements minimize chromatic aberration that can be a problem at super-telephoto focal lengths.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"right\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Beautiful, natural G lens bokeh show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/EE\/7B98988BB7E9A4CB803BF43A292BB6AEF3C609D8_9AE33AAA1BBD46CF2F483A41CFD77B14FMTPNGALPHASCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Beautiful, natural G lens bokeh\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/EE\/7B98988BB7E9A4CB803BF43A292BB6AEF3C609D8_9AE33AAA1BBD46CF2F483A41CFD77B14FMTPNGALPHASCL1_i_400_featurtn.jpg\" alt=\"Beautiful, natural G lens bokeh\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/EE\/7B98988BB7E9A4CB803BF43A292BB6AEF3C609D8_9AE33AAA1BBD46CF2F483A41CFD77B14FMTPNGALPHASCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Beautiful, natural G lens bokeh\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003e \u003c\/h3\u003e\r\n\u003ch3\u003eBeautiful, natural G lens bokeh\u003c\/h3\u003e\r\nAn 11-blade circular aperture mechanism adds to the beauty of the bokeh produced by this lens, making it possible to use the narrow depth of field available at super-telephoto focal lengths to produce striking images with deep, creamy G lens bokeh.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"left\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Fast, precise AF tracks swift subjects show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/EE\/546F953493FCF15A63B9EF484712B67D79AE7FF4_A2B373EED076495CEED41A1CA1BFC148FMTPNGALPHASCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Fast, precise AF tracks swift subjects\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/EE\/546F953493FCF15A63B9EF484712B67D79AE7FF4_A2B373EED076495CEED41A1CA1BFC148FMTPNGALPHASCL1_i_400_featurtn.jpg\" alt=\"Fast, precise AF tracks swift subjects\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/EE\/546F953493FCF15A63B9EF484712B67D79AE7FF4_A2B373EED076495CEED41A1CA1BFC148FMTPNGALPHASCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Fast, precise AF tracks swift subjects\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003e \u003c\/h3\u003e\r\n\u003ch3\u003eFast, precise AF tracks swift subjects\u003c\/h3\u003e\r\nSony's DDSSM (Direct Drive Super Sonicwave Motor) system has the power and precision needed to drive the lens's mechanism for remarkably fast, accurate focusing. High positioning accuracy means that no movement is wasted. Pinpoint autofocus is achieved with blazing speed. The DDSSM system is incredibly quiet, too.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"right\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Nano AR Coating stops flare and ghosting show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/EE\/014AB24CF17F5D5114D5819E7D1B0478C1F8300E_404425E98C26E59785C513AF9DADDCCBFMTPNGALPHASCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Nano AR Coating stops flare and ghosting\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/EE\/014AB24CF17F5D5114D5819E7D1B0478C1F8300E_404425E98C26E59785C513AF9DADDCCBFMTPNGALPHASCL1_i_400_featurtn.jpg\" alt=\"Nano AR Coating stops flare and ghosting\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/EE\/014AB24CF17F5D5114D5819E7D1B0478C1F8300E_404425E98C26E59785C513AF9DADDCCBFMTPNGALPHASCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Nano AR Coating stops flare and ghosting\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003e \u003c\/h3\u003e\r\n\u003ch3\u003eNano AR Coating stops flare and ghosting\u003c\/h3\u003e\r\nSony's original Nano AR Coating has a uniform nanometer-level structure that breaks up the lens's boundary surface, significantly reducing reflections that can cause image-degrading flare and ghosting. The overall result is superior image clarity and contrast. (1. Nano AR Coating \/ 2. Glass \/ 3. Transmitted light).\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"left\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"3-mode Optical SteadyShot show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/EE\/CCFC394003F6A4AD55E6FA42995836E568FDCB6C_5ACBC94E815B9C4432AEDA4AA64FA818FMTPNGALPHASCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"3-mode Optical SteadyShot\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/EE\/CCFC394003F6A4AD55E6FA42995836E568FDCB6C_5ACBC94E815B9C4432AEDA4AA64FA818FMTPNGALPHASCL1_i_400_featurtn.jpg\" alt=\"3-mode Optical SteadyShot\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/EE\/CCFC394003F6A4AD55E6FA42995836E568FDCB6C_5ACBC94E815B9C4432AEDA4AA64FA818FMTPNGALPHASCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"3-mode Optical SteadyShot\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003e \u003c\/h3\u003e\r\n\u003ch3\u003e3-mode Optical SteadyShot\u003c\/h3\u003e\r\nOptical image Stabilization makes it easier to shoot sharp images handheld at super-telephoto focal lengths. MODE 2 offers ideal Stabilization for panned shots, while MODE 3\u003csup class=\"ccs-cc-inline-footnote-link\"\u003e\u003ca id=\"ccs-finline-ee65ba1\" href=\"https:\/\/electronics.sony.com\/#ccs-finline-ee65bat1\"\u003e1\u003c\/a\u003e\u003c\/sup\u003e provides enhanced viewfinder Stabilization that allows easier framing of erratic sports or wildlife movement. 5-axis Stabilization is available with compatible α bodies.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"right\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Internal zoom supports stable shooting show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/EE\/D49BD75B7E3F1ADF9FC698FFC83ED681CE7A95C4_91B90EB1A0FB5A8ECB21B67C2B33392FFMTPNGALPHASCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Internal zoom supports stable shooting\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/EE\/D49BD75B7E3F1ADF9FC698FFC83ED681CE7A95C4_91B90EB1A0FB5A8ECB21B67C2B33392FFMTPNGALPHASCL1_i_400_featurtn.jpg\" alt=\"Internal zoom supports stable shooting\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/EE\/D49BD75B7E3F1ADF9FC698FFC83ED681CE7A95C4_91B90EB1A0FB5A8ECB21B67C2B33392FFMTPNGALPHASCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Internal zoom supports stable shooting\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003e \u003c\/h3\u003e\r\n\u003ch3\u003eInternal zoom supports stable shooting\u003c\/h3\u003e\r\nAn internal zoom mechanism means that the length of the lens does not change while zooming, for stable handheld operation with consistent balance. Internal zoom also means that the distance between the front element and the subject does not change.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"left\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Three customizable focus hold buttons show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/EE\/0AE8EE8BD7E07C676EDFC6A506BE7ABED5BCBB14_D6641D230B42E887CC50CDD5E549BC54FMTPNGALPHASCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Three customizable focus hold buttons\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/EE\/0AE8EE8BD7E07C676EDFC6A506BE7ABED5BCBB14_D6641D230B42E887CC50CDD5E549BC54FMTPNGALPHASCL1_i_400_featurtn.jpg\" alt=\"Three customizable focus hold buttons\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/EE\/0AE8EE8BD7E07C676EDFC6A506BE7ABED5BCBB14_D6641D230B42E887CC50CDD5E549BC54FMTPNGALPHASCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Three customizable focus hold buttons\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003e \u003c\/h3\u003e\r\n\u003ch3\u003eThree customizable focus hold buttons\u003c\/h3\u003e\r\nCustomizable focus hold buttons are provided in three locations 90° apart for easy access to shoot in horizontal orientation, or in vertical orientation with the camera grip up or down. Other functions can be assigned to the buttons as required.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"right\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Focus range limiter for faster focus show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/EE\/E327497DDADC8CD57C11E6886A676E365E247D0D_B50CBF7A38956B9D453A483838915AECFMTPNGALPHASCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Focus range limiter for faster focus\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/EE\/E327497DDADC8CD57C11E6886A676E365E247D0D_B50CBF7A38956B9D453A483838915AECFMTPNGALPHASCL1_i_400_featurtn.jpg\" alt=\"Focus range limiter for faster focus\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/EE\/E327497DDADC8CD57C11E6886A676E365E247D0D_B50CBF7A38956B9D453A483838915AECFMTPNGALPHASCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Focus range limiter for faster focus\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003e \u003c\/h3\u003e\r\n\u003ch3\u003eFocus range limiter for faster focus\u003c\/h3\u003e\r\nA focus range limiter switch makes it possible to limit the lens's autofocus range to 2.4 through 10 meters, 10 meters to infinity, or allow full-range autofocus with no limit. This can speed up autofocus in some situations by preventing the lens from focusing on subjects outside the target range.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"left\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Natural, linear manual focus response show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/EE\/AF6B073BB18ACAFBA7F845B0D68623C48F426098_51B3E292A306816DFD28EF20E33D7D93FMTPNGALPHASCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Natural, linear manual focus response\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/EE\/AF6B073BB18ACAFBA7F845B0D68623C48F426098_51B3E292A306816DFD28EF20E33D7D93FMTPNGALPHASCL1_i_400_featurtn.jpg\" alt=\"Natural, linear manual focus response\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/EE\/AF6B073BB18ACAFBA7F845B0D68623C48F426098_51B3E292A306816DFD28EF20E33D7D93FMTPNGALPHASCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Natural, linear manual focus response\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003e \u003c\/h3\u003e\r\n\u003ch3\u003eNatural, linear manual focus response\u003c\/h3\u003e\r\nLinear Response MF ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"right\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Dust and moisture-resistant design show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/EE\/749D6738F45EAA1353424393BCCDF2FE08E97455_D0FB986AB28BC30149FCA0FBDD73781FFMTPNGALPHASCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Dust and moisture-resistant design\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/EE\/749D6738F45EAA1353424393BCCDF2FE08E97455_D0FB986AB28BC30149FCA0FBDD73781FFMTPNGALPHASCL1_i_400_featurtn.jpg\" alt=\"Dust and moisture-resistant design\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/EE\/749D6738F45EAA1353424393BCCDF2FE08E97455_D0FB986AB28BC30149FCA0FBDD73781FFMTPNGALPHASCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Dust and moisture-resistant design\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003e \u003c\/h3\u003e\r\n\u003ch3\u003eDust and moisture-resistant design\u003c\/h3\u003e\r\nA dust and moisture resistant design provides the reliability needed for outdoor use in challenging conditions.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"left\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Fluorine front-element coating show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/EE\/92F72706EE25A2DE8F870418E76FB0D17EB8BB84_8C11E4D2FCB1283DF90AB4B48A00441CFMTPNGALPHASCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Fluorine front-element coating\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/EE\/92F72706EE25A2DE8F870418E76FB0D17EB8BB84_8C11E4D2FCB1283DF90AB4B48A00441CFMTPNGALPHASCL1_i_400_featurtn.jpg\" alt=\"Fluorine front-element coating\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/EE\/92F72706EE25A2DE8F870418E76FB0D17EB8BB84_8C11E4D2FCB1283DF90AB4B48A00441CFMTPNGALPHASCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Fluorine front-element coating\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003e \u003c\/h3\u003e\r\n\u003ch3\u003eFluorine front-element coating\u003c\/h3\u003e\r\nThe front lens element features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"right\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Removable tripod mount show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/EE\/F7A198E04A0249ED1F214C394B87EC382BA6F0B0_685FFF431141DDEC0C16B0CA9AB040ABFMTPNGALPHASCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Removable tripod mount\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/EE\/F7A198E04A0249ED1F214C394B87EC382BA6F0B0_685FFF431141DDEC0C16B0CA9AB040ABFMTPNGALPHASCL1_i_400_featurtn.jpg\" alt=\"Removable tripod mount\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/EE\/F7A198E04A0249ED1F214C394B87EC382BA6F0B0_685FFF431141DDEC0C16B0CA9AB040ABFMTPNGALPHASCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Removable tripod mount\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003e \u003c\/h3\u003e\r\n\u003ch3\u003eRemovable tripod mount\u003c\/h3\u003e\r\nA removable tripod mount allows quick attachment to or removal from a tripod so the user can easily switch between tripod and handheld shooting. The mount can also be removed for convenient transport and storage. A lock mechanism prevents accidental removal.\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48702763270464,"sku":"SEL200600G","price":2099.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6218\/8352\/files\/797e23b9-4036-42ec-8d77-af80d937ca6c.jpg?v=1716578468"},{"product_id":"sony-full-frame-e-mount-35mm-f-18-lens","title":"Sony Full-Frame E-Mount 35mm F\/1.8 Lens","description":"\u003cdiv class=\"ccs-cc-inline-section ccs-cc-inline-features\" data-elementid=\"inline-content-features[sony]\" data-context=\"{\" data-ccs-cc-inline-jumplink=\"Features\" data-display-mode=\"noheader\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"right\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Full frame, fast, small, and lightweight show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/BF\/76CB8BBDD05C6A3D0D084EBF3E0C7EF81FDEA6A8_DB1E7DC5CD184AE9187002E4A8FC658FFMTPNGALPHASCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Full frame, fast, small, and lightweight\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/BF\/76CB8BBDD05C6A3D0D084EBF3E0C7EF81FDEA6A8_DB1E7DC5CD184AE9187002E4A8FC658FFMTPNGALPHASCL1_i_400_featurtn.jpg\" alt=\"Full frame, fast, small, and lightweight\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/BF\/76CB8BBDD05C6A3D0D084EBF3E0C7EF81FDEA6A8_DB1E7DC5CD184AE9187002E4A8FC658FFMTPNGALPHASCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Full frame, fast, small, and lightweight\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003e \u003c\/h3\u003e\r\n\u003ch3\u003eFull frame, fast, small, and lightweight\u003c\/h3\u003e\r\nAlthough this fast F1.8 lens weighs a mere 9.9 oz (280 g) and is just 65.6 mm x 73 mm in size, it offers outstanding image quality that makes it a great all-around choice for photography and moviemaking. It is a full-frame lens, but balances well with APS-C bodies, providing an equivalent focal length of 52.5 mm that is ideal for portraits and snapshots.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"left\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"High corner-to-corner resolution show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/BF\/E31612765A2B30727752FD6FD2D4CBEA29622254_63F8FA26380F934E4062CF51E82EED04FMTPNGALPHASCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"High corner-to-corner resolution\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/BF\/E31612765A2B30727752FD6FD2D4CBEA29622254_63F8FA26380F934E4062CF51E82EED04FMTPNGALPHASCL1_i_400_featurtn.jpg\" alt=\"High corner-to-corner resolution\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/BF\/E31612765A2B30727752FD6FD2D4CBEA29622254_63F8FA26380F934E4062CF51E82EED04FMTPNGALPHASCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"High corner-to-corner resolution\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003e \u003c\/h3\u003e\r\n\u003ch3\u003eHigh corner-to-corner resolution\u003c\/h3\u003e\r\nAn aspherical element is strategically implemented in this lens's advanced design to suppress optical aberration and achieve high resolution right out to the image periphery. Smooth bokeh is also available when needed, supported by a 9-blade circular aperture mechanism that contributes to natural-looking bokeh.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"right\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Reliable AF tracking for any situation show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/BF\/9540FFD5AE44834D1DF4C302057B71238BAB5F22_1CB9A866152B176C09E5B82B8277F4F5FMTPNGALPHASCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Reliable AF tracking for any situation\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/BF\/9540FFD5AE44834D1DF4C302057B71238BAB5F22_1CB9A866152B176C09E5B82B8277F4F5FMTPNGALPHASCL1_i_400_featurtn.jpg\" alt=\"Reliable AF tracking for any situation\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/BF\/9540FFD5AE44834D1DF4C302057B71238BAB5F22_1CB9A866152B176C09E5B82B8277F4F5FMTPNGALPHASCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Reliable AF tracking for any situation\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003e \u003c\/h3\u003e\r\n\u003ch3\u003eReliable AF tracking for any situation\u003c\/h3\u003e\r\nThe narrow depth of field available at a wide F1.8 aperture makes focus critical. The quiet, fast response and high precision of this lens's linear-motor AF drive system ensure precise focus not only for stills, but also for movies where \"wobbling\" is employed for delicate continuous focus control.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"left\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Move in for impressive close-ups show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/BF\/8EC67F4A1E16A2EA09528C2727305497FE0DF35F_AD0F9EC4B644C3C196C9EC9D7A7BE356FMTPNGALPHASCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Move in for impressive close-ups\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/BF\/8EC67F4A1E16A2EA09528C2727305497FE0DF35F_AD0F9EC4B644C3C196C9EC9D7A7BE356FMTPNGALPHASCL1_i_400_featurtn.jpg\" alt=\"Move in for impressive close-ups\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/BF\/8EC67F4A1E16A2EA09528C2727305497FE0DF35F_AD0F9EC4B644C3C196C9EC9D7A7BE356FMTPNGALPHASCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Move in for impressive close-ups\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003e \u003c\/h3\u003e\r\n\u003ch3\u003eMove in for impressive close-ups\u003c\/h3\u003e\r\nA 0.73 ft (0.22 m) minimum focus distance and 0.24x maximum magnification make this lens useful for close-ups as well as general photography and moviemaking. High optical performance is maintained at close range, providing the quality needed to create stunning images of tabletop subjects, flowers, and more.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"right\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Customizable focus hold button show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/BF\/AD3DEC72E6ACA73A7519FD13D5160B423F0DC7A5_1A005C358D4344E1CC9EC755BADE600DFMTPNGALPHASCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Customizable focus hold button\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/BF\/AD3DEC72E6ACA73A7519FD13D5160B423F0DC7A5_1A005C358D4344E1CC9EC755BADE600DFMTPNGALPHASCL1_i_400_featurtn.jpg\" alt=\"Customizable focus hold button\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/BF\/AD3DEC72E6ACA73A7519FD13D5160B423F0DC7A5_1A005C358D4344E1CC9EC755BADE600DFMTPNGALPHASCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Customizable focus hold button\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003e \u003c\/h3\u003e\r\n\u003ch3\u003eCustomizable focus hold button\u003c\/h3\u003e\r\nA conveniently placed focus hold button not only offers easy focus hold control, but can be assigned to a variety of other functions from a menu accessed via the camera body. The focus hold button can be assigned to display grid lines to aid composition, to adjust white balance, and to other functions that support efficient, versatile shooting.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"left\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Easy manual focus\/autofocus switching show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/BF\/4B8A3EA04A219675962E8D481E055AAF14A48683_AD3E842107E9668D951D84C0B55D88D0FMTPNGALPHASCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Easy manual focus\/autofocus switching\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/BF\/4B8A3EA04A219675962E8D481E055AAF14A48683_AD3E842107E9668D951D84C0B55D88D0FMTPNGALPHASCL1_i_400_featurtn.jpg\" alt=\"Easy manual focus\/autofocus switching\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/BF\/4B8A3EA04A219675962E8D481E055AAF14A48683_AD3E842107E9668D951D84C0B55D88D0FMTPNGALPHASCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Easy manual focus\/autofocus switching\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003e \u003c\/h3\u003e\r\n\u003ch3\u003eEasy manual focus\/autofocus switching\u003c\/h3\u003e\r\nA focus mode switch that allows instant switching between auto and manual focus mode can be a great advantage when shooting subjects or situations that require fine manual focus adjustment.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"right\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Natural, linear manual focus response show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/BF\/245F9F125D7E2CFE6F0A82BE2716385F1FD8176B_483135A51F579B4663ACF52C8559FDB6FMTPNGALPHASCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Natural, linear manual focus response\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/BF\/245F9F125D7E2CFE6F0A82BE2716385F1FD8176B_483135A51F579B4663ACF52C8559FDB6FMTPNGALPHASCL1_i_400_featurtn.jpg\" alt=\"Natural, linear manual focus response\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/BF\/245F9F125D7E2CFE6F0A82BE2716385F1FD8176B_483135A51F579B4663ACF52C8559FDB6FMTPNGALPHASCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Natural, linear manual focus response\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003e \u003c\/h3\u003e\r\n\u003ch3\u003eNatural, linear manual focus response\u003c\/h3\u003e\r\nLinear Response MF ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"left\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Dust and moisture-resistant design show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/BF\/220ADAEF172F15D99C929E570E2B48CE95E2FC56_EDFE52F3ACDE44F7178DCA685C2CD3C0FMTJPEGSCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Dust and moisture-resistant design\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/BF\/220ADAEF172F15D99C929E570E2B48CE95E2FC56_EDFE52F3ACDE44F7178DCA685C2CD3C0FMTJPEGSCL1_i_400_featurtn.jpg\" alt=\"Dust and moisture-resistant design\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/BF\/220ADAEF172F15D99C929E570E2B48CE95E2FC56_EDFE52F3ACDE44F7178DCA685C2CD3C0FMTJPEGSCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Dust and moisture-resistant design\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003e \u003c\/h3\u003e\r\n\u003ch3\u003eDust and moisture-resistant design\u003c\/h3\u003e\r\nA dust- and moisture-resistant design\u003csup class=\"ccs-cc-inline-footnote-link\"\u003e\u003ca id=\"ccs-finline-232bbe1\" href=\"https:\/\/electronics.sony.com\/#ccs-finline-232bbet1\"\u003e1\u003c\/a\u003e\u003c\/sup\u003e provides the reliability needed for outdoor use in challenging conditions.\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv id=\"footnotes-232bbe\" class=\"ccs-cc-inline-section ccs-cc-inline-footer\" data-elementid=\"inline-content-footnotes[sony]\" data-context=\"{\" data-ccs-cc-inline-jumplink=\"Footnotes\" data-display-mode=\"collapsed\"\u003e\r\n\u003ch2 class=\"ccs-cc-inline-section-title\" data-ccs-jumplink-container=\"true\"\u003e \u003c\/h2\u003e\r\n\u003c\/div\u003e\r\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48702763401536,"sku":"SEL35F18F","price":799.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6218\/8352\/files\/e7e595b3-84d3-4145-8b0f-2994e65955a9.png?v=1716578471"},{"product_id":"sony-lens-fe-85mm-f18-ii","title":"Sony Lens FE 85mm F1.8 II","description":"\u003cp\u003e\u003cb\u003ePortrait-perfect sharpness and bokeh\u003c\/b\u003e\u003cbr\u003eThere's nothing like the sharpness and smooth bokeh of a well-designed mid-range telephoto prime lens for portraiture, and the SEL85F18 is a standout choice. It features a compact, lightweight design for mobility, with high-performance optics and a large F1.8 maximum aperture that deliver outstanding image quality. An excellent second lens for both full-frame and APS-C camera users. \u003cbr\u003e\u003cbr\u003e\u003cb\u003eFine prime-lens performance\u003c\/b\u003e \u003cbr\u003eED glass for chromatic aberration compensation, a 9-blade circular aperture, and carefully controlled spherical aberration contribute to superb sharpness and smooth bokeh. \u003cbr\u003e\u003cbr\u003e\u003cb\u003eMobile and manageable for active shooting\u003c\/b\u003e \u003cbr\u003eA compact, lightweight (13.1 oz\/371 g) design that is ideally matched to the α7 series offers a great blend of portability and high image quality for portraits, events, and more. \u003cbr\u003e\u003cbr\u003e\u003cb\u003eQuiet, precise focus drive\u003c\/b\u003e \u003cbr\u003eA double linear motor system directly drives the lens's focus mechanism without intervening gears for precise, quiet operation that is ideal for movies as well as stills. \u003cbr\u003e\u003cbr\u003e\u003cb\u003eQuality build, versatile features\u003c\/b\u003e \u003cbr\u003eA customizable focus hold button, a wide and responsive focus ring, dust and moisture-resistant design2, and other refinements add up to outstanding quality and versatility. \u003cbr\u003e\u003cbr\u003eMINIMUM FOCUS DISTANCE\u003cbr\u003e2.63 ft (0.8 m) \u003cbr\u003e\u003cbr\u003eMAXIMUM MAGNIFICATION RATIO (X)\u003cbr\u003e0.13 \u003cbr\u003e\u003cbr\u003eFILTER DIAMETER (MM)\u003cbr\u003e67 \u003cbr\u003e\u003cbr\u003eWEIGHT\u003cbr\u003e13.1 oz (371 g) \u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48702764155200,"sku":"SEL85F18\/2","price":699.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6218\/8352\/files\/eaf422f3-919d-40a4-b778-7df354d9e7e8.jpg?v=1716578473"},{"product_id":"sony-fe-24-105mm-f4-g-oss-e-mount-full-frame","title":"SONY FE 24-105MM F4 G OSS E-Mount Lens","description":"\u003cp data-start=\"108\" data-end=\"182\"\u003e\u003cem\u003eYour everyday pro zoom—sharp, steady, and ready for anything.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-start=\"184\" data-end=\"595\"\u003e\u003cstrong data-start=\"184\" data-end=\"197\"\u003eThe feel:\u003c\/strong\u003e\u003cbr data-start=\"197\" data-end=\"200\"\u003eIf you want one lens that simply \u003cem data-start=\"233\" data-end=\"240\"\u003eworks\u003c\/em\u003e no matter where you point it, this is the sweet spot. The FE 24–105mm F4 G OSS covers wide landscapes, natural-looking portraits, travel scenes, and close detail without constant lens swaps. It holds a bright F4 the whole way, stays balanced on Sony bodies, and renders with that clean, confident “G” look—crisp where you want it, smooth where you don’t.\u003c\/p\u003e\n\u003cp data-start=\"597\" data-end=\"651\"\u003e\u003cstrong data-start=\"597\" data-end=\"651\"\u003eWhy photographers love it (benefit-focused facts):\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"652\" data-end=\"1732\"\u003e\n\u003cli data-start=\"652\" data-end=\"781\"\u003e\n\u003cp data-start=\"654\" data-end=\"781\"\u003e\u003cstrong data-start=\"654\" data-end=\"674\"\u003eDo-it-all range:\u003c\/strong\u003e 24–105mm handles interiors, street, portraits, events, and travel in one lens—fewer swaps, more keepers.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"782\" data-end=\"906\"\u003e\n\u003cp data-start=\"784\" data-end=\"906\"\u003e\u003cstrong data-start=\"784\" data-end=\"800\"\u003eConstant F4:\u003c\/strong\u003e Keep exposure and depth-of-field consistent as you zoom; great for event work and documentary shooting.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"907\" data-end=\"1039\"\u003e\n\u003cp data-start=\"909\" data-end=\"1039\"\u003e\u003cstrong data-start=\"909\" data-end=\"936\"\u003eBuilt-in stabilization:\u003c\/strong\u003e \u003cstrong data-start=\"937\" data-end=\"965\"\u003eOptical SteadyShot (OSS)\u003c\/strong\u003e helps you handhold at slower shutter speeds and smooths handheld video.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1040\" data-end=\"1168\"\u003e\n\u003cp data-start=\"1042\" data-end=\"1168\"\u003e\u003cstrong data-start=\"1042\" data-end=\"1065\"\u003eG-series rendering:\u003c\/strong\u003e Excellent edge-to-edge sharpness with a \u003cstrong data-start=\"1106\" data-end=\"1136\"\u003e9-blade circular diaphragm\u003c\/strong\u003e for pleasing background blur.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1169\" data-end=\"1304\"\u003e\n\u003cp data-start=\"1171\" data-end=\"1304\"\u003e\u003cstrong data-start=\"1171\" data-end=\"1196\"\u003eSurprising close-ups:\u003c\/strong\u003e Focus to \u003cstrong data-start=\"1206\" data-end=\"1226\"\u003e0.38 m (1.25 ft)\u003c\/strong\u003e with up to \u003cstrong data-start=\"1238\" data-end=\"1247\"\u003e0.31×\u003c\/strong\u003e magnification—perfect for food, details, and textures.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1305\" data-end=\"1428\"\u003e\n\u003cp data-start=\"1307\" data-end=\"1428\"\u003e\u003cstrong data-start=\"1307\" data-end=\"1333\"\u003eFast, quiet autofocus:\u003c\/strong\u003e Responsive AF drive with a \u003cstrong data-start=\"1361\" data-end=\"1382\"\u003efocus hold button\u003c\/strong\u003e and \u003cstrong data-start=\"1387\" data-end=\"1403\"\u003eAF\/MF switch\u003c\/strong\u003e for confident control.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1429\" data-end=\"1544\"\u003e\n\u003cp data-start=\"1431\" data-end=\"1544\"\u003e\u003cstrong data-start=\"1431\" data-end=\"1456\"\u003eCarryable, practical:\u003c\/strong\u003e About \u003cstrong data-start=\"1463\" data-end=\"1472\"\u003e663 g\u003c\/strong\u003e with a \u003cstrong data-start=\"1480\" data-end=\"1489\"\u003e77 mm\u003c\/strong\u003e filter thread—easy to kit with common ND\/polarizers.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1545\" data-end=\"1677\"\u003e\n\u003cp data-start=\"1547\" data-end=\"1677\"\u003e\u003cstrong data-start=\"1547\" data-end=\"1573\"\u003eReal-world durability:\u003c\/strong\u003e \u003cstrong data-start=\"1574\" data-end=\"1606\"\u003eDust- and moisture-resistant\u003c\/strong\u003e design plus a \u003cstrong data-start=\"1621\" data-end=\"1640\"\u003efluorine-coated\u003c\/strong\u003e front element for easier cleaning.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1678\" data-end=\"1732\"\u003e\n\u003cp data-start=\"1680\" data-end=\"1732\"\u003e\u003cstrong data-start=\"1680\" data-end=\"1702\"\u003eWhat’s in the box:\u003c\/strong\u003e Lens hood, front \u0026amp; rear caps.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1734\" data-end=\"1753\"\u003e\u003cstrong data-start=\"1734\" data-end=\"1751\"\u003eGood to know:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1754\" data-end=\"1955\"\u003e\n\u003cli data-start=\"1754\" data-end=\"1865\"\u003e\n\u003cp data-start=\"1756\" data-end=\"1865\"\u003eDesigned for Sony full-frame E-mount; also a great match on APS-C bodies (≈ 36–157.5mm equivalent).\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1866\" data-end=\"1955\"\u003e\n\u003cp data-start=\"1868\" data-end=\"1955\"\u003ePairs beautifully with Sony’s IBIS for even steadier results in low light and at 105mm.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1957\" data-end=\"2115\"\u003e\u003cstrong data-start=\"1957\" data-end=\"1971\"\u003eIdeal for:\u003c\/strong\u003e Everyday creators, travel and family photographers, event shooters, and anyone who wants professional results without juggling multiple lenses.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48702765203776,"sku":"SEL24105G\/2","price":1399.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6218\/8352\/files\/SONYFE24-105MMF4GOSSE-MountLens1.jpg?v=1761107964"},{"product_id":"copy-of-sony-fe-70-200mm-f28-gm-oss","title":"Sony FE 70-200mm F2.8 G Master OSS II","description":"\u003cp data-end=\"302\" data-start=\"268\"\u003e\u003cstrong data-end=\"302\" data-start=\"268\"\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ePower. \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ePrecision. \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ePortability.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"680\" data-start=\"304\"\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eThe \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eSony \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eFE 70-\u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003e200mm \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ef\/2.8 \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eGM \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eOSS \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eII \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eis \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ea \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eno-\u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ecompromise \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003etelephoto \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ezoom \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003elens \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ebuilt \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003efor \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ecreators \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ewho \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003edemand \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eexcellence—\u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ewhether \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ecapturing \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003efast-\u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003epaced \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eaction, \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003erefined \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eportraits, \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eor \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ecinematic \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003emoments. \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eThis \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003esecond-\u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003egeneration \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eG \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eMaster \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003elens \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eblends \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003estriking \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eoptical \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eperformance \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ewith \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ea \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003elighter, \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003emore \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eagile \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003edesign, \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003edelivering \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eprofessional-\u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003egrade \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eresults \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ewith \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003egreater \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eease \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ethan \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eever \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ebefore.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"1073\" data-start=\"682\"\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eInside, \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eyou’ll \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003efind \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ea \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ecomplex \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003earrangement \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eof \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eXA (\u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eextreme \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003easpherical), \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eED (\u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eextra-\u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003elow \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003edispersion), \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eand \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eSuper \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eED \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eelements, \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eworking \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ein \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eharmony \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eto \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003esuppress \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eaberrations \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eand \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003erender \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eimages \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ewith \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003erazor-\u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003esharp \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003edetail, \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ecreamy \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ebokeh, \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eand \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003estunning \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eclarity \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eacross \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ethe \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ezoom \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003erange. \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eThe \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003econstant \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ef\/2.8 \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eaperture \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ekeeps \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eexposure \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003econsistent \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eand \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003egives \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eyou \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003epowerful \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003edepth-\u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eof-\u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003efield \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003econtrol, \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eeven \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ein \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003echallenging \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003elight.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"1539\" data-start=\"1075\"\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eSony’s \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003efour \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eXD (\u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eextreme \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003edynamic) \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003elinear \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003emotors \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003edrive \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eautofocus \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ewith \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eunmatched \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003espeed \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eand \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eaccuracy—\u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eideal \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003efor \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003etracking \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eerratic \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003esubjects \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003elike \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ebirds, \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eathletes, \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eor \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eperformers. \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eWhether \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eyou're \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eshooting \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003estills \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eor \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003evideo, \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ethis \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003elens \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ekeeps \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003epace \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ewithout \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ehunting \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eor \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ehesitation. \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eAnd \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ewhen \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eit \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ecomes \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eto \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003estabilization, \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ethe \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ebuilt-\u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ein \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eOptical \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eSteadyShot (\u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ewith \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eMode 3 \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003efor \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003epanning \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eand \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eaction \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eshots) \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ehelps \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003edeliver \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003esharp, \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003estable \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eresults \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eeven \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eat \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eslower \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eshutter \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003espeeds \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eor \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003elonger \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003efocal \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003elengths.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"1930\" data-start=\"1541\"\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eWeighing 29% \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eless \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ethan \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eits \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003epredecessor, \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ethis \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eMark \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eII \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eversion \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ealso \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003efeatures \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eimproved \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eweight \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003edistribution \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eand \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003etactile \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003erefinements. \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eA \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eredesigned \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003etripod \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ecollar, \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eintuitive \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003efocus \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003econtrols, \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eand \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003esmooth \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eaperture \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ering \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ewith \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eclick\/\u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ede-\u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eclick \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eoptions \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003emake \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ehandling \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eseamless, \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ewhether \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ehandheld \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eor \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eon \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ea \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003erig. \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eIt’s \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ealso \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003efully \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eweather-\u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003esealed, \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eso \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eyou \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ecan \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003estay \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003econfident \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eand \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003efocused \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ewherever \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eyour \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ework \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003etakes \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eyou.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"1954\" data-start=\"1937\"\u003e\u003cstrong data-end=\"1954\" data-start=\"1937\"\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eKey \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eFeatures:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"2428\" data-start=\"1955\"\u003e\n\u003cli data-end=\"2018\" data-start=\"1955\"\u003e\n\u003cp data-end=\"2018\" data-start=\"1957\"\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eFast, \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003econstant \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ef\/2.8 \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eaperture \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ethroughout \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ethe 70–\u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003e200mm \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003erange\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2078\" data-start=\"2019\"\u003e\n\u003cp data-end=\"2078\" data-start=\"2021\"\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eFour \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eXD \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003elinear \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003emotors \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003efor \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003efast, \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eprecise, \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003enear-\u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003esilent \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eAF\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2141\" data-start=\"2079\"\u003e\n\u003cp data-end=\"2141\" data-start=\"2081\"\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eAdvanced \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eoptical \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003edesign \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ewith \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eXA, \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eED, \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eand \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eSuper \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eED \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eelements\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2207\" data-start=\"2142\"\u003e\n\u003cp data-end=\"2207\" data-start=\"2144\"\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eBeautiful, \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003enatural \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ebokeh \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ethanks \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eto 11-\u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eblade \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ecircular \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eaperture\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2270\" data-start=\"2208\"\u003e\n\u003cp data-end=\"2270\" data-start=\"2210\"\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eBuilt-\u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ein \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eOptical \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eSteadyShot \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ewith \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ethree \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003estabilization \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003emodes\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2323\" data-start=\"2271\"\u003e\n\u003cp data-end=\"2323\" data-start=\"2273\"\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eDe-\u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eclickable \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eaperture \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ering \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003efor \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003evideo \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eflexibility\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2368\" data-start=\"2324\"\u003e\n\u003cp data-end=\"2368\" data-start=\"2326\"\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eDust \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eand \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003emoisture-\u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eresistant \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003econstruction\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2428\" data-start=\"2369\"\u003e\n\u003cp data-end=\"2428\" data-start=\"2371\"\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eLightweight \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003emagnesium \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ealloy \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ebuild—\u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eapprox. 2.3 \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003elbs (\u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003e1045g)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"2511\" data-start=\"2435\"\u003e\u003cstrong data-end=\"2449\" data-start=\"2435\"\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eIdeal \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eFor:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"2511\" data-start=\"2435\"\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eWildlife | \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eSports | \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ePortraiture | \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eEvents | \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eVideo \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eProduction\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"2756\" data-start=\"2513\"\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eThe \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eSony \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eFE 70-\u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003e200mm \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ef\/2.8 \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eGM \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eOSS \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eII \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eisn’t \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ejust \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ean \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eupgrade—\u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eit’s \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ea \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ereimagining \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eof \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ewhat \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ea \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eflagship \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003etelephoto \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ezoom \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ecan \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ebe. \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eFor \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eprofessionals \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eand \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003epassionate \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eenthusiasts \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ealike, \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eit’s \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ea \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003elens \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ethat \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003egets \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eout \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eof \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ethe \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eway \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eand \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003elets \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eyour \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003evision \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003ecome \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003eto \u003c\/span\u003e\u003cspan class=\"_fadeIn_m1hgl_8\"\u003elife.\u003c\/span\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48702765334848,"sku":"SEL70200GM2","price":3099.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6218\/8352\/files\/SonyLensFE70-200mmF2.8GMOSSII1.jpg?v=1747775749"},{"product_id":"sony-alpha-a7iv-full-frame-mirrorless-digital-came","title":"Sony Alpha a7IV Full Frame Mirrorless Digital Camera Body","description":"\u003cp data-start=\"140\" data-end=\"215\"\u003e\u003cem\u003eThe hybrid workhorse—sharp stills, cinematic color, zero fuss.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-start=\"217\" data-end=\"704\"\u003e\u003cstrong data-start=\"217\" data-end=\"230\"\u003eThe feel:\u003c\/strong\u003e\u003cbr data-start=\"230\" data-end=\"233\"\u003e\u003c\/p\u003e\n\u003cp data-start=\"217\" data-end=\"704\"\u003eThe a7 IV is that camera you pack when the assignment is “everything.” It delivers clean, detailed 33-megapixel photos one moment and rich, 10-bit 4K the next—without feeling heavy or fussy. Autofocus locks onto eyes like a magnet (humans, animals, birds), the fully-articulating screen makes framing easy from any angle, and the stabilized body keeps handheld shots steady. It’s confidence in your hands, whether you’re on a wedding dance floor or hiking at golden hour.\u003c\/p\u003e\n\u003cp data-start=\"706\" data-end=\"760\"\u003e\u003cstrong data-start=\"706\" data-end=\"760\"\u003eWhy photographers love it (benefit-focused facts):\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"761\" data-end=\"1941\"\u003e\n\u003cli data-start=\"761\" data-end=\"888\"\u003e\n\u003cp data-start=\"763\" data-end=\"888\"\u003e\u003cstrong data-start=\"763\" data-end=\"794\"\u003e33MP BSI sensor + BIONZ XR:\u003c\/strong\u003e High detail, flexible files, and excellent low-light performance for print, crop, and post.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"889\" data-end=\"1036\"\u003e\n\u003cp data-start=\"891\" data-end=\"1036\"\u003e\u003cstrong data-start=\"891\" data-end=\"925\"\u003e10-bit 4:2:2 video up to 4K60:\u003c\/strong\u003e Oversampled 4K30 from the full sensor for maximum crispness, plus S-Cinetone and S-Log3 for cinematic color.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1037\" data-end=\"1167\"\u003e\n\u003cp data-start=\"1039\" data-end=\"1167\"\u003e\u003cstrong data-start=\"1039\" data-end=\"1069\"\u003e759-point phase-detect AF:\u003c\/strong\u003e Real-time Tracking and Eye AF for humans\/animals\/birds in stills and video—sticky and reliable.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1168\" data-end=\"1295\"\u003e\n\u003cp data-start=\"1170\" data-end=\"1295\"\u003e\u003cstrong data-start=\"1170\" data-end=\"1210\"\u003e5-axis in-body stabilization (IBIS):\u003c\/strong\u003e Smoother handheld photos and video; add Active Mode for an extra boost in footage.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1296\" data-end=\"1445\"\u003e\n\u003cp data-start=\"1298\" data-end=\"1445\"\u003e\u003cstrong data-start=\"1298\" data-end=\"1320\"\u003eMade for creators:\u003c\/strong\u003e Full-size HDMI, USB-C (power\/transfer\/streaming), headphone \u0026amp; mic jacks, and focus breathing compensation (select lenses).\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1446\" data-end=\"1526\"\u003e\n\u003cp data-start=\"1448\" data-end=\"1526\"\u003e\u003cstrong data-start=\"1448\" data-end=\"1466\"\u003eFast shooting:\u003c\/strong\u003e Up to 10 fps with AF\/AE for action, events, and wildlife.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1527\" data-end=\"1656\"\u003e\n\u003cp data-start=\"1529\" data-end=\"1656\"\u003e\u003cstrong data-start=\"1529\" data-end=\"1565\"\u003eClear viewing, flexible framing:\u003c\/strong\u003e 3.68-M dot OLED EVF and a 3.0\" vari-angle touchscreen for low, high, and vertical shots.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1657\" data-end=\"1797\"\u003e\n\u003cp data-start=\"1659\" data-end=\"1797\"\u003e\u003cstrong data-start=\"1659\" data-end=\"1688\"\u003eDual media, pro workflow:\u003c\/strong\u003e Slot 1 supports CFexpress Type A or SD UHS-II; Slot 2 supports SD UHS-II—record stills and video your way.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1798\" data-end=\"1941\"\u003e\n\u003cp data-start=\"1800\" data-end=\"1941\"\u003e\u003cstrong data-start=\"1800\" data-end=\"1824\"\u003eReady for the field:\u003c\/strong\u003e Weather-resistant magnesium-alloy build, long-life NP-FZ100 battery, and a protective “shutter at power-off” option.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1943\" data-end=\"1962\"\u003e\u003cstrong data-start=\"1943\" data-end=\"1960\"\u003eGood to know:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1963\" data-end=\"2187\"\u003e\n\u003cli data-start=\"1963\" data-end=\"2070\"\u003e\n\u003cp data-start=\"1965\" data-end=\"2070\"\u003e4K60p is recorded from a Super 35 (1.5×) crop; 4K24\/30 uses full-frame oversampling for maximum detail.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2071\" data-end=\"2187\"\u003e\n\u003cp data-start=\"2073\" data-end=\"2187\"\u003ePairs beautifully with Sony G\/GM lenses; digital-audio hotshoe works with Sony’s on-camera mics for cleaner sound.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2189\" data-end=\"2316\"\u003e\u003cstrong data-start=\"2189\" data-end=\"2211\"\u003eWhat’s in the box:\u003c\/strong\u003e\u003cbr data-start=\"2211\" data-end=\"2214\"\u003ea7 IV body, NP-FZ100 battery, body cap, shoulder strap, and USB-C cable (contents can vary by region).\u003c\/p\u003e\n\u003cp data-start=\"2318\" data-end=\"2476\"\u003e\u003cstrong data-start=\"2318\" data-end=\"2332\"\u003eIdeal for:\u003c\/strong\u003e Hybrid creators, weddings \u0026amp; events, travel\/documentary shooters, content teams, and anyone who wants one body that does nearly everything well.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48702765400384,"sku":"ILCE7M4\/B","price":1999.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6218\/8352\/files\/SonyAlphaa7IVFullFrameMirrorlessDigitalCameraBody1.jpg?v=1761108191"},{"product_id":"sony-alpha-fx30-cinema-super-35-camera-body-with-x","title":"Sony Alpha FX30 Cinema Super 35 Camera Body with XLR Handle Unit","description":"\u003cp data-start=\"109\" data-end=\"148\"\u003e\u003cem\u003eCarry light. Shoot cinema.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-start=\"150\" data-end=\"497\"\u003eWhen the brief says “move fast, look cinematic,” FX30 shows up. It packs Sony Cinema Line color, pro audio, and rock-solid tools into a compact Super 35 body you can rig or run solo. Think rooftop interviews, fast street docs, BTS, product spots, and travel films—clean 4K, confident autofocus, and operator-first ergonomics that keep you rolling.\u003c\/p\u003e\n\u003cp data-start=\"499\" data-end=\"553\"\u003e\u003cstrong data-start=\"499\" data-end=\"551\"\u003eWhy you’ll love it (facts → real-world benefits)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"554\" data-end=\"2053\"\u003e\n\u003cli data-start=\"554\" data-end=\"712\"\u003e\n\u003cp data-start=\"556\" data-end=\"712\"\u003e\u003cstrong data-start=\"556\" data-end=\"588\"\u003eSuper 35 look, clean detail:\u003c\/strong\u003e 4K is oversampled from a higher-resolution sensor for crisp, gradeable footage with that familiar cinema S35 perspective.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"713\" data-end=\"887\"\u003e\n\u003cp data-start=\"715\" data-end=\"887\"\u003e\u003cstrong data-start=\"715\" data-end=\"741\"\u003eSlow-mo that holds up:\u003c\/strong\u003e Record \u003cstrong data-start=\"749\" data-end=\"766\"\u003e4K up to 120p\u003c\/strong\u003e (and \u003cstrong data-start=\"772\" data-end=\"790\"\u003eFHD up to 240p\u003c\/strong\u003e) in \u003cstrong data-start=\"795\" data-end=\"811\"\u003e10-bit 4:2:2\u003c\/strong\u003e All-Intra or Long-GOP for creamy motion and resilient color in the grade.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"888\" data-end=\"1097\"\u003e\n\u003cp data-start=\"890\" data-end=\"1097\"\u003e\u003cstrong data-start=\"890\" data-end=\"930\"\u003eCinematic color, ready now or later:\u003c\/strong\u003e \u003cstrong data-start=\"931\" data-end=\"945\"\u003eS-Cinetone\u003c\/strong\u003e for great skin straight out of camera; \u003cstrong data-start=\"985\" data-end=\"995\"\u003eS-Log3\u003c\/strong\u003e, \u003cstrong data-start=\"997\" data-end=\"1008\"\u003eCine EI\u003c\/strong\u003e, and user LUTs when you want maximum dynamic range and a consistent on-set\/ post look.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1098\" data-end=\"1251\"\u003e\n\u003cp data-start=\"1100\" data-end=\"1251\"\u003e\u003cstrong data-start=\"1100\" data-end=\"1128\"\u003eAutofocus you can trust:\u003c\/strong\u003e Fast Hybrid AF with Real-time Eye AF and subject tracking keeps interviews, gimbal moves, and walk-and-talks tack sharp.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1252\" data-end=\"1400\"\u003e\n\u003cp data-start=\"1254\" data-end=\"1400\"\u003e\u003cstrong data-start=\"1254\" data-end=\"1279\"\u003eStabilized handhelds:\u003c\/strong\u003e \u003cstrong data-start=\"1280\" data-end=\"1295\"\u003e5-axis IBIS\u003c\/strong\u003e plus \u003cstrong data-start=\"1301\" data-end=\"1316\"\u003eActive Mode\u003c\/strong\u003e (with gyro metadata) for smoother handheld footage and easier post-stabilization.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1401\" data-end=\"1557\"\u003e\n\u003cp data-start=\"1403\" data-end=\"1557\"\u003e\u003cstrong data-start=\"1403\" data-end=\"1435\"\u003ePro audio, no cage required:\u003c\/strong\u003e Included \u003cstrong data-start=\"1445\" data-end=\"1464\"\u003eXLR handle unit\u003c\/strong\u003e adds dual XLR\/TRS inputs with on-handle controls, enabling up to 4-channel\/24-bit capture.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1558\" data-end=\"1708\"\u003e\n\u003cp data-start=\"1560\" data-end=\"1708\"\u003e\u003cstrong data-start=\"1560\" data-end=\"1583\"\u003eBuilt to roll long:\u003c\/strong\u003e Internal cooling and a heat-dissipating chassis support extended takes and reliable 4K recording in real-world conditions.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1709\" data-end=\"1855\"\u003e\n\u003cp data-start=\"1711\" data-end=\"1855\"\u003e\u003cstrong data-start=\"1711\" data-end=\"1733\"\u003eCage-free rigging:\u003c\/strong\u003e Multiple 1\/4-20 mounts, tally lamps, big REC button, and a vari-angle touchscreen keep small crews fast and functional.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1856\" data-end=\"2053\"\u003e\n\u003cp data-start=\"1858\" data-end=\"2053\"\u003e\u003cstrong data-start=\"1858\" data-end=\"1886\"\u003ePlug into pro pipelines:\u003c\/strong\u003e Full-size \u003cstrong data-start=\"1897\" data-end=\"1912\"\u003eHDMI Type-A\u003c\/strong\u003e with \u003cstrong data-start=\"1918\" data-end=\"1932\"\u003e16-bit RAW\u003c\/strong\u003e output, \u003cstrong data-start=\"1941\" data-end=\"1961\"\u003edual media slots\u003c\/strong\u003e (CFexpress Type-A or SD UHS-II), and breathing-compensation support with compatible lenses.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2055\" data-end=\"2073\"\u003e\u003cstrong data-start=\"2055\" data-end=\"2071\"\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"2074\" data-end=\"2350\"\u003e\n\u003cli data-start=\"2074\" data-end=\"2120\"\u003e\n\u003cp data-start=\"2076\" data-end=\"2120\"\u003e\u003cstrong data-start=\"2076\" data-end=\"2087\"\u003e4K\/120p\u003c\/strong\u003e uses a crop of the image area.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2121\" data-end=\"2207\"\u003e\n\u003cp data-start=\"2123\" data-end=\"2207\"\u003e\u003cstrong data-start=\"2123\" data-end=\"2138\"\u003eActive Mode\u003c\/strong\u003e adds a slight crop and isn’t available at the highest frame rates.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2208\" data-end=\"2294\"\u003e\n\u003cp data-start=\"2210\" data-end=\"2294\"\u003eAll-Intra and the highest frame-rate modes may require \u003cstrong data-start=\"2265\" data-end=\"2285\"\u003eCFexpress Type-A\u003c\/strong\u003e media.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2295\" data-end=\"2350\"\u003e\n\u003cp data-start=\"2297\" data-end=\"2350\"\u003eBreathing compensation works with select Sony lenses.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2352\" data-end=\"2375\"\u003e\u003cstrong data-start=\"2352\" data-end=\"2373\"\u003eWhat’s in the box\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"2376\" data-end=\"2524\"\u003e\n\u003cli data-start=\"2376\" data-end=\"2406\"\u003e\n\u003cp data-start=\"2378\" data-end=\"2406\"\u003eFX30 camera body (no lens)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2407\" data-end=\"2457\"\u003e\n\u003cp data-start=\"2409\" data-end=\"2457\"\u003e\u003cstrong data-start=\"2409\" data-end=\"2439\"\u003eDetachable XLR handle unit\u003c\/strong\u003e with mic holder\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2458\" data-end=\"2524\"\u003e\n\u003cp data-start=\"2460\" data-end=\"2524\"\u003eNP-FZ100 battery, multi-interface shoe cap, cables \u0026amp; accessories\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2526\" data-end=\"2733\"\u003e\u003cstrong data-start=\"2526\" data-end=\"2540\"\u003eIdeal for:\u003c\/strong\u003e Solo operators, doc and corporate crews, wedding filmmakers, BTS teams, and content creators who want a compact Super 35 cinema camera with pro audio, reliable AF, and slow-motion flexibility.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48702767006016,"sku":"ILMEFX30","price":2499.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6218\/8352\/files\/1664370988-img-1849008.jpg?v=1716578485"},{"product_id":"sony-zv-1-ii-white","title":"Sony ZV-1 II White","description":"\u003ch3 class=\"features-common__heading\"\u003eAll for vlogging\u003c\/h3\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eCapture your world the way you want. The vlog camera ZV-1 II streamlines shooting on the go, allowing you to capture amazing quality video and audio without any complex setup.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\r\n\u003ch3 class=\"features-common__heading\"\u003eTake a ZV-1 II tour\u003c\/h3\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eThe ZV-1 II is an ideal all-round vlog camera. Compact and portable, it features a wide-angle zoom lens for versatile framing, a 1.0-type image sensor for great image quality, and an intelligent microphone for clear audio recording.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/z3ZDZF0Fy20\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\r\n\u003ch3\u003eFeatures to elevate your vlogging\u003c\/h3\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003eFrame it all\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eWith the vlog camera ZV-1 II, you can shoot everything from group selfies to sprawling cityscapes. The wide-angle 18 mm\u003csup\u003e1\u003c\/sup\u003e lens can capture a wider field of view than the human eye, so you can easily fit everyone or everything in the frame. Whether you're indoors or out, the wide-angle lens turns everyday scenes into dynamic footage.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\u003cimg src=\"https:\/\/cdn.shoplightspeed.com\/shops\/644412\/files\/55234050\/3.jpg\" alt=\"\" width=\"1749\" height=\"1068\"\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003eVersatile framing\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eThe ZV-1 II lets you frame your shots exactly how you want, thanks to its wide-angle 18-50 mm\u003csup\u003e1\u003c\/sup\u003e zoom lens. 18 mm\u003csup\u003e1\u003c\/sup\u003e is great for selfies, while 50 mm\u003csup\u003e1\u003c\/sup\u003e is ideal for portraits and snapshots. What's more, the maximum apertures of F1.8 with the wide-angle and F4 with the telephoto give a smooth background bokeh, adding all the atmosphere you need.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\u003cimg src=\"https:\/\/cdn.shoplightspeed.com\/shops\/644412\/files\/55234052\/4.jpg\" alt=\"\" width=\"1749\" height=\"1068\"\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003eCreative colors\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eNo experience is needed to make an impressive vlog with all the right visuals from the outset. My Image Style\u003csup\u003e2\u003c\/sup\u003e lets you simply tweak brightness and color while viewing what you plan to shoot - all without having to wade through menus. For shots with more creative color and mood, Creative Look offers ten presets so simply select one that matches your vision.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\u003cimg src=\"https:\/\/cdn.shoplightspeed.com\/shops\/644412\/files\/55234053\/5.jpg\" alt=\"\" width=\"1749\" height=\"1068\"\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003eAdd a dramatic touch\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eJust tap the screen to turn everyday moments into cinematic imagery, all without post-production editing. With the Cinematic Vlog Setting\u003csup\u003e3\u003c\/sup\u003e, the camera automatically shoots in a Cinemascope aspect ratio\u003csup\u003e4\u003c\/sup\u003e at 24 fps\u003csup\u003e5\u003c\/sup\u003e — the film industry standard. You can also change the color of your footage simply by selecting from five LOOKs and four MOODs for instant, professional results.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Ef_AwqP9G2o\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003eBuilt-in mic for clear voice recording\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eIn [Auto] mode, the new built-in Intelligent 3-Capsule Mic switches\u003csup\u003e6\u003c\/sup\u003e the direction of the built-in mic from [All Directions] to [Front] when the camera recognizes a human face in the frame. Or you can switch manually from [Auto] to [Front] for selfies or [Rear] when shooting with narration. Attach a supplied windscreen to reduce wind noise and capture clearer audio outdoors.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/LL3Z3bItDe8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\r\n\u003ch3 class=\"features-common__text\"\u003eCompact \u0026amp; easy to use\u003c\/h3\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003eEffortlessly portable\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eSmall and lightweight, the vlog camera ZV-1 II is designed to be taken out anywhere - just like your smartphone. Weighing just 292 10.3 oz. (292g)\u003csup\u003e7\u003c\/sup\u003e, capture everyday life with ease and grab content on the go.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\u003cimg src=\"https:\/\/cdn.shoplightspeed.com\/shops\/644412\/files\/55234165\/6.jpg\" alt=\"\" width=\"1749\" height=\"1068\"\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003eSimple, intuitive control\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eEven first-time vloggers can jump straight into shooting with the ZV-1 II, there’s no need to study complex settings. Touch function icons like recording and self-timer are displayed on the screen for easy control. These are also great for shooting selfies or in other situations when you can’t reach the physical buttons on the camera.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\u003cimg src=\"https:\/\/cdn.shoplightspeed.com\/shops\/644412\/files\/55234166\/7.jpg\" alt=\"\" width=\"1749\" height=\"1068\"\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003eFocus on you\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eThe ZV-1 II automatically makes sure you always stay in focus with Touch Tracking. It recognizes human faces and eyes, so it keeps track of the main subject without wandering off. Just tap the subject on the screen to activate the feature. Eye AF can even be set to track animal faces and eyes.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\u003cimg src=\"https:\/\/cdn.shoplightspeed.com\/shops\/644412\/files\/55234168\/8.jpg\" alt=\"\" width=\"1749\" height=\"1068\"\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003ePowerful image stabilization\u003csup\u003e8\u003c\/sup\u003e\n\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eShaky footage can ruin the best of vlogs, but the ZV-1 II is built to let you capture great footage even while you’re walking and shooting handheld. Active Mode\u003csup\u003e8\u003c\/sup\u003e helps to minimize camera blur, giving you steadier shots without the need for any post-shoot editing.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/6alZmyV8nig\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003eStand out with just a tap\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eThe ZV-1 II is designed for easier content creation. Activate the Product Showcase Setting and the camera will automatically focus on the product you're holding with no additional gestures needed. Or use Bokeh Switch to get a softly blurred background - simply select [Defocus] to make the subject stand out, or [Clear] to keep the entire image in focus.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\u003cimg src=\"https:\/\/cdn.shoplightspeed.com\/shops\/644412\/files\/55234223\/9.jpg\" alt=\"\" width=\"1749\" height=\"1068\"\u003e\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003ch3 class=\"features-common__text\"\u003eOptimized for selfies\u003c\/h3\u003e\r\n\u003ch4\u003eSelfies made simple\u003c\/h4\u003e\r\n\u003cp\u003eLet the ZV-1 II work for you to capture great group moments. When taking selfies in iAUTO mode with two or three people, the camera automatically adjusts the setting to keep everyone’s faces sharp and clear\u003csup\u003e9\u003c\/sup\u003e.\u003c\/p\u003e\r\n\u003ch4\u003eAlways look your best\u003c\/h4\u003e\r\n\u003cp\u003eLook your best any time you're shooting. Without any special settings, the ZV-1 II accurately captures your skin tone, ensuring a healthy and natural look. Face Priority AE automatically brightens your face so there's no need to worry about lighting either. There's also a Soft Skin Effect selectable to OFF\/ Low\/ Mid \/High to adjust your skin smoothness.\u003c\/p\u003e\r\n\u003ch4\u003eAlways know when you’re recording\u003c\/h4\u003e\r\n\u003cp\u003eSay goodbye to accidentally missing the action. When you press the MOVIE button or tap the record icon on the LCD screen, the recording lamp glows red and a red frame appears on the screen, letting you know instantly that you're capturing what counts. The rotatable screen means you can also track recording while shooting from any angle.\u003c\/p\u003e\r\n\u003ch4\u003eShooting grip10 for easy vlogging\u003c\/h4\u003e\r\n\u003cp\u003eVlogging is simpler and more comfortable with the optional GP-VPT2BT wireless shooting grip\u003csup\u003e10\u003c\/sup\u003e, which enables you to grab more stable shots and also doubles as a tripod. The zoom lever and recording button are on the grip side, so you don’t have to stretch around the camera every time to reach key control buttons.\u003c\/p\u003e\r\n\u003ch4\u003eShare and Connect\u003c\/h4\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003eSimple smartphone connection\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eConnecting your camera and smartphone has never been easier thanks to the Creators’ App mobile application\u003csup\u003e11\u003c\/sup\u003e. Data transfers continue in the background even if the smartphone display sleeps or a different app is launched\u003csup\u003e12\u003c\/sup\u003e. You can also turn your smartphone or PC into a remote control to operate the camera from a distance.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\u003cimg src=\"https:\/\/cdn.shoplightspeed.com\/shops\/644412\/files\/55234250\/11.jpg\" alt=\"\" width=\"1749\" height=\"1068\"\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003eSimple streaming with a single cable\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eTransform the ZV-1 II into a high-quality web camera just by connecting a compatible device via USB\u003csup\u003e13\u003c\/sup\u003e. The large 1.0-type image sensor and Creative Look presets ensure vibrant visuals.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\u003cimg src=\"https:\/\/cdn.shoplightspeed.com\/shops\/644412\/files\/55234251\/12.jpg\" alt=\"\" width=\"1749\" height=\"1068\"\u003e\u003c\/div\u003e\r\n\u003ch3 class=\"features-common__text\"\u003eAdvanced Features\u003c\/h3\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003eHigh quality imagery\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eThe ZV-1 II packs powerful specs in its compact body, offering impressive image quality. Its large 1.0-type image sensor means it can capture professional-level footage, shooting in XAVC S format up to 30p and in 4K, and up to 120p\u003csup\u003e14\u003c\/sup\u003e in Full HD for up to 5x slow motion. It also supports simultaneous proxy recording\u003csup\u003e15\u003c\/sup\u003e for efficient post-production workflow.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003eGrows with your creativity\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eWith the ZV-1 II, it’s easy to take the next steps towards boosting your videography skills. Just like professional Cinema Line or α series cameras, the ZV-1 II supports S-Log3 and S-Gamut3.Cine picture profiles, giving you even greater flexibility for post-production.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003eBuilt-in ND filter\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eThe ZEISS® Vario-Sonnar T* 18-50mm\u003csup\u003e1\u003c\/sup\u003e F1.8-4 zoom lens has a built-in neutral density (ND) filter to control light exposure by three stops, giving images greater expressiveness in bright light. The lens maintains sharpness throughout the zoom range, allowing you to capture all the shots you need to bring your vlog to life.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003eNext level audio quality\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eRaise your vlog audio quality even further by connecting external microphones (sold separately). For example, the ECM-G1\u003csup\u003e10\u003c\/sup\u003e clearly captures sound in front of the camera and can be attached without a cable. Or take your pick from Sony’s extensive line-up, designed to suit a broad range of applications\u003csup\u003e16\u003c\/sup\u003e.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\r\n\u003col\u003e\r\n\u003cli\u003e35mm format equivalent when shooting still images. Slightly cropped in Active mode.\u003c\/li\u003e\r\n\u003cli\u003eIn the Intelligent Auto or Scene Selection mode.\u003c\/li\u003e\r\n\u003cli\u003eAvailable in “Movie\" mode and \"S\u0026amp;Q” mode only. Proxy recording is deactivated.\u003c\/li\u003e\r\n\u003cli\u003eThe image (excluding the bars) is in CinemaScope aspect ratio (2.35:1), but the recorded image is 16:9.\u003c\/li\u003e\r\n\u003cli\u003eThe actual corresponding frame rate is 23.98 fps.\u003c\/li\u003e\r\n\u003cli\u003eDirection may be fixed depending on the shooting settings.\u003c\/li\u003e\r\n\u003cli\u003eApproximate\u003c\/li\u003e\r\n\u003cli\u003eImage crop in Active Mode. Active Mode is not available when recording at frame rates of 120 (100) fps, including S\u0026amp;Q.\u003c\/li\u003e\r\n\u003cli\u003eDoes not work when the Bokeh Switch is ON or when subject recognition is OFF.\u003c\/li\u003e\r\n\u003cli\u003eSold separately\u003c\/li\u003e\r\n\u003cli\u003eCheck regional availability of services and applications via the URL below: Creators’ App: https:\/\/www.sony.net\/cca , Creators’ Cloud: https:\/\/www.sony.net\/cc\/ Download app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information.\u003c\/li\u003e\r\n\u003cli\u003eTransfer may be interrupted when a different app is launched on some operating systems.\u003c\/li\u003e\r\n\u003cli\u003e1280x720 resolution at 30 fps. Use a commercially available USB cable or terminal conversion adapter for connecting to a mobile device.\u003c\/li\u003e\r\n\u003cli\u003eSound recording is not possible. Frame rates are 1-120fps (NTSC) or 1-l00fps (PAL) in eight steps.\u003c\/li\u003e\r\n\u003cli\u003eProxy recording unavailable at recording frame rate of 120 p or when Slow \u0026amp; Quick Motion Frame Rate is120 fps\u003c\/li\u003e\r\n\u003cli\u003ePlease check the compatibility info for compatible microphones.\u003c\/li\u003e\r\n\u003cli\u003eNot including materials used in coatings and adhesives.\u003c\/li\u003e\r\n\u003cli\u003eDepending on the time of production, SORPLAS™ may not be used for some parts.\u003c\/li\u003e\r\n\u003cli\u003eSony survey of products and supplied accessories produced from April 2012 through March 2022\u003c\/li\u003e\r\n\u003cli\u003eUsed for the wind screen base fabric and raised area. Recycled PET (polyethylene terephthalate) bottles may not be available depending on the time of production.\u003c\/li\u003e\r\n\u003cli\u003eAvailability varies depending on region and language.\u003c\/li\u003e\r\n\u003c\/ol\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48702767202624,"sku":"ZV1M2\/W","price":999.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6218\/8352\/files\/1684837971-img-2003255.jpg?v=1716578488"},{"product_id":"sony-lens-fe-70-200mm-f4-macro-g-oss-ii","title":"Sony FE 70-200mm F4 Macro G OSS II Full-Frame Compact Telephoto Zoom Lens","description":"\u003ch4\u003e\u003cstrong\u003eCompact high-resolution telephoto zoom\u003c\/strong\u003e\u003c\/h4\u003e\r\n\u003cp\u003eOur most advanced lens technology comes together in a compact, lightweight 70-200 mm F4 telephoto zoom G Lens™ that delivers outstanding optical and AF performance as well as half-macro capability throughout the zoom range. Impressive handling and mobility make it an excellent choice for a wide range of still and movie applications.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003ciframe class=\"youtube-video\" title=\"YouTube video player\" src=\"\/\/www.youtube.com\/embed\/tTBqgU2cVi8\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\r\n\u003ch4\u003e\u003cstrong\u003eSpectacular G Lens rendering\u003c\/strong\u003e\u003c\/h4\u003e\r\n\u003cp\u003eExcellent corner-to-corner resolution and contrast throughout the zoom range are achieved by combining AA (advanced aspherical) and aspherical lens elements. Three ED (Extra-low Dispersion) elements and one Super ED element suppress chromatic aberration and color bleeding for revealing sharpness. Exquisite full-frame bokeh is enhanced by a circular 9-blade aperture mechanism and optimized spherical aberration.\u003c\/p\u003e\r\n\u003cp\u003e\u003cimg style=\"box-sizing: border-box; vertical-align: middle; border-style: none; width: 900px; max-width: 100%; max-height: 100%; transform: scale(1); opacity: 1; transition: all 0.6s ease 0s; object-fit: cover;\" src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL70200G2\/desktop\/4-d.jpg\" srcset=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL70200G2\/desktop\/4-d.jpg\" alt=\"\u0026lt;p\u0026gt;Spectacular G Lens rendering\u0026lt;\/p\u0026gt;\"\u003e \u003c\/p\u003e\r\n\u003ch4\u003e\u003cstrong\u003eEye-opening close-up performance\u003c\/strong\u003e\u003c\/h4\u003e\r\n\u003cp\u003eThis is the world's first zoom lens in its class to offer half-macro capability throughout the zoom range. Minimum focusing distance is 10- 1\/4 in. (0.26 m) at the wide end and 16-1\/2 in. (0.42 m) at the telephoto end of the zoom range, with a maximum magnification of 0.5x throughout. New levels of zoom close-up capability offer unprecedented versatility and freedom for shooting stills as well as movies.\u003c\/p\u003e\r\n\u003cp\u003e\u003cimg style=\"caret-color: #000000; color: #000000; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; text-decoration: none;\" src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL70200G2\/desktop\/5-d.jpg\" srcset=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL70200G2\/desktop\/5-d.jpg\" alt=\"\u0026lt;p\u0026gt;Eye-opening close-up performance\u0026lt;\/p\u0026gt;\" width=\"900\"\u003e\u003c\/p\u003e\r\n\u003cdiv class=\"features-common__heading\"\u003e\r\n\u003ch4\u003e\u003cstrong\u003eFast autofocus matches high-speed cameras\u003c\/strong\u003e\u003c\/h4\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\r\n\u003cp\u003eFour of Sony's original high-thrust XD linear motors work in conjunction with precision floating focus groups to achieve extremely fast, accurate focus drive. Thrust efficiency has been dramatically improved, resulting in up to approximately a 20% increase in autofocus speed throughout the entire zoom range when shooting stills. The speed potential of high-performance α series cameras is fully realized. Focus tracking continues uninterrupted even while zooming, ensuring that important moments of the action won't be lost.\u003c\/p\u003e\r\n\u003cdiv class=\"features-common__heading\"\u003e\r\n\u003ch4\u003e\u003cstrong\u003eRefined movie performance and imagery\u003c\/strong\u003e\u003c\/h4\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\r\n\u003cp\u003eLinear Response MF ensures that manual focus responds directly and linearly to subtle control. The breathing compensation function provided in compatible α series cameras is fully supported, reducing unwanted image shifts while focusing. Built-in optical image stabilization can work in conjunction with the in-body stabilization in compatible α series cameras to provide extremely smooth, stable handheld footage.\u003c\/p\u003e\r\n\u003cp\u003e\u003cimg style=\"caret-color: #000000; color: #000000; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; text-decoration: none;\" src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL70200G2\/desktop\/7-d.jpg\" srcset=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL70200G2\/desktop\/7-d.jpg\" alt=\"\u0026lt;p\u0026gt;Refined movie performance and imagery\u0026lt;\/p\u0026gt;\" width=\"900\"\u003e\u003c\/p\u003e\r\n\u003cdiv class=\"features-common__heading\"\u003e\r\n\u003ch4\u003e\u003cstrong\u003eTop-class performance with teleconverters\u003c\/strong\u003e\u003c\/h4\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\r\n\u003cp\u003eThe FE 70-200mm F4 Macro G OSS II is fully compatible with Sony's 1.4x and 2.0x teleconverters. In addition to increasing maximum focal length, the 2.0x teleconverter make it possible to shoot life-size 1:1 macro at all focal lengths for new creative potential. Attached with the 1.4x teleconverter, it can shoot max. 0.7x macro at all focal lengths. And because the working distance does not change with the teleconverter attached, you can move in close to the subject to capture truly impressive images.\u003c\/p\u003e\r\n\u003cp\u003e\u003cimg style=\"caret-color: #000000; color: #000000; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; text-decoration: none;\" src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL70200G2\/desktop\/8-d.jpg\" srcset=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL70200G2\/desktop\/8-d.jpg\" alt=\"\u0026lt;p\u0026gt;Top-class performance with teleconverters\u0026lt;\/p\u0026gt;\" width=\"900\"\u003e\u003c\/p\u003e\r\n\u003cdiv class=\"features-common__heading\"\u003e\r\n\u003ch4\u003e\u003cstrong\u003eCompact, mobile, reliable, and easy to use\u003c\/strong\u003e\u003c\/h4\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\r\n\u003cp\u003eThis innovative lens offers a rare blend of performance and compact mobility. It is 3-1\/4 in. (82.2 mm) in diameter by 5- 7\/8 in. (149 mm) in length at the wide end of the zoom range and weighs 28.1 oz. (794 g). An extending lens design was chosen to maximize portability, and a zoom lock switch is provided to prevent unwanted lens extension during transportation.\u003c\/p\u003e\r\n\u003cp\u003e\u003cimg style=\"caret-color: #000000; color: #000000; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; text-decoration: none;\" src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL70200G2\/desktop\/9-d.jpg\" srcset=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL70200G2\/desktop\/9-d.jpg\" alt=\"\u0026lt;p\u0026gt;Compact, mobile, reliable, and easy to use\u0026lt;\/p\u0026gt;\" width=\"900\"\u003e\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48702767759680,"sku":"SEL70200G2","price":1699.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6218\/8352\/files\/sel70200g2-ilce-7rm5-macro-situation-03.jpg?v=1716578490"},{"product_id":"sony-alpha-a6700-aps-c-mirrorless-interchangeable","title":"Sony Alpha a6700 APS-C Mirrorless Camera - Body Only","description":"\u003cdiv class=\"features-common__heading\"\u003e\r\n\u003ch4\u003e\u003cstrong\u003eNext generation creativity on the go\u003c\/strong\u003e\u003c\/h4\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\r\n\u003cp\u003e\u003ca href=\"https:\/\/www.lookingglassphoto.com\/blogs\/news-and-reviews\/the-new-sony-a6700-is-a-window-for-your-world-avai\/\"\u003e\u003cstrong\u003eClick for full a6700 overview \u0026gt;\u0026gt;\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\r\n\u003cp\u003eThe α6700 combines the latest AI technology with Sony's outstanding α-series image quality in a compact APS-C camera body. Offering enhanced subject recognition, the latest technology for capturing stills and movies, and E-mount lens compatibility, the lightweight α6700 is designed for creative adventures, anytime, anywhere.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48702768873792,"sku":"ILCE6700\/B","price":1599.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6218\/8352\/files\/ilce-6700-bottom-3000px.jpg?v=1716578493"},{"product_id":"sony-a7c-ii-full-frame-compact-mirrorless-camera-b","title":"Sony a7C II Full-frame Compact Mirrorless Camera Body Only - Black","description":"\u003ch4\u003eIncredibly compact and lightweight, packed with full-frame performance\u003c\/h4\u003e\r\n\u003cp\u003eCompact and lightweight, the α7C II is the full-frame camera that serious creators have been waiting for. Packed with cutting-edge capture technology for both stills and movies, it’s the essential tool for capturing the world the way you want to.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003ciframe class=\"youtube-video\" title=\"YouTube video player\" src=\"\/\/www.youtube.com\/embed\/f8jR_rUSvMg?si=HIxY3Z2JZ0d7Ygs4\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\r\n\u003ch4\u003e33.0MP1 full-frame Exmor R™ back-illuminated CMOS sensor\u003c\/h4\u003e\r\n\u003cp\u003eDelivering outstanding performance and excellent image quality for both stills and movies, the α7C II's new 33.0 megapixel1 Exmor R™ CMOS image sensor provides high-speed readout, high sensitivity from ISO 100 to ISO 512002, low noise, and highly accurate color reproduction.\u003c\/p\u003e\r\n\u003ch4\u003eBIONZ XR™ processing power for exceptional image quality\u003c\/h4\u003e\r\n\u003cp\u003eThe advanced BIONZ XR processing engine delivers up to eight times3 more processing power than its predecessor. It minimizes processing latency while boosting movie and still image processing power, achieving natural gradations, realistic color, low noise, superior image quality and fast menu response.\u003cbr\u003eDedicated AI Processor for advanced subject recognition and tracking The α7C II is equipped with an AI processing unit that can handle significant amounts of data, enabling more accurate recognition and tracking of subjects and recognition of a wider range of subject types.\u003c\/p\u003e\r\n\u003ch4\u003eOutstanding 4K 4:2:2 10-bit movie recording up to 60p\/50p\u003c\/h4\u003e\r\n\u003cp\u003eThe α7C II offers 4K 60p\/50p movie capture7,8 with full pixel readout and no pixel binning, taking advantage of the latest BIONZ XR processing engine and its wide dynamic range to produce exceptionally smooth images of fast-moving subjects. When recording 4K movies at 30p, full-frame 7K oversampling delivers 4K with enhanced clarity and detail.\u003c\/p\u003e\r\n\u003ch4\u003eAdvanced 5-axis optical image stabilization with up to 7-steps of compensation\u003c\/h4\u003e\r\n\u003cp\u003eEnjoy even more stable handheld shooting for stills, thanks to the α7C II’s high-precision image stabilization unit, advanced gyro sensors, and optimized image stabilization algorithms that effectively correct 7.0-steps5 of camera shake. Compatible lenses with built-in image stabilization6 combine with improved synchronization between the body and lens to make framing easier even at telephoto focal lengths that can otherwise cause a large amount of blur.\u003c\/p\u003e\r\n\u003ch4\u003eActive Mode image stabilization supports handheld movie shooting\u003c\/h4\u003e\r\n\u003cp\u003eActive Mode provides enhanced image stabilization for handheld shooting. A precision image stabilisation unit, advanced gyro sensors, and an optimized image stabilisation algorithm work together for exceedingly smooth, stable movie footage. In addition to in-body stabilization, compatible lenses with their own built-in image stabilization12 coordinate with the camera body for highly effective control, enabling handheld telephoto shots with greater clarity.\u003c\/p\u003e\r\n\u003ch4\u003eConsistently accurate exposure and color with new AE algorithm\u003c\/h4\u003e\r\n\u003cp\u003eEmploying the latest processing engine combined with an advanced AE algorithm, the α7C II can detect the skin area of faces and adjust exposure accordingly for both stills and movies. It achieves consistent exposure control even in challenging shooting conditions when the subject is backlit, in shadows or direct sunlight, or not directly facing the camera.\u003c\/p\u003e\r\n\u003ch4\u003eHigh resolution XGA OLED electronic viewfinder with 120fps display\u003c\/h4\u003e\r\n\u003cp\u003eA 2.36 million-dot (approx.) XGA OLED electronic viewfinder with 0.70x magnification delivers high resolution and contrast for clear viewing, even in bright sunlight. The finder frame rate can be set to [High] (120 fps), twice the normal frame rate, for a smooth viewfinder image with minimum display motion blur when tracking and shooting moving subjects.\u003c\/p\u003e\r\n\u003ch4\u003eCompatible with more than 70 E-mount lenses offer boundless creativity\u003c\/h4\u003e\r\n\u003cp\u003eThe α7C II is compatible with Sony’s extensive lineup of optically advanced E-mount lenses, including the G Master™ series that blends breathtaking resolution with exquisite bokeh, and the G Lens™ series with excellent image quality and smooth bokeh. Compact and lightweight, these lenses offer a wide range of photographic and videographic applications.\u003c\/p\u003e\r\n\u003ch4\u003eCreative Look with 10 customizable presets to realize your vision\u003c\/h4\u003e\r\n\u003cp\u003eSet the visual mood with Creative Look, which offers 10 customizable presets so you can capture the world the way you want. Either use the presets as they are or adjust eight parameters, including contrast, saturation, and shadows4, to create shareable stills and movies in-camera without the need for post-production editing.\u003c\/p\u003e\r\n\u003ch4\u003eSelectable RAW file types and JPEG Light quality setting\u003c\/h4\u003e\r\n\u003cp\u003eLossless RAW image compression provides efficient compression for smaller file sizes with no loss in image quality, enabling the camera to shoot up to 27 frames in continuous bursts. There are three lossless-compression image sizes (S\/M\/L) to suit any application, and a Light image quality selection that generates less data is provided for JPEG and HEIF images.\u003c\/p\u003e\r\n\u003ch4\u003eContinuous still shooting at up to 10 fps19 with AF\/AE tracking\u003c\/h4\u003e\r\n\u003cp\u003eThe α7C II's mechanical and electronic shutters allow continuous shooting at up to 10 fps, or up to 8 fps19 in live view mode, making it easier to capture the most photogenic moments and expressions with moving subjects.\u003c\/p\u003e\r\n\u003ch4\u003eAdvanced movie recording formats for simpler post-production\u003c\/h4\u003e\r\n\u003cp\u003eIn-camera 10-bit 4:2:2 recording is available when using Long GOP or All-Intra compression9, making it possible to color grade for fuller, more natural gradations while generally providing greater editing freedom.\u003c\/p\u003e\r\n\u003ch4\u003eLog recording and LUT handling for powerful creative possibilities\u003c\/h4\u003e\r\n\u003cp\u003eThe α7C II boasts an S-Log3 gamma curve that emphasizes gradation characteristics from shadows to mid-grey (18% grey), achieving 14+ stops of latitude10. S-Gamut3 and S-Gamut3.Cine color gamut settings are also provided. You can apply a custom LUT (Look Up Table) with a Log gamma curve to preview how the footage will look in post-production, or to even record footage conveniently with a PP LUT already applied.\u003c\/p\u003e\r\n\u003ch4\u003eS-Cinetone™ for a cinematic look without the need for post processing\u003c\/h4\u003e\r\n\u003cp\u003eUtilizing the same color science from Sony’s highly regarded Cinema Line, S-Cinetone delivers natural mid-tones that are essential to healthy-looking skin tones, plus soft colors and gorgeous highlights straight from the camera without post processing.\u003c\/p\u003e\r\n\u003ch4\u003eBreathing compensation for movies with a consistent angle of view\u003c\/h4\u003e\r\n\u003cp\u003eWith the breathing compensation function turned on, the α7C II employs Sony’s original Clear Image Zoom technology to suppress focus breathing, enabling professional-quality rack and refocusing. Breathing metadata can also be used with the advanced breathing compensation capabilities of the latest Catalyst Browse\/Prepare Plugin software during post-production.\u003c\/p\u003e\r\n\u003ch4\u003eAI-based Auto Framing16 automatically adjusts framing to highlight your subject\u003c\/h4\u003e\r\n\u003cp\u003eUsing AI-based subject recognition technology, Auto Framing automatically crops for optimum framing when shooting movies. Even when the camera is mounted on a tripod, the framing is continually adjusted so that the recorded footage looks like the subject was being followed by a camera operator. Accurate tracking is possible even when the camera is being operated remotely via the Creators' App17 on a smartphone.\u003c\/p\u003e\r\n\u003ch4\u003eIn-camera Time-lapse creation to capture unforgettable moments\u003c\/h4\u003e\r\n\u003cp\u003eThe in-camera time-lapse function allows you to create time-lapse videos within the camera itself. The exposure interval27 can be set from 1 second to 60 seconds, making it easy to compress slow action into enjoyable time-lapse sequences. When a compatible video light (sold separately) is attached to the camera, it can be set to turn on just before each exposure so that time-lapse sequences can be shot in low-light settings.\u003c\/p\u003e\r\n\u003ch4\u003eWide-area, high-density autofocus with 759 phase detection AF points\u003c\/h4\u003e\r\n\u003cp\u003eThe α7C II uses up to 759 phase detection points18 in a high-density array that cover approximately 94% of the image area when shooting stills, enabling it to recognize the subject even when they only occupy a small area of the frame.\u003c\/p\u003e\r\n\u003ch4\u003eTenacious Real-time Tracking lets you concentrate on composition\u003c\/h4\u003e\r\n\u003cp\u003eThe α7C II boasts greatly improved AI-based subject recognition, offering higher tracking reliability in a wider range of shooting situations. Specify a subject and half-press the shutter button to get the camera to start tracking, leaving you free to concentrate on framing and composition.\u003c\/p\u003e\r\n\u003ch4\u003eAI based Human pose estimation for accurate subject recognition\u003c\/h4\u003e\r\n\u003cp\u003eWith its innovative AI processing unit, the α7C II can accurately recognize human movement, achieving significant improvement in human eye recognition. Its human pose estimation technology uses a skeleton-based model, enabling it to recognize not just eyes, but also body and head positions with high precision, so it can even lock onto and track a subject facing away from the camera or with their face partially obscured.\u003c\/p\u003e\r\n\u003ch4\u003eReliable recognition of a wider range of subjects\u003c\/h4\u003e\r\n\u003cp\u003eThe α7C II features a powerful AI processing unit, capable of human, animal, bird, insect, car\/train and airplane14 recognition. Animal recognition now recognizes the eyes of some grazing and small animals, in addition to the eyes and heads of dogs, cats and similarly featured animals. It can even recognize these animals when their eyes are obscured from view. The camera also features bird recognition, enabling it to pinpoint the eyes of a variety of bird types as well as recognizing birds' heads and bodies.\u003c\/p\u003e\r\n\u003ch4\u003eAccurate autofocus in low light situations as dim as EV -4.0\u003c\/h4\u003e\r\n\u003cp\u003eEquipped with the latest AF algorithms, the α7C II achieves high AF precision down to light levels as low as EV -4.0 in AF-S mode (ISO 100 equivalent, F2.0 lens). It also includes a Focus Priority mode that provides more reliable AF in low light or when using smaller apertures.\u003c\/p\u003e\r\n\u003ch4\u003eFull-time Direct Manual Focus (DMF)24 for quick access to manual adjustment\u003c\/h4\u003e\r\n\u003cp\u003eWhen shooting stills with AF-C or AF-S autofocus, the lens's focus ring can be rotated to instantly switch to manual focus mode at any time. This makes it easy to switch focus to a different subject on the fly.\u003c\/p\u003e\r\n\u003ch4\u003eFocus bracketing to create images with incredible depth of focus\u003c\/h4\u003e\r\n\u003cp\u003eThe α7C II can automatically shoot up to 299 images with sequentially shifted focus points according to intervals and a sequence specified by you. Pick the perfect shot, or post-process multiple shots to achieve creative composites with incredible depth of focus.\u003c\/p\u003e\r\n\u003ch4\u003eFocus Map and Peaking display assist for shooting video\u003c\/h4\u003e\r\n\u003cp\u003eMovie making is made simpler with the Focus Map28 function that allows you to visualize depth of field when recording video. Focus information is overlaid on the live view display in real time so that you can easily identify the in-focus and out-of-focus areas — particularly useful when shooting with a large-aperture to create a narrow depth of field. The camera also offers peaking display, making it possible to check auto and manual focus while recording.\u003c\/p\u003e\r\n\u003ch4\u003eFlicker suppression from artificial lighting for stills and movie recording\u003c\/h4\u003e\r\n\u003cp\u003eSuppress flicker from artificial lighting whether you're shooting stills or movies. Simply select \"Anti-flicker Shoot\", or use \"Var. Shutter\" to fine-tune shutter speeds to match pulsing frequency of some light sources which can cause visible interference when filming.\u003c\/p\u003e\r\n\u003ch4\u003eSmooth and simple selection of recording modes\u003c\/h4\u003e\r\n\u003cp\u003eThe α7C II features a new Still\/Movie\/S\u0026amp;Q dial, allowing fast, independent selection. It's conveniently located next to the mode dial, which can then be used to easily select the exposure mode and other key settings for each shooting mode.\u003c\/p\u003e\r\n\u003ch4\u003eStable grip for handheld shooting\u003c\/h4\u003e\r\n\u003cp\u003eThe α7C II is designed to give you a secure, stable and comfortable hold. Or attach the new GP-X2 removable grip extension (sold separately) for maximum comfort and minimum fatigue during long shooting sessions.\u003c\/p\u003e\r\n\u003ch4\u003eEnhanced shooting flexibility with vari-angle LCD monitor\u003c\/h4\u003e\r\n\u003cp\u003eThe α7C II features a large 3.0-type 1.03 million-dot (approx.) touch-panel LCD monitor with a 3:2 aspect ratio and side-opening vari-angle flexibility. This allows greater positioning and framing freedom, giving you plenty of creative options for handheld and gimbal-mounted shooting of stills and movies.\u003c\/p\u003e\r\n\u003ch4\u003eEasy to use, intuitive touch operations on LCD panel\u003c\/h4\u003e\r\n\u003cp\u003eSimply swipe in from the left or right edge of the shooting display to reveal touch icons that allow quick changes to the shooting mode and more. You can now long-press menu items to register them to My Menu for quick access as needed, making the camera even more easily customizable.\u003c\/p\u003e\r\n\u003ch4\u003eImproved menu structure for quick access to frequently used menu items\u003c\/h4\u003e\r\n\u003cp\u003eThe α7C II features a Main Menu structure with a logical layout which provide more efficient access to important shooting parameters, such as frame rate, shutter speed, and more. It can be assigned to a custom key for quick access when needed, and touch operation means that adjusting key settings has never been faster.\u003c\/p\u003e\r\n\u003ch4\u003eMulti Interface (MI) shoe with digital audio interface for optional accessories\u003c\/h4\u003e\r\n\u003cp\u003eA variety of high-performance compatible microphones can be connected to the camera’s Multi Interface Shoe for direct, noise-free digital audio transfer to the camera. Or choose from a variety of high-output flash units such as the HVL-F60RM2 that support high-speed continuous shooting, giving you even more ways to capture creative imagery.\u003c\/p\u003e\r\n\u003ch4\u003eImage sensor anti-dust system\u003c\/h4\u003e\r\n\u003cp\u003eThe camera is equipped with an anti-dust system through a charge protection coating on its optical filter and an image sensor shift mechanism. There's also a [Shutter When Power Off] function that closes the shutter when the camera's power is turned off, protecting the image sensor from dust and particles while changing lenses.\u003c\/p\u003e\r\n\u003ch4\u003eUSB PD (Power Delivery) supports fast charging\u003c\/h4\u003e\r\n\u003cp\u003eUSB PD (Power Delivery) is supported for fast in-camera battery charging, supplying 3 to 4 times more power than previous models. A USB charger or mobile battery that supports USB PD can be connected to the camera's USB Type-C® port so you can undertake extended shoots with ample power supply.\u003c\/p\u003e\r\n\u003ch4\u003eDurable magnesium alloy chassis\u003c\/h4\u003e\r\n\u003cp\u003eBuilt for reliability in professional working environments, the α7C II is protected by a lightweight, high-rigidity magnesium alloy used for the top cover, front cover, internal frame, and rear cover.\u003c\/p\u003e\r\n\u003ch4\u003eDust and moisture resistant design\u003c\/h4\u003e\r\n\u003cp\u003eThe α7C II is well sealed at critical buttons and dials, and interlocking body seams add double protection, providing excellent resistance to dust and moisture in challenging outdoor conditions20.\u003c\/p\u003e\r\n\u003ch4\u003eEasy and stable smartphone connectivity with Sony’s Creators’ App\u003c\/h4\u003e\r\n\u003cp\u003eConnection stability when transferring images from the camera to the Creators' App mobile application on a smartphone has been greatly improved. Transfers continue in the background even if the smartphone display sleeps or a different app is launched. Workflow from shooting to sharing has been notably improved overall.\u003c\/p\u003e\r\n\u003ch4\u003eStream high-quality live content via UVC\/UAC w\/internal recording\u003c\/h4\u003e\r\n\u003cp\u003eConnected to a personal computer or smartphone22 via USB, the α7C II can function as a 4K (2160p) webcam. Large-aperture lenses, narrow depth of field, and bokeh can be used to create striking images, and advanced AF functions such as Eye AF support online meetings and live streaming events. You can even record your livestream in the camera.\u003c\/p\u003e\r\n\u003ch4\u003eFast Wi-Fi for PC tethering\u003c\/h4\u003e\r\n\u003cp\u003eBuilt-in Wi-Fi (IEEE 802.11a\/b\/g\/n\/ac) allows communication on the 2.4 GHz and 5 GHz30 bands for fast and stable data transfer.\u003c\/p\u003e\r\n\u003ch4\u003eCreators' Cloud platform\u003c\/h4\u003e\r\n\u003cp\u003eCreators' Cloud is a platform that supports creative work from shooting to production by combining advanced Sony camera technology with cloud-based AI. It's also a place for discovery and collaboration with other creators around the world. Explore web, mobile, and PC-based apps providing efficient solutions that integrate cameras with shooting and production apps and services.\u003c\/p\u003e\r\n\u003ch4\u003eAccessible technology on Alpha cameras\u003c\/h4\u003e\r\n\u003cp\u003eSony's Alpha cameras are equipped with a number of accessibility features so that as many people as possible can utilize and enjoy our technology. For example, the screen reader function reads text on the menu screens aloud, with volume and reading speed adjustable as needed.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48702769135936,"sku":"ILCE7CM2\/B","price":2499.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6218\/8352\/files\/1693306124-img-2071834.jpg?v=1716578495"},{"product_id":"sony-a7cr-full-frame-compact-mirrorless-6-59140888","title":"Sony a7CR Full-frame Compact Mirrorless 61.0MP Camera Body Only - Silver","description":"\u003cp\u003e\u003cbr\u003eThe α7CR offers stunning resolution and colour reproduction with a 61.0-megapixel full frame sensor, in a compact, easily-carried body. Boosted recognition performance, fast and accurate AF, plus 7.0-step image stabilisation ensure that you can catch that decisive moment.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003ciframe class=\"youtube-video\" title=\"YouTube video player\" src=\"\/\/www.youtube.com\/embed\/nK4Z6hl0GF0?si=cE1GLVMeAJUP6c3_\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\r\n\u003ch4\u003eUnparalleled resolution in a compact and lightweight camera\u003c\/h4\u003e\r\n\u003cp\u003eThe A7CR full-frame image sensor delivers fine subject detail in a compact, lightweight body. With a 61.0 effective megapixel, back-illuminated Exmor R™ CMOS image sensor – adapted from our acclaimed α7R V – it delivers extraordinary resolution into new spaces.\u003c\/p\u003e\r\n\u003ch4\u003eFull-frame 61.0-megapixel Exmor RTM image sensor\u003c\/h4\u003e\r\n\u003cp\u003eThe back-illuminated sensor's noise reduction, gapless on-chip lenses, anti-reflection optical coating, elimination of the optical low-pass filter that is usually positioned in front of the sensor and other original technologies deliver high resolution, high sensitivity, low noise, and wide dynamic range.\u003c\/p\u003e\r\n\u003ch4\u003eBIONZ XR™ processing power for exceptional image quality\u003c\/h4\u003e\r\n\u003cp\u003eThe latest BIONZ XR image processing engine minimizes processing latency while boosting movie and still image processing power, delivering natural gradations, realistic color, low noise, superior image quality and fast menu response.\u003c\/p\u003e\r\n\u003ch4\u003eDedicated AI Processor and Real-time Recognition for accurate subject tracking\u003c\/h4\u003e\r\n\u003cp\u003eThe AI processing unit supports recognition of human subjects using learned human form and pose data, and also recognition of non-human subjects such as animals, insects, and vehicles. This improves the performance of Real-time Recognition AF and Real-time Tracking and makes Fast Hybrid AF subject acquisition and tracking more precise and reliable over a wider area.\u003c\/p\u003e\r\n\u003ch4\u003eAdvanced 5-axis optical image stabilization with up to 7-steps of compensation\u003c\/h4\u003e\r\n\u003cp\u003eA high-precision image stabilization unit, advanced gyro sensors, and optimized image stabilization algorithms effectively detect and correct camera shake. 7.0-step in-body optical image stabilization5 is a huge advantage for handheld shooting. The new stabilization algorithm provides precise detection and control right down to the single-pixel level, taking full advantage of the sensor’s 61.0-megapixel2resolution to bring out the finest subject details.\u003c\/p\u003e\r\n\u003ch4\u003ePixel Shift Multi Shooting responds to changing conditions\u003c\/h4\u003e\r\n\u003cp\u003ePixel Shift Multi Shooting6 uses the precision in-body image stabilization system to capture multiple pixel-shifted images that are later composited on a PC to achieve overwhelming resolution in a single image. 16-image composites with approximately 240.8 million pixels (19008 x 12672 pixels)7 can be produced from data that is equivalent to approximately 963.2 million pixels.\u003c\/p\u003e\r\n\u003ch4\u003eConsistently accurate exposure and color reproduction\u003c\/h4\u003e\r\n\u003cp\u003eThe advanced AI processing unit achieves accurate white balance even where the subject is in shade. Skin tones, foliage and other materials are reproduced with natural colors under almost any lighting, with lifelike gradations such as highlight roll-off in portraits.\u003c\/p\u003e\r\n\u003ch4\u003eMobility for advanced, high-performance movie recording\u003c\/h4\u003e\r\n\u003cp\u003eThe α7CR offers highly detailed 4K movie capture with 6.2K oversampling18, plus the mobility required for gimbal or drone mounted shooting. It also features S-Cinetone™ for a cinematic look, Log shooting, Real-time Tracking with advanced subject recognition, Active Mode19image stabilization, breathing compensation20, and many more refinements.\u003c\/p\u003e\r\n\u003ch4\u003eActive Mode image stabilization supports handheld movie shooting\u003c\/h4\u003e\r\n\u003cp\u003eActive Mode23 provides precision stabilization for movie shooting with advanced gyro sensors and an optimised algorithm. Camera shake is precisely detected and compensated for, with additional stabilization provided via compatible lenses24 in sync with the camera body.\u003c\/p\u003e\r\n\u003ch4\u003eHigh resolution XGA OLED electronic viewfinder with 120fps display\u003c\/h4\u003e\r\n\u003cp\u003eA 2.36 million-dot (approx.) XGA OLED electronic viewfinder with 0.70x magnification delivers high resolution and contrast for clear viewing, even in bright sunlight. The finder frame rate can be set to [High] (120 fps), twice the normal frame rate, for a smooth viewfinder image with minimum display motion blur when tracking and shooting moving subjects. \u003c\/p\u003e\r\n\u003ch4\u003eCompatible with more than 70 E-mount lenses offer boundless creativity\u003c\/h4\u003e\r\n\u003cp\u003eSony’s lineup of optically advanced E-mount lenses features more than 70 models, including G Master™ series that blends breathtaking resolution with exquisite bokeh, and G Lens™ series with excellent image quality and smooth bokeh. These fine lenses are compact and lightweight, ideally matching E-mount bodies to create remarkably compact, mobile systems for a wide range of photographic and videographic applications.\u003c\/p\u003e\r\n\u003ch4\u003eCreative Look with 10 customizable presets to realize your vision\u003c\/h4\u003e\r\n\u003cp\u003eThe Creative Look feature provides 10 presets that can be used unmodified or edited to create a variety of \"looks\" that can help creators fine-tune the mood of their stills or movies. Either use the presets as they are or adjust eight parameters to create shareable content in-camera without the need for post-production editing.\u003c\/p\u003e\r\n\u003ch4\u003eSelectable RAW file types, HEIF and JPEG Light quality setting\u003c\/h4\u003e\r\n\u003cp\u003eLossless RAW image compression provides efficiency with no loss in image quality, allowing more images to be shot in continuous bursts. Three image sizes (L\/M\/S) can be selected to suit the application. M and S sizes have the same numbers of pixels (26M\/15M) in full-frame and APS-C modes, allowing seamless switching while maintaining the same image resolution. A new \"Light\" image quality selection, with smaller file sizes for easy sharing, is provided for JPEG and HEIF images.\u003c\/p\u003e\r\n\u003ch4\u003eContinuous shooting with AF\/AE tracking at up to 8 fps14\u003c\/h4\u003e\r\n\u003cp\u003eContinuous shooting with AF\/AE tracking is possible at up to 8 fps with the mechanical shutter14, or 7 fps during silent shooting15, capturing even momentary movements or expression changes in exquisite detail. The power of the BIONZ XR engine allows continuous shooting of over 1000 JPEG images16, letting you capture every vital moment.\u003c\/p\u003e\r\n\u003ch4\u003eAdvanced movie recording formats for simpler post-production\u003c\/h4\u003e\r\n\u003cp\u003eIn-camera 10-bit 4:2:2 recording is available when using Long GOP or All-Intra compression29, making it possible to color grade for fuller, more natural gradations while generally providing greater editing freedom.\u003c\/p\u003e\r\n\u003ch4\u003eLog recording and LUT handling for powerful creative possibilities\u003c\/h4\u003e\r\n\u003cp\u003eThe α7CR features an S-Log3 gamma curve to maximize its 14+ stops of latitude22. S-Gamut3 and S-Gamut3.Cine color gamut settings are also provided for further post processing control, and user-selected LUTs (Look Up Table) can be applied to preview how processed footage will look or to even record footage conveniently with a PP LUT already applied\u003c\/p\u003e\r\n\u003ch4\u003eS-Cinetone™ for a cinematic look without the need for post processing\u003c\/h4\u003e\r\n\u003cp\u003eUtilizing the color science from Sony’s highly regarded Cinema Line, Sony’s S-Cinetone picture profile delivers more faithful color reproduction and skin tones, with natural mid-tones essential to healthy-looking skin, plus soft colors and gorgeous highlights, giving creators a cinematic look without the need for color grading.\u003c\/p\u003e\r\n\u003ch4\u003eBreathing compensation for movies with a consistent angle of view\u003c\/h4\u003e\r\n\u003cp\u003eBreathing compensation suppresses focus breathing (change in a lens’s angle of view with changes in focus) when shooting movies. Sony’s Clear Image Zoom is used to automatically maintain a consistent angle of view through focus changes with compatible lenses, for more stable images. Breathing metadata can also be used with the advanced breathing compensation capabilities of the latest Catalyst Browse\/Prepare software application during post-production.\u003c\/p\u003e\r\n\u003ch4\u003eAI-based Auto Framing30 automatically adjusts framing to highlight your subject\u003c\/h4\u003e\r\n\u003cp\u003eUsing AI-based subject recognition technology, Auto Framing automatically crops for optimum framing when shooting movies. Even when the camera is mounted on a tripod, the framing is continually adjusted so that the recorded footage looks like the subject was being followed by a camera operator. Accurate tracking is possible even when the camera is being operated remotely via the Creators' App26 on a smartphone.\u003c\/p\u003e\r\n\u003ch4\u003eIn-camera Time-lapse creation to capture unforgettable moments\u003c\/h4\u003e\r\n\u003cp\u003eThe in-camera time-lapse function allows you to create time-lapse videos within the camera itself. The exposure interval32 can be set from 1 second to 60 seconds, making it easy to compress slow action into enjoyable time-lapse sequences. When a compatible video light (sold separately) is attached to the camera, it can be set to turn on just before each exposure so that time-lapse sequences can be shot in low-light settings.\u003c\/p\u003e\r\n\u003ch4\u003eWide-area, high-density autofocus with 693 phase detection AF points\u003c\/h4\u003e\r\n\u003cp\u003eThe BIONZ XR engine and updated algorithms achieve notably improved Fast Hybrid AF performance. Up to 693 phase detection points11cover approx. 79% of the image area, accurately acquiring focus even when the subject is small. The α7CR includes both phase-detection and contrast-detection AF to ensure fast, stable focus acquisition even in single AF (AF-S) mode.\u003c\/p\u003e\r\n\u003ch4\u003eTenacious Real-time Tracking lets you concentrate on composition\u003c\/h4\u003e\r\n\u003cp\u003eAI-based Real-time Tracking can be activated by specifying the subject and half-pressing the shutter button. The camera automatically tracks the subject, letting the user concentrate on framing and composition. Subject recognition performance and tracking reliability have been greatly improved across a wider range of shooting situations.\u003c\/p\u003e\r\n\u003ch4\u003eAI based Human pose estimation for accurate subject recognition\u003c\/h4\u003e\r\n\u003cp\u003eWith its innovative AI processing unit, the α7CR can use subject form data to accurately recognize movement, providing a significant improvement in human eye recognition. Human pose estimation technology recognizes not just eyes, but also body and head position with high precision. This makes it possible to lock onto and track a subject facing away from the camera or with their face partly obscured by a helmet or sunglasses, for example.\u003c\/p\u003e\r\n\u003ch4\u003eReliable recognition of a wider range of subjects\u003c\/h4\u003e\r\n\u003cp\u003eThe AI processing unit supports recognition of more subject types9 including the eyes of some grazing and small animals, in addition to the eyes and heads of dogs, cats. It can even recognize these animals when their eyes are obscured from view. A new combined Animal\/Bird setting eliminates switching. The whole or the leading end of Cars\/Trains and Airplanes, and the heads of Insects, are also recognized.\u003c\/p\u003e\r\n\u003ch4\u003eAccurate autofocus in low light situations as dim as EV -4.0\u003c\/h4\u003e\r\n\u003cp\u003eEquipped with the latest AF algorithms, the α7CR achieves high AF precision down to light levels as low as EV -4.0 in AF-S mode (ISO 100 equivalent, F2.0 lens). It also includes a Focus Priority mode that provides more reliable AF in low light or when using smaller apertures.\u003c\/p\u003e\r\n\u003ch4\u003eFull-time Direct Manual Focus (DMF) for quick access to manual adjustment\u003c\/h4\u003e\r\n\u003cp\u003eWhen shooting stills with AF-C or AF-S autofocus, the lens's focus ring can be rotated to instantly switch to manual focus mode at any time. This makes it easy to switch focus to a different subject on the fly.\u003c\/p\u003e\r\n\u003ch4\u003eFocus bracketing to create images with incredible depth of focus\u003c\/h4\u003e\r\n\u003cp\u003eThe camera will automatically shoot up to 299 images with sequentially shifted focus points, with custom intervals and sequence specified by the user. Pick the perfect shot, or post-process multiple shots to achieve creative composites with impossible focus depth.\u003c\/p\u003e\r\n\u003ch4\u003eFocus Map and Peaking display assist for shooting video\u003c\/h4\u003e\r\n\u003cp\u003eMovie making is made simpler with the Focus Map33 function that allows you to visualize depth of field when recording video. Focus information is overlaid on the live view display in real time so that you can easily identify the in-focus and out-of-focus areas — particularly useful when shooting with a large-aperture to create a narrow depth of field. The camera also offers peaking display, making it possible to check auto and manual focus while recording.\u003c\/p\u003e\r\n\u003ch4\u003eFlicker suppression from artificial lighting for stills and movie recording\u003c\/h4\u003e\r\n\u003cp\u003eSuppress flicker from artificial lighting whether you're shooting stills or movies. Simply select \"Anti-flicker Shoot\", or use \"Var. Shutter\" to fine-tune shutter speeds to match pulsing frequency of some light sources which can cause visible interference when filming.\u003c\/p\u003e\r\n\u003ch4\u003eSmooth and simple selection of recording modes\u003c\/h4\u003e\r\n\u003cp\u003eThe α7CR features a new Still\/Movie\/S\u0026amp;Q dial, allowing fast, independent selection. It's conveniently located next to the mode dial, which can then be used to easily select the exposure mode and other key settings for each shooting mode.\u003c\/p\u003e\r\n\u003ch4\u003eStable grip for handheld shooting\u003c\/h4\u003e\r\n\u003cp\u003eThe α7CR is designed to give you a secure, stable and comfortable hold. Or attach the new GP-X2 removable grip extension (supplied) for maximum comfort and minimum fatigue during long shooting sessions.\u003c\/p\u003e\r\n\u003ch4\u003eEnhanced shooting flexibility with vari-angle LCD monitor\u003c\/h4\u003e\r\n\u003cp\u003eThe α7CR features a large 3.0-type 1.03 million-dot (approx.) touch-panel LCD monitor with a 3:2 aspect ratio and side-opening vari-angle flexibility. This allows greater positioning and framing freedom, giving you plenty of creative options for handheld and gimbal-mounted shooting of stills and movies.\u003c\/p\u003e\r\n\u003ch4\u003eEasy to use, intuitive touch operations on LCD panel\u003c\/h4\u003e\r\n\u003cp\u003eSimply swipe in from the left or right edge of the shooting display to reveal touch icons that allow quick changes to the shooting mode and more. You can now long-press menu items to register them to My Menu for quick access as needed, making the camera even more easily customizable.\u003c\/p\u003e\r\n\u003ch4\u003eImproved menu structure for quick access to frequently used menu items\u003c\/h4\u003e\r\n\u003cp\u003eThe α7CR features a Main Menu structure with a logical layout which provide more efficient access to important shooting parameters, such as frame rate, shutter speed, and more. It can be assigned to a custom key for quick access when needed, and touch operation means that adjusting key settings has never been faster.\u003c\/p\u003e\r\n\u003ch4\u003eMulti Interface (MI) shoe with digital audio interface for optional accessories\u003c\/h4\u003e\r\n\u003cp\u003eA variety of high-performance compatible microphones can be connected to the camera’s Multi Interface Shoe for direct, noise-free digital audio transfer to the camera. Or choose from a variety of high-output flash units such as the HVL-F60RM2 that support high-speed continuous shooting, giving you even more ways to capture creative imagery.\u003c\/p\u003e\r\n\u003ch4\u003eImage sensor anti-dust system\u003c\/h4\u003e\r\n\u003cp\u003eThe camera is equipped with an anti-dust system through a charge protection coating on its optical filter and an image sensor shift mechanism. There's also a [Shutter When Power Off] function that closes the shutter when the camera's power is turned off, protecting the image sensor from dust and particles while changing lenses.\u003c\/p\u003e\r\n\u003ch4\u003eUSB PD (Power Delivery) supports fast charging\u003c\/h4\u003e\r\n\u003cp\u003eUSB PD (Power Delivery) is supported for fast in-camera battery charging, supplying 3 to 4 times more power than previous models. A USB charger or mobile battery that supports USB PD can be connected to the camera's USB Type-C® port so you can undertake extended shoots with ample power supply.\u003c\/p\u003e\r\n\u003ch4\u003eDurable magnesium alloy chassis\u003c\/h4\u003e\r\n\u003cp\u003eBuilt for reliability in professional working environments, the α7CR is protected by a lightweight, high-rigidity magnesium alloy used for the top cover, front cover, internal frame, and rear cover.\u003c\/p\u003e\r\n\u003ch4\u003eDust and moisture resistant design\u003c\/h4\u003e\r\n\u003cp\u003eThe α7CR is well sealed at critical buttons and dials, and interlocking body seams add double protection, providing excellent resistance to dust and moisture35 in challenging outdoor conditions.\u003c\/p\u003e\r\n\u003ch4\u003eEasy and stable smartphone connectivity with Sony’s Creators’ App\u003c\/h4\u003e\r\n\u003cp\u003eConnection stability when transferring images from the camera to the Creators' App mobile application26 on a smartphone has been greatly improved. Transfers continue in the background even if the smartphone display sleeps or a different app is launched27. Workflow from shooting to sharing has been notably improved overall.\u003c\/p\u003e\r\n\u003ch4\u003eStream high-quality live content via UVC\/UAC w\/internal recording\u003c\/h4\u003e\r\n\u003cp\u003eConnected to a personal computer or smartphone28 via USB, the α7CR can function as a 4K (2160p) webcam. Large-aperture lenses, narrow depth of field, and bokeh can be used to great effect for online meetings and live streaming along with advanced AF functions such as Real-time Recognition AF. You can even record your livestream in the camera.\u003c\/p\u003e\r\n\u003ch4\u003eFast Wi-Fi for PC tethering\u003c\/h4\u003e\r\n\u003cp\u003eBuilt-in Wi-Fi (IEEE 802.11a\/b\/g\/n\/ac) allows communication on the 2.4 GHz and 5 GHz30bands for fast and stable data transfer.\u003c\/p\u003e\r\n\u003ch4\u003eCreators' Cloud platform\u003c\/h4\u003e\r\n\u003cp\u003eCreators' Cloud is a platform that supports creative work from shooting to production by combining advanced Sony camera technology with cloud-based AI. It's also a place for discovery and collaboration with other creators around the world. Explore web, mobile, and PC-based apps providing efficient solutions that integrate cameras with shooting and production apps and services.\u003c\/p\u003e\r\n\u003ch4\u003eAccessible technology on Alpha cameras\u003c\/h4\u003e\r\n\u003cp\u003eSony's Alpha cameras are equipped with a number of accessibility features so that as many people as possible can utilize and enjoy our technology. For example, the screen reader function reads text on the menu screens aloud, with volume and reading speed adjustable as needed.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48702769561920,"sku":"ILCE7CR\/S","price":3399.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6218\/8352\/files\/1693312284-img-2072187.jpg?v=1716578497"},{"product_id":"sony-alpha-a6400-mirrorless-interchangeab-20954201","title":"Sony Alpha a6400 Mirrorless Interchangeable-Lens Camera (Body Only)","description":"\u003cp\u003eDespite its compact size and light weight, the α6400 delivers speedy performance and a range of features you'd expect from a full-frame model. Whether you're taking still shots or movies, creative compositions or everyday selfie shots, you'll enjoy beautiful images that you'll want to share, on the go.\u003c\/p\u003e\r\n\u003cp\u003e\u003cb\u003eReliable AF for great action shots\u003c\/b\u003e\u003c\/p\u003e\r\n\u003cp\u003eThe camera's innovative AF quickly and reliably detects the position of the subject and then tracks the subject's motion, keeping it in sharp focus. 425 phase-detection AF points: Densely distributed focus points blanket around 84% of the image area, aiding subject capture.\u003c\/p\u003e\r\n\u003cp\u003e\u003cb\u003eFast continuous shooting with AF\/AE at up to 11fps\u003c\/b\u003e\u003c\/p\u003e\r\n\u003cp\u003eNever miss a moment of the action thanks to fast internal processing and a high-capacity buffer memory. Fire off shots at up to 11fps with after-view or 8fps for live-view, with minimal display lag, and take up to around 116 shots in JPEG (Standard) or 46 shots in compressed RAW format in one continuous burst.\u003c\/p\u003e\r\n\u003cp\u003e\u003cb\u003eSilent continuous shooting at up to 8fps\u003c\/b\u003e\u003c\/p\u003e\r\n\u003cp\u003eWhen your shoot calls for absolute quiet, such as when you're photographing a live performance, silent shooting with no shutter noise allows shooting at up to 8fps with AF\/AE tracking, even in AF-C mode, with Real-time Eye AF or with Real-time Tracking, expanding your range of shooting options.\u003c\/p\u003e\r\n\u003cp\u003e\u003cb\u003eSophisticated eye recognition and tracking\u003c\/b\u003e\u003c\/p\u003e\r\n\u003cp\u003eEnhanced Real-time Eye AF reliably recognizes human faces and focuses precisely on a person's eyes. There's no need for special settings – just press the shutter button.\u003c\/p\u003e\r\n\u003cp\u003e\u003cb\u003ePersistent eye tracking\u003c\/b\u003e\u003c\/p\u003e\r\n\u003cp\u003eWhen AF-C is set, Real-time Eye AF maintains a stable focus on a moving subject even when part of the face is hidden, the face is backlit, or the subject is facing downwards.\u003c\/p\u003e\r\n\u003cp\u003e\u003cb\u003ePersistent tracking for subjects on the move\u003c\/b\u003e\u003c\/p\u003e\r\n\u003cp\u003eReal-time Tracking reliably maintains focus: For sporting events and other situations where your subjects are moving quickly, keeping them in constant focus can make all the difference between catching an important, dramatic moment or missing it.\u003c\/p\u003e\r\n\u003cp\u003e\u003cb\u003eA 24.2 megapixel sensor plus enhanced image processing engine\u003c\/b\u003e\u003c\/p\u003e\r\n\u003cp\u003eThe APS-C sensor features copper wiring and enhanced circuit processing that aid in boosting light collection efficiency. In conjunction with the image processing engine, this helps achieve superior image resolution and more natural depiction of textures.\u003c\/p\u003e\r\n\u003cp\u003e\u003cb\u003eCleaner images even in dim light\u003c\/b\u003e\u003c\/p\u003e\r\n\u003cp\u003eImproved noise suppression has led to cleaner image quality, even in dark scenes where high-sensitivity shooting is required. The native ISO sensitivity has increased to a maximum ISO 32000 (with expanded ISO sensitivity at a maximum ISO 102400 for stills).\u003c\/p\u003e\r\n\u003cp\u003e\u003cb\u003e4K movies and pro-level features\u003c\/b\u003e\u003c\/p\u003e\r\n\u003cp\u003eCreative movie production: From full-pixel readout without pixel binning enabling high-resolution 4K movie recording to HDR (HLG) and S-Log\/S-Gamut options and Slow \u0026amp; Quick Motion recording, the α6400 is loaded with advanced capabilities to support your movie-making creativity.\u003c\/p\u003e\r\n\u003cp\u003e\u003cb\u003eHigh-resolution 4K recording\u003c\/b\u003e\u003c\/p\u003e\r\n\u003cp\u003eSuper 35 mm format recording with 2.4x13 oversampling results in 4K movies (QFHD: 3840 x 2160) with extraordinary image quality.\u003c\/p\u003e\r\n\u003cp\u003e\u003cb\u003eCreate time-lapse movies\u003c\/b\u003e\u003c\/p\u003e\r\n\u003cp\u003eNewly introduced interval shooting, which is continuous shooting with a pause of 1-60 seconds between still shots, can be carried out within the camera. This can then be used to create time-lapse movies14 on a PC using the Viewer app from the Imaging EdgeTM desktop applications.\u003c\/p\u003e\r\n\u003cp\u003e\u003cb\u003eA high-resolution LCD monitor with handy touch-screen functions\u003c\/b\u003e\u003c\/p\u003e\r\n\u003cp\u003eThe 3.0-type, 180-degree tiltable LCD screen does more than just display the scene in front of you -- it gives you quick control over a number of the camera's functions, with a variety of intuitive touch operations.\u003c\/p\u003e\r\n\u003cp\u003e\u003cb\u003eTouch Focus and Touch Shutter\u003c\/b\u003e\u003c\/p\u003e\r\n\u003cp\u003eWhen you want to shift the focus, even to the periphery of the frame, Touch Focus does it with a simple touch to the monitor. With Touch Shutter, you can set the focus and trip the shutter with a single touch.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48702773756224,"sku":"ILCE6400\/B","price":1099.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6218\/8352\/files\/14106015-127d-4ccb-9f4f-e12a6d5673ff.png?v=1716578502"},{"product_id":"sony-alpha-a7iv-full-frame-kit","title":"Sony Alpha a7 IV Full Frame Mirrorless Digital Camera w\/ 28-70mm OSS Lens Kit","description":"\u003ch3\u003e33MP high-resolution full-frame sensor\u003c\/h3\u003e\n\u003cp\u003eThe full-frame 33MP1 Exmor R™ back-illuminated CMOS sensor delivers outstanding speed and superb image quality. The use of copper wiring contributes to higher transmission speeds and faster AD (analogue to digital) conversion, while fast sensor readout enables 10-bit 4:2:2 4K recording up to 60p11. The sensor also provides improved color reproducibility, low-noise performance at all sensitivities, 15+stop dynamic range and increased AF (autofocus) speed and precision performance. Experience improved levels of color gradation and detail rendering as well as soft, natural-looking human skin textures.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eBIONZ XR™ image processor for up to 8x processing speed\u003c\/h3\u003e\n\u003cp\u003eThe BIONZ XR engine, also used in the Sony Alpha 1 and Alpha 7S III models, provides up to an 8x2\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eincrease in processing speed. The engine concentrates real-time processing of AF (autofocus), image recognition and image quality adjustment to minimize processing latency for greatly increased movie and still processing power. User interface, network and file management processing is distributed to deliver fast response regardless of real-time processing load.Beautiful images with reduced noise\u003c\/p\u003e\n\u003cp\u003eBuilding on the capabilities of the back-illuminated Exmor R™ image sensor, the powerful BIONZ XR™ processing engine reveals even higher subjective resolution combined with exquisite detail and texture even in medium and high sensitivity ranges. Impressively low levels of noise are achieved throughout the standard range of ISO 100-51200 (expandable to ISO 50-204800 for stills and ISO 100-102400 for movies).\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eWide, 15-stop dynamic range\u003c\/h3\u003e\n\u003cp\u003eTaking advantage of the camera's full dynamic range of 15 stops, the Alpha7 IV uses image data from the sensor's 33-megapixels1 to render remarkably delicate detail in landscapes and scenery. This stunning image quality is based on Sony's unrivaled experience at the front lines of both still-image and movie creation.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e4K 60p11 recording, 4:2:2 10-bit recording\u003c\/h3\u003e\n\u003cp\u003eThe Alpha 7 IV gives you an impressive range of video recording options. Full pixel readout without binning allows 4K 60p11 recording in Super 35 mode providing high-resolution smooth footage that can be edited to 2x and 2.5x slow-motion when rendered to 30p or 24p in post-production, and 4K 24p or 30p full pixel readout without binning in full-frame with 7K11 oversampling. For highly detailed and rich 4K content.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e7K oversampling for beautifully expressive, richly detailed images\u003c\/h3\u003e\n\u003cp\u003eThanks to the increased2 33MP1 resolution, the Alpha 7 IV oversamples 7K11 when recording full-frame 4K11 movies at up to 30p, resulting in high-resolution, highly detailed 4K11 for beautifully expressive, rich images. Select the mode that best suits your purpose, and let the camera deliver.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eBeautiful color expression made simple, with S-Cinetone™\u003c\/h3\u003e\n\u003cp\u003eThe Alpha 7 IV supports S-Cinetone, based on expertise gained through development of the VENICE CineAlta professional cinema camera line. This look is responsible for the beautiful skin tones for which Cinema Line cameras like the FX9, FX6 and FX3 are widely acclaimed. It delivers natural mid-tones for healthy-looking skin color, plus soft colors and gorgeous highlights. It's easy to create a more expressive look for your movie imagery without post-editing, since S-Cinetone is processed in-camera.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eBreathing Compensation for consistent angle of view when focusing\u003c\/h3\u003e\n\u003cp\u003eFor the first time in the Sony Alpha series, the Alpha 7 IV provides compensation for focus breathing. Focus breathing is any change in a lens's angle of view that corresponds to changes in focus. Sony's original Clear Image Zoom technology is used to automatically maintain a consistent angle of view for more movie-like focus transitions. This feature can be used in conjunction with Active Mode image stabilization to shoot stable, consistent imagery.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eVisualize depth of field with Focus Map\u003c\/h3\u003e\n\u003cp\u003eAnswering requests from professional creators, the brand-new Focus Map16 feature lets you easily visualize depth of field (DOF) and which areas are in and out of focus when you're in movie mode. In use, focus information (depth map) is overlaid on the display of the live view in real time. Areas in focus and within the set DOF appear translucent, while areas out of focus behind the DOF appear blue and those in front of the DOF appear red. Focus Map can be used in autofocus and manual focus modes and greatly enhances the ability to check focus and map depth of field.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eAF Assist for seamless transitions between AF and manual focus\u003c\/h3\u003e\n\u003cp\u003eThe AF Assist function, inherited from the Cinema Line FX6, lets you seamlessly switch to and from autofocus and manual focus during movie shoots. When this feature is turned on, rotating the focus ring temporarily switches operation from autofocus to manual focus to allow you to deliberately shift your focus to a different subject. Autofocus is resumed when ring rotation stops.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eFast Hybrid AF with improved speed, precision and tracking\u003c\/h3\u003e\n\u003cp\u003eThe Fast Hybrid AF system, combining 759 phase-detection AF points6 and 425 contrast-detection AF points with a wide coverage of roughly 94% of the image area for both stills and movies, has evolved even further to achieve greater speed, accuracy and tracking performance. This vast collection of data is analyzed in real time by the latest powerful BIONX XR™ processing engine to achieve the AF system's impressive results.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSony's smart AI-based Real-time Tracking\u003c\/h3\u003e\n\u003cp\u003eThe superior power of the BIONZ XR™ processing engine has led to improvements in both Real-time Eye AF and Real-time Tracking9 features. Improved face detection translates into 30% better eye-detection accuracy compared to Alpha 7 III. AI (Artificial Intelligence) is used to detect and track the eyes and face of the subject (human, animal or bird)10 with extremely high precision. Real-time Tracking allows you to select your subject and then leave tracking to the camera, relying on the latest subject recognition algorithm and high-speed analysis of spatial data by the processing engine.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eImproved Real-time Eye AF\u003c\/h3\u003e\n\u003cp\u003eKeeping the targeted eye in focus so you can concentrate on composition. The high speed of the latest image BIONZ XR™ processing engine provides a significant boost to Real-time Eye AF performance, even when the subject is looking up, down, or sideways. It is also possible to use Touch Tracking9 to initiate Real-time Tracking of any subject in the frame, simultaneously initiating Real-time Eye AF if an eye is detected, simply by touching the screen.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003ePet photos made easy\u003c\/h3\u003e\n\u003cp\u003eFast, accurate focus for difficult animal shots10. By setting the camera's subject detection type to \"Animal\" in advance, you can automatically detect and track9 an animal's eyes, for greater success in both wildlife shots and photos and movies of your pets at home. Animal-eye detection has been improved with reliable tracking and accurate focus even when the animal's face is upside down.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eReal-time Eye AF for birds for stills and movie\u003c\/h3\u003e\n\u003cp\u003eThe Real-time Eye AF function is now capable of detecting the eyes of birds10 and tracking them in real time, for both still shots and movies. The BIONZ XR™ processing engine runs optimized AF and tracking algorithms to ensure uninterrupted tracking10 even for birds in flight, whose movement is hard to predict. Once you've selected a bird, the camera will automatically detect and precisely track that bird's eye, whether the bird is perched or in flight.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e10-frame-per-second continuous shooting with massive buffer\u003c\/h3\u003e\n\u003cp\u003eBoth the mechanical and electronic shutters allow continuous shooting of 33MP1 RAW+JPEG still images at up to 10 fps with AF\/AE tracking. The powerful BIONZ XR™ processing engine and increased buffer memory allow faster writing to memory cards, so you can shoot more than 1000 compressed RAW+JPEG frames (more than 2000 altogether, up to a full memory card). Its even possible to capture over 800 uncompressed RAW+JPEG frames8 (more than 1600 altogether) in Hi+ mode7. Increased processing power also allows you to change menu settings even while data is being written to the memory card.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eInstantly turn your Alpha 7 IV into a live streaming web camera\u003c\/h3\u003e\n\u003cp\u003eAll it takes is a USB22\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003econnection to turn the full-frame Alpha 7 IV into a high-performance webcam. There's no need for complicated advance setup; just connect the camera to a computer or smartphone via USB27, select \"Live Stream (USB Streaming)\", and you're set. You can choose from four different output formats28, including high-resolution 4K video and simultaneous internal recording is also available, giving you broad flexibility to cover a wide variety of needs.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eNext-level image quality with 10-bit 4:2:2 recording\u003c\/h3\u003e\n\u003cp\u003eMake in-camera recordings with the amazing richness of 4K 10-bit depth and 4:2:2 color sampling, with either Long GOP H.264 (XAVC S), Long GOP H.265 (XAVC HS13) or All-Intra (XAVC S-I) frame encoding, for far greater flexibility in image grading, post-processing, and compositing.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eAll-Intra encoding\u003c\/h3\u003e\n\u003cp\u003eAll-Intra (XAVC S-I) recording encodes every frame independently at bitrates of up to 600Mbps12, capturing complex motion more accurately and allowing more efficient editing workflows.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSuperior quality and smaller file sizes with XAVC HS13\u003c\/h3\u003e\n\u003cp\u003eThe XAVC HS13 recording format uses HEVC\/H.265 encoding to achieve twice the compression efficiency of AVC\/H.264 encoding for superior image quality and smaller space-saving file sizes.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eS-Log for color matching with professional video equipment\u003c\/h3\u003e\n\u003cp\u003eThe Alpha 7 IV provides S-Log2 and S-Log3 gamma curves, with the latter allowing capture of 15+ stops3 of dynamic range. The S-Gamut3 and S-Gamut3.Cine color gamut settings make it easy to match Alpha 7 IV footage with footage from VENICE digital cinema cameras or Cinema Line cameras like the FX6 and FX3. The native sensitivity when shooting S-Log is ISO 800 and can be lowered by as much as two stops (ISO 200-640) below the standard range to achieve extra low noise.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eQuickly set the visual mood with ten Creative Look presets\u003c\/h3\u003e\n\u003cp\u003eBroaden your creative palette with a selection of ten Creative Look presets with eight adjustable parameters. You can easily impart a particular mood in your still images, movies and live streaming. All preset selections are available in-camera without post-editing, so you can share your vision immediately after shooting.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e5-axis optical image stabilization\u003c\/h3\u003e\n\u003cp\u003eThe Alpha 7 IV's in-body image stabilization allows effective use with a wide range of lenses. The high-precision stabilization unit and gyro sensors work with stabilization algorithms to achieve up to 5.5 steps4 of shutter-speed compensation to maximize the performance of the camera's 33MP1 sensor. The live monitor view shows the stabilized still image while the shutter button is half-pressed, an especially helpful feature when using a telephoto or macro lens, and it can be used in conjunction with the MF (manual focus) Assist and Focus Magnifier features.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eHand-held movie shooting with Active Mode*\u003c\/h3\u003e\n\u003cp\u003eActive Mode30 uses the camera's stabilization unit, gyro sensors and sophisticated algorithms for highly effective in-camera optical image stabilization during movie shoots. The powerful processing engine precisely detects the required amount of compensation for smooth stabilization in all formats, including 4K, without compromising the Alpha 7 IV's compact size and mobility. And, because the gyro data is also recorded alongside the video, even more effective post-production stabilization can be applied for ultra-smooth shots using Catalyst Browse\/Prepare software19.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eBeautiful imagery with better image stabilization\u003c\/h3\u003e\n\u003cp\u003eSince the Alpha7 IV records gyro and lens data as metadata, you can use Catalyst Browse\/Prepare software19 to further smooth camera shake and make adjustments to image stabilization even after shooting,\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSmoother gradation rendering with 10-bit HEIF26 recording\u003c\/h3\u003e\n\u003cp\u003eThe Alpha 7 IV offers HEIF (High Efficiency Image File) 26 still-image encoding in addition to 14-bit RAW and conventional 8-bit JPEG. 10-bit color depth minimizes degradation of image quality when editing, providing smooth gradations and more realistic reproduction of skies and portrait subjects where subtle, natural gradation is essential. HEIF still images recorded in HLG mode can be played back on a compatible BRAVIA 4K TV, via an HDMI connection, to display images with an extraordinarily wide dynamic range.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSony's flash units coordinate with the camera's face-detection system\u003c\/h3\u003e\n\u003cp\u003eSony's latest flash units communicate fully with the Alpha 7 IV, leveraging its powerful face detection capabilities to adjust exposure to produce natural-looking skin tones31. Precise white balance synchronization and P-TTL metering, at up to the ‘Hi’ level of continuous-burst speeds, reliably expose even fast-moving subjects with quick lighting changes for unmatched dependability and creative possibilities. Additionally, compatible flash and radio wireless commander units connected to the Alpha 7 IV can now be controlled directly from the camera interface for greater convenience during shoots.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eMultiple audio input options\u003c\/h3\u003e\n\u003cp\u003eThe Alpha 7 IV provides multiple audio input options for the movie creator. A digital Multi Interface (MI) Shoe enables cable-less connection for high-quality sound15, while also supplying power, eliminating concerns about mic batteries. A digital signal from a compatible digital MI shoe microphone provides higher quality audio without degradation, directly transferring the digital audio signal15 to the camera. A 3.5mm mic input jack is also provided for non-MI shoe microphones. When wind-noise reduction18, is set to “Auto” and wind noise is detected, the integrated microphone uses newly developed signal-processing technology to greatly reduced wind noise without affecting other sounds.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eStill\/Movie\/S\u0026amp;Q dial for quick access to hybrid capabilities\u003c\/h3\u003e\n\u003cp\u003eBefitting its status as a true hybrid camera, the Alpha 7 IV comes equipped with a dedicated Still\/Movie\/S\u0026amp;Q dial to instantly switch between movies and stills. The dial switches the menus, functions, and custom settings of various controls between still and movie mode, and settings such as aperture and shutter speed can also be maintained separately for stills and movies. S\u0026amp;Q mode can be selected for fast access to slow-motion or quick-motion shooting.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e3.68 mega-dot high-definition Quad-VGA OLED viewfinder\u003c\/h3\u003e\n\u003cp\u003eThe Alpha 7 IV features a 3.68 mega-dot high-definition Quad-VGA OLED viewfinder, providing roughly 1.6 times the resolution of the Alpha 7 III viewfinder, with a 37.3° field of view and a 23mm high eyepoint. With high resolution, improved electronic viewfinder image quality, fogging and dust resistance (including significantly improved internal fogging resistance relative to the Alpha 7 III), it is designed for clear and comfortable viewing in a wide range of shooting environments.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eVari-angle touch LCD monitor for greater freedom when shooting\u003c\/h3\u003e\n\u003cp\u003eThe large, side-opening 3-inch 1.03-mega-dot1 touch-panel LCD monitor offers ample brightness for clear viewing in outdoor settings and its 3:2 aspect ratio makes efficient use of the display area. The vari-angle mechanism allows flexible positioning and framing for handheld shots, gimbal-mounted or documentary-style self-shooting, or very low ground-level shots. In addition, the touch functionality allows for fast and easy menu access in addition to advanced touch focus features for both still and movie.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eAF control through touch operation\u003c\/h3\u003e\n\u003cp\u003eTouch operation23\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eis now possible for AF operations such as Touch Tracking during shooting. Along with pinch-to-zoom during playback, this translates into more intuitive operation. Touch Tracking lets you select a subject to track simply by touching the LCD screen, even while using the viewfinder, for more intuitive AF control for both still shots and movies. Easier focus operation is particularly helpful when you're shooting movies alone or using a gimbal, allowing you to concentrate on composing your shots.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eDual media slots\u003c\/h3\u003e\n\u003cp\u003eDual media slots allow you to continue shooting even if one memory card fills up. Both slots support UHS-I and UHS-II SDXC\/SDHC cards and one of the slots supports high-performance CFexpress Type A cards. With their fast write speeds, CFexpress Type A cards are particularly suited to high-resolution, high-speed continuous still shooting as well as high-resolution, high-bitrate 4K movie recording.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eHeat management\u003c\/h3\u003e\n\u003cp\u003eTo allow extended continuous recording, efficient heat dissipation is provided by Sony's proprietary Σ (sigma)-shaped thermal mounting. The mounting, which is also used on flagship models, is constructed from a graphite material with excellent thermal conduction properties. This structure allows the image sensor, a major source of heat inside the camera body, to move freely during image stabilization while heat is efficiently dissipated.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSoft Skin Effect for bright and beautiful skin appearance\u003c\/h3\u003e\n\u003cp\u003eThe Alpha 7 IV's built-in Soft Skin Effect is available in four level settings (OFF, LO, MID, and HI). It makes skin look bright and beautiful, softening wrinkles, blemishes and dull-looking areas while adding emphasis to the eyes and mouth. Complementing the capabilities of the full-frame sensor, this feature can add appeal to live-streamed sessions as well as enhancing still shots and movies.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48702774280512,"sku":"ILCE7M4K\/B","price":2198.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6218\/8352\/files\/1634813219-img-1627581.jpg?v=1716578507"},{"product_id":"sony-alpha-a6400-mirrorless-interchangeab-38323718","title":"Sony Alpha a6400 Mirrorless Interchangeable-Lens Camera with 18-135 Lens","description":"\u003cp\u003eDespite its compact size and light weight, the α6400 delivers speedy performance and a range of features you'd expect from a full-frame model. Whether you're taking still shots or movies, creative compositions or everyday selfie shots, you'll enjoy beautiful images that you'll want to share, on the go.\u003c\/p\u003e\r\n\u003cp\u003e\u003cb\u003eReliable AF for great action shots\u003c\/b\u003e\u003c\/p\u003e\r\n\u003cp\u003eThe camera's innovative AF quickly and reliably detects the position of the subject and then tracks the subject's motion, keeping it in sharp focus. 425 phase-detection AF points: Densely distributed focus points blanket around 84% of the image area, aiding subject capture.\u003c\/p\u003e\r\n\u003cp\u003e\u003cb\u003eFast continuous shooting with AF\/AE at up to 11fps\u003c\/b\u003e\u003c\/p\u003e\r\n\u003cp\u003eNever miss a moment of the action thanks to fast internal processing and a high-capacity buffer memory. Fire off shots at up to 11fps with after-view or 8fps for live-view, with minimal display lag, and take up to around 116 shots in JPEG (Standard) or 46 shots in compressed RAW format in one continuous burst.\u003c\/p\u003e\r\n\u003cp\u003e\u003cb\u003eSilent continuous shooting at up to 8fps\u003c\/b\u003e\u003c\/p\u003e\r\n\u003cp\u003eWhen your shoot calls for absolute quiet, such as when you're photographing a live performance, silent shooting with no shutter noise allows shooting at up to 8fps with AF\/AE tracking, even in AF-C mode, with Real-time Eye AF or with Real-time Tracking, expanding your range of shooting options.\u003c\/p\u003e\r\n\u003cp\u003e\u003cb\u003eSophisticated eye recognition and tracking\u003c\/b\u003e\u003c\/p\u003e\r\n\u003cp\u003eEnhanced Real-time Eye AF reliably recognizes human faces and focuses precisely on a person's eyes. There's no need for special settings – just press the shutter button.\u003c\/p\u003e\r\n\u003cp\u003e\u003cb\u003ePersistent eye tracking\u003c\/b\u003e\u003c\/p\u003e\r\n\u003cp\u003eWhen AF-C is set, Real-time Eye AF maintains a stable focus on a moving subject even when part of the face is hidden, the face is backlit, or the subject is facing downwards.\u003c\/p\u003e\r\n\u003cp\u003e\u003cb\u003ePersistent tracking for subjects on the move\u003c\/b\u003e\u003c\/p\u003e\r\n\u003cp\u003eReal-time Tracking reliably maintains focus: For sporting events and other situations where your subjects are moving quickly, keeping them in constant focus can make all the difference between catching an important, dramatic moment or missing it.\u003c\/p\u003e\r\n\u003cp\u003e\u003cb\u003eA 24.2 megapixel sensor plus enhanced image processing engine\u003c\/b\u003e\u003c\/p\u003e\r\n\u003cp\u003eThe APS-C sensor features copper wiring and enhanced circuit processing that aid in boosting light collection efficiency. In conjunction with the image processing engine, this helps achieve superior image resolution and more natural depiction of textures.\u003c\/p\u003e\r\n\u003cp\u003e\u003cb\u003eCleaner images even in dim light\u003c\/b\u003e\u003c\/p\u003e\r\n\u003cp\u003eImproved noise suppression has led to cleaner image quality, even in dark scenes where high-sensitivity shooting is required. The native ISO sensitivity has increased to a maximum ISO 32000 (with expanded ISO sensitivity at a maximum ISO 102400 for stills).\u003c\/p\u003e\r\n\u003cp\u003e\u003cb\u003e4K movies and pro-level features\u003c\/b\u003e\u003c\/p\u003e\r\n\u003cp\u003eCreative movie production: From full-pixel readout without pixel binning enabling high-resolution 4K movie recording to HDR (HLG) and S-Log\/S-Gamut options and Slow \u0026amp; Quick Motion recording, the α6400 is loaded with advanced capabilities to support your movie-making creativity.\u003c\/p\u003e\r\n\u003cp\u003e\u003cb\u003eHigh-resolution 4K recording\u003c\/b\u003e\u003c\/p\u003e\r\n\u003cp\u003eSuper 35 mm format recording with 2.4x13 oversampling results in 4K movies (QFHD: 3840 x 2160) with extraordinary image quality.\u003c\/p\u003e\r\n\u003cp\u003e\u003cb\u003eCreate time-lapse movies\u003c\/b\u003e\u003c\/p\u003e\r\n\u003cp\u003eNewly introduced interval shooting, which is continuous shooting with a pause of 1-60 seconds between still shots, can be carried out within the camera. This can then be used to create time-lapse movies14 on a PC using the Viewer app from the Imaging EdgeTM desktop applications.\u003c\/p\u003e\r\n\u003cp\u003e\u003cb\u003eA high-resolution LCD monitor with handy touch-screen functions\u003c\/b\u003e\u003c\/p\u003e\r\n\u003cp\u003eThe 3.0-type, 180-degree tiltable LCD screen does more than just display the scene in front of you -- it gives you quick control over a number of the camera's functions, with a variety of intuitive touch operations.\u003c\/p\u003e\r\n\u003cp\u003e\u003cb\u003eTouch Focus and Touch Shutter\u003c\/b\u003e\u003c\/p\u003e\r\n\u003cp\u003eWhen you want to shift the focus, even to the periphery of the frame, Touch Focus does it with a simple touch to the monitor. With Touch Shutter, you can set the focus and trip the shutter with a single touch.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48702778671424,"sku":"ILCE6400M\/B","price":1499.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6218\/8352\/files\/b829180e-657a-4fd5-ba6b-30869fe816ca.png?v=1716578515"},{"product_id":"sony-alpha-a1-full-frame-mirrorless-digital-camera","title":"Sony Alpha a1 Full Frame Mirrorless Digital Camera (Body Only) E-mount","description":"\u003cp\u003eSony Alpha 1 Full-frame Interchangeable Lens Mirrorless Camera with 50.1MP* Exmor RS stacked CMOS sensor, up to 30 fps with continuous AF\/AE tracking, 8K 30p \/ 4K 120p and 15+ stops dynamic range\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48702778900800,"sku":"ILCE1\/B","price":6199.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6218\/8352\/files\/49b70008-4e9b-4ec5-b544-d81091eeefe2.jpg?v=1716578517"},{"product_id":"sony-cyber-shot-digital-camera-rx100-vii","title":"Sony RX100 VII Digital Camera","description":"\u003cp data-start=\"32\" data-end=\"85\"\u003e\u003cem\u003eA pocket-sized camera that refuses to compromise.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-start=\"87\" data-end=\"433\"\u003eThe RX100 VII is what happens when professional speed meets true portability. It slips into a jacket pocket, yet delivers autofocus performance and image quality that rival much larger systems. Whether you’re traveling light, documenting everyday life, or creating polished content on the go, this camera moves fast — and never feels in your way.\u003c\/p\u003e\n\u003ch3 data-start=\"440\" data-end=\"494\"\u003eWhy photographers (and creators) love the RX100 VII\u003c\/h3\u003e\n\u003cp data-start=\"496\" data-end=\"630\"\u003e\u003cstrong data-start=\"496\" data-end=\"530\"\u003eSpeed that rivals pro bodies →\u003c\/strong\u003e 20 fps blackout-free continuous shooting with real-time tracking → You don’t miss decisive moments.\u003c\/p\u003e\n\u003cp data-start=\"632\" data-end=\"788\"\u003e\u003cstrong data-start=\"632\" data-end=\"671\"\u003eRemarkable autofocus intelligence →\u003c\/strong\u003e 357 phase-detection AF points with Real-time Eye AF (human \u0026amp; animal) → Sharp focus even in unpredictable situations.\u003c\/p\u003e\n\u003cp data-start=\"790\" data-end=\"937\"\u003e\u003cstrong data-start=\"790\" data-end=\"825\"\u003eVersatile 24–200mm Zeiss lens →\u003c\/strong\u003e f\/2.8–4.5 aperture across a broad zoom range → From wide landscapes to tight portraits without changing lenses.\u003c\/p\u003e\n\u003cp data-start=\"939\" data-end=\"1080\"\u003e\u003cstrong data-start=\"939\" data-end=\"979\"\u003eLarge 1.0-type stacked CMOS sensor →\u003c\/strong\u003e 20.1MP Exmor RS sensor with fast readout → Excellent detail, low noise, and minimal rolling shutter.\u003c\/p\u003e\n\u003cp data-start=\"1082\" data-end=\"1210\"\u003e\u003cstrong data-start=\"1082\" data-end=\"1107\"\u003eBuilt-in pop-up EVF →\u003c\/strong\u003e High-resolution electronic viewfinder integrated into the body → Confident framing in bright daylight.\u003c\/p\u003e\n\u003cp data-start=\"1212\" data-end=\"1355\"\u003e\u003cstrong data-start=\"1212\" data-end=\"1244\"\u003eSerious video capabilities →\u003c\/strong\u003e 4K recording with full pixel readout and no pixel binning → Clean, detailed footage ideal for hybrid shooters.\u003c\/p\u003e\n\u003cp data-start=\"1357\" data-end=\"1469\"\u003e\u003cstrong data-start=\"1357\" data-end=\"1391\"\u003eCompact magnesium-alloy body →\u003c\/strong\u003e Durable yet lightweight design → Easy to carry daily without feeling fragile.\u003c\/p\u003e\n\u003cp data-start=\"1471\" data-end=\"1595\"\u003e\u003cstrong data-start=\"1471\" data-end=\"1495\"\u003eTilting LCD screen →\u003c\/strong\u003e 180° upward flip and 90° downward tilt → Perfect for self-recording, vlogging, and creative angles.\u003c\/p\u003e\n\u003ch3 data-start=\"1602\" data-end=\"1623\"\u003eWho It’s Ideal For\u003c\/h3\u003e\n\u003cul data-start=\"1625\" data-end=\"1852\"\u003e\n\u003cli data-start=\"1625\" data-end=\"1679\"\u003e\n\u003cp data-start=\"1627\" data-end=\"1679\"\u003eTravel photographers who want power without weight\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1680\" data-end=\"1730\"\u003e\n\u003cp data-start=\"1682\" data-end=\"1730\"\u003eStreet shooters who value discretion and speed\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1731\" data-end=\"1792\"\u003e\n\u003cp data-start=\"1733\" data-end=\"1792\"\u003eHybrid creators needing strong stills + reliable 4K video\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1793\" data-end=\"1852\"\u003e\n\u003cp data-start=\"1795\" data-end=\"1852\"\u003eDSLR\/mirrorless owners wanting a premium everyday carry\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1859\" data-end=\"2016\"\u003eThe RX100 VII isn’t about replacing a big system. It’s about giving you professional capability in moments when carrying a full kit simply isn’t realistic.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48702779130176,"sku":"DSCRX100M7\/B","price":1499.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6218\/8352\/files\/SonyRX100VIIDigitalCamera1.jpg?v=1771724045"},{"product_id":"sony-alpha-a7s-iii-full-frame-e-mount-mirrorless-d","title":"Sony Alpha a7S III  Full Frame E-Mount Mirrorless Digital Camera (Body Only)","description":"\u003cp\u003eWith extreme full-frame movie performance including high sensitivity (expanded ISO up to 409600), 15-stop wide dynamic range, 4K 120p1, fast and dependable autofocusing, and extra-strong image stabilization, the α7S III again raises the bar for movie makers.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48702782374208,"sku":"ILCE7SM3\/B","price":3999.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6218\/8352\/files\/d8784c8b-a768-400c-88e8-f945a5a178bf.jpg?v=1716578525"},{"product_id":"copy-of-sony-zv-1-camera-for-content-creators-and","title":"Sony Alpha ZV-E10 Interchangeable Lens Vlog Camera - Black Camera Body","description":"\u003ch4\u003e\u003cstrong\u003eIntroducing the VLOG Camera Made Just for You\u003c\/strong\u003e\u003c\/h4\u003e\r\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/z48-5QGetTE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\r\n\u003cdiv class=\"custom-product-features__components\"\u003e\r\n\u003cdiv class=\"custom-product-features__components\"\u003e\r\n\u003cdiv class=\"custom-product-features__components__section\"\u003e\r\n\u003cdiv class=\"main-feature-full-width-video-image\"\u003e\r\n\u003cdiv class=\"container\"\u003e\r\n\u003cdiv class=\"row justify-content-start\"\u003e\r\n\u003cdiv class=\"col-sm-6\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003e\u003cstrong\u003eWide and dynamic footage\u003c\/strong\u003e\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eWith a wide-angle lens it's easy to capture dynamic footage, spotlighting both you and your location when you're taking selfies. Capture more of the city or the natural backdrop, and bring your viewers along with you in a shared experience.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003e\u003cstrong\u003eAttention-grabbing background\u003c\/strong\u003e\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eA fixed focal length lens makes it easy to shoot a vlog that grabs the viewer's attention- This type of lens creates a smooth, natural background blur that lets the subject stand out. It's also useful when 'you want a brighter image in a dimly lit setting.\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003e\u003cstrong\u003eSuper close-ups highlight the details\u003c\/strong\u003e\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eUnlike other types of lenses, a macro lens can get you closer to your subject, allowing you to capture the small details at a bigger size than with normal lenses. Whether it's an accessory you're wearing or a meal you're preparing, a macro lens can pull in very close to your subject and show off every glorious detail.\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003e\u003cstrong\u003eFar-away action\u003c\/strong\u003e\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eWith a telephoto lens, you can shoot far-off objects, scenery or action with clear detail, whether you're vlogging while travelling or just shooting everyday life. Zooming in and out can also add an extra dynamic element to your story.\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003e\u003cstrong\u003eExpand your vlogging with over 60 lenses\u003c\/strong\u003e\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eSony's lens line-up can add an extra dimension to the vlogs you make with the ZV-E10. Sony offers more than sixty lenses that are ideally designed for Sony cameras, including lenses that are tailored to moviemaking. Select from a unique line-up of lenses, and explore your powers of self-expression.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003e\u003cstrong\u003eOne-touch control of background blurring\u003c\/strong\u003e\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eThere's no need for complicated manual adjustments - just press a single button to turn background blurring (bokeh) on and o!. Select “Defocus” for a professional-looking blurred background to draw attention to the main subject, or “Clear” to show the entire scene in sharp focus.\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Q2hmVxDSGAE\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003e\u003cstrong\u003eAdd drama with slow and quick motion\u003csup\u003e1\u003c\/sup\u003e\u003c\/strong\u003e\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eWith the ZV-E10's Still\/Movie\/S\u0026amp;Q button, you can easily access S\u0026amp;Q mode to shoot slow-motion video\u003csup\u003e1\u003c\/sup\u003e at a speed 4x slower than real time\u003csup\u003e2\u003c\/sup\u003e \u003csup\u003e3\u003c\/sup\u003e. Or, by changing the setting, you can shoot quick motion\u003csup\u003e1\u003c\/sup\u003e \u003csup\u003e3\u003c\/sup\u003e up to 60x faster. These can be shot without post-editing on a PC, with clear Full-HD quality.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/B7pOoSZGVPw\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003e\u003cstrong\u003eIdeal for product-review videos\u003c\/strong\u003e\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eEliminate the frustration of recording product review videos. When the Product Showcase Setting is activated, the camera will quickly and automatically shift focus from your face to a product held in front of the camera, without the need to place your hand behind the product to shift the focus to it.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/7KD6ZJ7VRus\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003e\u003cstrong\u003eNatural and smooth skin tones\u003c\/strong\u003e\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eWithout any special settings, the ZV-E10 will capture your skin tone with a natural look. There's also a Soft Skin E!ect to smooth your skin's appearance, which is adjustable to OFF\/ Low\/ Mid \/High\u003csup\u003e4\u003c\/sup\u003e depending on your preference.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003e\u003cstrong\u003eHigh-quality video even when you're moving\u003c\/strong\u003e\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eThe ZV-E10's image stabilisation system can shoot smooth, clean video footage even when you're walking5. Another feature, Face Priority Auto Exposure (AE), will automatically brighten the lighting of your face. Even when you're walking, it automatically detects your face and makes adjustments to keep it brightly lit as you move from indoors to outdoors, through light or shadow.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/XMKFBG4RcYw\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003e\u003cstrong\u003eAutomatic, precise focus\u003c\/strong\u003e\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eWithout any settings, the ZV-E10 can automatically track your face and eyes to keep a steady focus without wandering o! onto other subjects. When you do want to shift focus, just touch the LCD monitor and the camera will track the subject you choose with AI-enabled6 Real-time Tracking\u003csup\u003e7\u003c\/sup\u003e.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/DWpZvNAvp8c\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003e\u003cstrong\u003eSmooth, professional focus transition\u003c\/strong\u003e\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eWith the ZV-E10, focus speed can be customised to fit the mood, for a more impressive look. The camera lets you choose from seven di!erent speeds\u003csup\u003e8\u003c\/sup\u003e, from a quick transition to a more leisurely one. Watch the video below for inspiration on its use.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/kP_I1S6rqBQ\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003e\u003cstrong\u003eShooting grip for smoother vlogging\u003c\/strong\u003e\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eThe optional GP-VPT2BT\u003csup\u003e9\u003c\/sup\u003e makes it even easier to take selfies and shoot from high or low angles. You can also access controls on the grip without reaching for the camera's buttons while shooting. With these controls you can start and stop recording, handle zoom operations and set the Background Defocus (Bokeh) Switch.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003e\u003cstrong\u003eThe larger sensor makes a difference in quality\u003c\/strong\u003e\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eThe ZV-E10's impressive images are the result of the camera's large APS-C sized image sensor – the same kind found in cameras all the way up to professional cinema models. The sensor is more than ten times larger10 than ones you would find in a typical smartphone, so it collects far more light and more image data, in order to create beautiful images and evocative bokeh e!ects.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003e\u003cstrong\u003eProfessional-looking bokeh at your command\u003c\/strong\u003e\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eThe ZV-E10 makes it easy to shoot impressive images with a softly blurred background, like the kind you see in movies. The camera's large-size sensor makes this possible, allowing you to take striking shots where the subject really stands out against the background.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003e\u003cstrong\u003eImpressive 4K movies\u003csup\u003e11\u003c\/sup\u003e\u003c\/strong\u003e\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eMaking high-resolution 4K movies\u003csup\u003e11\u003c\/sup\u003e is as easy as pressing the MOVIE button\u003csup\u003e12\u003c\/sup\u003e, and the ZV-E10's large image sensor enables a beautiful range of colors. For maximum detail, the image sensor records 2.4x13 the volume of data needed for 4K\u003csup\u003e11\u003c\/sup\u003e, then condenses the data to produce the final recording.\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003e\u003cstrong\u003eClean footage in dim lighting\u003c\/strong\u003e\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eEven when you're shooting in poorly lit settings, the ZV-E10 delivers beautifully detailed images with minimal noise. Once again, it's all thanks to the large size of the camera's image sensor, which maximises light collection. The result is clear, clean images even when shooting indoors with dim lighting or outdoors at night.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003e\u003cstrong\u003eBuilt for Clear Voice Recording\u003c\/strong\u003e\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eThe ZV-E10 makes it easy to clearly record your voice without any worries. The internal Directional 3-Capsule Mic is optimised to capture sound from in front of the camera, recording your voice clearly even when you're in a crowd.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003e\u003cstrong\u003eClear sound recording even outdoors in the wind\u003c\/strong\u003e\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eThe ZV-E10 comes with a wind screen that reduces wind noise when you're shooting outdoors. Just attach the wind screen for worry-free shooting, and you won't have to adjust noise levels after shooting.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/ubsEDdzPxLM\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003e\u003cstrong\u003eFor even higher audio quality\u003c\/strong\u003e\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eUnlike with conventional analog audio transmission, you'll never need to worry about cable signal interference. Just pair the ZV-E10 with any microphone from Sony that supports a Digital Audio Interface via a Multi Interface (MI) Shoe for clear, low-noise, all-digital audio.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003e\u003cstrong\u003eSimple remote connectivity with high-quality images\u003c\/strong\u003e\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eThe ZV-E10 can be used as an online communication tool, a live-streaming camera\u003csup\u003e14\u003c\/sup\u003e, taking advantage of its large sensor and built-in mic. To use the ZV-E10 as an external camera\u003csup\u003e14\u003c\/sup\u003e, connect it to a PC15 or a Sony Xperia™ smartphone16 via a USB Type-C® cable connection.\u003c\/div\u003e\r\n\u003ch4 class=\"features-common__text\"\u003e\u003cstrong\u003eLearn more about the ZV-E10\u003c\/strong\u003e\u003c\/h4\u003e\r\n\u003c\/div\u003e\r\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/wElLAYfYNQU\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eFoonotes:\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\r\n\u003col\u003e\r\n\u003cli\u003eWith compatible Sony external flash\u003c\/li\u003e\r\n\u003cli\u003eWith compatible extemal flash\u003c\/li\u003e\r\n\u003cli\u003eVaries according to shooting conditions or memory card used\u003c\/li\u003e\r\n\u003cli\u003eSupports Micro USB compatible device.\u003c\/li\u003e\r\n\u003cli\u003eSony accessories for the Accessory Shoe can be attached.\u003c\/li\u003e\r\n\u003cli\u003eThe LCD screen is turned on, shot once every 30 seconds, operate zoom alternately between W and T ends, flash strobe once every two times, tum power off and on once every ten times.\u003c\/li\u003e\r\n\u003cli\u003eIndication recording time, which is defined by repeating the cycle: Power on, start recording, zoom , stand-by and power off\u003c\/li\u003e\r\n\u003cli\u003eApproximately, when compared with a 1\/2.3 inch sensor\u003c\/li\u003e\r\n\u003cli\u003e4K (QFHD 3,840 x 2, 160)\u003c\/li\u003e\r\n\u003cli\u003eWhen shooting at XAVC S 4K 24p.\u003c\/li\u003e\r\n\u003cli\u003eWith battery and memory card included.\u003c\/li\u003e\r\n\u003cli\u003eOptical zoom requires a power zoom lens. For other lenses, change the setting to \"Clear Image Zoom\" or \"Digital Zoom\" for electronic zoom.\u003c\/li\u003e\r\n\u003cli\u003eEmploying Al (artificial intelligence) technology, including machine leaning.\u003c\/li\u003e\r\n\u003cli\u003eSound recording is not possible. A Class 10 or above SDHC\/SDXC card is required.\u003c\/li\u003e\r\n\u003cli\u003eImage crop in Active Mode. Active Mode is not available when recording at frame rates of 120 (100) fps, including S\u0026amp;Q_\u003c\/li\u003e\r\n\u003cli\u003eA Class 10 or higher SDHC\/SDXC card is required for XAVC S format movie recording. I-IHS speed Class 3 or higher is required for 100 Mbps recording.\u003c\/li\u003e\r\n\u003cli\u003eFrame rates are 1-120fps (NTSC) or 1-100fps (PAL)\u003c\/li\u003e\r\n\u003cli\u003eIn-camera movie playback is in the horizontal position. Whether or not movies are displayed in the vertical position on an external device may depend on the particular device.\u003c\/li\u003e\r\n\u003cli\u003ePlease use the latest version.\u003c\/li\u003e\r\n\u003cli\u003eWhen shooting stills, eleven effects are available. Not available when shooting in Intelligent Auto mode.\u003c\/li\u003e\r\n\u003cli\u003eWi-Fi does not work during interval shooting.\u003c\/li\u003e\r\n\u003cli\u003eSet to movie mode and select \"USB Streaming\" from Menu before you connect to compatible devices.\u003c\/li\u003e\r\n\u003cli\u003eWindows 10, Windows 8.1\/macOS 10.13 - 10.15, macOS 11.0. Please refer to the Sony website, or contact customer support for information regarding support on upcoming Xperia TU smartphones. Compatibility with other smartphones depends on manufacturers' specifications. A commercially available USB cable and\/or terminal adaptor may be used to connect to equipment with a USB Type-C port.\u003c\/li\u003e\r\n\u003cli\u003eContinuous recording time for movies.\u003c\/li\u003e\r\n\u003cli\u003eCIPA standards.\u003c\/li\u003e\r\n\u003cli\u003eSupported in Catalyst Browse\/Prepare Version 2020.1 or later Image stabilization metadata that can be used by Catalyst is generated when using a Sony E-mount lens with the camera's optical image stabilization set to [OFF] or [Active].\u003c\/li\u003e\r\n\u003cli\u003eFeatures and specifications are subject to change without prior notice.\u003c\/li\u003e\r\n\u003c\/ol\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48702783488320,"sku":"ILCZVE10\/B","price":749.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6218\/8352\/files\/1627386436-img-1578933.jpg?v=1716578532"},{"product_id":"sony-alpha-fx30-cinema-super-35-camera-body-only","title":"Sony Alpha FX30 Cinema Super 35 Camera - Body Only","description":"\u003cp data-start=\"98\" data-end=\"137\"\u003e\u003cem\u003eCarry light. Shoot cinema.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-start=\"139\" data-end=\"494\"\u003eWhen the brief says “move fast, look cinematic,” FX30 delivers. It brings Sony Cinema Line color, reliable tools, and pro workflow options to a compact Super 35 body you can rig or run solo. Think rooftop interviews, quick doc shoots, BTS, product spots, and travel films—clean 4K, confident autofocus, and operator-first ergonomics that keep you rolling.\u003c\/p\u003e\n\u003cp data-start=\"496\" data-end=\"550\"\u003e\u003cstrong data-start=\"496\" data-end=\"548\"\u003eWhy you’ll love it (facts → real-world benefits)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"551\" data-end=\"1881\"\u003e\n\u003cli data-start=\"551\" data-end=\"679\"\u003e\n\u003cp data-start=\"553\" data-end=\"679\"\u003e\u003cstrong data-start=\"553\" data-end=\"577\"\u003eCrisp, cinematic 4K:\u003c\/strong\u003e Oversampled 6K→4K recording for detailed, gradeable footage with that classic Super 35 perspective.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"680\" data-end=\"854\"\u003e\n\u003cp data-start=\"682\" data-end=\"854\"\u003e\u003cstrong data-start=\"682\" data-end=\"708\"\u003eSlow-mo that holds up:\u003c\/strong\u003e Record \u003cstrong data-start=\"716\" data-end=\"733\"\u003e4K up to 120p\u003c\/strong\u003e (and \u003cstrong data-start=\"739\" data-end=\"757\"\u003eFHD up to 240p\u003c\/strong\u003e) in \u003cstrong data-start=\"762\" data-end=\"778\"\u003e10-bit 4:2:2\u003c\/strong\u003e All-Intra or Long-GOP for creamy motion and resilient color in the grade.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"855\" data-end=\"1064\"\u003e\n\u003cp data-start=\"857\" data-end=\"1064\"\u003e\u003cstrong data-start=\"857\" data-end=\"894\"\u003eCinema color, ready now or later:\u003c\/strong\u003e \u003cstrong data-start=\"895\" data-end=\"909\"\u003eS-Cinetone\u003c\/strong\u003e for flattering skin right out of camera; \u003cstrong data-start=\"951\" data-end=\"961\"\u003eS-Log3\u003c\/strong\u003e, \u003cstrong data-start=\"963\" data-end=\"974\"\u003eCine EI\u003c\/strong\u003e, and user LUTs when you want maximum dynamic range and a locked-in look across cameras.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1065\" data-end=\"1216\"\u003e\n\u003cp data-start=\"1067\" data-end=\"1216\"\u003e\u003cstrong data-start=\"1067\" data-end=\"1095\"\u003eAutofocus you can trust:\u003c\/strong\u003e Fast Hybrid AF with Real-time Eye AF + subject tracking keeps interviews, gimbal moves, and walk-and-talks tack sharp.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1217\" data-end=\"1359\"\u003e\n\u003cp data-start=\"1219\" data-end=\"1359\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1240\"\u003eStable handhelds:\u003c\/strong\u003e \u003cstrong data-start=\"1241\" data-end=\"1256\"\u003e5-axis IBIS\u003c\/strong\u003e plus \u003cstrong data-start=\"1262\" data-end=\"1277\"\u003eActive Mode\u003c\/strong\u003e (with gyro metadata) for smoother handheld shots and easier post-stabilization.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1360\" data-end=\"1527\"\u003e\n\u003cp data-start=\"1362\" data-end=\"1527\"\u003e\u003cstrong data-start=\"1362\" data-end=\"1394\"\u003eCompact, cage-friendly body:\u003c\/strong\u003e Multiple 1\/4-20s, front\/rear tally lamps, a big red REC button, and a vari-angle touchscreen keep small crews fast and functional.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1528\" data-end=\"1730\"\u003e\n\u003cp data-start=\"1530\" data-end=\"1730\"\u003e\u003cstrong data-start=\"1530\" data-end=\"1553\"\u003ePro pipeline ready:\u003c\/strong\u003e Full-size \u003cstrong data-start=\"1564\" data-end=\"1579\"\u003eHDMI Type-A\u003c\/strong\u003e with \u003cstrong data-start=\"1585\" data-end=\"1599\"\u003e16-bit RAW\u003c\/strong\u003e output for external recorders; \u003cstrong data-start=\"1631\" data-end=\"1651\"\u003edual media slots\u003c\/strong\u003esupport \u003cstrong data-start=\"1660\" data-end=\"1693\"\u003eCFexpress Type-A or SD UHS-II\u003c\/strong\u003e for flexible, redundant workflows.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1731\" data-end=\"1881\"\u003e\n\u003cp data-start=\"1733\" data-end=\"1881\"\u003e\u003cstrong data-start=\"1733\" data-end=\"1769\"\u003eClean audio today, room to grow:\u003c\/strong\u003e 3.5 mm mic input + digital MI shoe for Sony’s XLR adapters when you want balanced pro audio—no handle required.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1883\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1883\" data-end=\"1899\"\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1902\" data-end=\"2107\"\u003e\n\u003cli data-start=\"1902\" data-end=\"1948\"\u003e\n\u003cp data-start=\"1904\" data-end=\"1948\"\u003e\u003cstrong data-start=\"1904\" data-end=\"1915\"\u003e4K\/120p\u003c\/strong\u003e uses a crop of the image area.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1949\" data-end=\"2035\"\u003e\n\u003cp data-start=\"1951\" data-end=\"2035\"\u003e\u003cstrong data-start=\"1951\" data-end=\"1966\"\u003eActive Mode\u003c\/strong\u003e adds a slight crop and isn’t available at the highest frame rates.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2036\" data-end=\"2107\"\u003e\n\u003cp data-start=\"2038\" data-end=\"2107\"\u003eAll-Intra and top frame rates may require \u003cstrong data-start=\"2080\" data-end=\"2100\"\u003eCFexpress Type-A\u003c\/strong\u003e media.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2109\" data-end=\"2233\"\u003e\u003cstrong data-start=\"2109\" data-end=\"2142\"\u003eWhat’s in the box (body only)\u003c\/strong\u003e\u003cbr data-start=\"2142\" data-end=\"2145\"\u003eFX30 camera body, NP-FZ100 battery, USB-C cable, accessory shoe cap, strap \u0026amp; basic docs.\u003c\/p\u003e\n\u003cp data-start=\"2235\" data-end=\"2463\"\u003e\u003cstrong data-start=\"2235\" data-end=\"2249\"\u003eIdeal for:\u003c\/strong\u003e Solo operators, doc\/corporate crews, wedding filmmakers, BTS teams, and creators who want a compact Super 35 cinema camera with reliable AF, slow-motion flexibility, and a clean path to pro audio and external RAW.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48702785192256,"sku":"ILMEFX30B","price":2099.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6218\/8352\/files\/1664369267-img-1848890.jpg?v=1716578534"},{"product_id":"sony-zv-1f-vlog-camera-black","title":"Sony ZV-1F Vlog Camera - Black","description":"\u003ch4 class=\"features-common__heading\"\u003e\u003cstrong\u003eElevate your vlogging\u003c\/strong\u003e\u003c\/h4\u003e\r\n\u003cp\u003eEasy-to-use and with dazzling image quality, the ZV-1F is the ideal next step for content creators and vloggers. A pocket-sized camera with a large 1-inch sensor, wide angle 20mm\u003csup\u003e1\u003c\/sup\u003elens and packed with easy-to-use features, specifically designed for vloggers and online video creators.\u003c\/p\u003e\r\n\u003cp\u003e\u003cimg src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Interchangeable-Lens-Cameras\/ILCE\/ZV-1F\/desktop\/1.jpg\" srcset=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Interchangeable-Lens-Cameras\/ILCE\/ZV-1F\/desktop\/1.jpg\" alt=\"''\"\u003e\u003c\/p\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003e\u003cstrong\u003eTake a ZV-1F tour\u003c\/strong\u003e\u003c\/h4\u003e\r\n\u003cp\u003eEasy-to-use and with dazzling image quality, the ZV-1F is the ideal next step for content creators and vloggers. Find out more.\u003c\/p\u003e\r\n\u003cp\u003e\u003ciframe id=\"widget2\" title=\"Introducing vlog camera ZV-1F | Sony\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/RYyvHs8-wks?autoplay=1\u0026amp;enablejsapi=1\u0026amp;origin=https%3A%2F%2Felectronics.sony.com\u0026amp;widgetid=1\" width=\"640\" height=\"390\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-gtm-yt-inspected-114=\"true\" data-mce-fragment=\"1\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003e\u003cstrong\u003eFit everything in frame\u003c\/strong\u003e\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eWith the ZV-1F, you can truly capture it all - it allows you to snap a group selfie along with an expansive view of the background scenery. Since the camera's ultra-wide-angle 20 mm\u003csup\u003e1\u003c\/sup\u003e lens captures a wider field of view than the human visual field, you can take images with eye-popping depth and perspective, even in narrow spaces, both indoors and outdoors.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\n\u003cimg src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Interchangeable-Lens-Cameras\/ILCE\/ZV-1F\/desktop\/3.jpg\" srcset=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Interchangeable-Lens-Cameras\/ILCE\/ZV-1F\/desktop\/3.jpg\" alt=\"Beautiful skin tones for everyone\"\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003e\u003cstrong\u003eBeautiful skin tones for everyone\u003c\/strong\u003e\u003c\/h4\u003e\r\nLook your best any time you're shooting. Without any special settings, the ZV-1F will accurately capture your skin tone, ensuring you a healthy and natural look. There's also a Soft Skin Effect selectable to OFF\/ Low\/ Mid\/ High to adjust your skin smoothness.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\n\u003cimg src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Interchangeable-Lens-Cameras\/ILCE\/ZV-1F\/desktop\/4.jpg\" srcset=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Interchangeable-Lens-Cameras\/ILCE\/ZV-1F\/desktop\/4.jpg\" alt=\"Sharp autofocus, bright face\"\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003e\u003cstrong\u003eSharp autofocus, bright face\u003c\/strong\u003e\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eUsing Eye AF, the camera automatically recognizes human faces and eyes, making sure you stay in focus in front of the lens. Switching the focus to another subject is easy - just touch the screen. There's no need to worry about lighting either, as Face Priority AE (autoexposure) will automatically brighten your face.\r\n\u003ch4 class=\"features-common__heading\"\u003e\u003cstrong\u003eStunning visuals\u003c\/strong\u003e\u003c\/h4\u003e\r\n\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/KSxQVGsFy7s\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"\u003e\u003c\/iframe\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003e\u003cstrong\u003eImpressive colors to match your style\u003c\/strong\u003e\u003c\/h4\u003e\r\nCapture beautiful images to match your personal stye. Chose form one of 10 available Creative Style presets for pro-level footage - without worrying about complicated editing. Creative Styles can instantly enhance contrast, highlights, shadows, fade, saturation, sharpness and clarity.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/WhOMwx2WDUA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"\u003e\u003c\/iframe\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003e\u003cstrong\u003eSlow motion or speed at the touch of a button\u003c\/strong\u003e\u003c\/h4\u003e\r\nCapture those touching moments in slow motion or ramp up the energy for dramatic scenes- all without any editing. With the ZV-1F, you can adjust the footage speed just by pressing the S\u0026amp;Q (Slow \u0026amp; Quick)\u003csup\u003e2\u003c\/sup\u003e button. Shoot smooth video at speeds up to 5x slower, or use hyper-lapse shooting to make the video up to 60x faster and bring your vision to life.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\n\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/pGdurKzmKDI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"\u003e\u003c\/iframe\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003e\u003cstrong\u003eEasy bokeh at the push of a button\u003c\/strong\u003e\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eGet beautiful defocused backgrounds like a pro, with just a press of the Bokeh Switch. The camera’s large 1-inch (1.0-lype) image sensor and wide F2.0 aperture lens allows for true optical bokeh. Select (Defocus) to make the main subject stand out against the defocused background bokeh, or (Clear) to keep the entire image in focus.\r\n\u003ch4 class=\"features-common__heading\"\u003e\u003cstrong\u003eDesigned for every shooting style\u003c\/strong\u003e\u003c\/h4\u003e\r\nSuperb shots whether moving or stationary\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/xPaaCfinDq8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"\u003e\u003c\/iframe\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003e\u003cstrong\u003eSteady footage even when walking\u003c\/strong\u003e\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eShowing your viewers the world around you makes engaging content, but shaky footage can be a bit distracting. The ZV-1F allows you to capture video clearly even while walking. Active Mode image stabilization\u003csup\u003e3\u003c\/sup\u003e helps to minimize image blur from handheld shooting for steadier shots.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\n\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/zFDMdYpCKdw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"\u003e\u003c\/iframe\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003e\u003cstrong\u003eIdeal for product-review videos\u003c\/strong\u003e\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003ePut your products on center stage with a single touch. Just set the Product Showcase setting, and simply hold a product in the center of the frame. The camera will automatically focus on it - with no additional gestures needed. Let your viewers concentrate on what counts - when it counts.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\n\u003cimg src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Interchangeable-Lens-Cameras\/ILCE\/ZV-1F\/desktop\/5.jpg\" srcset=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Interchangeable-Lens-Cameras\/ILCE\/ZV-1F\/desktop\/5.jpg\" alt=\"Designed for clear voice recording\"\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003e\u003cstrong\u003eDesigned for clear voice recording\u003c\/strong\u003e\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eIndoors or outdoors, the ZV-1F is designed to always capture your voice clearly no matter where you're shooting. The built-in Directional 3-Capsule Mic collects sound from in front of the camera, giving you high quality audio, so you can put your energy into creativity instead of worrying about the sound while recording.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\n\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/P9ZlWPAVRrE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"\u003e\u003c\/iframe\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003e\u003cstrong\u003eClear sound even on windy days\u003c\/strong\u003e\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eWhen you're shooting outdoors and battling the wind, the ZV-1F can still record your voice clearly, thanks to a supplied wind screen that drastically reduces wind noise.\u003c\/div\u003e\r\n\u003ch4 class=\"features-common__text\"\u003e\u003cstrong\u003eMade for easy vlogging - Goes great with your smartphone\u003c\/strong\u003e\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\n\u003cimg src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Interchangeable-Lens-Cameras\/ILCE\/ZV-1F\/desktop\/6.jpg\" srcset=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Interchangeable-Lens-Cameras\/ILCE\/ZV-1F\/desktop\/6.jpg\" alt=\"Vertical video made simple\"\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003e\u003cstrong\u003eVertical video made simple\u003c\/strong\u003e\u003c\/h4\u003e\r\nShoot vertical videos\u003csup\u003e6\u003c\/sup\u003e for social media - just like on your smartphone. The ZV-1F also gives you the option of rotating horizontal video in-camera with no extra editing required*4. What's more, vertical videos are automatically tagged so you can transfer them straight to your smartphone, letting you get your content out to the world quickly.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\u003cimg src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Interchangeable-Lens-Cameras\/ILCE\/ZV-1F\/desktop\/7.jpg\" srcset=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Interchangeable-Lens-Cameras\/ILCE\/ZV-1F\/desktop\/7.jpg\" alt=\"Connect to your smartphone to do more\"\u003e\u003c\/div\u003e\r\n\u003ch4 class=\"features-common__text\"\u003e\u003cstrong\u003eConnect to your smartphone to do more\u003c\/strong\u003e\u003c\/h4\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cp\u003eTransfer all your recorded images and videos to your smartphone over W i-Fi through the Imaging Edge Mobile Plus™ app\u003csup\u003e5\u003c\/sup\u003e It also turns your phone into a remote control for remote shooting.\u003c\/p\u003e\r\n\u003cp\u003e \u003cimg src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Interchangeable-Lens-Cameras\/ILCE\/ZV-1F\/desktop\/8.jpg\" srcset=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Interchangeable-Lens-Cameras\/ILCE\/ZV-1F\/desktop\/8.jpg\" alt=\"Select the best scenes\"\u003e\u003c\/p\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003e\u003cstrong\u003eSelect the best scenes\u003c\/strong\u003e\u003c\/h4\u003e\r\n\u003cp class=\"features-common__text\"\u003eOnly transfer the scenes you need, saving time and smartphone storage space. By adding a Shot Mark while shooting or replaying a video, you can cut out a 15, 30 or 60 second\u003csup\u003e6\u003c\/sup\u003e clip to send straight to your smartphone\u003csup\u003e7\u003c\/sup\u003e. Shot Marks also allow you to easily find the scenes you want to use, cutting down on time searching through footage later.\u003c\/p\u003e\r\n\u003cp class=\"features-common__text\"\u003e\u003cimg src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Interchangeable-Lens-Cameras\/ILCE\/ZV-1F\/desktop\/9a.jpg\" srcset=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Interchangeable-Lens-Cameras\/ILCE\/ZV-1F\/desktop\/9a.jpg\" alt=\"''\"\u003e\u003c\/p\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003e\u003cstrong\u003eSimple, intuitive control\u003c\/strong\u003e\u003c\/h4\u003e\r\n\u003cp class=\"features-common__text\"\u003eEven first-time camera users can jump straight into shooting with the ZV-1F. There's no need to study complex settings. Control icons are displayed on the screen and are easily adjustable with just a touch.\u003c\/p\u003e\r\n\u003cp class=\"features-common__text\"\u003e\u003cimg src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Interchangeable-Lens-Cameras\/ILCE\/ZV-1F\/desktop\/9b.jpg\" srcset=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Interchangeable-Lens-Cameras\/ILCE\/ZV-1F\/desktop\/9b.jpg\" alt=\"''\"\u003e\u003c\/p\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003e\u003cstrong\u003eNever forget to press record\u003c\/strong\u003e\u003c\/h4\u003e\r\n\u003cp class=\"features-common__text\"\u003eSay goodbye to accidentally missing the action. When you press record, the recording lamp glows red and a red frame appears on the screen, letting you know instantly that you’re capturing what counts.\u003c\/p\u003e\r\n\u003cp class=\"features-common__text\"\u003e\u003cimg src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Interchangeable-Lens-Cameras\/ILCE\/ZV-1F\/desktop\/9c.jpg\" srcset=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Interchangeable-Lens-Cameras\/ILCE\/ZV-1F\/desktop\/9c.jpg\" alt=\"''\"\u003e\u003c\/p\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003e\u003cstrong\u003eEffortlessly portable\u003c\/strong\u003e\u003c\/h4\u003e\r\n\u003cp class=\"features-common__text\"\u003eSmall and lightweight, the camera is designed to be taken out and about - just like your smartphone. Capture everyday life with ease, and grab content on the go.\u003c\/p\u003e\r\n\u003cdiv class=\"custom-product-features__components\"\u003e\r\n\u003cdiv class=\"custom-product-features__components__section\"\u003e\r\n\u003cdiv class=\"main-feature-full-width-video-image\"\u003e\r\n\u003cdiv class=\"container\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"custom-product-features__components\"\u003e\r\n\u003cdiv class=\"custom-product-features__components__section\"\u003e\r\n\u003cdiv class=\"container\"\u003e\r\n\u003cdiv class=\"enhanced-sub-feature\"\u003e\r\n\u003cdiv class=\"enhanced-sub-feature__container h-100\"\u003e\r\n\u003cdiv class=\"row h-100\"\u003e\r\n\u003cdiv class=\"col-sm-6 enhanced-sub-feature-img\"\u003e\r\n\u003cdiv class=\"enhanced-sub-feature__container__img\"\u003e\u003cimg style=\"box-sizing: border-box; border-style: none; vertical-align: middle; height: auto; width: 585px; max-width: 100%; max-height: 100%; transform: scale(1); opacity: 1; transition: all 0.6s ease 0s; object-fit: cover;\" src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Interchangeable-Lens-Cameras\/ILCE\/ZV-1F\/desktop\/10.jpg\" srcset=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Interchangeable-Lens-Cameras\/ILCE\/ZV-1F\/desktop\/10.jpg\" alt=\"Use a shooting grip\u0026lt;sup\u0026gt;8\u0026lt;\/sup\u0026gt; for easy vlogging\"\u003e\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"col-sm-6\"\u003e\r\n\u003cdiv class=\"enhanced-sub-feature__container__content\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e\r\n\u003cdiv class=\"features-common__text-container\"\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003e\u003cstrong\u003eUse a shooting grip\u003csup\u003e8\u003c\/sup\u003e for easy vlogging\u003c\/strong\u003e\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eVlogging is simpler and more comfortable with the GP-VPT2BT shooting grip\u003csup\u003e8\u003c\/sup\u003e, which enables you to grab more stable shots, and also doubles as a tripod. The grip can easily rotate to have the zoom lever and recording button on either side, so you don't have to stretch around the camera body to reach key buttons.\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"custom-product-features__components\"\u003e\r\n\u003cdiv class=\"custom-product-features__components__section\"\u003e\r\n\u003cdiv class=\"container\"\u003e\r\n\u003cdiv class=\"enhanced-sub-feature\"\u003e\r\n\u003cdiv class=\"enhanced-sub-feature__container h-100\"\u003e\r\n\u003cdiv class=\"row h-100\"\u003e\r\n\u003cdiv class=\"col-sm-6\"\u003e\r\n\u003cdiv class=\"enhanced-sub-feature__container__content\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e\r\n\u003cdiv class=\"features-common__cta\"\u003e\r\n\u003cdiv class=\"features-common__action\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"col-sm-6 enhanced-sub-feature-img\"\u003e\r\n\u003cdiv class=\"enhanced-sub-feature__container__img\"\u003e\u003cimg src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Interchangeable-Lens-Cameras\/ILCE\/ZV-1F\/desktop\/11.jpg\" srcset=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Interchangeable-Lens-Cameras\/ILCE\/ZV-1F\/desktop\/11.jpg\" alt=\"Next level audio quality\"\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"enhanced-sub-feature__container__img\"\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003e\u003cstrong\u003eNext level audio quality\u003c\/strong\u003e\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eRaise your vlog’s audio quality even further through connecting external microphones. Attach the ECM-G1 vlog microphone8 to dearly capture sound directly in the front of the camera - cutting down on unwanted noise from elsewhere - or record your voice from a distance with the ECM-W2BT wireless microphone\u003csup\u003e8\u003c\/sup\u003e.\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"enhanced-sub-feature__container__img\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"custom-product-features__components\"\u003e\r\n\u003cdiv class=\"custom-product-features__components__section\"\u003e\r\n\u003cdiv class=\"container\"\u003e\r\n\u003cdiv class=\"enhanced-sub-feature\"\u003e\r\n\u003cdiv class=\"enhanced-sub-feature__container h-100\"\u003e\r\n\u003cdiv class=\"row h-100\"\u003e\r\n\u003cdiv class=\"col-sm-6 enhanced-sub-feature-img\"\u003e\r\n\u003cdiv class=\"enhanced-sub-feature__container__img\"\u003e\u003cimg src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Interchangeable-Lens-Cameras\/ILCE\/ZV-1F\/desktop\/12.jpg\" srcset=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Interchangeable-Lens-Cameras\/ILCE\/ZV-1F\/desktop\/12.jpg\" alt=\"Simple streaming with a single cable\"\u003e\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"col-sm-6\"\u003e\r\n\u003cdiv class=\"enhanced-sub-feature__container__content\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e\r\n\u003cdiv class=\"features-common__text-container\"\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003e\u003cstrong\u003eSimple streaming with a single cable\u003c\/strong\u003e\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eTransform the ZV-1F into a high-quality web camera by simply connecting a compatible device via USB. The 1-inchb (1.0-type) image sensor and Creative Look ensure vibrant visuals, while the Directional 3-Capsule Mic will give you excellent audio.\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"custom-product-features__components\"\u003e\r\n\u003cdiv class=\"custom-product-features__components__section\"\u003e\r\n\u003cdiv class=\"container\"\u003e\r\n\u003cdiv class=\"enhanced-sub-feature\"\u003e\r\n\u003cdiv class=\"enhanced-sub-feature__container h-100\"\u003e\r\n\u003cdiv class=\"row h-100\"\u003e\r\n\u003cdiv class=\"col-sm-6\"\u003e\r\n\u003cdiv class=\"enhanced-sub-feature__container__content\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e\r\n\u003cdiv class=\"features-common__cta\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"col-sm-6 enhanced-sub-feature-img\"\u003e\r\n\u003cdiv class=\"enhanced-sub-feature__container__img\"\u003e\u003cimg src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Interchangeable-Lens-Cameras\/ILCE\/ZV-1F\/desktop\/12a.jpg\" srcset=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Interchangeable-Lens-Cameras\/ILCE\/ZV-1F\/desktop\/12a.jpg\" alt=\"Keep your subjects in focus\"\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"enhanced-sub-feature__container__img\"\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003e\u003cstrong\u003eKeep your subjects in focus\u003c\/strong\u003e\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eHigh precision focusing makes sure your subject stays razor sharp. The 425 contrast- detection AF points\u003csup\u003e14\u003c\/sup\u003e are arranged to cover a wide area of the captured image. What’s more, Eye AF track faces without getting diverted by other subjects.\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"enhanced-sub-feature__container__img\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"custom-product-features__components\"\u003e\r\n\u003cdiv class=\"custom-product-features__components__section\"\u003e\r\n\u003cdiv class=\"container\"\u003e\r\n\u003cdiv class=\"enhanced-sub-feature\"\u003e\r\n\u003cdiv class=\"enhanced-sub-feature__container h-100\"\u003e\r\n\u003cdiv class=\"row h-100\"\u003e\r\n\u003cdiv class=\"col-sm-6 enhanced-sub-feature-img\"\u003e\r\n\u003cdiv class=\"enhanced-sub-feature__container__img\"\u003e\u003cimg src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Interchangeable-Lens-Cameras\/ILCE\/ZV-1F\/desktop\/12b.jpg\" srcset=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Interchangeable-Lens-Cameras\/ILCE\/ZV-1F\/desktop\/12b.jpg\" alt=\"Capture the details, even in dim light\"\u003e\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"col-sm-6\"\u003e\r\n\u003cdiv class=\"enhanced-sub-feature__container__content\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e\r\n\u003cdiv class=\"features-common__text-container\"\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003e\u003cstrong\u003eCapture the details, even in dim light\u003c\/strong\u003e\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eThanks to its 20.1 million\u003csup\u003e15\u003c\/sup\u003e pixel Exmor RS™ 1.0-type stacked CMOS image sensor with integral memory, the ZV-1F can capture clear video with little noise even when shooting in dimly lit locations. While shooting in Intelligent Auto mode, you can now shoot video with the background blurred to the maximum possible extent, allowing the main subject to be captured more clearly and giving your videos extra impact.\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"custom-product-features__components\"\u003e\r\n\u003cdiv class=\"custom-product-features__components__section\"\u003e\r\n\u003cdiv class=\"container\"\u003e\r\n\u003cdiv class=\"enhanced-sub-feature\"\u003e\r\n\u003cdiv class=\"enhanced-sub-feature__container h-100\"\u003e\r\n\u003cdiv class=\"row h-100\"\u003e\r\n\u003cdiv class=\"col-sm-6\"\u003e\r\n\u003cdiv class=\"enhanced-sub-feature__container__content\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e\r\n\u003cdiv class=\"features-common__cta\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"col-sm-6 enhanced-sub-feature-img\"\u003e\r\n\u003cdiv class=\"enhanced-sub-feature__container__img\"\u003e\u003cimg src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Interchangeable-Lens-Cameras\/ILCE\/ZV-1F\/desktop\/12c.jpg\" srcset=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Interchangeable-Lens-Cameras\/ILCE\/ZV-1F\/desktop\/12c.jpg\" alt=\"Touch-controlled step zoom\"\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"enhanced-sub-feature__container__img\"\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003e\u003cstrong\u003eTouch-controlled step zoom\u003c\/strong\u003e\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eWith just a touch of the LCD panel, you can easily zoom in to the view of your preference. You can select from 1.0x\/1.5x\/2.0x\/4.0x16 to quickly change the angle of view to make sure you capture your best side.\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"custom-product-features__components\"\u003e\r\n\u003cdiv class=\"custom-product-features__components__section\"\u003e\r\n\u003cdiv class=\"container\"\u003e\r\n\u003cdiv class=\"enhanced-sub-feature\"\u003e\r\n\u003cdiv class=\"enhanced-sub-feature__container h-100\"\u003e\r\n\u003cdiv class=\"row h-100\"\u003e\r\n\u003cdiv class=\"col-sm-6 enhanced-sub-feature-img\"\u003e\r\n\u003cdiv class=\"enhanced-sub-feature__container__img\"\u003e\u003cimg src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Interchangeable-Lens-Cameras\/ILCE\/ZV-1F\/desktop\/12d.jpg\" srcset=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Interchangeable-Lens-Cameras\/ILCE\/ZV-1F\/desktop\/12d.jpg\" alt=\"Dedicated media for worry-free shooting\"\u003e\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"col-sm-6\"\u003e\r\n\u003cdiv class=\"enhanced-sub-feature__container__content\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e\r\n\u003cdiv class=\"features-common__text-container\"\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003e\u003cstrong\u003eDedicated media for worry-free shooting\u003c\/strong\u003e\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eCapture it all without worrying about running out of storage space on your smartphone. The ZV-1F can record to removable SD or SDXC media\u003csup\u003e8\u003c\/sup\u003e, giving you the freedom to shoot as much as you want.\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"custom-product-features__components\"\u003e\r\n\u003cdiv class=\"custom-product-features__components__section\"\u003e\r\n\u003cdiv class=\"container\"\u003e\r\n\u003cdiv class=\"enhanced-sub-feature\"\u003e\r\n\u003cdiv class=\"enhanced-sub-feature__container h-100\"\u003e\r\n\u003cdiv class=\"row h-100\"\u003e\r\n\u003cdiv class=\"col-sm-6\"\u003e\r\n\u003cdiv class=\"enhanced-sub-feature__container__content\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e\r\n\u003cdiv class=\"features-common__cta\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"col-sm-6 enhanced-sub-feature-img\"\u003e\r\n\u003cdiv class=\"enhanced-sub-feature__container__img\"\u003e\u003cimg src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Interchangeable-Lens-Cameras\/ILCE\/ZV-1F\/desktop\/12e.jpg\" srcset=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Interchangeable-Lens-Cameras\/ILCE\/ZV-1F\/desktop\/12e.jpg\" alt=\"Shoot for longer with a USB-chargeable battery\"\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"enhanced-sub-feature__container__img\"\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003e\u003cstrong\u003eShoot for longer with a USB-chargeable battery\u003c\/strong\u003e\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eWith the ZV-1F, you can enjoy shooting on the go without worrying about running out of battery power. The camera can be charged via its USB Type-C® port, as well as from a mobile battery, giving you plenty of options for powering on through a shoot.\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"enhanced-sub-feature__container__img\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"custom-product-features__components\"\u003e\r\n\u003cdiv class=\"custom-product-features__components__section\"\u003e\r\n\u003cdiv class=\"container\"\u003e\r\n\u003cdiv class=\"enhanced-sub-feature\"\u003e\r\n\u003cdiv class=\"enhanced-sub-feature__container h-100\"\u003e\r\n\u003cdiv class=\"row h-100\"\u003e\r\n\u003cdiv class=\"col-sm-6 enhanced-sub-feature-img\"\u003e\r\n\u003cdiv class=\"enhanced-sub-feature__container__img\"\u003e\u003cimg src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Interchangeable-Lens-Cameras\/ILCE\/ZV-1F\/desktop\/12f.jpg\" srcset=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Interchangeable-Lens-Cameras\/ILCE\/ZV-1F\/desktop\/12f.jpg\" alt=\"Start the shoot with a timer\"\u003e\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"col-sm-6\"\u003e\r\n\u003cdiv class=\"enhanced-sub-feature__container__content\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e\r\n\u003cdiv class=\"features-common__text-container\"\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003e\u003cstrong\u003eStart the shoot with a timer\u003c\/strong\u003e\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eFrom dance videos to action shots, the ZV-1F lets you start shooting when you’re ready without a panic. The large self-timer countdown appears in the center of the screen\u003csup\u003e17\u003c\/sup\u003e so you can clearly see when it’s time to begin.\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48702785388864,"sku":"ZV1F\/B","price":599.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6218\/8352\/files\/1665654541-img-1852110.jpg?v=1716578536"},{"product_id":"sony-zv-1-ii-black","title":"Sony ZV-1 II Black","description":"\u003ch3 class=\"features-common__heading\"\u003eAll for vlogging\u003c\/h3\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eCapture your world the way you want. The vlog camera ZV-1 II streamlines shooting on the go, allowing you to capture amazing quality video and audio without any complex setup.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\r\n\u003ch3 class=\"features-common__heading\"\u003eTake a ZV-1 II tour\u003c\/h3\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eThe ZV-1 II is an ideal all-round vlog camera. Compact and portable, it features a wide-angle zoom lens for versatile framing, a 1.0-type image sensor for great image quality, and an intelligent microphone for clear audio recording.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/z3ZDZF0Fy20\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\r\n\u003ch3\u003eFeatures to elevate your vlogging\u003c\/h3\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003eFrame it all\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eWith the vlog camera ZV-1 II, you can shoot everything from group selfies to sprawling cityscapes. The wide-angle 18 mm\u003csup\u003e1\u003c\/sup\u003e lens can capture a wider field of view than the human eye, so you can easily fit everyone or everything in the frame. Whether you're indoors or out, the wide-angle lens turns everyday scenes into dynamic footage.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\u003cimg src=\"https:\/\/cdn.shoplightspeed.com\/shops\/644412\/files\/55234050\/3.jpg\" alt=\"\" width=\"1749\" height=\"1068\"\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003eVersatile framing\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eThe ZV-1 II lets you frame your shots exactly how you want, thanks to its wide-angle 18-50 mm\u003csup\u003e1\u003c\/sup\u003e zoom lens. 18 mm\u003csup\u003e1\u003c\/sup\u003e is great for selfies, while 50 mm\u003csup\u003e1\u003c\/sup\u003e is ideal for portraits and snapshots. What's more, the maximum apertures of F1.8 with the wide-angle and F4 with the telephoto give a smooth background bokeh, adding all the atmosphere you need.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\u003cimg src=\"https:\/\/cdn.shoplightspeed.com\/shops\/644412\/files\/55234052\/4.jpg\" alt=\"\" width=\"1749\" height=\"1068\"\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003eCreative colors\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eNo experience is needed to make an impressive vlog with all the right visuals from the outset. My Image Style\u003csup\u003e2\u003c\/sup\u003e lets you simply tweak brightness and color while viewing what you plan to shoot - all without having to wade through menus. For shots with more creative color and mood, Creative Look offers ten presets so simply select one that matches your vision.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\u003cimg src=\"https:\/\/cdn.shoplightspeed.com\/shops\/644412\/files\/55234053\/5.jpg\" alt=\"\" width=\"1749\" height=\"1068\"\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003eAdd a dramatic touch\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eJust tap the screen to turn everyday moments into cinematic imagery, all without post-production editing. With the Cinematic Vlog Setting\u003csup\u003e3\u003c\/sup\u003e, the camera automatically shoots in a Cinemascope aspect ratio\u003csup\u003e4\u003c\/sup\u003e at 24 fps\u003csup\u003e5\u003c\/sup\u003e — the film industry standard. You can also change the color of your footage simply by selecting from five LOOKs and four MOODs for instant, professional results.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Ef_AwqP9G2o\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003eBuilt-in mic for clear voice recording\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eIn [Auto] mode, the new built-in Intelligent 3-Capsule Mic switches\u003csup\u003e6\u003c\/sup\u003e the direction of the built-in mic from [All Directions] to [Front] when the camera recognizes a human face in the frame. Or you can switch manually from [Auto] to [Front] for selfies or [Rear] when shooting with narration. Attach a supplied windscreen to reduce wind noise and capture clearer audio outdoors.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/LL3Z3bItDe8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\r\n\u003ch3 class=\"features-common__text\"\u003eCompact \u0026amp; easy to use\u003c\/h3\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003eEffortlessly portable\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eSmall and lightweight, the vlog camera ZV-1 II is designed to be taken out anywhere - just like your smartphone. Weighing just 292 10.3 oz. (292g)\u003csup\u003e7\u003c\/sup\u003e, capture everyday life with ease and grab content on the go.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\u003cimg src=\"https:\/\/cdn.shoplightspeed.com\/shops\/644412\/files\/55234165\/6.jpg\" alt=\"\" width=\"1749\" height=\"1068\"\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003eSimple, intuitive control\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eEven first-time vloggers can jump straight into shooting with the ZV-1 II, there’s no need to study complex settings. Touch function icons like recording and self-timer are displayed on the screen for easy control. These are also great for shooting selfies or in other situations when you can’t reach the physical buttons on the camera.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\u003cimg src=\"https:\/\/cdn.shoplightspeed.com\/shops\/644412\/files\/55234166\/7.jpg\" alt=\"\" width=\"1749\" height=\"1068\"\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003eFocus on you\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eThe ZV-1 II automatically makes sure you always stay in focus with Touch Tracking. It recognizes human faces and eyes, so it keeps track of the main subject without wandering off. Just tap the subject on the screen to activate the feature. Eye AF can even be set to track animal faces and eyes.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\u003cimg src=\"https:\/\/cdn.shoplightspeed.com\/shops\/644412\/files\/55234168\/8.jpg\" alt=\"\" width=\"1749\" height=\"1068\"\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003ePowerful image stabilization\u003csup\u003e8\u003c\/sup\u003e\n\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eShaky footage can ruin the best of vlogs, but the ZV-1 II is built to let you capture great footage even while you’re walking and shooting handheld. Active Mode\u003csup\u003e8\u003c\/sup\u003e helps to minimize camera blur, giving you steadier shots without the need for any post-shoot editing.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/6alZmyV8nig\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003eStand out with just a tap\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eThe ZV-1 II is designed for easier content creation. Activate the Product Showcase Setting and the camera will automatically focus on the product you're holding with no additional gestures needed. Or use Bokeh Switch to get a softly blurred background - simply select [Defocus] to make the subject stand out, or [Clear] to keep the entire image in focus.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\u003cimg src=\"https:\/\/cdn.shoplightspeed.com\/shops\/644412\/files\/55234223\/9.jpg\" alt=\"\" width=\"1749\" height=\"1068\"\u003e\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003ch3 class=\"features-common__text\"\u003eOptimized for selfies\u003c\/h3\u003e\r\n\u003ch4\u003eSelfies made simple\u003c\/h4\u003e\r\n\u003cp\u003eLet the ZV-1 II work for you to capture great group moments. When taking selfies in iAUTO mode with two or three people, the camera automatically adjusts the setting to keep everyone’s faces sharp and clear\u003csup\u003e9\u003c\/sup\u003e.\u003c\/p\u003e\r\n\u003ch4\u003eAlways look your best\u003c\/h4\u003e\r\n\u003cp\u003eLook your best any time you're shooting. Without any special settings, the ZV-1 II accurately captures your skin tone, ensuring a healthy and natural look. Face Priority AE automatically brightens your face so there's no need to worry about lighting either. There's also a Soft Skin Effect selectable to OFF\/ Low\/ Mid \/High to adjust your skin smoothness.\u003c\/p\u003e\r\n\u003ch4\u003eAlways know when you’re recording\u003c\/h4\u003e\r\n\u003cp\u003eSay goodbye to accidentally missing the action. When you press the MOVIE button or tap the record icon on the LCD screen, the recording lamp glows red and a red frame appears on the screen, letting you know instantly that you're capturing what counts. The rotatable screen means you can also track recording while shooting from any angle.\u003c\/p\u003e\r\n\u003ch4\u003eShooting grip10 for easy vlogging\u003c\/h4\u003e\r\n\u003cp\u003eVlogging is simpler and more comfortable with the optional GP-VPT2BT wireless shooting grip\u003csup\u003e10\u003c\/sup\u003e, which enables you to grab more stable shots and also doubles as a tripod. The zoom lever and recording button are on the grip side, so you don’t have to stretch around the camera every time to reach key control buttons.\u003c\/p\u003e\r\n\u003ch4\u003eShare and Connect\u003c\/h4\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003eSimple smartphone connection\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eConnecting your camera and smartphone has never been easier thanks to the Creators’ App mobile application\u003csup\u003e11\u003c\/sup\u003e. Data transfers continue in the background even if the smartphone display sleeps or a different app is launched\u003csup\u003e12\u003c\/sup\u003e. You can also turn your smartphone or PC into a remote control to operate the camera from a distance.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\u003cimg src=\"https:\/\/cdn.shoplightspeed.com\/shops\/644412\/files\/55234250\/11.jpg\" alt=\"\" width=\"1749\" height=\"1068\"\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003eSimple streaming with a single cable\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eTransform the ZV-1 II into a high-quality web camera just by connecting a compatible device via USB\u003csup\u003e13\u003c\/sup\u003e. The large 1.0-type image sensor and Creative Look presets ensure vibrant visuals.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\u003cimg src=\"https:\/\/cdn.shoplightspeed.com\/shops\/644412\/files\/55234251\/12.jpg\" alt=\"\" width=\"1749\" height=\"1068\"\u003e\u003c\/div\u003e\r\n\u003ch3 class=\"features-common__text\"\u003eAdvanced Features\u003c\/h3\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003eHigh quality imagery\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eThe ZV-1 II packs powerful specs in its compact body, offering impressive image quality. Its large 1.0-type image sensor means it can capture professional-level footage, shooting in XAVC S format up to 30p and in 4K, and up to 120p\u003csup\u003e14\u003c\/sup\u003e in Full HD for up to 5x slow motion. It also supports simultaneous proxy recording\u003csup\u003e15\u003c\/sup\u003e for efficient post-production workflow.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003eGrows with your creativity\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eWith the ZV-1 II, it’s easy to take the next steps towards boosting your videography skills. Just like professional Cinema Line or α series cameras, the ZV-1 II supports S-Log3 and S-Gamut3.Cine picture profiles, giving you even greater flexibility for post-production.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003eBuilt-in ND filter\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eThe ZEISS® Vario-Sonnar T* 18-50mm\u003csup\u003e1\u003c\/sup\u003e F1.8-4 zoom lens has a built-in neutral density (ND) filter to control light exposure by three stops, giving images greater expressiveness in bright light. The lens maintains sharpness throughout the zoom range, allowing you to capture all the shots you need to bring your vlog to life.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\r\n\u003ch4 class=\"features-common__heading\"\u003eNext level audio quality\u003c\/h4\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eRaise your vlog audio quality even further by connecting external microphones (sold separately). For example, the ECM-G1\u003csup\u003e10\u003c\/sup\u003e clearly captures sound in front of the camera and can be attached without a cable. Or take your pick from Sony’s extensive line-up, designed to suit a broad range of applications\u003csup\u003e16\u003c\/sup\u003e.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\r\n\u003col\u003e\r\n\u003cli\u003e35mm format equivalent when shooting still images. Slightly cropped in Active mode.\u003c\/li\u003e\r\n\u003cli\u003eIn the Intelligent Auto or Scene Selection mode.\u003c\/li\u003e\r\n\u003cli\u003eAvailable in “Movie\" mode and \"S\u0026amp;Q” mode only. Proxy recording is deactivated.\u003c\/li\u003e\r\n\u003cli\u003eThe image (excluding the bars) is in CinemaScope aspect ratio (2.35:1), but the recorded image is 16:9.\u003c\/li\u003e\r\n\u003cli\u003eThe actual corresponding frame rate is 23.98 fps.\u003c\/li\u003e\r\n\u003cli\u003eDirection may be fixed depending on the shooting settings.\u003c\/li\u003e\r\n\u003cli\u003eApproximate\u003c\/li\u003e\r\n\u003cli\u003eImage crop in Active Mode. Active Mode is not available when recording at frame rates of 120 (100) fps, including S\u0026amp;Q.\u003c\/li\u003e\r\n\u003cli\u003eDoes not work when the Bokeh Switch is ON or when subject recognition is OFF.\u003c\/li\u003e\r\n\u003cli\u003eSold separately\u003c\/li\u003e\r\n\u003cli\u003eCheck regional availability of services and applications via the URL below: Creators’ App: https:\/\/www.sony.net\/cca , Creators’ Cloud: https:\/\/www.sony.net\/cc\/ Download app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information.\u003c\/li\u003e\r\n\u003cli\u003eTransfer may be interrupted when a different app is launched on some operating systems.\u003c\/li\u003e\r\n\u003cli\u003e1280x720 resolution at 30 fps. Use a commercially available USB cable or terminal conversion adapter for connecting to a mobile device.\u003c\/li\u003e\r\n\u003cli\u003eSound recording is not possible. Frame rates are 1-120fps (NTSC) or 1-l00fps (PAL) in eight steps.\u003c\/li\u003e\r\n\u003cli\u003eProxy recording unavailable at recording frame rate of 120 p or when Slow \u0026amp; Quick Motion Frame Rate is120 fps\u003c\/li\u003e\r\n\u003cli\u003ePlease check the compatibility info for compatible microphones.\u003c\/li\u003e\r\n\u003cli\u003eNot including materials used in coatings and adhesives.\u003c\/li\u003e\r\n\u003cli\u003eDepending on the time of production, SORPLAS™ may not be used for some parts.\u003c\/li\u003e\r\n\u003cli\u003eSony survey of products and supplied accessories produced from April 2012 through March 2022\u003c\/li\u003e\r\n\u003cli\u003eUsed for the wind screen base fabric and raised area. Recycled PET (polyethylene terephthalate) bottles may not be available depending on the time of production.\u003c\/li\u003e\r\n\u003cli\u003eAvailability varies depending on region and language.\u003c\/li\u003e\r\n\u003c\/ol\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48702787813696,"sku":"ZV1M2\/B","price":999.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6218\/8352\/files\/1684837971-img-2003244.jpg?v=1716578545"},{"product_id":"sony-a7c-ii-full-frame-compact-mirrorless-59140346","title":"Sony a7C II Full-frame Compact Mirrorless Camera Body Only - Silver","description":"\u003ch4\u003eIncredibly compact and lightweight, packed with full-frame performance\u003c\/h4\u003e\r\n\u003cp\u003eCompact and lightweight, the α7C II is the full-frame camera that serious creators have been waiting for. Packed with cutting-edge capture technology for both stills and movies, it’s the essential tool for capturing the world the way you want to.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003ciframe class=\"youtube-video\" title=\"YouTube video player\" src=\"\/\/www.youtube.com\/embed\/f8jR_rUSvMg?si=HIxY3Z2JZ0d7Ygs4\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\r\n\u003ch4\u003e33.0MP1 full-frame Exmor R™ back-illuminated CMOS sensor\u003c\/h4\u003e\r\n\u003cp\u003eDelivering outstanding performance and excellent image quality for both stills and movies, the α7C II's new 33.0 megapixel1 Exmor R™ CMOS image sensor provides high-speed readout, high sensitivity from ISO 100 to ISO 512002, low noise, and highly accurate color reproduction.\u003c\/p\u003e\r\n\u003ch4\u003eBIONZ XR™ processing power for exceptional image quality\u003c\/h4\u003e\r\n\u003cp\u003eThe advanced BIONZ XR processing engine delivers up to eight times3 more processing power than its predecessor. It minimizes processing latency while boosting movie and still image processing power, achieving natural gradations, realistic color, low noise, superior image quality and fast menu response.\u003cbr\u003eDedicated AI Processor for advanced subject recognition and tracking The α7C II is equipped with an AI processing unit that can handle significant amounts of data, enabling more accurate recognition and tracking of subjects and recognition of a wider range of subject types.\u003c\/p\u003e\r\n\u003ch4\u003eOutstanding 4K 4:2:2 10-bit movie recording up to 60p\/50p\u003c\/h4\u003e\r\n\u003cp\u003eThe α7C II offers 4K 60p\/50p movie capture7,8 with full pixel readout and no pixel binning, taking advantage of the latest BIONZ XR processing engine and its wide dynamic range to produce exceptionally smooth images of fast-moving subjects. When recording 4K movies at 30p, full-frame 7K oversampling delivers 4K with enhanced clarity and detail.\u003c\/p\u003e\r\n\u003ch4\u003eAdvanced 5-axis optical image stabilization with up to 7-steps of compensation\u003c\/h4\u003e\r\n\u003cp\u003eEnjoy even more stable handheld shooting for stills, thanks to the α7C II’s high-precision image stabilization unit, advanced gyro sensors, and optimized image stabilization algorithms that effectively correct 7.0-steps5 of camera shake. Compatible lenses with built-in image stabilization6 combine with improved synchronization between the body and lens to make framing easier even at telephoto focal lengths that can otherwise cause a large amount of blur.\u003c\/p\u003e\r\n\u003ch4\u003eActive Mode image stabilization supports handheld movie shooting\u003c\/h4\u003e\r\n\u003cp\u003eActive Mode provides enhanced image stabilization for handheld shooting. A precision image stabilisation unit, advanced gyro sensors, and an optimized image stabilisation algorithm work together for exceedingly smooth, stable movie footage. In addition to in-body stabilization, compatible lenses with their own built-in image stabilization12 coordinate with the camera body for highly effective control, enabling handheld telephoto shots with greater clarity.\u003c\/p\u003e\r\n\u003ch4\u003eConsistently accurate exposure and color with new AE algorithm\u003c\/h4\u003e\r\n\u003cp\u003eEmploying the latest processing engine combined with an advanced AE algorithm, the α7C II can detect the skin area of faces and adjust exposure accordingly for both stills and movies. It achieves consistent exposure control even in challenging shooting conditions when the subject is backlit, in shadows or direct sunlight, or not directly facing the camera.\u003c\/p\u003e\r\n\u003ch4\u003eHigh resolution XGA OLED electronic viewfinder with 120fps display\u003c\/h4\u003e\r\n\u003cp\u003eA 2.36 million-dot (approx.) XGA OLED electronic viewfinder with 0.70x magnification delivers high resolution and contrast for clear viewing, even in bright sunlight. The finder frame rate can be set to [High] (120 fps), twice the normal frame rate, for a smooth viewfinder image with minimum display motion blur when tracking and shooting moving subjects.\u003c\/p\u003e\r\n\u003ch4\u003eCompatible with more than 70 E-mount lenses offer boundless creativity\u003c\/h4\u003e\r\n\u003cp\u003eThe α7C II is compatible with Sony’s extensive lineup of optically advanced E-mount lenses, including the G Master™ series that blends breathtaking resolution with exquisite bokeh, and the G Lens™ series with excellent image quality and smooth bokeh. Compact and lightweight, these lenses offer a wide range of photographic and videographic applications.\u003c\/p\u003e\r\n\u003ch4\u003eCreative Look with 10 customizable presets to realize your vision\u003c\/h4\u003e\r\n\u003cp\u003eSet the visual mood with Creative Look, which offers 10 customizable presets so you can capture the world the way you want. Either use the presets as they are or adjust eight parameters, including contrast, saturation, and shadows4, to create shareable stills and movies in-camera without the need for post-production editing.\u003c\/p\u003e\r\n\u003ch4\u003eSelectable RAW file types and JPEG Light quality setting\u003c\/h4\u003e\r\n\u003cp\u003eLossless RAW image compression provides efficient compression for smaller file sizes with no loss in image quality, enabling the camera to shoot up to 27 frames in continuous bursts. There are three lossless-compression image sizes (S\/M\/L) to suit any application, and a Light image quality selection that generates less data is provided for JPEG and HEIF images.\u003c\/p\u003e\r\n\u003ch4\u003eContinuous still shooting at up to 10 fps19 with AF\/AE tracking\u003c\/h4\u003e\r\n\u003cp\u003eThe α7C II's mechanical and electronic shutters allow continuous shooting at up to 10 fps, or up to 8 fps19 in live view mode, making it easier to capture the most photogenic moments and expressions with moving subjects.\u003c\/p\u003e\r\n\u003ch4\u003eAdvanced movie recording formats for simpler post-production\u003c\/h4\u003e\r\n\u003cp\u003eIn-camera 10-bit 4:2:2 recording is available when using Long GOP or All-Intra compression9, making it possible to color grade for fuller, more natural gradations while generally providing greater editing freedom.\u003c\/p\u003e\r\n\u003ch4\u003eLog recording and LUT handling for powerful creative possibilities\u003c\/h4\u003e\r\n\u003cp\u003eThe α7C II boasts an S-Log3 gamma curve that emphasizes gradation characteristics from shadows to mid-grey (18% grey), achieving 14+ stops of latitude10. S-Gamut3 and S-Gamut3.Cine color gamut settings are also provided. You can apply a custom LUT (Look Up Table) with a Log gamma curve to preview how the footage will look in post-production, or to even record footage conveniently with a PP LUT already applied.\u003c\/p\u003e\r\n\u003ch4\u003eS-Cinetone™ for a cinematic look without the need for post processing\u003c\/h4\u003e\r\n\u003cp\u003eUtilizing the same color science from Sony’s highly regarded Cinema Line, S-Cinetone delivers natural mid-tones that are essential to healthy-looking skin tones, plus soft colors and gorgeous highlights straight from the camera without post processing.\u003c\/p\u003e\r\n\u003ch4\u003eBreathing compensation for movies with a consistent angle of view\u003c\/h4\u003e\r\n\u003cp\u003eWith the breathing compensation function turned on, the α7C II employs Sony’s original Clear Image Zoom technology to suppress focus breathing, enabling professional-quality rack and refocusing. Breathing metadata can also be used with the advanced breathing compensation capabilities of the latest Catalyst Browse\/Prepare Plugin software during post-production.\u003c\/p\u003e\r\n\u003ch4\u003eAI-based Auto Framing16 automatically adjusts framing to highlight your subject\u003c\/h4\u003e\r\n\u003cp\u003eUsing AI-based subject recognition technology, Auto Framing automatically crops for optimum framing when shooting movies. Even when the camera is mounted on a tripod, the framing is continually adjusted so that the recorded footage looks like the subject was being followed by a camera operator. Accurate tracking is possible even when the camera is being operated remotely via the Creators' App17 on a smartphone.\u003c\/p\u003e\r\n\u003ch4\u003eIn-camera Time-lapse creation to capture unforgettable moments\u003c\/h4\u003e\r\n\u003cp\u003eThe in-camera time-lapse function allows you to create time-lapse videos within the camera itself. The exposure interval27 can be set from 1 second to 60 seconds, making it easy to compress slow action into enjoyable time-lapse sequences. When a compatible video light (sold separately) is attached to the camera, it can be set to turn on just before each exposure so that time-lapse sequences can be shot in low-light settings.\u003c\/p\u003e\r\n\u003ch4\u003eWide-area, high-density autofocus with 759 phase detection AF points\u003c\/h4\u003e\r\n\u003cp\u003eThe α7C II uses up to 759 phase detection points18 in a high-density array that cover approximately 94% of the image area when shooting stills, enabling it to recognize the subject even when they only occupy a small area of the frame.\u003c\/p\u003e\r\n\u003ch4\u003eTenacious Real-time Tracking lets you concentrate on composition\u003c\/h4\u003e\r\n\u003cp\u003eThe α7C II boasts greatly improved AI-based subject recognition, offering higher tracking reliability in a wider range of shooting situations. Specify a subject and half-press the shutter button to get the camera to start tracking, leaving you free to concentrate on framing and composition.\u003c\/p\u003e\r\n\u003ch4\u003eAI based Human pose estimation for accurate subject recognition\u003c\/h4\u003e\r\n\u003cp\u003eWith its innovative AI processing unit, the α7C II can accurately recognize human movement, achieving significant improvement in human eye recognition. Its human pose estimation technology uses a skeleton-based model, enabling it to recognize not just eyes, but also body and head positions with high precision, so it can even lock onto and track a subject facing away from the camera or with their face partially obscured.\u003c\/p\u003e\r\n\u003ch4\u003eReliable recognition of a wider range of subjects\u003c\/h4\u003e\r\n\u003cp\u003eThe α7C II features a powerful AI processing unit, capable of human, animal, bird, insect, car\/train and airplane14 recognition. Animal recognition now recognizes the eyes of some grazing and small animals, in addition to the eyes and heads of dogs, cats and similarly featured animals. It can even recognize these animals when their eyes are obscured from view. The camera also features bird recognition, enabling it to pinpoint the eyes of a variety of bird types as well as recognizing birds' heads and bodies.\u003c\/p\u003e\r\n\u003ch4\u003eAccurate autofocus in low light situations as dim as EV -4.0\u003c\/h4\u003e\r\n\u003cp\u003eEquipped with the latest AF algorithms, the α7C II achieves high AF precision down to light levels as low as EV -4.0 in AF-S mode (ISO 100 equivalent, F2.0 lens). It also includes a Focus Priority mode that provides more reliable AF in low light or when using smaller apertures.\u003c\/p\u003e\r\n\u003ch4\u003eFull-time Direct Manual Focus (DMF)24 for quick access to manual adjustment\u003c\/h4\u003e\r\n\u003cp\u003eWhen shooting stills with AF-C or AF-S autofocus, the lens's focus ring can be rotated to instantly switch to manual focus mode at any time. This makes it easy to switch focus to a different subject on the fly.\u003c\/p\u003e\r\n\u003ch4\u003eFocus bracketing to create images with incredible depth of focus\u003c\/h4\u003e\r\n\u003cp\u003eThe α7C II can automatically shoot up to 299 images with sequentially shifted focus points according to intervals and a sequence specified by you. Pick the perfect shot, or post-process multiple shots to achieve creative composites with incredible depth of focus.\u003c\/p\u003e\r\n\u003ch4\u003eFocus Map and Peaking display assist for shooting video\u003c\/h4\u003e\r\n\u003cp\u003eMovie making is made simpler with the Focus Map28 function that allows you to visualize depth of field when recording video. Focus information is overlaid on the live view display in real time so that you can easily identify the in-focus and out-of-focus areas — particularly useful when shooting with a large-aperture to create a narrow depth of field. The camera also offers peaking display, making it possible to check auto and manual focus while recording.\u003c\/p\u003e\r\n\u003ch4\u003eFlicker suppression from artificial lighting for stills and movie recording\u003c\/h4\u003e\r\n\u003cp\u003eSuppress flicker from artificial lighting whether you're shooting stills or movies. Simply select \"Anti-flicker Shoot\", or use \"Var. Shutter\" to fine-tune shutter speeds to match pulsing frequency of some light sources which can cause visible interference when filming.\u003c\/p\u003e\r\n\u003ch4\u003eSmooth and simple selection of recording modes\u003c\/h4\u003e\r\n\u003cp\u003eThe α7C II features a new Still\/Movie\/S\u0026amp;Q dial, allowing fast, independent selection. It's conveniently located next to the mode dial, which can then be used to easily select the exposure mode and other key settings for each shooting mode.\u003c\/p\u003e\r\n\u003ch4\u003eStable grip for handheld shooting\u003c\/h4\u003e\r\n\u003cp\u003eThe α7C II is designed to give you a secure, stable and comfortable hold. Or attach the new GP-X2 removable grip extension (sold separately) for maximum comfort and minimum fatigue during long shooting sessions.\u003c\/p\u003e\r\n\u003ch4\u003eEnhanced shooting flexibility with vari-angle LCD monitor\u003c\/h4\u003e\r\n\u003cp\u003eThe α7C II features a large 3.0-type 1.03 million-dot (approx.) touch-panel LCD monitor with a 3:2 aspect ratio and side-opening vari-angle flexibility. This allows greater positioning and framing freedom, giving you plenty of creative options for handheld and gimbal-mounted shooting of stills and movies.\u003c\/p\u003e\r\n\u003ch4\u003eEasy to use, intuitive touch operations on LCD panel\u003c\/h4\u003e\r\n\u003cp\u003eSimply swipe in from the left or right edge of the shooting display to reveal touch icons that allow quick changes to the shooting mode and more. You can now long-press menu items to register them to My Menu for quick access as needed, making the camera even more easily customizable.\u003c\/p\u003e\r\n\u003ch4\u003eImproved menu structure for quick access to frequently used menu items\u003c\/h4\u003e\r\n\u003cp\u003eThe α7C II features a Main Menu structure with a logical layout which provide more efficient access to important shooting parameters, such as frame rate, shutter speed, and more. It can be assigned to a custom key for quick access when needed, and touch operation means that adjusting key settings has never been faster.\u003c\/p\u003e\r\n\u003ch4\u003eMulti Interface (MI) shoe with digital audio interface for optional accessories\u003c\/h4\u003e\r\n\u003cp\u003eA variety of high-performance compatible microphones can be connected to the camera’s Multi Interface Shoe for direct, noise-free digital audio transfer to the camera. Or choose from a variety of high-output flash units such as the HVL-F60RM2 that support high-speed continuous shooting, giving you even more ways to capture creative imagery.\u003c\/p\u003e\r\n\u003ch4\u003eImage sensor anti-dust system\u003c\/h4\u003e\r\n\u003cp\u003eThe camera is equipped with an anti-dust system through a charge protection coating on its optical filter and an image sensor shift mechanism. There's also a [Shutter When Power Off] function that closes the shutter when the camera's power is turned off, protecting the image sensor from dust and particles while changing lenses.\u003c\/p\u003e\r\n\u003ch4\u003eUSB PD (Power Delivery) supports fast charging\u003c\/h4\u003e\r\n\u003cp\u003eUSB PD (Power Delivery) is supported for fast in-camera battery charging, supplying 3 to 4 times more power than previous models. A USB charger or mobile battery that supports USB PD can be connected to the camera's USB Type-C® port so you can undertake extended shoots with ample power supply.\u003c\/p\u003e\r\n\u003ch4\u003eDurable magnesium alloy chassis\u003c\/h4\u003e\r\n\u003cp\u003eBuilt for reliability in professional working environments, the α7C II is protected by a lightweight, high-rigidity magnesium alloy used for the top cover, front cover, internal frame, and rear cover.\u003c\/p\u003e\r\n\u003ch4\u003eDust and moisture resistant design\u003c\/h4\u003e\r\n\u003cp\u003eThe α7C II is well sealed at critical buttons and dials, and interlocking body seams add double protection, providing excellent resistance to dust and moisture in challenging outdoor conditions20.\u003c\/p\u003e\r\n\u003ch4\u003eEasy and stable smartphone connectivity with Sony’s Creators’ App\u003c\/h4\u003e\r\n\u003cp\u003eConnection stability when transferring images from the camera to the Creators' App mobile application on a smartphone has been greatly improved. Transfers continue in the background even if the smartphone display sleeps or a different app is launched. Workflow from shooting to sharing has been notably improved overall.\u003c\/p\u003e\r\n\u003ch4\u003eStream high-quality live content via UVC\/UAC w\/internal recording\u003c\/h4\u003e\r\n\u003cp\u003eConnected to a personal computer or smartphone22 via USB, the α7C II can function as a 4K (2160p) webcam. Large-aperture lenses, narrow depth of field, and bokeh can be used to create striking images, and advanced AF functions such as Eye AF support online meetings and live streaming events. You can even record your livestream in the camera.\u003c\/p\u003e\r\n\u003ch4\u003eFast Wi-Fi for PC tethering\u003c\/h4\u003e\r\n\u003cp\u003eBuilt-in Wi-Fi (IEEE 802.11a\/b\/g\/n\/ac) allows communication on the 2.4 GHz and 5 GHz30 bands for fast and stable data transfer.\u003c\/p\u003e\r\n\u003ch4\u003eCreators' Cloud platform\u003c\/h4\u003e\r\n\u003cp\u003eCreators' Cloud is a platform that supports creative work from shooting to production by combining advanced Sony camera technology with cloud-based AI. It's also a place for discovery and collaboration with other creators around the world. Explore web, mobile, and PC-based apps providing efficient solutions that integrate cameras with shooting and production apps and services.\u003c\/p\u003e\r\n\u003ch4\u003eAccessible technology on Alpha cameras\u003c\/h4\u003e\r\n\u003cp\u003eSony's Alpha cameras are equipped with a number of accessibility features so that as many people as possible can utilize and enjoy our technology. For example, the screen reader function reads text on the menu screens aloud, with volume and reading speed adjustable as needed.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48702790435136,"sku":"ILCE7CM2\/S","price":2499.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6218\/8352\/files\/1693306124-img-2071873.jpg?v=1716578554"},{"product_id":"sony-a7c-ii-full-frame-camera-body-with-fe-28-60mm","title":"Sony a7C II Full-frame Camera Body with FE 28-60mm F\/4-5.6 Lens Kit - Black","description":"\u003ch4\u003eIncredibly compact and lightweight, packed with full-frame performance\u003c\/h4\u003e\r\n\u003cp\u003eCompact and lightweight, the α7C II is the full-frame camera that serious creators have been waiting for. Packed with cutting-edge capture technology for both stills and movies, it’s the essential tool for capturing the world the way you want to.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003ciframe class=\"youtube-video\" title=\"YouTube video player\" src=\"\/\/www.youtube.com\/embed\/f8jR_rUSvMg?si=HIxY3Z2JZ0d7Ygs4\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\r\n\u003ch4\u003e33.0MP1 full-frame Exmor R™ back-illuminated CMOS sensor\u003c\/h4\u003e\r\n\u003cp\u003eDelivering outstanding performance and excellent image quality for both stills and movies, the α7C II's new 33.0 megapixel1 Exmor R™ CMOS image sensor provides high-speed readout, high sensitivity from ISO 100 to ISO 512002, low noise, and highly accurate color reproduction.\u003c\/p\u003e\r\n\u003ch4\u003eBIONZ XR™ processing power for exceptional image quality\u003c\/h4\u003e\r\n\u003cp\u003eThe advanced BIONZ XR processing engine delivers up to eight times3 more processing power than its predecessor. It minimizes processing latency while boosting movie and still image processing power, achieving natural gradations, realistic color, low noise, superior image quality and fast menu response.\u003cbr\u003eDedicated AI Processor for advanced subject recognition and tracking The α7C II is equipped with an AI processing unit that can handle significant amounts of data, enabling more accurate recognition and tracking of subjects and recognition of a wider range of subject types.\u003c\/p\u003e\r\n\u003ch4\u003eOutstanding 4K 4:2:2 10-bit movie recording up to 60p\/50p\u003c\/h4\u003e\r\n\u003cp\u003eThe α7C II offers 4K 60p\/50p movie capture7,8 with full pixel readout and no pixel binning, taking advantage of the latest BIONZ XR processing engine and its wide dynamic range to produce exceptionally smooth images of fast-moving subjects. When recording 4K movies at 30p, full-frame 7K oversampling delivers 4K with enhanced clarity and detail.\u003c\/p\u003e\r\n\u003ch4\u003eAdvanced 5-axis optical image stabilization with up to 7-steps of compensation\u003c\/h4\u003e\r\n\u003cp\u003eEnjoy even more stable handheld shooting for stills, thanks to the α7C II’s high-precision image stabilization unit, advanced gyro sensors, and optimized image stabilization algorithms that effectively correct 7.0-steps5 of camera shake. Compatible lenses with built-in image stabilization6 combine with improved synchronization between the body and lens to make framing easier even at telephoto focal lengths that can otherwise cause a large amount of blur.\u003c\/p\u003e\r\n\u003ch4\u003eActive Mode image stabilization supports handheld movie shooting\u003c\/h4\u003e\r\n\u003cp\u003eActive Mode provides enhanced image stabilization for handheld shooting. A precision image stabilisation unit, advanced gyro sensors, and an optimized image stabilisation algorithm work together for exceedingly smooth, stable movie footage. In addition to in-body stabilization, compatible lenses with their own built-in image stabilization12 coordinate with the camera body for highly effective control, enabling handheld telephoto shots with greater clarity.\u003c\/p\u003e\r\n\u003ch4\u003eConsistently accurate exposure and color with new AE algorithm\u003c\/h4\u003e\r\n\u003cp\u003eEmploying the latest processing engine combined with an advanced AE algorithm, the α7C II can detect the skin area of faces and adjust exposure accordingly for both stills and movies. It achieves consistent exposure control even in challenging shooting conditions when the subject is backlit, in shadows or direct sunlight, or not directly facing the camera.\u003c\/p\u003e\r\n\u003ch4\u003eHigh resolution XGA OLED electronic viewfinder with 120fps display\u003c\/h4\u003e\r\n\u003cp\u003eA 2.36 million-dot (approx.) XGA OLED electronic viewfinder with 0.70x magnification delivers high resolution and contrast for clear viewing, even in bright sunlight. The finder frame rate can be set to [High] (120 fps), twice the normal frame rate, for a smooth viewfinder image with minimum display motion blur when tracking and shooting moving subjects.\u003c\/p\u003e\r\n\u003ch4\u003eCompatible with more than 70 E-mount lenses offer boundless creativity\u003c\/h4\u003e\r\n\u003cp\u003eThe α7C II is compatible with Sony’s extensive lineup of optically advanced E-mount lenses, including the G Master™ series that blends breathtaking resolution with exquisite bokeh, and the G Lens™ series with excellent image quality and smooth bokeh. Compact and lightweight, these lenses offer a wide range of photographic and videographic applications.\u003c\/p\u003e\r\n\u003ch4\u003eCreative Look with 10 customizable presets to realize your vision\u003c\/h4\u003e\r\n\u003cp\u003eSet the visual mood with Creative Look, which offers 10 customizable presets so you can capture the world the way you want. Either use the presets as they are or adjust eight parameters, including contrast, saturation, and shadows4, to create shareable stills and movies in-camera without the need for post-production editing.\u003c\/p\u003e\r\n\u003ch4\u003eSelectable RAW file types and JPEG Light quality setting\u003c\/h4\u003e\r\n\u003cp\u003eLossless RAW image compression provides efficient compression for smaller file sizes with no loss in image quality, enabling the camera to shoot up to 27 frames in continuous bursts. There are three lossless-compression image sizes (S\/M\/L) to suit any application, and a Light image quality selection that generates less data is provided for JPEG and HEIF images.\u003c\/p\u003e\r\n\u003ch4\u003eContinuous still shooting at up to 10 fps19 with AF\/AE tracking\u003c\/h4\u003e\r\n\u003cp\u003eThe α7C II's mechanical and electronic shutters allow continuous shooting at up to 10 fps, or up to 8 fps19 in live view mode, making it easier to capture the most photogenic moments and expressions with moving subjects.\u003c\/p\u003e\r\n\u003ch4\u003eAdvanced movie recording formats for simpler post-production\u003c\/h4\u003e\r\n\u003cp\u003eIn-camera 10-bit 4:2:2 recording is available when using Long GOP or All-Intra compression9, making it possible to color grade for fuller, more natural gradations while generally providing greater editing freedom.\u003c\/p\u003e\r\n\u003ch4\u003eLog recording and LUT handling for powerful creative possibilities\u003c\/h4\u003e\r\n\u003cp\u003eThe α7C II boasts an S-Log3 gamma curve that emphasizes gradation characteristics from shadows to mid-grey (18% grey), achieving 14+ stops of latitude10. S-Gamut3 and S-Gamut3.Cine color gamut settings are also provided. You can apply a custom LUT (Look Up Table) with a Log gamma curve to preview how the footage will look in post-production, or to even record footage conveniently with a PP LUT already applied.\u003c\/p\u003e\r\n\u003ch4\u003eS-Cinetone™ for a cinematic look without the need for post processing\u003c\/h4\u003e\r\n\u003cp\u003eUtilizing the same color science from Sony’s highly regarded Cinema Line, S-Cinetone delivers natural mid-tones that are essential to healthy-looking skin tones, plus soft colors and gorgeous highlights straight from the camera without post processing.\u003c\/p\u003e\r\n\u003ch4\u003eBreathing compensation for movies with a consistent angle of view\u003c\/h4\u003e\r\n\u003cp\u003eWith the breathing compensation function turned on, the α7C II employs Sony’s original Clear Image Zoom technology to suppress focus breathing, enabling professional-quality rack and refocusing. Breathing metadata can also be used with the advanced breathing compensation capabilities of the latest Catalyst Browse\/Prepare Plugin software during post-production.\u003c\/p\u003e\r\n\u003ch4\u003eAI-based Auto Framing16 automatically adjusts framing to highlight your subject\u003c\/h4\u003e\r\n\u003cp\u003eUsing AI-based subject recognition technology, Auto Framing automatically crops for optimum framing when shooting movies. Even when the camera is mounted on a tripod, the framing is continually adjusted so that the recorded footage looks like the subject was being followed by a camera operator. Accurate tracking is possible even when the camera is being operated remotely via the Creators' App17 on a smartphone.\u003c\/p\u003e\r\n\u003ch4\u003eIn-camera Time-lapse creation to capture unforgettable moments\u003c\/h4\u003e\r\n\u003cp\u003eThe in-camera time-lapse function allows you to create time-lapse videos within the camera itself. The exposure interval27 can be set from 1 second to 60 seconds, making it easy to compress slow action into enjoyable time-lapse sequences. When a compatible video light (sold separately) is attached to the camera, it can be set to turn on just before each exposure so that time-lapse sequences can be shot in low-light settings.\u003c\/p\u003e\r\n\u003ch4\u003eWide-area, high-density autofocus with 759 phase detection AF points\u003c\/h4\u003e\r\n\u003cp\u003eThe α7C II uses up to 759 phase detection points18 in a high-density array that cover approximately 94% of the image area when shooting stills, enabling it to recognize the subject even when they only occupy a small area of the frame.\u003c\/p\u003e\r\n\u003ch4\u003eTenacious Real-time Tracking lets you concentrate on composition\u003c\/h4\u003e\r\n\u003cp\u003eThe α7C II boasts greatly improved AI-based subject recognition, offering higher tracking reliability in a wider range of shooting situations. Specify a subject and half-press the shutter button to get the camera to start tracking, leaving you free to concentrate on framing and composition.\u003c\/p\u003e\r\n\u003ch4\u003eAI based Human pose estimation for accurate subject recognition\u003c\/h4\u003e\r\n\u003cp\u003eWith its innovative AI processing unit, the α7C II can accurately recognize human movement, achieving significant improvement in human eye recognition. Its human pose estimation technology uses a skeleton-based model, enabling it to recognize not just eyes, but also body and head positions with high precision, so it can even lock onto and track a subject facing away from the camera or with their face partially obscured.\u003c\/p\u003e\r\n\u003ch4\u003eReliable recognition of a wider range of subjects\u003c\/h4\u003e\r\n\u003cp\u003eThe α7C II features a powerful AI processing unit, capable of human, animal, bird, insect, car\/train and airplane14 recognition. Animal recognition now recognizes the eyes of some grazing and small animals, in addition to the eyes and heads of dogs, cats and similarly featured animals. It can even recognize these animals when their eyes are obscured from view. The camera also features bird recognition, enabling it to pinpoint the eyes of a variety of bird types as well as recognizing birds' heads and bodies.\u003c\/p\u003e\r\n\u003ch4\u003eAccurate autofocus in low light situations as dim as EV -4.0\u003c\/h4\u003e\r\n\u003cp\u003eEquipped with the latest AF algorithms, the α7C II achieves high AF precision down to light levels as low as EV -4.0 in AF-S mode (ISO 100 equivalent, F2.0 lens). It also includes a Focus Priority mode that provides more reliable AF in low light or when using smaller apertures.\u003c\/p\u003e\r\n\u003ch4\u003eFull-time Direct Manual Focus (DMF)24 for quick access to manual adjustment\u003c\/h4\u003e\r\n\u003cp\u003eWhen shooting stills with AF-C or AF-S autofocus, the lens's focus ring can be rotated to instantly switch to manual focus mode at any time. This makes it easy to switch focus to a different subject on the fly.\u003c\/p\u003e\r\n\u003ch4\u003eFocus bracketing to create images with incredible depth of focus\u003c\/h4\u003e\r\n\u003cp\u003eThe α7C II can automatically shoot up to 299 images with sequentially shifted focus points according to intervals and a sequence specified by you. Pick the perfect shot, or post-process multiple shots to achieve creative composites with incredible depth of focus.\u003c\/p\u003e\r\n\u003ch4\u003eFocus Map and Peaking display assist for shooting video\u003c\/h4\u003e\r\n\u003cp\u003eMovie making is made simpler with the Focus Map28 function that allows you to visualize depth of field when recording video. Focus information is overlaid on the live view display in real time so that you can easily identify the in-focus and out-of-focus areas — particularly useful when shooting with a large-aperture to create a narrow depth of field. The camera also offers peaking display, making it possible to check auto and manual focus while recording.\u003c\/p\u003e\r\n\u003ch4\u003eFlicker suppression from artificial lighting for stills and movie recording\u003c\/h4\u003e\r\n\u003cp\u003eSuppress flicker from artificial lighting whether you're shooting stills or movies. Simply select \"Anti-flicker Shoot\", or use \"Var. Shutter\" to fine-tune shutter speeds to match pulsing frequency of some light sources which can cause visible interference when filming.\u003c\/p\u003e\r\n\u003ch4\u003eSmooth and simple selection of recording modes\u003c\/h4\u003e\r\n\u003cp\u003eThe α7C II features a new Still\/Movie\/S\u0026amp;Q dial, allowing fast, independent selection. It's conveniently located next to the mode dial, which can then be used to easily select the exposure mode and other key settings for each shooting mode.\u003c\/p\u003e\r\n\u003ch4\u003eStable grip for handheld shooting\u003c\/h4\u003e\r\n\u003cp\u003eThe α7C II is designed to give you a secure, stable and comfortable hold. Or attach the new GP-X2 removable grip extension (sold separately) for maximum comfort and minimum fatigue during long shooting sessions.\u003c\/p\u003e\r\n\u003ch4\u003eEnhanced shooting flexibility with vari-angle LCD monitor\u003c\/h4\u003e\r\n\u003cp\u003eThe α7C II features a large 3.0-type 1.03 million-dot (approx.) touch-panel LCD monitor with a 3:2 aspect ratio and side-opening vari-angle flexibility. This allows greater positioning and framing freedom, giving you plenty of creative options for handheld and gimbal-mounted shooting of stills and movies.\u003c\/p\u003e\r\n\u003ch4\u003eEasy to use, intuitive touch operations on LCD panel\u003c\/h4\u003e\r\n\u003cp\u003eSimply swipe in from the left or right edge of the shooting display to reveal touch icons that allow quick changes to the shooting mode and more. You can now long-press menu items to register them to My Menu for quick access as needed, making the camera even more easily customizable.\u003c\/p\u003e\r\n\u003ch4\u003eImproved menu structure for quick access to frequently used menu items\u003c\/h4\u003e\r\n\u003cp\u003eThe α7C II features a Main Menu structure with a logical layout which provide more efficient access to important shooting parameters, such as frame rate, shutter speed, and more. It can be assigned to a custom key for quick access when needed, and touch operation means that adjusting key settings has never been faster.\u003c\/p\u003e\r\n\u003ch4\u003eMulti Interface (MI) shoe with digital audio interface for optional accessories\u003c\/h4\u003e\r\n\u003cp\u003eA variety of high-performance compatible microphones can be connected to the camera’s Multi Interface Shoe for direct, noise-free digital audio transfer to the camera. Or choose from a variety of high-output flash units such as the HVL-F60RM2 that support high-speed continuous shooting, giving you even more ways to capture creative imagery.\u003c\/p\u003e\r\n\u003ch4\u003eImage sensor anti-dust system\u003c\/h4\u003e\r\n\u003cp\u003eThe camera is equipped with an anti-dust system through a charge protection coating on its optical filter and an image sensor shift mechanism. There's also a [Shutter When Power Off] function that closes the shutter when the camera's power is turned off, protecting the image sensor from dust and particles while changing lenses.\u003c\/p\u003e\r\n\u003ch4\u003eUSB PD (Power Delivery) supports fast charging\u003c\/h4\u003e\r\n\u003cp\u003eUSB PD (Power Delivery) is supported for fast in-camera battery charging, supplying 3 to 4 times more power than previous models. A USB charger or mobile battery that supports USB PD can be connected to the camera's USB Type-C® port so you can undertake extended shoots with ample power supply.\u003c\/p\u003e\r\n\u003ch4\u003eDurable magnesium alloy chassis\u003c\/h4\u003e\r\n\u003cp\u003eBuilt for reliability in professional working environments, the α7C II is protected by a lightweight, high-rigidity magnesium alloy used for the top cover, front cover, internal frame, and rear cover.\u003c\/p\u003e\r\n\u003ch4\u003eDust and moisture resistant design\u003c\/h4\u003e\r\n\u003cp\u003eThe α7C II is well sealed at critical buttons and dials, and interlocking body seams add double protection, providing excellent resistance to dust and moisture in challenging outdoor conditions20.\u003c\/p\u003e\r\n\u003ch4\u003eEasy and stable smartphone connectivity with Sony’s Creators’ App\u003c\/h4\u003e\r\n\u003cp\u003eConnection stability when transferring images from the camera to the Creators' App mobile application on a smartphone has been greatly improved. Transfers continue in the background even if the smartphone display sleeps or a different app is launched. Workflow from shooting to sharing has been notably improved overall.\u003c\/p\u003e\r\n\u003ch4\u003eStream high-quality live content via UVC\/UAC w\/internal recording\u003c\/h4\u003e\r\n\u003cp\u003eConnected to a personal computer or smartphone22 via USB, the α7C II can function as a 4K (2160p) webcam. Large-aperture lenses, narrow depth of field, and bokeh can be used to create striking images, and advanced AF functions such as Eye AF support online meetings and live streaming events. You can even record your livestream in the camera.\u003c\/p\u003e\r\n\u003ch4\u003eFast Wi-Fi for PC tethering\u003c\/h4\u003e\r\n\u003cp\u003eBuilt-in Wi-Fi (IEEE 802.11a\/b\/g\/n\/ac) allows communication on the 2.4 GHz and 5 GHz30 bands for fast and stable data transfer.\u003c\/p\u003e\r\n\u003ch4\u003eCreators' Cloud platform\u003c\/h4\u003e\r\n\u003cp\u003eCreators' Cloud is a platform that supports creative work from shooting to production by combining advanced Sony camera technology with cloud-based AI. It's also a place for discovery and collaboration with other creators around the world. Explore web, mobile, and PC-based apps providing efficient solutions that integrate cameras with shooting and production apps and services.\u003c\/p\u003e\r\n\u003ch4\u003eAccessible technology on Alpha cameras\u003c\/h4\u003e\r\n\u003cp\u003eSony's Alpha cameras are equipped with a number of accessibility features so that as many people as possible can utilize and enjoy our technology. For example, the screen reader function reads text on the menu screens aloud, with volume and reading speed adjustable as needed.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48702791057728,"sku":"ILCE7CM2L\/B","price":2799.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6218\/8352\/files\/1693306124-img-2071881.jpg?v=1716578557"},{"product_id":"sony-a7cr-full-frame-compact-mirrorless-610mp-came","title":"Sony a7CR Full-frame Compact Mirrorless 61.0MP Camera Body Only - Black","description":"\u003cp\u003e\u003cbr\u003eThe α7CR offers stunning resolution and colour reproduction with a 61.0-megapixel full frame sensor, in a compact, easily-carried body. Boosted recognition performance, fast and accurate AF, plus 7.0-step image stabilisation ensure that you can catch that decisive moment.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003ciframe class=\"youtube-video\" title=\"YouTube video player\" src=\"\/\/www.youtube.com\/embed\/nK4Z6hl0GF0?si=cE1GLVMeAJUP6c3_\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\r\n\u003ch4\u003eUnparalleled resolution in a compact and lightweight camera\u003c\/h4\u003e\r\n\u003cp\u003eThe A7CR full-frame image sensor delivers fine subject detail in a compact, lightweight body. With a 61.0 effective megapixel, back-illuminated Exmor R™ CMOS image sensor – adapted from our acclaimed α7R V – it delivers extraordinary resolution into new spaces.\u003c\/p\u003e\r\n\u003ch4\u003eFull-frame 61.0-megapixel Exmor RTM image sensor\u003c\/h4\u003e\r\n\u003cp\u003eThe back-illuminated sensor's noise reduction, gapless on-chip lenses, anti-reflection optical coating, elimination of the optical low-pass filter that is usually positioned in front of the sensor and other original technologies deliver high resolution, high sensitivity, low noise, and wide dynamic range.\u003c\/p\u003e\r\n\u003ch4\u003eBIONZ XR™ processing power for exceptional image quality\u003c\/h4\u003e\r\n\u003cp\u003eThe latest BIONZ XR image processing engine minimizes processing latency while boosting movie and still image processing power, delivering natural gradations, realistic color, low noise, superior image quality and fast menu response.\u003c\/p\u003e\r\n\u003ch4\u003eDedicated AI Processor and Real-time Recognition for accurate subject tracking\u003c\/h4\u003e\r\n\u003cp\u003eThe AI processing unit supports recognition of human subjects using learned human form and pose data, and also recognition of non-human subjects such as animals, insects, and vehicles. This improves the performance of Real-time Recognition AF and Real-time Tracking and makes Fast Hybrid AF subject acquisition and tracking more precise and reliable over a wider area.\u003c\/p\u003e\r\n\u003ch4\u003eAdvanced 5-axis optical image stabilization with up to 7-steps of compensation\u003c\/h4\u003e\r\n\u003cp\u003eA high-precision image stabilization unit, advanced gyro sensors, and optimized image stabilization algorithms effectively detect and correct camera shake. 7.0-step in-body optical image stabilization5 is a huge advantage for handheld shooting. The new stabilization algorithm provides precise detection and control right down to the single-pixel level, taking full advantage of the sensor’s 61.0-megapixel2resolution to bring out the finest subject details.\u003c\/p\u003e\r\n\u003ch4\u003ePixel Shift Multi Shooting responds to changing conditions\u003c\/h4\u003e\r\n\u003cp\u003ePixel Shift Multi Shooting6 uses the precision in-body image stabilization system to capture multiple pixel-shifted images that are later composited on a PC to achieve overwhelming resolution in a single image. 16-image composites with approximately 240.8 million pixels (19008 x 12672 pixels)7 can be produced from data that is equivalent to approximately 963.2 million pixels.\u003c\/p\u003e\r\n\u003ch4\u003eConsistently accurate exposure and color reproduction\u003c\/h4\u003e\r\n\u003cp\u003eThe advanced AI processing unit achieves accurate white balance even where the subject is in shade. Skin tones, foliage and other materials are reproduced with natural colors under almost any lighting, with lifelike gradations such as highlight roll-off in portraits.\u003c\/p\u003e\r\n\u003ch4\u003eMobility for advanced, high-performance movie recording\u003c\/h4\u003e\r\n\u003cp\u003eThe α7CR offers highly detailed 4K movie capture with 6.2K oversampling18, plus the mobility required for gimbal or drone mounted shooting. It also features S-Cinetone™ for a cinematic look, Log shooting, Real-time Tracking with advanced subject recognition, Active Mode19image stabilization, breathing compensation20, and many more refinements.\u003c\/p\u003e\r\n\u003ch4\u003eActive Mode image stabilization supports handheld movie shooting\u003c\/h4\u003e\r\n\u003cp\u003eActive Mode23 provides precision stabilization for movie shooting with advanced gyro sensors and an optimised algorithm. Camera shake is precisely detected and compensated for, with additional stabilization provided via compatible lenses24 in sync with the camera body.\u003c\/p\u003e\r\n\u003ch4\u003eHigh resolution XGA OLED electronic viewfinder with 120fps display\u003c\/h4\u003e\r\n\u003cp\u003eA 2.36 million-dot (approx.) XGA OLED electronic viewfinder with 0.70x magnification delivers high resolution and contrast for clear viewing, even in bright sunlight. The finder frame rate can be set to [High] (120 fps), twice the normal frame rate, for a smooth viewfinder image with minimum display motion blur when tracking and shooting moving subjects. \u003c\/p\u003e\r\n\u003ch4\u003eCompatible with more than 70 E-mount lenses offer boundless creativity\u003c\/h4\u003e\r\n\u003cp\u003eSony’s lineup of optically advanced E-mount lenses features more than 70 models, including G Master™ series that blends breathtaking resolution with exquisite bokeh, and G Lens™ series with excellent image quality and smooth bokeh. These fine lenses are compact and lightweight, ideally matching E-mount bodies to create remarkably compact, mobile systems for a wide range of photographic and videographic applications.\u003c\/p\u003e\r\n\u003ch4\u003eCreative Look with 10 customizable presets to realize your vision\u003c\/h4\u003e\r\n\u003cp\u003eThe Creative Look feature provides 10 presets that can be used unmodified or edited to create a variety of \"looks\" that can help creators fine-tune the mood of their stills or movies. Either use the presets as they are or adjust eight parameters to create shareable content in-camera without the need for post-production editing.\u003c\/p\u003e\r\n\u003ch4\u003eSelectable RAW file types, HEIF and JPEG Light quality setting\u003c\/h4\u003e\r\n\u003cp\u003eLossless RAW image compression provides efficiency with no loss in image quality, allowing more images to be shot in continuous bursts. Three image sizes (L\/M\/S) can be selected to suit the application. M and S sizes have the same numbers of pixels (26M\/15M) in full-frame and APS-C modes, allowing seamless switching while maintaining the same image resolution. A new \"Light\" image quality selection, with smaller file sizes for easy sharing, is provided for JPEG and HEIF images.\u003c\/p\u003e\r\n\u003ch4\u003eContinuous shooting with AF\/AE tracking at up to 8 fps14\u003c\/h4\u003e\r\n\u003cp\u003eContinuous shooting with AF\/AE tracking is possible at up to 8 fps with the mechanical shutter14, or 7 fps during silent shooting15, capturing even momentary movements or expression changes in exquisite detail. The power of the BIONZ XR engine allows continuous shooting of over 1000 JPEG images16, letting you capture every vital moment.\u003c\/p\u003e\r\n\u003ch4\u003eAdvanced movie recording formats for simpler post-production\u003c\/h4\u003e\r\n\u003cp\u003eIn-camera 10-bit 4:2:2 recording is available when using Long GOP or All-Intra compression29, making it possible to color grade for fuller, more natural gradations while generally providing greater editing freedom.\u003c\/p\u003e\r\n\u003ch4\u003eLog recording and LUT handling for powerful creative possibilities\u003c\/h4\u003e\r\n\u003cp\u003eThe α7CR features an S-Log3 gamma curve to maximize its 14+ stops of latitude22. S-Gamut3 and S-Gamut3.Cine color gamut settings are also provided for further post processing control, and user-selected LUTs (Look Up Table) can be applied to preview how processed footage will look or to even record footage conveniently with a PP LUT already applied\u003c\/p\u003e\r\n\u003ch4\u003eS-Cinetone™ for a cinematic look without the need for post processing\u003c\/h4\u003e\r\n\u003cp\u003eUtilizing the color science from Sony’s highly regarded Cinema Line, Sony’s S-Cinetone picture profile delivers more faithful color reproduction and skin tones, with natural mid-tones essential to healthy-looking skin, plus soft colors and gorgeous highlights, giving creators a cinematic look without the need for color grading.\u003c\/p\u003e\r\n\u003ch4\u003eBreathing compensation for movies with a consistent angle of view\u003c\/h4\u003e\r\n\u003cp\u003eBreathing compensation suppresses focus breathing (change in a lens’s angle of view with changes in focus) when shooting movies. Sony’s Clear Image Zoom is used to automatically maintain a consistent angle of view through focus changes with compatible lenses, for more stable images. Breathing metadata can also be used with the advanced breathing compensation capabilities of the latest Catalyst Browse\/Prepare software application during post-production.\u003c\/p\u003e\r\n\u003ch4\u003eAI-based Auto Framing30 automatically adjusts framing to highlight your subject\u003c\/h4\u003e\r\n\u003cp\u003eUsing AI-based subject recognition technology, Auto Framing automatically crops for optimum framing when shooting movies. Even when the camera is mounted on a tripod, the framing is continually adjusted so that the recorded footage looks like the subject was being followed by a camera operator. Accurate tracking is possible even when the camera is being operated remotely via the Creators' App26 on a smartphone.\u003c\/p\u003e\r\n\u003ch4\u003eIn-camera Time-lapse creation to capture unforgettable moments\u003c\/h4\u003e\r\n\u003cp\u003eThe in-camera time-lapse function allows you to create time-lapse videos within the camera itself. The exposure interval32 can be set from 1 second to 60 seconds, making it easy to compress slow action into enjoyable time-lapse sequences. When a compatible video light (sold separately) is attached to the camera, it can be set to turn on just before each exposure so that time-lapse sequences can be shot in low-light settings.\u003c\/p\u003e\r\n\u003ch4\u003eWide-area, high-density autofocus with 693 phase detection AF points\u003c\/h4\u003e\r\n\u003cp\u003eThe BIONZ XR engine and updated algorithms achieve notably improved Fast Hybrid AF performance. Up to 693 phase detection points11cover approx. 79% of the image area, accurately acquiring focus even when the subject is small. The α7CR includes both phase-detection and contrast-detection AF to ensure fast, stable focus acquisition even in single AF (AF-S) mode.\u003c\/p\u003e\r\n\u003ch4\u003eTenacious Real-time Tracking lets you concentrate on composition\u003c\/h4\u003e\r\n\u003cp\u003eAI-based Real-time Tracking can be activated by specifying the subject and half-pressing the shutter button. The camera automatically tracks the subject, letting the user concentrate on framing and composition. Subject recognition performance and tracking reliability have been greatly improved across a wider range of shooting situations.\u003c\/p\u003e\r\n\u003ch4\u003eAI based Human pose estimation for accurate subject recognition\u003c\/h4\u003e\r\n\u003cp\u003eWith its innovative AI processing unit, the α7CR can use subject form data to accurately recognize movement, providing a significant improvement in human eye recognition. Human pose estimation technology recognizes not just eyes, but also body and head position with high precision. This makes it possible to lock onto and track a subject facing away from the camera or with their face partly obscured by a helmet or sunglasses, for example.\u003c\/p\u003e\r\n\u003ch4\u003eReliable recognition of a wider range of subjects\u003c\/h4\u003e\r\n\u003cp\u003eThe AI processing unit supports recognition of more subject types9 including the eyes of some grazing and small animals, in addition to the eyes and heads of dogs, cats. It can even recognize these animals when their eyes are obscured from view. A new combined Animal\/Bird setting eliminates switching. The whole or the leading end of Cars\/Trains and Airplanes, and the heads of Insects, are also recognized.\u003c\/p\u003e\r\n\u003ch4\u003eAccurate autofocus in low light situations as dim as EV -4.0\u003c\/h4\u003e\r\n\u003cp\u003eEquipped with the latest AF algorithms, the α7CR achieves high AF precision down to light levels as low as EV -4.0 in AF-S mode (ISO 100 equivalent, F2.0 lens). It also includes a Focus Priority mode that provides more reliable AF in low light or when using smaller apertures.\u003c\/p\u003e\r\n\u003ch4\u003eFull-time Direct Manual Focus (DMF) for quick access to manual adjustment\u003c\/h4\u003e\r\n\u003cp\u003eWhen shooting stills with AF-C or AF-S autofocus, the lens's focus ring can be rotated to instantly switch to manual focus mode at any time. This makes it easy to switch focus to a different subject on the fly.\u003c\/p\u003e\r\n\u003ch4\u003eFocus bracketing to create images with incredible depth of focus\u003c\/h4\u003e\r\n\u003cp\u003eThe camera will automatically shoot up to 299 images with sequentially shifted focus points, with custom intervals and sequence specified by the user. Pick the perfect shot, or post-process multiple shots to achieve creative composites with impossible focus depth.\u003c\/p\u003e\r\n\u003ch4\u003eFocus Map and Peaking display assist for shooting video\u003c\/h4\u003e\r\n\u003cp\u003eMovie making is made simpler with the Focus Map33 function that allows you to visualize depth of field when recording video. Focus information is overlaid on the live view display in real time so that you can easily identify the in-focus and out-of-focus areas — particularly useful when shooting with a large-aperture to create a narrow depth of field. The camera also offers peaking display, making it possible to check auto and manual focus while recording.\u003c\/p\u003e\r\n\u003ch4\u003eFlicker suppression from artificial lighting for stills and movie recording\u003c\/h4\u003e\r\n\u003cp\u003eSuppress flicker from artificial lighting whether you're shooting stills or movies. Simply select \"Anti-flicker Shoot\", or use \"Var. Shutter\" to fine-tune shutter speeds to match pulsing frequency of some light sources which can cause visible interference when filming.\u003c\/p\u003e\r\n\u003ch4\u003eSmooth and simple selection of recording modes\u003c\/h4\u003e\r\n\u003cp\u003eThe α7CR features a new Still\/Movie\/S\u0026amp;Q dial, allowing fast, independent selection. It's conveniently located next to the mode dial, which can then be used to easily select the exposure mode and other key settings for each shooting mode.\u003c\/p\u003e\r\n\u003ch4\u003eStable grip for handheld shooting\u003c\/h4\u003e\r\n\u003cp\u003eThe α7CR is designed to give you a secure, stable and comfortable hold. Or attach the new GP-X2 removable grip extension (supplied) for maximum comfort and minimum fatigue during long shooting sessions.\u003c\/p\u003e\r\n\u003ch4\u003eEnhanced shooting flexibility with vari-angle LCD monitor\u003c\/h4\u003e\r\n\u003cp\u003eThe α7CR features a large 3.0-type 1.03 million-dot (approx.) touch-panel LCD monitor with a 3:2 aspect ratio and side-opening vari-angle flexibility. This allows greater positioning and framing freedom, giving you plenty of creative options for handheld and gimbal-mounted shooting of stills and movies.\u003c\/p\u003e\r\n\u003ch4\u003eEasy to use, intuitive touch operations on LCD panel\u003c\/h4\u003e\r\n\u003cp\u003eSimply swipe in from the left or right edge of the shooting display to reveal touch icons that allow quick changes to the shooting mode and more. You can now long-press menu items to register them to My Menu for quick access as needed, making the camera even more easily customizable.\u003c\/p\u003e\r\n\u003ch4\u003eImproved menu structure for quick access to frequently used menu items\u003c\/h4\u003e\r\n\u003cp\u003eThe α7CR features a Main Menu structure with a logical layout which provide more efficient access to important shooting parameters, such as frame rate, shutter speed, and more. It can be assigned to a custom key for quick access when needed, and touch operation means that adjusting key settings has never been faster.\u003c\/p\u003e\r\n\u003ch4\u003eMulti Interface (MI) shoe with digital audio interface for optional accessories\u003c\/h4\u003e\r\n\u003cp\u003eA variety of high-performance compatible microphones can be connected to the camera’s Multi Interface Shoe for direct, noise-free digital audio transfer to the camera. Or choose from a variety of high-output flash units such as the HVL-F60RM2 that support high-speed continuous shooting, giving you even more ways to capture creative imagery.\u003c\/p\u003e\r\n\u003ch4\u003eImage sensor anti-dust system\u003c\/h4\u003e\r\n\u003cp\u003eThe camera is equipped with an anti-dust system through a charge protection coating on its optical filter and an image sensor shift mechanism. There's also a [Shutter When Power Off] function that closes the shutter when the camera's power is turned off, protecting the image sensor from dust and particles while changing lenses.\u003c\/p\u003e\r\n\u003ch4\u003eUSB PD (Power Delivery) supports fast charging\u003c\/h4\u003e\r\n\u003cp\u003eUSB PD (Power Delivery) is supported for fast in-camera battery charging, supplying 3 to 4 times more power than previous models. A USB charger or mobile battery that supports USB PD can be connected to the camera's USB Type-C® port so you can undertake extended shoots with ample power supply.\u003c\/p\u003e\r\n\u003ch4\u003eDurable magnesium alloy chassis\u003c\/h4\u003e\r\n\u003cp\u003eBuilt for reliability in professional working environments, the α7CR is protected by a lightweight, high-rigidity magnesium alloy used for the top cover, front cover, internal frame, and rear cover.\u003c\/p\u003e\r\n\u003ch4\u003eDust and moisture resistant design\u003c\/h4\u003e\r\n\u003cp\u003eThe α7CR is well sealed at critical buttons and dials, and interlocking body seams add double protection, providing excellent resistance to dust and moisture35 in challenging outdoor conditions.\u003c\/p\u003e\r\n\u003ch4\u003eEasy and stable smartphone connectivity with Sony’s Creators’ App\u003c\/h4\u003e\r\n\u003cp\u003eConnection stability when transferring images from the camera to the Creators' App mobile application26 on a smartphone has been greatly improved. Transfers continue in the background even if the smartphone display sleeps or a different app is launched27. Workflow from shooting to sharing has been notably improved overall.\u003c\/p\u003e\r\n\u003ch4\u003eStream high-quality live content via UVC\/UAC w\/internal recording\u003c\/h4\u003e\r\n\u003cp\u003eConnected to a personal computer or smartphone28 via USB, the α7CR can function as a 4K (2160p) webcam. Large-aperture lenses, narrow depth of field, and bokeh can be used to great effect for online meetings and live streaming along with advanced AF functions such as Real-time Recognition AF. You can even record your livestream in the camera.\u003c\/p\u003e\r\n\u003ch4\u003eFast Wi-Fi for PC tethering\u003c\/h4\u003e\r\n\u003cp\u003eBuilt-in Wi-Fi (IEEE 802.11a\/b\/g\/n\/ac) allows communication on the 2.4 GHz and 5 GHz30bands for fast and stable data transfer.\u003c\/p\u003e\r\n\u003ch4\u003eCreators' Cloud platform\u003c\/h4\u003e\r\n\u003cp\u003eCreators' Cloud is a platform that supports creative work from shooting to production by combining advanced Sony camera technology with cloud-based AI. It's also a place for discovery and collaboration with other creators around the world. Explore web, mobile, and PC-based apps providing efficient solutions that integrate cameras with shooting and production apps and services.\u003c\/p\u003e\r\n\u003ch4\u003eAccessible technology on Alpha cameras\u003c\/h4\u003e\r\n\u003cp\u003eSony's Alpha cameras are equipped with a number of accessibility features so that as many people as possible can utilize and enjoy our technology. For example, the screen reader function reads text on the menu screens aloud, with volume and reading speed adjustable as needed.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48702793482560,"sku":"ILCE7CR\/B","price":3399.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6218\/8352\/files\/1693312284-img-2072177.jpg?v=1716578559"},{"product_id":"sony-alpha-a9iii-full-frame-mirrorless-digital-cam","title":"Sony Alpha a9III Full Frame Mirrorless Digital Camera Body Only","description":"\u003ch3\u003eSony A9 III Mirrorless Camera Body - Unprecedented Imaging from the World’s First Global Shutter Full-Frame Sensor\u003c\/h3\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003ciframe class=\"youtube-video\" title=\"YouTube video player\" src=\"\/\/www.youtube.com\/embed\/03Vva2WAe2w?si=INO9SO5-VJ8VuFev\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\r\n\u003cp\u003eExperience unprecedented imaging capabilities with the Sony A9 III, equipped with groundbreaking technology that redefines professional photography. This mirrorless camera boasts the world's first full-frame stacked 24.6 MP CMOS image sensor with a global shutter system. Unlike traditional rolling shutter sensors, this Exmor RS™ image sensor exposes and reads all pixels simultaneously, eliminating rolling shutter distortion. With a maximum shutter speed of 1\/80,000 second (1\/16,000 second during continuous shooting), the A9 III is a game-changer for capturing fast-moving subjects.\u003c\/p\u003e\r\n\u003cdiv\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/A9-III-Mirrorless-Camera-Body-19_480x480.jpg?v=1699395335\" alt=\"A9-III-Mirrorless-Camera-Body-19\"\u003e\u003c\/div\u003e\r\n\u003cdiv\u003e \u003c\/div\u003e\r\n\u003ch3\u003eBlackout-Free Shooting with 120 fps Continuous Shooting and Full AF\/AE Tracking\u003c\/h3\u003e\r\n\u003cp\u003eBlackout-free shooting at 120 fps with full AF\/AE tracking sets the A9 III apart in terms of speed and accuracy. This camera allows you to capture decisive moments without interruption, even during continuous bursts, thanks to its advanced AI processing unit.\u003c\/p\u003e\r\n\u003ch3\u003ePreserve Split-Second Moments with Maximum Shutter Speed\u003c\/h3\u003e\r\n\u003cp\u003ePreserve split-second moments with the A9 III's maximum shutter speed of 1\/80,000 second, ensuring sharp images of fast-moving subjects. The camera also synchronizes seamlessly with compatible flash units, guaranteeing even illumination at any shutter speed.\u003c\/p\u003e\r\n\u003cdiv\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/A9-III-Mirrorless-Camera-Body-22_480x480.jpg?v=1699395542\" alt=\"A9-III-Mirrorless-Camera-Body-22\"\u003e\u003c\/div\u003e\r\n\u003cdiv\u003e \u003c\/div\u003e\r\n\u003ch3\u003eExmor RS Image Sensor with Global Shutter System\u003c\/h3\u003e\r\n\u003cp\u003eThe Exmor RS image sensor with a global shutter system features 24.6 million effective pixels, delivering high resolution and distortion-free results for fast-moving subjects. The stacked structure and advanced A\/D conversion enable high-speed processing with minimal delay.\u003c\/p\u003e\r\n\u003ch3\u003eBIONZ XR™ Image Processing Engine\u003c\/h3\u003e\r\n\u003cp\u003eThe BIONZ XR™ image processing engine provides up to eight times more processing power, reducing latency and significantly improving image quality. The A9 III can capture high-quality 14-bit RAW images in all shooting modes.\u003c\/p\u003e\r\n\u003ch3\u003eComposite RAW Shooting for Reduced Noise\u003c\/h3\u003e\r\n\u003cp\u003eUtilize Composite RAW Shooting to reduce noise in your images. This feature merges multiple images, allowing you to shoot wildlife at high shutter speeds or portraits in low light with exceptionally low noise, even at higher ISO settings.\u003c\/p\u003e\r\n\u003cdiv\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/A9-III-Mirrorless-Camera-Body-32_480x480.jpg?v=1699395363\" alt=\"A9-III-Mirrorless-Camera-Body-32\"\u003e\u003c\/div\u003e\r\n\u003cdiv\u003e \u003c\/div\u003e\r\n\u003ch3\u003eAdvanced 5-Axis Image Stabilization\u003c\/h3\u003e\r\n\u003cp\u003eThe A9 III is equipped with advanced 5-axis image stabilization, ensuring sharp, blur-free images even at telephoto focal lengths.\u003c\/p\u003e\r\n\u003ch3\u003eBlackout-Free Shooting for Uninterrupted View\u003c\/h3\u003e\r\n\u003cp\u003eEnjoy blackout-free shooting with an uninterrupted viewfinder during fast-paced photography. The reduced time lag associated with EVF viewing ensures you never miss fleeting moments.\u003c\/p\u003e\r\n\u003ch3\u003eUp to 120 AF\/AE Tracking Calculations per Second\u003c\/h3\u003e\r\n\u003cp\u003eThe camera can perform up to 120 AF\/AE tracking calculations per second, twice as many as its predecessor, ensuring precise subject tracking during continuous shooting.\u003c\/p\u003e\r\n\u003cdiv\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/A9-III-Mirrorless-Camera-Body-20_480x480.jpg?v=1699395590\" alt=\"A9-III-Mirrorless-Camera-Body-20\"\u003e\u003c\/div\u003e\r\n\u003cdiv\u003e \u003c\/div\u003e\r\n\u003ch3\u003eNever Miss a Moment with Pre-Capture\u003c\/h3\u003e\r\n\u003cp\u003ePre-Capture records moments before the shutter release, allowing you to capture split-second events with ease.\u003c\/p\u003e\r\n\u003ch3\u003eContinuous Shooting Speed Boost\u003c\/h3\u003e\r\n\u003cp\u003eContinuous Shooting Speed Boost temporarily increases the frame rate to capture fast-paced action accurately.\u003c\/p\u003e\r\n\u003ch3\u003eReal-Time Recognition AF\u003c\/h3\u003e\r\n\u003cp\u003eReal-time Recognition AF accurately tracks subjects, even when faces or eyes are obscured. The AI processing unit identifies various subjects, including humans, animals, birds, insects, cars, trains, and airplanes.\u003c\/p\u003e\r\n\u003ch3\u003eReliable Recognition of a Wider Range of Subjects\u003c\/h3\u003e\r\n\u003cp\u003eThe AI processing unit supports enhanced Human, Animal, Bird, Insect, Car\/Train, and Airplane recognition. It is capable of recognizing various subjects with high precision.\u003c\/p\u003e\r\n\u003cdiv\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/A9-III-Mirrorless-Camera-Body-24_480x480.jpg?v=1699395625\" alt=\"A9-III-Mirrorless-Camera-Body-24\"\u003e\u003c\/div\u003e\r\n\u003cdiv\u003e \u003c\/div\u003e\r\n\u003ch3\u003eWide, Fast, Precise Autofocus and Tracking\u003c\/h3\u003e\r\n\u003cp\u003eThe A9 III now features 759 phase-detection points in a high-density focal plane, covering nearly 95.6% of the image area. This Fast Hybrid AF system combines speed and tracking performance with high precision.\u003c\/p\u003e\r\n\u003ch3\u003eMatch AF Tracking Response to Subject Movement\u003c\/h3\u003e\r\n\u003cp\u003eWhether the subject is moving, still, or changing speed, AF tracking can keep track. Simply select a setting [Stable], [Standard], and [Responsive], depending on the speed of the subject and shooting scenario.\u003c\/p\u003e\r\n\u003ch3\u003eCustomizable Focus Area to Match the Subject\u003c\/h3\u003e\r\n\u003cp\u003eCustomizable focus areas, flash sync at high shutter speeds, and flicker-free shooting expand creative possibilities.\u003c\/p\u003e\r\n\u003cdiv\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/A9-III-Mirrorless-Camera-Body-26_480x480.jpg?v=1699395654\" alt=\"A9-III-Mirrorless-Camera-Body-26\"\u003e\u003c\/div\u003e\r\n\u003cdiv\u003e \u003c\/div\u003e\r\n\u003ch3\u003eFlash Sync at up to 1\/80,000 Shutter Speed\u003c\/h3\u003e\r\n\u003cp\u003eCustomizable focus areas, flash sync at high shutter speeds, and flicker-free shooting expand creative possibilities.\u003c\/p\u003e\r\n\u003ch3\u003eFlicker-Free Shooting\u003c\/h3\u003e\r\n\u003cp\u003eThe global-shutter image sensor exposes all pixels simultaneously, so flicker cannot occur within a single image, but may appear between frames. To reduce this type of flicker, Anti-flicker Shooting or Hi frequency flicker-free shooting (Var. Shutter) functions can be used.\u003c\/p\u003e\r\n\u003ch3\u003eGlobal Shutter Eliminates Flash Banding\u003c\/h3\u003e\r\n\u003cp\u003eThe A9 III’s advanced image sensor is equipped with a global shutter system that exposes and reads out all pixels at once, eliminating exposure differences that can arise, for example, when shooting alongside press photographers covering an event.\u003c\/p\u003e\r\n\u003ch3\u003e4K Movies Free of Rolling Shutter\u003c\/h3\u003e\r\n\u003cp\u003eShoot 4K movies free of rolling shutter distortion with high resolution and detail. The A9 III captures 4K (3840 x 2160) movies at up to 120p, and at 60p with full pixel readout and 6K oversampling for dramatically reduced moiré and jaggies.\u003c\/p\u003e\r\n\u003cdiv\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/A9-III-Mirrorless-Camera-Body-23_480x480.jpg?v=1699395685\" alt=\"A9-III-Mirrorless-Camera-Body-23\"\u003e\u003c\/div\u003e\r\n\u003cdiv\u003e \u003c\/div\u003e\r\n\u003ch3\u003e4K 120p Without Cropping\u003c\/h3\u003e\r\n\u003cp\u003eFor the first time in the α line-up from Sony, the A9 III offers 4K (3840 x 2160) 120p movie recording without cropping, allowing users to utilize the full angle of view provided by any lens.\u003c\/p\u003e\r\n\u003ch3\u003eS-Cinetone™ for a Cinematic Look\u003c\/h3\u003e\r\n\u003cp\u003eSony’s S-Cinetone picture profile provides the same color science that delivers beautiful colors and skin tones throughout the highly regarded Cinema Line range.\u003c\/p\u003e\r\n\u003ch3\u003eBreathing Compensation for Consistent Angle of View\u003c\/h3\u003e\r\n\u003cp\u003eFocus breathing compensation effectively reduces focus breathing when shooting movies.\u003c\/p\u003e\r\n\u003ch3\u003eDynamic Active Mode Stabilization\u003c\/h3\u003e\r\n\u003cp\u003eA high-precision stabilization unit and gyro sensors built into the camera, plus optimized image stabilization algorithms, allow advanced electronic stabilization to work in conjunction with the camera's 5-axis optical in-body image stabilization system.\u003c\/p\u003e\r\n\u003ch3\u003eAuto Framing Keeps the Subject in a Prominent Position\u003c\/h3\u003e\r\n\u003cp\u003eUsing AI-based subject recognition technology, the Auto Framing feature automatically crops the frame to keep the subject in a prominent position when shooting movies.\u003c\/p\u003e\r\n\u003cdiv\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/A9-III-Mirrorless-Camera-Body-29_480x480.jpg?v=1699395712\" alt=\"A9-III-Mirrorless-Camera-Body-29\"\u003e\u003c\/div\u003e\r\n\u003cdiv\u003e \u003c\/div\u003e\r\n\u003ch3\u003eUniquely Flexible Tilting Monitor\u003c\/h3\u003e\r\n\u003cp\u003eThe A9 III features a 4-axis multi-angle monitor that combines the utility of a conventional tilting monitor with side-opening vari-angle flexibility.\u003c\/p\u003e\r\n\u003ch3\u003eNew Front Custom Button\u003c\/h3\u003e\r\n\u003cp\u003eThe camera comes with a new front Custom button for faster, easier operation while holding the grip.\u003c\/p\u003e\r\n\u003ch3\u003eQXGA 9.44 Million Dot Viewfinder\u003c\/h3\u003e\r\n\u003cp\u003eThe 9.44 million-dot (approx.) OLED viewfinder includes 0.90x magnification with a 41° FOV for a clear, wide view, and an updated structure that results in a 25 mm high eyepoint.\u003c\/p\u003e\r\n\u003ch3\u003eDual CFexpress Type A \/SDXC\/SDHC Compatible Media Slots\u003c\/h3\u003e\r\n\u003cp\u003eThe A9 III’s media slots support CFexpress Type A cards, ideally suited to high-speed continuous still shooting at up to 120 fps.\u003c\/p\u003e\r\n\u003ch3\u003eOptional VG-C5 Vertical Grip\u003c\/h3\u003e\r\n\u003cp\u003eThe optional VG-C5 Vertical Grip provides outstanding comfort and operability for long shooting sessions.\u003c\/p\u003e\r\n\u003ch3\u003eRugged Reliability for Challenging Environments\u003c\/h3\u003e\r\n\u003cp\u003eThe A9 III features outstanding dust and moisture resistance, thanks to design refinements with silicone rubber packing around buttons, lens-lock button, cushioning around the lens mount, and other areas.\u003c\/p\u003e\r\n\u003ch3\u003eRobust and Durable\u003c\/h3\u003e\r\n\u003cp\u003eWith lightweight, high-rigidity magnesium alloy for its top cover, front cover, internal frame, and rear cover, the A9 III boasts high body durability, high shock resistance, and effective heat dissipation.\u003c\/p\u003e\r\n\u003ch3\u003eShading Curtain Closed on Power-Off\u003c\/h3\u003e\r\n\u003cp\u003eA shading curtain protects the image sensor from dust and particles while changing lenses.\u003c\/p\u003e\r\n\u003ch3\u003eErgonomic Grip Design\u003c\/h3\u003e\r\n\u003cp\u003eThe A9 III features a grip with a new shape that improves hold and reduces physical stress on the user, even when shooting with heavy telephoto lenses or for long periods of time.\u003c\/p\u003e\r\n\u003cdiv\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/A9-III-Mirrorless-Camera-Body-31_480x480.jpg?v=1699395792\" alt=\"A9-III-Mirrorless-Camera-Body-31\"\u003e\u003c\/div\u003e\r\n\u003cdiv\u003e \u003c\/div\u003e\r\n\u003ch3\u003eImproved Group Display\u003c\/h3\u003e\r\n\u003cp\u003eWorkflow efficiency gets a drastic boost thanks to image groups. Images taken at up to 120 fps in continuous bursts can be defined as “groups,” making it easier to locate a specific image within a large group of images.\u003c\/p\u003e\r\n\u003ch3\u003eBuilt-in Wi-Fi for FTP and Smartphone Transfers Plus PC Remote Tethering\u003c\/h3\u003e\r\n\u003cp\u003eBuilt-in Wi-Fi allows high-speed data transfer, enabling the A9 III to transfer data up to twice as fast as its predecessor. GHz communication offers maximum speed and stability, essential for news and sports shooters.\u003c\/p\u003e\r\n\u003ch3\u003eClearer Voice Memo Recording\u003c\/h3\u003e\r\n\u003cp\u003eAdd clear voice memo metadata to still images through a dedicated voice memo microphone that’s built into the camera’s rear panel.\u003c\/p\u003e\r\n\u003ch3\u003eMultiple IPTC Presets\u003c\/h3\u003e\r\n\u003cp\u003eIPTC metadata can be added to still images, with the A9 III capable of internally storing up to 20 presets that can then be quickly selected when needed.\u003c\/p\u003e\r\n\u003ch3\u003eDedicated Still\/Movie\/S\u0026amp;Q Dial for Flexible Hybrid Operation\u003c\/h3\u003e\r\n\u003cp\u003eIndependently operable stacked drive mode and focus mode dials allow fast access and selection.\u003c\/p\u003e\r\n\u003ch3\u003eAnti-Dust System Increases Dust Removal Efficiency\u003c\/h3\u003e\r\n\u003cp\u003eDriven by an ultrasonic actuator, a filter in front of the image sensor oscillates at more than 70,000 cycles per second, effectively removing dust and particles from the filter surface.\u003c\/p\u003e\r\n\u003cdiv\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/A9-III-Mirrorless-Camera-Body-30_480x480.jpg?v=1699395463\" alt=\"A9-III-Mirrorless-Camera-Body-30\"\u003e\u003c\/div\u003e\r\n\u003cdiv\u003e \u003c\/div\u003e\r\n\u003ch3\u003e1000BASE-T Ethernet for Fast Communication\u003c\/h3\u003e\r\n\u003cp\u003eThe A9 III provides a built-in connector for wired 1000BASE-T, enabling fast, stable, up to 1 Gbps data transfers.\u003c\/p\u003e\r\n\u003ch3\u003eUSB Type-C® Connector Supports SuperSpeed USB 10 Gbps (USB 3.2)\u003c\/h3\u003e\r\n\u003cp\u003eA USB Type-C® connector supports fast SuperSpeed USB 10 Gbps data transfer for backups as well as PC Remote (tethered) shooting.\u003c\/p\u003e\r\n\u003ch3\u003eTouch Operation During Shooting and Playback\u003c\/h3\u003e\r\n\u003cp\u003eThe Touch Focus, Touch Tracking, and Touch Shutter functions can be sequentially activated by touching an icon on the shooting display.\u003c\/p\u003e\r\n\u003ch3\u003eUVC\/UAC Support for High-Quality Webcam Applications\u003c\/h3\u003e\r\n\u003cp\u003eEasy streaming in 4K is possible with a UVC\/UAC compatible smartphone or PC via USB connection, so the A9 III can be used as a high-resolution webcam.\u003c\/p\u003e\r\n\u003ch3\u003eUSB PD (Power Delivery) Supports Fast Charging\u003c\/h3\u003e\r\n\u003cp\u003eThe A9 III supports USB PD (Power Delivery), allowing higher power to be supplied from an external source.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48702793548096,"sku":"ILCE9M3","price":6799.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6218\/8352\/files\/1699358529-img-2116784.jpg?v=1716578562"},{"product_id":"copy-of-sony-lens-fe-40mm-f25-g-39667102","title":"Sony Lens FE 14mm F1.8 GM","description":"\u003cdiv class=\"pdp-summary-highlights__heading\" tabindex=\"0\"\u003e\r\n\u003ch3\u003eHighlights at a Glance:\u003c\/h3\u003e\r\n\u003c\/div\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eUltra-wide 14mm with spectacular resolution throughout - up to F1.8\u003c\/li\u003e\r\n\u003cli\u003eF1.8 max aperture for low-light and shallow depth of field\u003c\/li\u003e\r\n\u003cli\u003eTwo XA (Extreme Aspheric) elements for stunning resolution and bokeh\u003c\/li\u003e\r\n\u003cli\u003eOne Super ED and Two ED glass elements reduce chromatic aberration\u003c\/li\u003e\r\n\u003cli\u003eNano AR coating II suppresses reflections, flare and ghosting\u003c\/li\u003e\r\n\u003cli\u003e9-blade circular aperture contributes to gorgeous bokeh\u003c\/li\u003e\r\n\u003cli\u003eTwo XD (Extreme Dynamic) Linear motors for fast, precise autofocus\u003c\/li\u003e\r\n\u003cli\u003eLinear response MF for precise manual focus control\u003c\/li\u003e\r\n\u003cli\u003eCompact, lightweight design: ideal for both full-frame and APS-C2\u003c\/li\u003e\r\n\u003cli\u003e9.8” min. focus distance up to 0.1x magnification for close-up shots\u003c\/li\u003e\r\n\u003cli\u003eBuilt for both worlds: Ideal for still and video creators\u003c\/li\u003e\r\n\u003cli\u003eInstant auto\/manual focus selection via AF\/MF switch\u003c\/li\u003e\r\n\u003cli\u003eManual aperture ring w\/ selectable on\/off click for stills or movie\u003c\/li\u003e\r\n\u003cli\u003eProgrammable focus hold button for multiple custom functions\u003c\/li\u003e\r\n\u003cli\u003eDust and moisture resistant for robust reliability1\u003c\/li\u003e\r\n\u003cli\u003eFluorine front-element coating helps repel dirt and fingerprints\u003c\/li\u003e\r\n\u003cli\u003eMinimized sagittal flare for starry skies shooting\u003c\/li\u003e\r\n\u003cli\u003eIncredibly light weight and compact for mobility and handling\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cdiv class=\"custom-product-features__components\"\u003e\r\n\u003cdiv class=\"custom-product-features__components__section\"\u003e\r\n\u003cdiv class=\"main-feature-full-width-video-image\"\u003e\r\n\u003cdiv class=\"container\"\u003e\r\n\u003cdiv class=\"row justify-content-start\"\u003e\r\n\u003cdiv class=\"col-sm-6\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e\r\n\u003ch3 class=\"features-common__heading\"\u003eNew views from a 14 mm F1.8 masterpiece\u003c\/h3\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eThis large-aperture ultra-wide-angle prime lens offers G Master quality in an innovative design that is incredibly compact. Advanced technology achieves breathtaking resolution plus exquisite bokeh even at maximum F1.8 aperture. Add fast, precise AF and extraordinary mobility, and you have a lens that can capture fresh views of everyday scenes.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv class=\"main-feature-video-image__img\"\u003e\u003cimg src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL14F18GM\/desktop\/3.jpg\" alt=\"Sony SEL14F18GM\"\u003e\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"custom-product-features__components\"\u003e\r\n\u003cdiv class=\"custom-product-features__components__section\"\u003e\r\n\u003cdiv class=\"main-feature-full-width-video-image\"\u003e\r\n\u003cdiv class=\"container\"\u003e\r\n\u003cdiv class=\"row justify-content-start\"\u003e\r\n\u003cdiv class=\"col-sm-6\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e\r\n\u003cdiv class=\"features-common__heading\"\u003e \u003c\/div\u003e\r\n\u003ch3 class=\"features-common__heading\"\u003eUnprecedented 14 mm F1.8, G Master prime lens\u003c\/h3\u003e\r\n\u003cdiv class=\"features-common__heading\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"container\"\u003e\u003ciframe id=\"widget2\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/R3BP4YEkdas?enablejsapi=1\u0026amp;origin=https%3A%2F%2Felectronics.sony.com\u0026amp;widgetid=1\" width=\"640\" height=\"390\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-gtm-yt-inspected-37034909_357=\"true\" data-gtm-yt-inspected-1_25=\"true\" data-mce-fragment=\"1\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"custom-product-features__components\"\u003e\r\n\u003cdiv class=\"custom-product-features__components__section\"\u003e\r\n\u003cdiv class=\"container\"\u003e\r\n\u003cdiv class=\"feature-text-block\"\u003e\r\n\u003cdiv class=\"features-common features-common--light\"\u003e\r\n\u003cdiv class=\"features-common__actions\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"custom-product-features__components\"\u003e\r\n\u003cdiv class=\"custom-product-features__components__section\"\u003e\r\n\u003cdiv class=\"container\"\u003e\r\n\u003cdiv class=\"sub-feature\"\u003e\r\n\u003cdiv class=\"sub-feature__container h-100\"\u003e\r\n\u003cdiv class=\"row h-100\"\u003e\r\n\u003cdiv class=\"col-sm-6 d-flex align-items-center\"\u003e\r\n\u003cdiv class=\"sub-feature__container__content\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e\r\n\u003cdiv class=\"features-common__text-container ps ps--active-y\"\u003e\r\n\u003ch3 class=\"features-common__heading\"\u003eSpectacular image-wide resolution all the way to F1.8\u003c\/h3\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eTwo XA (extreme aspherical) elements in a design that meets stringent G Master standards achieve outstanding corner-to-corner resolution all the way up to the lens's maximum F1.8 aperture. One Super ED (Extra-low Dispersion) and two ED glass elements thoroughly suppress color bleeding for outstanding image-wide sharpness and clarity, while Sony's Nano AR Coating II effectively minimizes flare and ghosting.\u003c\/div\u003e\r\n\u003cdiv class=\"ps__rail-y\"\u003e\r\n\u003cdiv class=\"ps__thumb-y\" tabindex=\"0\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__cta\"\u003e\u003cimg src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL14F18GM\/desktop\/5a.jpg\" alt=\"Sony SEL14F18GM\"\u003e\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"custom-product-features__components\"\u003e\r\n\u003cdiv class=\"custom-product-features__components__section\"\u003e\r\n\u003cdiv class=\"container\"\u003e\r\n\u003cdiv class=\"sub-feature\"\u003e\r\n\u003cdiv class=\"sub-feature__container h-100\"\u003e\r\n\u003cdiv class=\"row h-100\"\u003e\r\n\u003cdiv class=\"col-sm-6 d-flex align-items-center\"\u003e\r\n\u003cdiv class=\"sub-feature__container__content\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e\r\n\u003cdiv class=\"features-common__text-container ps ps--active-y\"\u003e\r\n\u003ch3 class=\"features-common__heading\"\u003e \u003c\/h3\u003e\r\n\u003ch3 class=\"features-common__heading\"\u003eLarge-aperture ultra-wide perspectives in an incredibly compact lens\u003c\/h3\u003e\r\n\u003cdiv class=\"features-common__text\"\u003ePrecision aspherical elements including two ultra-precise XA elements in an innovative G Master optical design work with two of Sony's state-of-the-art XD Linear Motors to realize extraordinary overall performance in a remarkably compact lens that weighs just 16 ounces. This is one ultra-wide large-aperture lens you carry around anywhere, reshaping the world with creative new perspectives.\u003c\/div\u003e\r\n\u003cdiv class=\"ps__rail-y\"\u003e\r\n\u003cdiv class=\"ps__thumb-y\" tabindex=\"0\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"col-sm-6 sub-feature-img\"\u003e\r\n\u003cdiv class=\"sub-feature__container__img\"\u003e\u003cimg src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL14F18GM\/desktop\/5b.jpg\" alt=\"Sony SEL14F18GM\"\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"sub-feature__container__img\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"sub-feature__container__img\"\u003e\r\n\u003ch3 class=\"features-common__heading\"\u003eResolution and compact convenience for impressive night skies\u003c\/h3\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eAdding to the versatility provided by its large aperture and ultra-wide angle of view, advanced optics with a high-curvature XA front element minimize sagittal flare when shooting starry skies and other night scenes. The large F1.8 maximum aperture allows low-light shooting without having to use extremely slow shutter speeds, while compact dimensions let you shoot anywhere with ease.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"custom-product-features__components\"\u003e\r\n\u003cdiv class=\"custom-product-features__components__section\"\u003e\r\n\u003cdiv class=\"container\"\u003e\r\n\u003cdiv class=\"sub-feature\"\u003e\r\n\u003cdiv class=\"sub-feature__container h-100\"\u003e\r\n\u003cdiv class=\"row h-100\"\u003e\r\n\u003cdiv class=\"col-sm-6 sub-feature-img\"\u003e\r\n\u003cdiv class=\"sub-feature__container__img\"\u003e\u003cimg src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL14F18GM\/desktop\/5c.jpg\" alt=\"Sony SEL14F18GM\"\u003e\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"col-sm-6 d-flex align-items-center\"\u003e\r\n\u003cdiv class=\"sub-feature__container__content\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e\r\n\u003cdiv class=\"features-common__text-container ps ps--active-y\"\u003e\r\n\u003cdiv class=\"ps__rail-y\"\u003e\r\n\u003cdiv class=\"ps__thumb-y\" tabindex=\"0\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"custom-product-features__components\"\u003e\r\n\u003cdiv class=\"custom-product-features__components__section\"\u003e\r\n\u003cdiv class=\"container\"\u003e\r\n\u003cdiv class=\"sub-feature\"\u003e\r\n\u003cdiv class=\"sub-feature__container h-100\"\u003e\r\n\u003cdiv class=\"row h-100\"\u003e\r\n\u003cdiv class=\"col-sm-6 d-flex align-items-center\"\u003e\r\n\u003cdiv class=\"sub-feature__container__content\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e\r\n\u003cdiv class=\"features-common__text-container ps ps--active-y\"\u003e\r\n\u003ch3 class=\"features-common__heading\"\u003eExquisitely smooth bokeh in ultra-wide views\u003c\/h3\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eWith precise XA elements, a nine-blade circular aperture mechanism, and optimally managed aberration, this unique ultra-wide lens is capable of creating exquisite background bokeh without unwanted onion-ring artifacts. Minimum focus distance is just 0.82 ft, so you can move right in to combine dynamic close-ups with beautiful bokeh in expansive backgrounds.\u003c\/div\u003e\r\n\u003cdiv class=\"ps__rail-y\"\u003e\r\n\u003cdiv class=\"ps__thumb-y\" tabindex=\"0\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"col-sm-6 sub-feature-img\"\u003e\r\n\u003cdiv class=\"sub-feature__container__img\"\u003e\u003cimg src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL14F18GM\/desktop\/5d.jpg\" alt=\"Sony SEL14F18GM\"\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"sub-feature__container__img\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"sub-feature__container__img\"\u003e\r\n\u003ch3 class=\"features-common__heading\"\u003eFast, precise, quiet AF supports stills and movies\u003c\/h3\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eTwo XD (extreme dynamic) Linear Motors provide the thrust efficiency required to accurately position the lens's focus groups, achieving fast, precise, quiet AF performance that maximizes the speed potential of E-mount bodies. Quiet, low-vibration AF is an unprecedented advantage for shooting movies with ultra-wide angles, while mobility and fast response give creators the freedom to work effectively with any subject.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"custom-product-features__components\"\u003e\r\n\u003cdiv class=\"custom-product-features__components__section\"\u003e\r\n\u003cdiv class=\"container\"\u003e\r\n\u003cdiv class=\"sub-feature\"\u003e\r\n\u003cdiv class=\"sub-feature__container h-100\"\u003e\r\n\u003cdiv class=\"row h-100\"\u003e\r\n\u003cdiv class=\"col-sm-6 sub-feature-img\"\u003e\r\n\u003cdiv class=\"sub-feature__container__img\"\u003e\u003cimg src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL14F18GM\/desktop\/5e.jpg\" alt=\"Sony SEL14F18GM\"\u003e\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"col-sm-6 d-flex align-items-center\"\u003e\r\n\u003cdiv class=\"sub-feature__container__content\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e\r\n\u003cdiv class=\"features-common__text-container ps ps--active-y\"\u003e\r\n\u003cdiv class=\"ps__rail-y\"\u003e\r\n\u003cdiv class=\"ps__thumb-y\" tabindex=\"0\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"custom-product-features__components\"\u003e\r\n\u003cdiv class=\"custom-product-features__components__section\"\u003e\r\n\u003cdiv class=\"container\"\u003e\r\n\u003cdiv class=\"sub-feature\"\u003e\r\n\u003cdiv class=\"sub-feature__container h-100\"\u003e\r\n\u003cdiv class=\"row h-100\"\u003e\r\n\u003cdiv class=\"col-sm-6 d-flex align-items-center\"\u003e\r\n\u003cdiv class=\"sub-feature__container__content\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e\r\n\u003cdiv class=\"features-common__text-container ps ps--active-y\"\u003e\r\n\u003ch3 class=\"features-common__heading\"\u003eOutstanding reliability for any application\u003c\/h3\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eIn addition to a fluorine coating on the front element that repels water, oil, and other contaminants, the rear element is also fluorine-coated to keep that surface clean when changing the rear filter. A dust and moisture resistant design maximizes reliability when using this large-aperture ultra-wide-angle lens in challenging outdoor conditions.\u003c\/div\u003e\r\n\u003cdiv class=\"ps__rail-y\"\u003e\r\n\u003cdiv class=\"ps__thumb-y\" tabindex=\"0\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"col-sm-6 sub-feature-img\"\u003e\r\n\u003cdiv class=\"sub-feature__container__img\"\u003e\u003cimg src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL14F18GM\/desktop\/5f.jpg\" alt=\"Sony SEL14F18GM\"\u003e\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"custom-product-features__components\"\u003e\r\n\u003cdiv class=\"custom-product-features__components__section\"\u003e\r\n\u003cdiv class=\"feature-images\"\u003e\r\n\u003cdiv class=\"container\"\u003e\r\n\u003cdiv class=\"feature-images__conatiner\"\u003e\r\n\u003cdiv class=\"row\"\u003e\r\n\u003cdiv class=\"col-sm-6 col-xxs-12\"\u003e\r\n\u003cdiv class=\"feature-images__conatiner__img\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"feature-images__conatiner__img\"\u003e\r\n\u003cdiv class=\"custom-product-features__components\"\u003e\r\n\u003cdiv class=\"custom-product-features__components__section\"\u003e\r\n\u003cdiv class=\"feature-images\"\u003e\r\n\u003cdiv class=\"container\"\u003e\r\n\u003cdiv class=\"feature-images__heading\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e\r\n\u003ch3 class=\"features-common__heading\"\u003eLens Controls\u003c\/h3\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"feature-images__conatiner\"\u003e\r\n\u003cdiv class=\"row\"\u003e\r\n\u003cdiv class=\"col-sm-6 col-xxs-12\"\u003e\r\n\u003cdiv class=\"feature-images__conatiner__img\"\u003e\u003cimg src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL14F18GM\/desktop\/7a.jpg\" alt=\"Sony SEL14F18GM\"\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"feature-images__conatiner__img\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"col-sm-6 col-xxs-12\"\u003e\r\n\u003cdiv class=\"feature-images__conatiner__img\"\u003e\u003cimg src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL14F18GM\/desktop\/7b.jpg\" alt=\"Sony SEL14F18GM\"\u003e\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"row feature-images__conatiner__info\"\u003e\r\n\u003cdiv class=\"col-sm-6 col-xxs-12\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"row feature-images__conatiner__info\"\u003e\r\n\u003cdiv class=\"col-sm-6 col-xxs-12\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e1. Focusing ring \/ 2. Focus hold button \/ 3. Aperture ring \/ 4. Focus mode switch \/ 5. Aperture index\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"col-sm-6 col-xxs-12\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e6. Aperture click switch\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"row feature-images__conatiner__info\"\u003e\r\n\u003cdiv class=\"col-sm-6 col-xxs-12\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"col-sm-6 col-xxs-12\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"row feature-images__conatiner__info\"\u003e\r\n\u003cdiv class=\"col-sm-6 col-xxs-12\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"col-sm-6 col-xxs-12\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"custom-product-features__components\"\u003e\r\n\u003cdiv class=\"custom-product-features__components__section\"\u003e\r\n\u003cdiv class=\"container\"\u003e\r\n\u003cdiv class=\"sub-feature\"\u003e\r\n\u003cdiv class=\"sub-feature__container h-100\"\u003e\r\n\u003cdiv class=\"row h-100\"\u003e\r\n\u003cdiv class=\"col-sm-6 d-flex align-items-center\"\u003e\r\n\u003cdiv class=\"sub-feature__container__content\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e\r\n\u003cdiv class=\"features-common__text-container ps\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48702794137920,"sku":"SEL14F18GM","price":1699.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6218\/8352\/files\/1618916950-img-1520701.jpg?v=1716578564"},{"product_id":"sony-lens-fe-24-70-f28-g-master-ii","title":"Sony FE 24-70mm f2.8 G-Master II Lens","description":"\u003cdiv class=\"features-common__text\"\u003eThe FE 24-70mm F2.8 GM II is an updated “holy trinity” standard zoom, packing evolved optics and AF performance into a convenient, compact, lightweight zoom design that offers maximum mobility for both stills and movies. It is an ideal match for high-performance compact α system bodies, and will cover a wide range of shooting situations.\u003c\/div\u003e\r\n\u003ch3\u003eHighlights:\u003c\/h3\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eSuperb image quality throughout the entire zoom range at all focusing distances\u003c\/li\u003e\r\n\u003cli\u003eSmallest and lightest F2.8 24-70mm zoom in its class\u003csup\u003e2\u003c\/sup\u003e - 24.6 oz (695 g)\u003c\/li\u003e\r\n\u003cli\u003eBeautiful F2.8 bokeh throughout the zoom range from advanced optics \u0026amp; 11-blade aperture\u003c\/li\u003e\r\n\u003cli\u003eFour XD Linear Motors and floating focus achieve fast, precise, quiet AF and excellent response\u003c\/li\u003e\r\n\u003cli\u003eMinimum focusing distance is just 8.3” at 24mm and 11.8” at 70 mm, 0.32 max magnification\u003c\/li\u003e\r\n\u003cli\u003eNano AR coating II effectively suppresses reflections, flare and ghosting\u003c\/li\u003e\r\n\u003cli\u003eAdvanced design reduces focus breathing, focus shift and axial shift when zooming\u003c\/li\u003e\r\n\u003cli\u003eAperture ring, click\/de-click switch and iris lock for professional aperture control\u003c\/li\u003e\r\n\u003cli\u003eTwo customizable focus hold buttons, zoom smoothness switch\u003c\/li\u003e\r\n\u003cli\u003eDust and moisture resistant for robust reliability\u003csup\u003e5\u003c\/sup\u003e\n\u003c\/li\u003e\r\n\u003cli\u003eED aspherical lens elements correct spherical and chromatic aberrations\u003c\/li\u003e\r\n\u003cli\u003eLinear Response MF for precise, repeatable manual focus control\u003c\/li\u003e\r\n\u003cli\u003eInstant auto\/manual focus selection via AF\/MF switch\u003c\/li\u003e\r\n\u003cli\u003eFront fluorine coating prevents fingerprints, dust, water and oil\u003c\/li\u003e\r\n\u003cli\u003ePetal shaped, bayonet mount lens hood with filter control window\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch3 class=\"features-common__heading\"\u003eHigh resolution that rivals the best primes\u003c\/h3\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eExcellent contrast at high spatial frequencies means superb resolution even at F2.8. Two high-precision XA (extreme aspherical) elements, two ED (Extra-low dispersion) glass elements, two Super ED glass elements, and a floating focus mechanism control chromatic aberration, astigmatism, distortion, and coma at all zoom and aperture settings. Nano AR Coating II subdues flare and ghosting for outstanding clarity.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"col-sm-6 enhanced-sub-feature-img\"\u003e\r\n\u003cdiv class=\"enhanced-sub-feature__container__img\"\u003e\u003cimg src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL2470GM2\/desktop\/3.jpg\" srcset=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL2470GM2\/desktop\/3.jpg\" alt=\"''\"\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"enhanced-sub-feature__container__img\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"custom-product-features__components\"\u003e\r\n\u003cdiv class=\"custom-product-features__components__section\"\u003e\r\n\u003cdiv class=\"container\"\u003e\r\n\u003cdiv class=\"enhanced-sub-feature\"\u003e\r\n\u003cdiv class=\"enhanced-sub-feature__container h-100\"\u003e\r\n\u003cdiv class=\"row h-100\"\u003e\r\n\u003cdiv class=\"col-sm-6 enhanced-sub-feature-img\"\u003e\r\n\u003cdiv class=\"enhanced-sub-feature__container__img\"\u003e\u003cimg src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL2470GM2\/desktop\/4.jpg\" srcset=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL2470GM2\/desktop\/4.jpg\" alt=\"''\"\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"enhanced-sub-feature__container__img\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"col-sm-6\"\u003e\r\n\u003cdiv class=\"enhanced-sub-feature__container__content\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e\r\n\u003cdiv class=\"features-common__text-container\"\u003e\r\n\u003ch3 class=\"features-common__heading\"\u003eStunning G Master bokeh\u003c\/h3\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eExquisite F2.8 bokeh extends throughout the zoom range thanks to advanced optical design and a new 11-blade aperture unit. Bokeh is enhanced by precise control of spherical aberration during design and for each lens during manufacture. Two XA elements with 0.01-micron precision suppress onion ring bokeh. Minimum focusing distance is 8.27\" (0.21 meters) and 11.8\" (0.30 meters), with max. magnification of 0.32x.\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__cta\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"custom-product-features__components\"\u003e\r\n\u003cdiv class=\"custom-product-features__components__section\"\u003e\r\n\u003cdiv class=\"container\"\u003e\r\n\u003cdiv class=\"enhanced-sub-feature\"\u003e\r\n\u003cdiv class=\"enhanced-sub-feature__container h-100\"\u003e\r\n\u003cdiv class=\"row h-100\"\u003e\r\n\u003cdiv class=\"col-sm-6\"\u003e\r\n\u003cdiv class=\"enhanced-sub-feature__container__content\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e\r\n\u003cdiv class=\"features-common__text-container\"\u003e\r\n\u003ch3 class=\"features-common__heading\"\u003eThe most compact, lightweight, and versatile in its class\u003c\/h3\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eThe smallest and lightest2 24-70mm F2.8 zoom in its class, this lens offers unprecedented flexibility and freedom. It weighs just 23.5 oz. (695 grams), 6.7 oz. (191 grams) less than the previous model. Its length has been reduced by 0.63\" (16mm), and overall volume has been reduced by approximately 18%. Impressive portability and mobility make it a good choice for professional or enthusiast still or movie use in a wide range of situations.\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__cta\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"col-sm-6 enhanced-sub-feature-img\"\u003e\r\n\u003cdiv class=\"enhanced-sub-feature__container__img\"\u003e\u003cimg src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL2470GM2\/desktop\/5.jpg\" srcset=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL2470GM2\/desktop\/5.jpg\" alt=\"''\"\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"enhanced-sub-feature__container__img\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"custom-product-features__components\"\u003e\r\n\u003cdiv class=\"custom-product-features__components__section\"\u003e\r\n\u003cdiv class=\"container\"\u003e\r\n\u003cdiv class=\"enhanced-sub-feature\"\u003e\r\n\u003cdiv class=\"enhanced-sub-feature__container h-100\"\u003e\r\n\u003cdiv class=\"row h-100\"\u003e\r\n\u003cdiv class=\"col-sm-6 enhanced-sub-feature-img\"\u003e\r\n\u003cdiv class=\"enhanced-sub-feature__container__img\"\u003e\u003cimg src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL2470GM2\/desktop\/6.jpg\" srcset=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL2470GM2\/desktop\/6.jpg\" alt=\"''\"\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"enhanced-sub-feature__container__img\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"col-sm-6\"\u003e\r\n\u003cdiv class=\"enhanced-sub-feature__container__content\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e\r\n\u003cdiv class=\"features-common__text-container\"\u003e\r\n\u003ch3 class=\"features-common__heading\"\u003eFast, precise AF and excellent response\u003c\/h3\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eFour of Sony’s original XD (Extreme Dynamic) Linear Motors, a floating focus mechanism and advanced lens control achieve high AF precision and approximately 2x better tracking performance while zooming than the previous model.\u003csup\u003e3\u003c\/sup\u003e With a compatible body it can shoot at up to 30 frames per second.\u003csup\u003e4\u003c\/sup\u003eThe new aperture unit also contributes to high speed, enabling full AF tracking performance even when shooting with the aperture stopped down.\u003csup\u003e5\u003c\/sup\u003e\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__cta\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"custom-product-features__components\"\u003e\r\n\u003cdiv class=\"custom-product-features__components__section\"\u003e\r\n\u003cdiv class=\"main-feature-full-width-video-image\"\u003e\r\n\u003cdiv class=\"container\"\u003e\r\n\u003cdiv class=\"row justify-content-center\"\u003e\r\n\u003cdiv class=\"col-sm-6\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e\r\n\u003ch3 class=\"features-common__heading\"\u003eMovie features refined for visual creators\u003c\/h3\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eThe latest lens design technology reduces unwanted image shifts and angle of view variations for smooth, expressive movie imagery. XD Linear Motors enhance AF and tracking performance, enabling high frame rate recording for exquisite detail. Independent focus and aperture rings are provided. Linear response MF ensures direct, repeatable manual focus adjustment when focusing manually.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"main-feature-full-width-video-image__video--small container\"\u003e\r\n\u003cdiv class=\"yt-container\"\u003e\r\n\u003cdiv class=\"custom-youtube\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/e3A-k36OBZo\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"custom-youtube\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"custom-product-features__components\"\u003e\r\n\u003cdiv class=\"custom-product-features__components__section\"\u003e\r\n\u003cdiv class=\"container\"\u003e\r\n\u003cdiv class=\"enhanced-sub-feature\"\u003e\r\n\u003cdiv class=\"enhanced-sub-feature__container h-100\"\u003e\r\n\u003cdiv class=\"row h-100\"\u003e\r\n\u003cdiv class=\"col-sm-6\"\u003e\r\n\u003cdiv class=\"enhanced-sub-feature__container__content\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e\r\n\u003cdiv class=\"features-common__text-container\"\u003e\r\n\u003ch3 class=\"features-common__heading\"\u003eExcellent control and reliability in any environment\u003c\/h3\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eAn updated dust and moisture resistant design\u003csup\u003e6\u003c\/sup\u003e provides extra reliability for outdoor use in challenging conditions, and a fluorine coating keeps the front element clean. Convenient operation of circular polarizing and variable ND filters (optional) is provided by a special opening in the supplied lens hood. Two customizable focus hold buttons are provided for easy access and convenient control when shooting in any orientation.\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__cta\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"col-sm-6 enhanced-sub-feature-img\"\u003e\r\n\u003cdiv class=\"enhanced-sub-feature__container__img\"\u003e\u003cimg src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL2470GM2\/desktop\/7.jpg\" srcset=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL2470GM2\/desktop\/7.jpg\" alt=\"''\"\u003e\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"custom-product-features__components\"\u003e\r\n\u003cdiv class=\"custom-product-features__components__section\"\u003e\r\n\u003cdiv class=\"feature-images\"\u003e\r\n\u003cdiv class=\"container\"\u003e\r\n\u003cdiv class=\"feature-images__conatiner\"\u003e\r\n\u003cdiv class=\"row\"\u003e\r\n\u003cdiv class=\"col-sm-6 col-xxs-12\"\u003e\r\n\u003cdiv class=\"feature-images__conatiner__img\"\u003e\u003cimg src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL2470GM2\/desktop\/8a.jpg\" srcset=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL2470GM2\/desktop\/8a.jpg\" alt=\"''\"\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"feature-images__conatiner__img\"\u003e\r\n\u003cdiv class=\"row feature-images__conatiner__info\"\u003e\r\n\u003cdiv class=\"col-sm-6 col-xxs-12\"\u003e\r\n\u003ch3 class=\"features-common\"\u003eLens Configuration\u003c\/h3\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"row feature-images__conatiner__info\"\u003e\r\n\u003cdiv class=\"col-sm-6 col-xxs-12\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eG Master series lenses take imaging and expression to previously unattainable levels with a stunning blend of extremely high resolution and softly dissolving background bokeh.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e[1] Extreme aspherical lens (XA) lens [2] Aspherical lens [3] Super ED glass [4] ED (extra-low dispersion) glass\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"col-sm-6 col-xxs-12\"\u003e\r\n\u003cdiv class=\"feature-images__conatiner__img\"\u003e\u003cimg src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL2470GM2\/desktop\/8b.jpg\" srcset=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL2470GM2\/desktop\/8b.jpg\" alt=\"''\"\u003e\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"row feature-images__conatiner__info\"\u003e\r\n\u003cdiv class=\"col-sm-6 col-xxs-12\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"row feature-images__conatiner__info\"\u003e\r\n\u003cdiv class=\"col-sm-6 col-xxs-12\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e\r\n\u003ch3 class=\"features-common__text\"\u003eMTF Chart\u003c\/h3\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"col-sm-6 col-xxs-12\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eMTF (Modulation Transfer Function) describes how well a lens can reproduce fine details, measured as the degree of contrast achieved between finely spaced lines.\u003cbr\u003e\u003cbr\u003e[1] Contrast (%) [2] Distance from optical center of lens (mm) [3] Max. aperture [4] F8 aperture [5] Spatial frequency [6] 10 lines pairs \/ mm [7] 30 line pairs \/ mm [8] Radial values [9] Tangential values\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"row feature-images__conatiner__info\"\u003e\r\n\u003cdiv class=\"col-sm-6 col-xxs-12\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"custom-product-features__components\"\u003e\r\n\u003cdiv class=\"custom-product-features__components__section\"\u003e\r\n\u003cdiv class=\"main-feature-full-width-video-image\"\u003e\r\n\u003cdiv class=\"container\"\u003e\r\n\u003cdiv class=\"row justify-content-center\"\u003e\r\n\u003cdiv class=\"col-sm-6\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e\r\n\u003ch3 class=\"features-common__heading\"\u003eAdvantages of Sony’s lenses for video shooting\u003c\/h3\u003e\r\n\u003cdiv class=\"features-common__text\"\u003eLearn the four unique advantages of using Sony's E-mount lens for video shooting. The combination of Sony's lenses and cameras will enhance your video creation experience.\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"main-feature-full-width-video-image__video--small container\"\u003e\r\n\u003cdiv class=\"yt-container\"\u003e\r\n\u003cdiv class=\"custom-youtube\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/NpV3q-F1vzY\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"custom-youtube\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"custom-product-features__components\"\u003e\r\n\u003cdiv class=\"custom-product-features__components__section\"\u003e\r\n\u003cdiv class=\"main-feature-full-width-video-image\"\u003e\r\n\u003cdiv class=\"container\"\u003e\r\n\u003cdiv class=\"row justify-content-center\"\u003e\r\n\u003cdiv class=\"col-sm-6\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e\r\n\u003cdiv class=\"features-common__heading\"\u003e\r\n\u003ch3\u003eLens Controls\u003c\/h3\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"container\"\u003e\r\n\u003cdiv class=\"main-feature-video-image__img main-feature-video-image__img--small\"\u003e\u003cimg src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL2470GM2\/desktop\/9.jpg\" srcset=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL2470GM2\/desktop\/9.jpg\" alt=\"''\"\u003e\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"custom-product-features__components\"\u003e\r\n\u003cdiv class=\"custom-product-features__components__section\"\u003e\r\n\u003cdiv class=\"main-feature-full-width-video-image\"\u003e\r\n\u003cdiv class=\"container\"\u003e\r\n\u003cdiv class=\"row justify-content-center\"\u003e\r\n\u003cdiv class=\"col-sm-6\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e1. Focusing ring \/ 2. Focus hold button \/ 3. Zooming ring \/ 4. Aperture ring \/ 5. Focus mode switch \/ 6. Iris switch \/ 7. Aperture click switch \/ 8. Zoom smoothness switch\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"container\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"custom-product-features__components\"\u003e\r\n\u003cdiv class=\"custom-product-features__components__section\"\u003e\r\n\u003cdiv class=\"main-feature-full-width-video-image\"\u003e\r\n\u003cdiv class=\"container\"\u003e\r\n\u003cdiv class=\"row justify-content-center\"\u003e\r\n\u003cdiv class=\"col-sm-6\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48702794170688,"sku":"SEL2470GM2","price":2449.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6218\/8352\/files\/1651055463-img-1739525.jpg?v=1716578566"},{"product_id":"sony-alpha-vario-tessar-t-fe-24-70-f4-za-e-mount-f","title":"SONY ALPHA Vario-Tessar T* FE 24-70 F4 ZA - E-mount full frame","description":"\u003cp\u003eShoot with the superior sharpness and contrast of an ultra-compact mid-range zoom lens that captures outstanding 35mm full frame images. Carl Zeiss® T* coating, five aspherical elements, and one ED glass element combine to deliver stunning image quality.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eOptics\/Lens\u003c\/b\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eLens Mount Type : Sony E-mount (Full Frame)\u003c\/li\u003e\r\n\u003cli\u003eLens Stabilization : Optical SteadyShot\u003c\/li\u003e\r\n\u003cli\u003eMinimum Focus Distance : 15.7” 0.4m\u003c\/li\u003e\r\n\u003cli\u003eLens Groups-Elements : 10 groups, 12 elements\u003c\/li\u003e\r\n\u003cli\u003eFilter Diameter : 67mm\u003c\/li\u003e\r\n\u003cli\u003eLens Type : Sony E-mount (Full Frame zoom)\u003c\/li\u003e\r\n\u003cli\u003eLens Weight : 15.1 oz. (426 g)\u003c\/li\u003e\r\n\u003cli\u003eAperture (Max.) : f\/4 (constant)\u003c\/li\u003e\r\n\u003cli\u003eAperture (Min.) : f.22\u003c\/li\u003e\r\n\u003cli\u003eAperture : Circular\u003c\/li\u003e\r\n\u003cli\u003eMaximum Magnification : 0.2x\u003c\/li\u003e\r\n\u003cli\u003eFocal Length (35mm equivalent) : 24-70mm (35mm) 36-105mm (APS-C)\u003c\/li\u003e\r\n\u003cli\u003eAspheric Elements : 5 aspheric, 1 ED\u003c\/li\u003e\r\n\u003cli\u003eAperture Blade : 7 blades (Circular aperture)\u003c\/li\u003e\r\n\u003cli\u003eAngle of View : 84°-34° (35mm) 61°-23° (APS-C)\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003cb\u003eWeights and Measurements\u003c\/b\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eDimensions (Approx.) : 2-7\/8\" x 3-3\/4\" (73 x 94.5 mm)\u003c\/li\u003e\r\n\u003cli\u003eWeight (Approx.) : 15.1 oz. (426g)\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48702797185344,"sku":"SEL2470Z","price":948.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6218\/8352\/files\/f9b0d315-8721-439e-a064-49beb9bb3d97.png?v=1716578568"},{"product_id":"sony-nex-55-210-45-63-blk","title":"Sony NEX 55-210 4.5-6.3 BLK","description":"","brand":"Sony","offers":[{"title":"Default Title","offer_id":48702797283648,"sku":"SEL55210\/B","price":324.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6218\/8352\/files\/d71922d6-58e8-4bf1-a245-780ee38242c7.png?v=1716578570"},{"product_id":"sony-fe-28mm-f-2-lens","title":"Sony FE 28mm f\/2 Lens","description":"\u003cp\u003eAdd a bright 28mm prime to your kit! An excellent choice as a second lens to supplement a basic lens kit, this full-frame 28 mm wide-angle prime features a bright F2.0 maximum aperture and outstanding overall optical performance. Advanced optics deliver excellent sharpness right out to the image edges, plus beautifully smooth bokeh when needed. A maximum aperture of F2.0 makes it easier to shoot clear handheld images indoors or in dim lighting. An inner focus mechanism achieves stable, quiet autofocus operation ideal for movies as well as stills. For even wider perspectives, an optional 21 mm Ultra-wide Converter and 16 mm Fisheye Converter with full 180° (diagonal) coverage are available for extra expressive potential.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48702797873472,"sku":"SEL28F20","price":499.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6218\/8352\/files\/3d5ccf57-85ab-4831-ac96-f2c137d59c37.png?v=1716578573"},{"product_id":"sony-fe-90mm-f-28-macro-g-oss-lens","title":"Sony FE 90mm f\/2.8 Macro G OSS Lens","description":"\u003cdiv id=\"header-31d603\" class=\"ccs-cc-inline-section ccs-cc-inline-header\" data-elementid=\"inline-content-header[sony]\" data-context=\"{\" data-ccs-cc-inline-jumplink=\"Overview\" data-display-mode=\"noheader\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-header-layout\" data-type=\"text media\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-header-description\"\u003eThe full-frame 90mm medium telephoto macro E-mount lens features built in image stabilization for sharp, clear images at up to 1:1 magnification, even when shooting handheld. Advanced optics and coatings with a 9-blade circular aperture deliver exceptionally smooth bokeh that G Lenses are renowned for. Sharp in-focus rendering is achieved with a floating focus mechanism that suppresses aberration equally at all focusing distances, whether the subject is far away or extremely close. Other advanced technologies, such as the Nano AR Coating and Super ED (extra-low dispersion) glass, elevate overall performance to an extremely high standard.\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-section ccs-cc-inline-features\" data-elementid=\"inline-content-features[sony]\" data-context=\"{\" data-ccs-cc-inline-jumplink=\"Features\" data-display-mode=\"noheader\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"right\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Nano AR Coating show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/SEL90M28G\/97A7590C542FCAB2337C8DFAC423D80637054C2C_SELASSET453717_i_400_featurtn.jpg\" data-media-type=\"image\" data-caption=\"Nano AR Coating\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/SEL90M28G\/97A7590C542FCAB2337C8DFAC423D80637054C2C_SELASSET453717_i_400_featurtn.jpg\" alt=\"Nano AR Coating\" data-large=\"\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Nano AR Coating\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003eNano AR Coating\u003c\/h3\u003e\r\nEffectively suppress reflections that can cause flare and ghosting with Sony's original Nano AR Coating technology. This precisely defined regular nano-structure allows accurate light transmission, contributing to high-quality images, even more so than lenses with coatings that use an irregular nano-structure. The reflection suppression characteristic of the Nano AR Coating is superior to conventional anti-reflective coatings, providing a notable improvement in clarity, contrast, and overall image quality.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"left\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Circular Aperture show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/SEL90M28G\/0B3F63787DC74D80E2C452578E0300ECB581937F_SELASSET453713_feature.jpg\" data-media-type=\"image\" data-caption=\"Circular Aperture\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/SEL90M28G\/0B3F63787DC74D80E2C452578E0300ECB581937F_SELASSET453713_i_400_featurtn.jpg\" alt=\"Circular Aperture\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/SEL90M28G\/0B3F63787DC74D80E2C452578E0300ECB581937F_SELASSET453713_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Circular Aperture\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003e \u003c\/h3\u003e\r\n\u003ch3\u003eCircular Aperture\u003c\/h3\u003e\r\nWhen changing your aperture to defocus the background, the light sources appear blurred. This 'bokeh' effect of the blurred background can be enhanced with circular aperture blades used in this lens. Conventional aperture blades have flat sides creating unappealing polygonal shaped defocussed points of light. α lenses overcome this problem through a unique design that keeps the aperture almost perfectly circular from its wide-open setting to when it is closed by 2 stops. Smoother, more natural defocusing can be obtained as a result.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"right\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Aspherical lens elements show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/SEL90M28G\/99224D45268C6E0ED159D861F7116A4EE781A526_SELASSET453712_i_400_featurtn.jpg\" data-media-type=\"image\" data-caption=\"Aspherical lens elements\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/SEL90M28G\/99224D45268C6E0ED159D861F7116A4EE781A526_SELASSET453712_i_400_featurtn.jpg\" alt=\"Aspherical lens elements\" data-large=\"\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Aspherical lens elements\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003e \u003c\/h3\u003e\r\n\u003ch3\u003eAspherical lens elements\u003c\/h3\u003e\r\nAspherical lens design dramatically reduces spherical aberration while also reducing lens size and weight. Spherical aberration is a slight misalignment of the light rays projected on the image plane. This is caused by differences in refraction at different points on conventional spherical lenses which degrade image quality in large-aperture lenses. Specially shaped \"aspherical\" elements near the diaphragm restore alignment of light rays at the image plane, maintaining high sharpness and contrast even at maximum aperture and can also be used at other points in the optical path to reduce distortion. Well-designed aspherical elements can reduce the total number of elements required in the lens, thus reducing overall size and weight.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"left\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Internal focusing show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/SEL90M28G\/1F27598FCBF1E0EF27F482160337A06A1F1AA886_SELASSET484724_feature.jpg\" data-media-type=\"image\" data-caption=\"Internal focusing\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/SEL90M28G\/1F27598FCBF1E0EF27F482160337A06A1F1AA886_SELASSET484724_i_400_featurtn.jpg\" alt=\"Internal focusing\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/SEL90M28G\/1F27598FCBF1E0EF27F482160337A06A1F1AA886_SELASSET484724_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Internal focusing\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003eInternal focusing\u003c\/h3\u003e\r\nOnly the middle groups of the optical system move to achieve focus, so the overall length of the lens does not change. Other important benefits include fast autofocusing and a short minimum focusing distance. Also, the filter thread at the front of the lens does not rotate, which is convenient if you're using a polarizing filter.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003eFocus hold button\u003c\/h3\u003e\r\nOnce you've adjusted focus to where you want it, pressing this button on the lens barrel will keep the lens locked to that focusing distance. The preview function can also be assigned to this button through the camera's custom settings.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003eFocus range limiter\u003c\/h3\u003e\r\nThis function allows you to set a limit on the focusing range which can save you time during AF operation as the lens will not 'hunt' through the entire focusing range. In macro lenses, this limit can be on either the near or far range (as pictured). In the SEL90M28G, the limit is set on far ranges only.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003eSliding Focus Ring\u003c\/h3\u003e\r\nThe focus ring slides back and forth to select manual or auto focus which together with a focus hold button, inner focus, and a focus range limiter provide optimum control for macro photography making it easier to shoot insects and other subjects that cannot be approached too closely. Minimal focus breathing and quiet operation are also advantageous for shooting movies.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"right\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Lens-based optical image stabilization show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/SEL90M28G\/066CD801C0D54211DA6060EBAA549649A5643BD2_SELASSET433720_feature.jpg\" data-media-type=\"image\" data-caption=\"Lens-based optical image stabilization\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/SEL90M28G\/066CD801C0D54211DA6060EBAA549649A5643BD2_SELASSET433720_i_400_featurtn.jpg\" alt=\"Lens-based optical image stabilization\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/SEL90M28G\/066CD801C0D54211DA6060EBAA549649A5643BD2_SELASSET433720_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Lens-based optical image stabilization\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003e \u003c\/h3\u003e\r\n\u003ch3\u003eLens-based optical image stabilization\u003c\/h3\u003e\r\nGyro sensors built into the lens detect even the slightest movement, and the stabilization lens is precisely shifted to counteract any image blur that might occur. The use of precision, quiet linear motors and technology inherited from high-end Sony professional camcorders results in exceptionally quiet, effective image stabilization that contributes to high-quality movies as well as stills.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"left\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Direct Drive SSM (DDSSM) for quiet, precise focusing show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/SEL90M28G\/4E4146659A2BF26B382C53EB58E8ABD4543429F1_SELASSET476776_feature.jpg\" data-media-type=\"image\" data-caption=\"Direct Drive SSM (DDSSM) for quiet, precise focusing\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/SEL90M28G\/4E4146659A2BF26B382C53EB58E8ABD4543429F1_SELASSET476776_i_400_featurtn.jpg\" alt=\"Direct Drive SSM (DDSSM) for quiet, precise focusing\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/SEL90M28G\/4E4146659A2BF26B382C53EB58E8ABD4543429F1_SELASSET476776_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Direct Drive SSM (DDSSM) for quiet, precise focusing\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003e \u003c\/h3\u003e\r\n\u003ch3\u003eDirect Drive SSM (DDSSM) for quiet, precise focusing\u003c\/h3\u003e\r\nQuiet, precise DDSSM (Direct Drive SSM) focus drive - employs piezoelectric elements oscillating at ultrasonic frequencies to drive the focus lens groups. In this case two floating focus groups are driven by independent DDSSM systems for precision positioning of the relatively heavy lenses required for macro photography. The DDSSM drive system is remarkably quiet, making it ideal for animal and insect photography, as well as for movies. It also improves the precision of \"focus wobble\" employed to achieve optimum focus when shooting movies.\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48702798004544,"sku":"SEL90M28G","price":1049.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6218\/8352\/files\/a034fd21-e8c3-41bd-8779-314989951888.png?v=1716578575"},{"product_id":"sony-lens-fe-35mm-f14-gm","title":"Sony Lens FE 35mm F1.4 GM","description":"\u003cdiv class=\"custom-product-features__components\"\u003e\r\n\u003cdiv class=\"custom-product-features__components__section\"\u003e\r\n\u003cdiv class=\"hero-banner hero-banner--text-left\"\u003e\r\n\u003cdiv class=\"container\"\u003e\r\n\u003cdiv class=\"row align-items-center h-100 justify-content-start\"\u003e\r\n\u003cdiv class=\"col-sm-6\"\u003e\r\n\u003cdiv class=\"features-common features-common--light\"\u003e\r\n\u003cdiv class=\"features-common__heading\"\u003e\r\n\u003ch3\u003eA small, bright 35 for breathtaking images\u003c\/h3\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\r\n\u003cp\u003eSony's most advanced technology is packed into this high-performance E-mount lens, delivering eye-opening G Master resolution and bokeh with extraordinary AF speed and precision. For a large aperture 35-mm lens it is remarkably compact, and a great choice for applications where an ideal blend of mobility and superb image quality is required.\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"custom-product-features__components\"\u003e\r\n\u003cdiv class=\"custom-product-features__components__section\"\u003e\r\n\u003cdiv class=\"main-feature-full-width-video-image\"\u003e\r\n\u003cdiv class=\"container\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"custom-product-features__components\"\u003e\r\n\u003cdiv class=\"custom-product-features__components__section\"\u003e\r\n\u003cdiv class=\"container\"\u003e\r\n\u003cdiv class=\"sub-feature\"\u003e\r\n\u003cdiv class=\"sub-feature__container h-100\"\u003e\r\n\u003cdiv class=\"row h-100\"\u003e\r\n\u003cdiv class=\"col-sm-6 sub-feature-img\"\u003e\r\n\u003cdiv class=\"sub-feature__container__img\"\u003e\u003cimg src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL35F14GM\/desktop\/4a.jpg\" srcset=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL35F14GM\/desktop\/4a.jpg\" alt=\"''\"\u003e\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"col-sm-6 d-flex align-items-center\"\u003e\r\n\u003cdiv class=\"sub-feature__container__content\"\u003e\r\n\u003cdiv class=\"features-common__text-container ps ps--active-y\"\u003e\r\n\u003cdiv class=\"features-common__heading\"\u003e\r\n\u003ch3\u003eAmazing resolution in a compact 35-mm prime for any situation\u003c\/h3\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\r\n\u003cp\u003eTwo XA (extreme aspherical) elements in a G Master design take advantage of the short mirrorless flange-back distance to deliver stunning contrast and resolution in a compact lens. Further enhancing the lens's superior optical quality are an ED (Extra-low Dispersion) glass element that suppresses chromatic aberration and Sony's Nano AR Coating II that maintains superb image clarity even in any lighting conditions.\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"custom-product-features__components\"\u003e\r\n\u003cdiv class=\"custom-product-features__components__section\"\u003e\r\n\u003cdiv class=\"container\"\u003e\r\n\u003cdiv class=\"sub-feature\"\u003e\r\n\u003cdiv class=\"sub-feature__container h-100\"\u003e\r\n\u003cdiv class=\"row h-100\"\u003e\r\n\u003cdiv class=\"col-sm-6 d-flex align-items-center\"\u003e\r\n\u003cdiv class=\"sub-feature__container__content\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e\r\n\u003cdiv class=\"features-common__text-container ps\"\u003e\r\n\u003cdiv class=\"features-common__heading\"\u003e\r\n\u003ch3\u003eLightweight and compact for excellent mobility and handling\u003c\/h3\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\r\n\u003cp\u003eEven though it employs two precision XA (extreme aspherical) elements and delivers outstanding G Master quality, this compact lens fits easily in the palm of your hand and weighs only 18.5 oz (524 g). The FE 35 mm F1.4 GM offers excellent mobility and handling in the widest possible range of environments and shooting conditions.\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__cta\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"col-sm-6 sub-feature-img\"\u003e\r\n\u003cdiv class=\"sub-feature__container__img\"\u003e\u003cimg src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL35F14GM\/desktop\/4b.jpg\" srcset=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL35F14GM\/desktop\/4b.jpg\" alt=\"''\"\u003e\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"custom-product-features__components\"\u003e\r\n\u003cdiv class=\"custom-product-features__components__section\"\u003e\r\n\u003cdiv class=\"container\"\u003e\r\n\u003cdiv class=\"sub-feature\"\u003e\r\n\u003cdiv class=\"sub-feature__container h-100\"\u003e\r\n\u003cdiv class=\"row h-100\"\u003e\r\n\u003cdiv class=\"col-sm-6 sub-feature-img\"\u003e\r\n\u003cdiv class=\"sub-feature__container__img\"\u003e\u003cimg src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL35F14GM\/desktop\/4c.jpg\" srcset=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL35F14GM\/desktop\/4c.jpg\" alt=\"''\"\u003e\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"col-sm-6 d-flex align-items-center\"\u003e\r\n\u003cdiv class=\"sub-feature__container__content\"\u003e\r\n\u003cdiv class=\"features-common__text-container ps ps--active-y\"\u003e\r\n\u003cdiv class=\"features-common__heading\"\u003e\r\n\u003ch3\u003eRefined G Master bokeh and broad versatility\u003c\/h3\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\r\n\u003cp\u003eXA elements suppress onion ring bokeh, an 11-blade aperture mechanism produces an almost circular aperture even when the lens is wide open, and painstaking spherical aberration control at the design and manufacturing stages contribute to gorgeous bokeh at F1.4. Design and manufacturing refinements have made it possible to deliver a minimum focusing distance of 0.89 ft (27 cm) and maximum magnification of 0.23x.\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"custom-product-features__components\"\u003e\r\n\u003cdiv class=\"custom-product-features__components__section\"\u003e\r\n\u003cdiv class=\"container\"\u003e\r\n\u003cdiv class=\"sub-feature\"\u003e\r\n\u003cdiv class=\"sub-feature__container h-100\"\u003e\r\n\u003cdiv class=\"row h-100\"\u003e\r\n\u003cdiv class=\"col-sm-6 d-flex align-items-center\"\u003e\r\n\u003cdiv class=\"sub-feature__container__content\"\u003e\r\n\u003cdiv class=\"features-common__text-container ps ps--active-y\"\u003e\r\n\u003cdiv class=\"features-common__heading\"\u003e\r\n\u003ch3\u003eXD Linear Motors ensure fast, precise, quiet AF and tracking\u003c\/h3\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\r\n\u003cp\u003eTwo of Sony's remarkable XD (extreme dynamic) Linear Motors provide the high thrust efficiency needed for fast, precise, quiet AF and tracking, maximizing the advantages of the E-mount system. State-of-the-art control algorithms developed specifically for the XD Linear Motors minimize vibration and noise, while Sony's Linear Response MF feature provides direct, linear manual focus response.\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ps__rail-y\"\u003e\r\n\u003cdiv class=\"ps__thumb-y\" tabindex=\"0\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"col-sm-6 sub-feature-img\"\u003e\r\n\u003cdiv class=\"sub-feature__container__img\"\u003e\u003cimg src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL35F14GM\/desktop\/4d.jpg\" srcset=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL35F14GM\/desktop\/4d.jpg\" alt=\"''\"\u003e\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"custom-product-features__components\"\u003e\r\n\u003cdiv class=\"custom-product-features__components__section\"\u003e\r\n\u003cdiv class=\"container\"\u003e\r\n\u003cdiv class=\"sub-feature\"\u003e\r\n\u003cdiv class=\"sub-feature__container h-100\"\u003e\r\n\u003cdiv class=\"row h-100\"\u003e\r\n\u003cdiv class=\"col-sm-6 sub-feature-img\"\u003e\r\n\u003cdiv class=\"sub-feature__container__img\"\u003e\u003cimg src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL35F14GM\/desktop\/4e.jpg\" srcset=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL35F14GM\/desktop\/4e.jpg\" alt=\"''\"\u003e\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"col-sm-6 d-flex align-items-center\"\u003e\r\n\u003cdiv class=\"sub-feature__container__content\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e\r\n\u003cdiv class=\"features-common__text-container ps ps--active-y\"\u003e\r\n\u003cdiv class=\"features-common__heading\"\u003e\r\n\u003ch3\u003eProfessional control and reliability\u003c\/h3\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\r\n\u003cp\u003eA focus hold button, focus ring, and other controls support smooth, efficient operation. The focus hold button can be assigned to a number of other functions via a camera body menu, providing direct access to functions that are vital to the user's personal workflow. A fluorine front element coating plus a dust- and moisture-resistant design2 ensure high reliability in challenging environments.\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"custom-product-features__components\"\u003e\r\n\u003cdiv class=\"custom-product-features__components__section\"\u003e\r\n\u003cdiv class=\"feature-images\"\u003e\r\n\u003cdiv class=\"container\"\u003e\r\n\u003cdiv class=\"feature-images__conatiner\"\u003e\r\n\u003cdiv class=\"row\"\u003e\r\n\u003cdiv class=\"col-sm-6 col-xxs-12\"\u003e\r\n\u003cdiv class=\"feature-images__conatiner__img\"\u003e\u003cimg src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL35F14GM\/desktop\/5a.jpg\" srcset=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL35F14GM\/desktop\/5a.jpg\" alt=\"''\"\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"feature-images__conatiner__img\"\u003e\r\n\u003cdiv class=\"row feature-images__conatiner__info\"\u003e\r\n\u003cdiv class=\"col-sm-6 col-xxs-12\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e\r\n\u003cdiv class=\"features-common__heading\"\u003e\r\n\u003ch3\u003eLens Configuration\u003c\/h3\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"row feature-images__conatiner__info\"\u003e\r\n\u003cdiv class=\"col-sm-6 col-xxs-12\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\r\n\u003cp\u003eG Master series lenses take imaging and expression to previously unattainable levels with a stunning blend of extremely high resolution and softly dissolving background bokeh.\u003cbr\u003e\u003cbr\u003e[1] Extreme aspherical lens (XA lens) [2] ED (extra-low dispersion) glass\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"col-sm-6 col-xxs-12\"\u003e\r\n\u003cdiv class=\"feature-images__conatiner__img\"\u003e\u003cimg src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL35F14GM\/desktop\/5b.jpg\" srcset=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL35F14GM\/desktop\/5b.jpg\" alt=\"''\"\u003e\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"row feature-images__conatiner__info\"\u003e\r\n\u003cdiv class=\"col-sm-6 col-xxs-12\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\r\n\u003cdiv class=\"row feature-images__conatiner__info\"\u003e\r\n\u003cdiv class=\"col-sm-6 col-xxs-12\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e\r\n\u003cdiv class=\"features-common__heading\"\u003e\r\n\u003ch3\u003eMTF Chart\u003c\/h3\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"col-sm-6 col-xxs-12\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\r\n\u003cp\u003eMTF (Modulation Transfer Function) describes how well a lens can reproduce fine details, measured as the degree of contrast achieved between finely spaced lines.\u003cbr\u003e\u003cbr\u003e[1] Contrast (%) [2] Distance from optical center of lens (mm) [3] Max. aperture [4] F8 aperture [5] Spatial frequency [6] 10 line pairs \/ mm [7] 30 line pairs \/ mm [8] R: Radial values T: Tangential values\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"custom-product-features__components\"\u003e\r\n\u003cdiv class=\"custom-product-features__components__section\"\u003e\r\n\u003cdiv class=\"feature-images\"\u003e\r\n\u003cdiv class=\"container\"\u003e\r\n\u003cdiv class=\"feature-images__heading\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e\r\n\u003cdiv class=\"features-common__heading\"\u003e\r\n\u003ch3\u003eLens Controls\u003c\/h3\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"feature-images__conatiner\"\u003e\r\n\u003cdiv class=\"row\"\u003e\r\n\u003cdiv class=\"col-sm-6 col-xxs-12\"\u003e\r\n\u003cdiv class=\"feature-images__conatiner__img\"\u003e\u003cimg src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL35F14GM\/desktop\/6a.jpg\" srcset=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL35F14GM\/desktop\/6a.jpg\" alt=\"''\"\u003e\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"col-sm-6 col-xxs-12\"\u003e\r\n\u003cdiv class=\"feature-images__conatiner__img\"\u003e\u003cimg src=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL35F14GM\/desktop\/6b.jpg\" srcset=\"https:\/\/d1ncau8tqf99kp.cloudfront.net\/PDP\/DI\/Lenses\/SEL35F14GM\/desktop\/6b.jpg\" alt=\"''\"\u003e\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"row feature-images__conatiner__info\"\u003e\r\n\u003cdiv class=\"col-sm-6 col-xxs-12\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp\u003e1. Focusing ring \/ 2. Aperture ring \/ 3. Focus hold button \/ 4. Focus mode switch \/ 5. Mounting index\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"col-sm-6 col-xxs-12\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e\r\n\u003cdiv class=\"features-common__text\"\u003e\r\n\u003cp\u003e6. Aperture click switch\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"row feature-images__conatiner__info\"\u003e\r\n\u003cdiv class=\"col-sm-6 col-xxs-12\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"col-sm-6 col-xxs-12\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"row feature-images__conatiner__info\"\u003e\r\n\u003cdiv class=\"col-sm-6 col-xxs-12\"\u003e\r\n\u003cdiv class=\"features-common\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"col-sm-6 col-xxs-12\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48702798102848,"sku":"SEL35F14GM","price":1499.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6218\/8352\/files\/b18ec317-16d8-469d-bb9d-d9271ade3aea.jpg?v=1716578577"},{"product_id":"sony-lens-fe-16-35mm-f28-gm-wide-angle-zoom-lens","title":"Sony Lens FE 16-35mm F2.8 GM Wide-angle Zoom Lens","description":"\u003cdiv id=\"header-76912c\" class=\"ccs-cc-inline-section ccs-cc-inline-header\" data-elementid=\"inline-content-header[sony]\" data-context=\"{\" data-ccs-cc-inline-jumplink=\"Overview\" data-display-mode=\"noheader\"\u003e\n\u003cdiv class=\"ccs-cc-inline-header-layout\" data-type=\"text media\"\u003e\n\u003cdiv class=\"ccs-cc-inline-header-description\"\u003eG Master performance in a compact wide-angle F2.8 16–35 mm zoom offers a wealth of opportunities to capture subjects in creative new ways.\u003c\/div\u003e\n\u003cdiv class=\"ccs-cc-inline-header-hero\"\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ccs-cc-inline-section ccs-cc-inline-features\" data-elementid=\"inline-content-features[sony]\" data-context=\"{\" data-ccs-cc-inline-jumplink=\"Features\" data-display-mode=\"noheader\"\u003e\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"right\"\u003e\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Fast, high-resolution F2.8 16–35 mm zoom show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/1D\/D9107A6428E19BBA8E9AFAA4B367E4CB69D7DDF3_D58ED934A139FC0FBB45ADA1B1D2E15EFMTJPEGSCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Fast, high-resolution F2.8 16–35 mm zoom\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/1D\/D9107A6428E19BBA8E9AFAA4B367E4CB69D7DDF3_D58ED934A139FC0FBB45ADA1B1D2E15EFMTJPEGSCL1_i_400_featurtn.jpg\" alt=\"Fast, high-resolution F2.8 16–35 mm zoom\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/1D\/D9107A6428E19BBA8E9AFAA4B367E4CB69D7DDF3_D58ED934A139FC0FBB45ADA1B1D2E15EFMTJPEGSCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Fast, high-resolution F2.8 16–35 mm zoom\"\u003e\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\n\u003ch3\u003eFast, high-resolution F2.8 16–35 mm zoom\u003c\/h3\u003e\nThe first wide-angle G Master zoom lens offers performance that will take full advantage of the high-resolution potential of the latest and future camera bodies. The most advanced Sony optical and mechanical technologies come together to deliver extraordinary rendering and clarity.\u003c\/div\u003e\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"left\"\u003e\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"High corner-to-corner resolution show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/1D\/E2447DD6DD6211C1442D4B1C6D82150F70B04434_9D0719B4E33D1D1A848D280615CF1CAAFMTJPEGSCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"High corner-to-corner resolution\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/1D\/E2447DD6DD6211C1442D4B1C6D82150F70B04434_9D0719B4E33D1D1A848D280615CF1CAAFMTJPEGSCL1_i_400_featurtn.jpg\" alt=\"High corner-to-corner resolution\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/1D\/E2447DD6DD6211C1442D4B1C6D82150F70B04434_9D0719B4E33D1D1A848D280615CF1CAAFMTJPEGSCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"High corner-to-corner resolution\"\u003e\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\n\u003ch3\u003eHigh corner-to-corner resolution\u003c\/h3\u003e\nUncompromised optical design achieves extremely high resolution and contrast. Landscapes, architecture, interiors, and other expansive subjects are captured with outstanding corner-to-corner sharpness. Aspherical elements minimize distortion, while ED (Extra-low Dispersion) glass elements effectively control chromatic aberration.\u003c\/div\u003e\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"right\"\u003e\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Clarity and contrast in any light show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/1D\/8D3E5ACD628B7943C32EF8AFFBD48A07A1754E30_1D0DE473509D0FCE7C67B73F76B53BDCFMTJPEGSCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Clarity and contrast in any light\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/1D\/8D3E5ACD628B7943C32EF8AFFBD48A07A1754E30_1D0DE473509D0FCE7C67B73F76B53BDCFMTJPEGSCL1_i_400_featurtn.jpg\" alt=\"Clarity and contrast in any light\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/1D\/8D3E5ACD628B7943C32EF8AFFBD48A07A1754E30_1D0DE473509D0FCE7C67B73F76B53BDCFMTJPEGSCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Clarity and contrast in any light\"\u003e\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\n\u003ch3\u003eClarity and contrast in any light\u003c\/h3\u003e\nSony's original Nano AR Coating suppresses spurious reflections that can cause flare and ghosting in backlit and other challenging lighting situations, for consistently high contrast and clarity. Freedom from flare over a wide range of incident light angles provides greater framing and composing flexibility, particularly at wide-angle focal lengths. (1. Nano AR Coating \/ 2. Glass \/ 3. Transmitted light).\u003c\/div\u003e\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"left\"\u003e\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Resolution and bokeh raised to new heights show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/1D\/11521B135D98770B819359EBE5A64BD4A4AC6EC0_EDD70DDB6E80A8B5B2824A534B1E7805FMTJPEGSCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Resolution and bokeh raised to new heights\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/1D\/11521B135D98770B819359EBE5A64BD4A4AC6EC0_EDD70DDB6E80A8B5B2824A534B1E7805FMTJPEGSCL1_i_400_featurtn.jpg\" alt=\"Resolution and bokeh raised to new heights\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/1D\/11521B135D98770B819359EBE5A64BD4A4AC6EC0_EDD70DDB6E80A8B5B2824A534B1E7805FMTJPEGSCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Resolution and bokeh raised to new heights\"\u003e\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\n\u003ch3\u003eResolution and bokeh raised to new heights\u003c\/h3\u003e\nThis lens features two Sony XA (extreme aspherical) elements with 0.01 micron surface precision. Distortion that tends to occur in wide-angle zoom lenses is meticulously controlled, as are astigmatism and field curvature. Unattractive onion-ring bokeh is effectively suppressed by XA (extreme aspherical) elements so that smooth, beautiful bokeh is achieved in out-of-focus areas.\u003c\/div\u003e\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"right\"\u003e\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Gorgeous background bokeh show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/1D\/85504A9B8D0A7589AC5FDE04C14C44BCC5ADF7EE_C556577E7B87ACBFA0520E7630BFD474FMTJPEGSCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Gorgeous background bokeh\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/1D\/85504A9B8D0A7589AC5FDE04C14C44BCC5ADF7EE_C556577E7B87ACBFA0520E7630BFD474FMTJPEGSCL1_i_400_featurtn.jpg\" alt=\"Gorgeous background bokeh\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/1D\/85504A9B8D0A7589AC5FDE04C14C44BCC5ADF7EE_C556577E7B87ACBFA0520E7630BFD474FMTJPEGSCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Gorgeous background bokeh\"\u003e\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\n\u003ch3\u003eGorgeous background bokeh\u003c\/h3\u003e\nShooting up close at F2.8 can produce some extraordinary background bokeh. Use this capability to shoot portraits, for example, with dynamic, painterly backgrounds consisting of smooth, expressive bokeh that makes the subject stand out clearly.\u003c\/div\u003e\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"left\"\u003e\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Optimum resolution at any focal length show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/1D\/FA149882D95C3226D9D810B68CB36705AD96EFBF_A0A414DCB772FF5BC4626A50B9C207B1FMTJPEGSCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Optimum resolution at any focal length\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/1D\/FA149882D95C3226D9D810B68CB36705AD96EFBF_A0A414DCB772FF5BC4626A50B9C207B1FMTJPEGSCL1_i_400_featurtn.jpg\" alt=\"Optimum resolution at any focal length\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/1D\/FA149882D95C3226D9D810B68CB36705AD96EFBF_A0A414DCB772FF5BC4626A50B9C207B1FMTJPEGSCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Optimum resolution at any focal length\"\u003e\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\n\u003ch3\u003eOptimum resolution at any focal length\u003c\/h3\u003e\nConsistently high resolution is achieved from infinity to the closest focusing distance. This lens employs a floating focus mechanism with two independently driven lens groups. This system helps to reduce all types of aberration to minimum levels and thereby maintain sharp, high-resolution rendering from infinity focus for landscapes, for example, all the way down to close focus for portraits and similar subjects.\u003c\/div\u003e\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"right\"\u003e\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Fast, precise autofocus show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/1D\/FDE76510BC270705AA38ED259B4B60D2E79F189B_79170720757FD4A9AC04AA198DAEACA7FMTJPEGSCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Fast, precise autofocus\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/1D\/FDE76510BC270705AA38ED259B4B60D2E79F189B_79170720757FD4A9AC04AA198DAEACA7FMTJPEGSCL1_i_400_featurtn.jpg\" alt=\"Fast, precise autofocus\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/1D\/FDE76510BC270705AA38ED259B4B60D2E79F189B_79170720757FD4A9AC04AA198DAEACA7FMTJPEGSCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Fast, precise autofocus\"\u003e\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\n\u003ch3\u003eFast, precise autofocus\u003c\/h3\u003e\nTwo DDSSM (Direct Drive SSM) systems employing original Sony piezoelectric motors directly drive two focus groups in a floating focus configuration. The focus groups are positioned with high precision for the highest possible focus accuracy. DDSSM is quiet too, making it ideal for shooting movies as well as stills.\u003c\/div\u003e\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"left\"\u003e\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Light and compact for high mobility show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/1D\/BFA1886CE8D655052E71891232A84B20B9ECC971_D019BD67D91848B7C52B2419A8C6F163FMTJPEGSCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Light and compact for high mobility\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/1D\/BFA1886CE8D655052E71891232A84B20B9ECC971_D019BD67D91848B7C52B2419A8C6F163FMTJPEGSCL1_i_400_featurtn.jpg\" alt=\"Light and compact for high mobility\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/1D\/BFA1886CE8D655052E71891232A84B20B9ECC971_D019BD67D91848B7C52B2419A8C6F163FMTJPEGSCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Light and compact for high mobility\"\u003e\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\n\u003ch3\u003eLight and compact for high mobility\u003c\/h3\u003e\nClass-leading size and weight reductions have been achieved while maintaining outstanding optical performance. This lens is an ideal match for compact E-mount bodies, providing a portable, manageable system that's easy to take along on hiking or mountaineering photo excursions.\u003c\/div\u003e\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"right\"\u003e\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"11 blades enhance bokeh beauty show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/1D\/1F6333A05125B437D61302D66B36A9ACE97A0C15_04CB54D3049DA4C97666320D257F4F40FMTJPEGSCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"11 blades enhance bokeh beauty\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/1D\/1F6333A05125B437D61302D66B36A9ACE97A0C15_04CB54D3049DA4C97666320D257F4F40FMTJPEGSCL1_i_400_featurtn.jpg\" alt=\"11 blades enhance bokeh beauty\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/1D\/1F6333A05125B437D61302D66B36A9ACE97A0C15_04CB54D3049DA4C97666320D257F4F40FMTJPEGSCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"11 blades enhance bokeh beauty\"\u003e\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\n\u003ch3\u003e11 blades enhance bokeh beauty\u003c\/h3\u003e\nSony's original 11-blade circular aperture contributes to even greater bokeh quality. Design and materials have been revised to maintain a round shape, and strict circularity standards are applied to ensure that the full beauty of the lens's bokeh is achieved without compromise.\u003c\/div\u003e\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"left\"\u003e\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Smooth, versatile operation show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/1D\/7BACC9308F40606CFBA10216C483D6764CCB411D_D81B6185EB9BDD4C54AB4544DA94733CFMTJPEGSCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Smooth, versatile operation\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/1D\/7BACC9308F40606CFBA10216C483D6764CCB411D_D81B6185EB9BDD4C54AB4544DA94733CFMTJPEGSCL1_i_400_featurtn.jpg\" alt=\"Smooth, versatile operation\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/1D\/7BACC9308F40606CFBA10216C483D6764CCB411D_D81B6185EB9BDD4C54AB4544DA94733CFMTJPEGSCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Smooth, versatile operation\"\u003e\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\n\u003ch3\u003eSmooth, versatile operation\u003c\/h3\u003e\nA focus hold button, manual focus ring, AF\/MF switch, and other controls provide versatile fingertip operation. The focus hold button can be customized via a body menu that allows a variety of functions to be assigned to the button to match the user's needs.\u003c\/div\u003e\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"right\"\u003e\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Fluorine coated front element show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/1D\/2B2209595DD01C283F1698BBED1CA495A9A90F9B_7ABDE8F2882B6A2BA3291F07C4A772E7FMTJPEGSCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Fluorine coated front element\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/1D\/2B2209595DD01C283F1698BBED1CA495A9A90F9B_7ABDE8F2882B6A2BA3291F07C4A772E7FMTJPEGSCL1_i_400_featurtn.jpg\" alt=\"Fluorine coated front element\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/1D\/2B2209595DD01C283F1698BBED1CA495A9A90F9B_7ABDE8F2882B6A2BA3291F07C4A772E7FMTJPEGSCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Fluorine coated front element\"\u003e\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\n\u003ch3\u003eFluorine coated front element\u003c\/h3\u003e\nThe lens's front element features a fluorine coating that helps to prevent fingerprints on the lens and stop dirt from sticking, and makes it easier to wipe away any dirt and fingerprints that do appear on the lens surface.\u003c\/div\u003e\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"left\"\u003e\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"High reliability in harsh conditions show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/1D\/C08AA5F7EFE4E5819EE1D5404BD77498FB6E6959_50960B95F0A91925850DF3541294FF0FFMTJPEGSCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"High reliability in harsh conditions\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/1D\/C08AA5F7EFE4E5819EE1D5404BD77498FB6E6959_50960B95F0A91925850DF3541294FF0FFMTJPEGSCL1_i_400_featurtn.jpg\" alt=\"High reliability in harsh conditions\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/1D\/C08AA5F7EFE4E5819EE1D5404BD77498FB6E6959_50960B95F0A91925850DF3541294FF0FFMTJPEGSCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"High reliability in harsh conditions\"\u003e\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\n\u003ch3\u003eHigh reliability in harsh conditions\u003c\/h3\u003e\nThe overall design of this lens is dust and moisture resistant for extra protection and reliable operation in challenging environments. Shoot with confidence in light rain or windy conditions.\u003csup class=\"ccs-cc-inline-footnote-link\"\u003e\u003ca id=\"ccs-finline-76912c1\" href=\"https:\/\/electronics.sony.com\/#ccs-finline-76912ct1\"\u003e1\u003c\/a\u003e\u003c\/sup\u003e.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48702798364992,"sku":"SEL1635GM","price":2199.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6218\/8352\/files\/b1503bc4-4154-4887-a457-37a683b702ff.png?v=1716578579"},{"product_id":"sony-fe-50mm-f28-macro-lens","title":"Sony FE 50mm F2.8 Macro Lens","description":"\u003cp data-start=\"194\" data-end=\"296\"\u003e\u003cstrong data-start=\"194\" data-end=\"296\"\u003eFor the details you don’t see until you slow down—and the moments that live right in front of you.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"298\" data-end=\"577\"\u003eThe Sony FE 50mm f\/2.8 Macro is a quietly versatile lens built for photographers who like precision without fuss. With true 1:1 macro capability, it lets you explore texture, pattern, and detail at life size—perfect for close-up nature work, food, products, and everyday objects.\u003c\/p\u003e\n\u003cp data-start=\"579\" data-end=\"823\"\u003eAt the same time, the 50mm focal length keeps it grounded and familiar. It works just as comfortably for general photography as it does for macro, making it an easy lens to leave on your camera when you want flexibility without switching glass.\u003c\/p\u003e\n\u003ch3 data-start=\"825\" data-end=\"875\"\u003eWhy photographers love the FE 50mm f\/2.8 Macro\u003c\/h3\u003e\n\u003cul data-start=\"876\" data-end=\"1354\"\u003e\n\u003cli data-start=\"876\" data-end=\"955\"\u003e\n\u003cp data-start=\"878\" data-end=\"955\"\u003e\u003cstrong data-start=\"878\" data-end=\"909\"\u003eTrue 1:1 macro reproduction\u003c\/strong\u003e for life-size detail and close-up precision\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"956\" data-end=\"1045\"\u003e\n\u003cp data-start=\"958\" data-end=\"1045\"\u003e\u003cstrong data-start=\"958\" data-end=\"987\"\u003eNatural 50mm focal length\u003c\/strong\u003e that works well for everyday shooting and documentation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1046\" data-end=\"1117\"\u003e\n\u003cp data-start=\"1048\" data-end=\"1117\"\u003e\u003cstrong data-start=\"1048\" data-end=\"1071\"\u003eExcellent sharpness\u003c\/strong\u003e across the frame, especially at close focus\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1118\" data-end=\"1200\"\u003e\n\u003cp data-start=\"1120\" data-end=\"1200\"\u003e\u003cstrong data-start=\"1120\" data-end=\"1151\"\u003eCompact, lightweight design\u003c\/strong\u003e that balances nicely on Sony full-frame bodies\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1201\" data-end=\"1278\"\u003e\n\u003cp data-start=\"1203\" data-end=\"1278\"\u003e\u003cstrong data-start=\"1203\" data-end=\"1232\"\u003eQuiet, accurate autofocus\u003c\/strong\u003e suited for stills and controlled video work\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1279\" data-end=\"1354\"\u003e\n\u003cp data-start=\"1281\" data-end=\"1354\"\u003e\u003cstrong data-start=\"1281\" data-end=\"1302\"\u003eInternal focusing\u003c\/strong\u003e keeps the lens length consistent when working close\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1356\" data-end=\"1396\"\u003eThoughtful details you’ll appreciate\u003c\/h3\u003e\n\u003cul data-start=\"1397\" data-end=\"1605\"\u003e\n\u003cli data-start=\"1397\" data-end=\"1466\"\u003e\n\u003cp data-start=\"1399\" data-end=\"1466\"\u003eEasy to work with in tight spaces compared to longer macro lenses\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1467\" data-end=\"1537\"\u003e\n\u003cp data-start=\"1469\" data-end=\"1537\"\u003eA strong choice for tabletop, studio, and detail-oriented projects\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1538\" data-end=\"1605\"\u003e\n\u003cp data-start=\"1540\" data-end=\"1605\"\u003eEncourages a slower, more intentional way of seeing and composing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1607\" data-end=\"1620\"\u003eIdeal for\u003c\/h3\u003e\n\u003cp data-start=\"1621\" data-end=\"1779\"\u003eSony full-frame shooters who want a \u003cstrong data-start=\"1657\" data-end=\"1679\"\u003ecompact macro lens\u003c\/strong\u003e that also works beautifully for everyday photography, product work, and detail-driven storytelling.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48702798430528,"sku":"SEL50M28","price":699.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6218\/8352\/files\/SonyFE50mmf_2.8MacroLens1.jpg?v=1767326325"},{"product_id":"sony-fe-100-400mm-f-45-56-gm-oss-lens","title":"Sony Lens FE 100-400mm F\/4.5-5.6 GM OSS","description":"\u003cdiv id=\"header-692f06\" class=\"ccs-cc-inline-section ccs-cc-inline-header\" data-elementid=\"inline-content-header[sony]\" data-context=\"{\" data-ccs-cc-inline-jumplink=\"Overview\" data-display-mode=\"noheader\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-header-layout\" data-type=\"text media\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-header-description\"\u003eThe first super-telephoto zoom in Sony's flagship G Master series covers a versatile 100 mm to 400 mm range. With extraordinary resolution and fast, precise autofocus it lets you capture distant action with outstanding quality and immediacy. In addition to world-class image quality, this fine lens offers the mobility, reliability, and operability that professional applications demand.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-header-hero\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-section ccs-cc-inline-features\" data-elementid=\"inline-content-features[sony]\" data-context=\"{\" data-ccs-cc-inline-jumplink=\"Features\" data-display-mode=\"noheader\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"right\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"G Master super-telephoto zoom show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/06\/887225F07F70BD53C6841227305FEDA2D3073244_7D531A11936916A4D3B5664CE2DF6F47FMTJPEGSCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"G Master super-telephoto zoom\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/06\/887225F07F70BD53C6841227305FEDA2D3073244_7D531A11936916A4D3B5664CE2DF6F47FMTJPEGSCL1_i_400_featurtn.jpg\" alt=\"G Master super-telephoto zoom\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/06\/887225F07F70BD53C6841227305FEDA2D3073244_7D531A11936916A4D3B5664CE2DF6F47FMTJPEGSCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"G Master super-telephoto zoom\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003e \u003c\/h3\u003e\r\n\u003ch3\u003eG Master super-telephoto zoom\u003c\/h3\u003e\r\nThis top-performance G Master zoom lens covers a broad 100 mm to 400 mm focal length range that is ideal for sports, wildlife, and other subjects that require a long reach. It offers image quality and AF performance that will support professional fieldwork, tracking and capturing even fast-moving subjects with outstanding resolution and clarity.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"left\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Fast, tenacious autofocus show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/06\/88C8EB2C7D60A4F47FE6D0C78A18AADD997C32D3_EEA10A8EDBF7505E69FA7816E48D6AC0FMTJPEGSCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Fast, tenacious autofocus\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/06\/88C8EB2C7D60A4F47FE6D0C78A18AADD997C32D3_EEA10A8EDBF7505E69FA7816E48D6AC0FMTJPEGSCL1_i_400_featurtn.jpg\" alt=\"Fast, tenacious autofocus\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/06\/88C8EB2C7D60A4F47FE6D0C78A18AADD997C32D3_EEA10A8EDBF7505E69FA7816E48D6AC0FMTJPEGSCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Fast, tenacious autofocus\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003e \u003c\/h3\u003e\r\n\u003ch3\u003eFast, tenacious autofocus\u003c\/h3\u003e\r\nThe optimal combination of double linear motor and DDSSM (Direct Drive SSM) drive systems is the first of its kind. It also implements precision sensors that provide real-time feedback for extremely high positioning accuracy, allowing the body's AF system to perform at its best.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"right\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"High resolution at any focal length show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/06\/C561E7621AAAC3E86E745E0607004C98FFA218F6_760C55F5A5957B833581E8D5BFC4EAEFFMTJPEGSCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"High resolution at any focal length\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/06\/C561E7621AAAC3E86E745E0607004C98FFA218F6_760C55F5A5957B833581E8D5BFC4EAEFFMTJPEGSCL1_i_400_featurtn.jpg\" alt=\"High resolution at any focal length\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/06\/C561E7621AAAC3E86E745E0607004C98FFA218F6_760C55F5A5957B833581E8D5BFC4EAEFFMTJPEGSCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"High resolution at any focal length\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003e \u003c\/h3\u003e\r\n\u003ch3\u003eHigh resolution at any focal length\u003c\/h3\u003e\r\nA precision optical design ensures consistently high corner-to-corner resolution at any focusing distance throughout the lens's zoom range. The SEL100400GM not only delivers stunning images of distant subjects at super-telephoto focal lengths; it offers equally high performance when shooting nearby subjects as well.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"left\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Natural rendering and color show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/06\/B33DFBD5E0BCDB09E78633F96DF337893DBD84CB_81BAEB4EB93B3005EC25E6CBC956981BFMTJPEGSCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Natural rendering and color\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/06\/B33DFBD5E0BCDB09E78633F96DF337893DBD84CB_81BAEB4EB93B3005EC25E6CBC956981BFMTJPEGSCL1_i_400_featurtn.jpg\" alt=\"Natural rendering and color\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/06\/B33DFBD5E0BCDB09E78633F96DF337893DBD84CB_81BAEB4EB93B3005EC25E6CBC956981BFMTJPEGSCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Natural rendering and color\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003e \u003c\/h3\u003e\r\n\u003ch3\u003eNatural rendering and color\u003c\/h3\u003e\r\nTwo ED (Extra-low Dispersion) glass elements and one Super ED glass element strategically deployed in an advanced optical design effectively suppress axial chromatic aberration that is often a cause of resolution falloff in telephoto lenses. The result is exceptionally clear, well-defined images.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"right\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Clarity and contrast in any light show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/06\/233D9065865DC501FE660ACA15503BAFF3B1F89F_32AD3DB92A15FBD338731564E42DDBC4FMTJPEGSCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Clarity and contrast in any light\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/06\/233D9065865DC501FE660ACA15503BAFF3B1F89F_32AD3DB92A15FBD338731564E42DDBC4FMTJPEGSCL1_i_400_featurtn.jpg\" alt=\"Clarity and contrast in any light\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/06\/233D9065865DC501FE660ACA15503BAFF3B1F89F_32AD3DB92A15FBD338731564E42DDBC4FMTJPEGSCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Clarity and contrast in any light\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003e \u003c\/h3\u003e\r\n\u003ch3\u003eClarity and contrast in any light\u003c\/h3\u003e\r\nSony's Nano AR Coating suppresses spurious reflections that can cause flare and ghosting in backlit and other challenging lighting situations, for consistently high contrast and clarity. Reduced flare, particularly when shooting in bright outdoor conditions, means greater framing and composing flexibility. (1. Nano AR coating \/ 2. Glass \/ 3. Transmitted light).\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"left\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Compact, lightweight and mobile show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/06\/A0527FB24AC0A73F80CD35462147BF14D3F7F87E_BBA2C1104285634224A8AC7A54344E2DFMTJPEGSCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Compact, lightweight and mobile\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/06\/A0527FB24AC0A73F80CD35462147BF14D3F7F87E_BBA2C1104285634224A8AC7A54344E2DFMTJPEGSCL1_i_400_featurtn.jpg\" alt=\"Compact, lightweight and mobile\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/06\/A0527FB24AC0A73F80CD35462147BF14D3F7F87E_BBA2C1104285634224A8AC7A54344E2DFMTJPEGSCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Compact, lightweight and mobile\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003e \u003c\/h3\u003e\r\n\u003ch3\u003eCompact, lightweight and mobile\u003c\/h3\u003e\r\nMagnesium alloy components and other refinements contribute to high durability as well as class-leading size and weight reductions that not only mean greater mobility, but improved manageability with lightweight bodies for easier, more stable handheld shooting.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"right\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Zoom torque adjustment show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/06\/E6DE6FD5F90C74D81DC7B47F1E9695D5EADD4624_FFF755A3F008DB695C666CF75FF86CE7FMTJPEGSCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Zoom torque adjustment\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/06\/E6DE6FD5F90C74D81DC7B47F1E9695D5EADD4624_FFF755A3F008DB695C666CF75FF86CE7FMTJPEGSCL1_i_400_featurtn.jpg\" alt=\"Zoom torque adjustment\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/06\/E6DE6FD5F90C74D81DC7B47F1E9695D5EADD4624_FFF755A3F008DB695C666CF75FF86CE7FMTJPEGSCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Zoom torque adjustment\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003e \u003c\/h3\u003e\r\n\u003ch3\u003eZoom torque adjustment\u003c\/h3\u003e\r\nThis is the first α lens to include a zoom smoothness adjuster that provides mechanical control of zoom ring torque. Set a lower torque for fast zooming, or increase torque when slow, stable zooming is required. Fine adjustment allows the feel of the lens to be matched to individual user needs.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"left\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Clear, blur-free images without a tripod show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/06\/AAC0F31D4360F6DC769E000C72528C171D6434D4_E4CB17235E4DDA00831DC7C549A7161AFMTJPEGSCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Clear, blur-free images without a tripod\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/06\/AAC0F31D4360F6DC769E000C72528C171D6434D4_E4CB17235E4DDA00831DC7C549A7161AFMTJPEGSCL1_i_400_featurtn.jpg\" alt=\"Clear, blur-free images without a tripod\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/06\/AAC0F31D4360F6DC769E000C72528C171D6434D4_E4CB17235E4DDA00831DC7C549A7161AFMTJPEGSCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Clear, blur-free images without a tripod\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003e \u003c\/h3\u003e\r\n\u003ch3\u003eClear, blur-free images without a tripod\u003c\/h3\u003e\r\nBuilt-in Optical SteadyShot image stabilization makes it easier to capture blur-free images, particularly when shooting sports or other subjects that require fast stabilization response. Mode 2 stabilization facilitates dynamic panned shots. 5-axis stabilization becomes available when used with α series bodies that feature in-body stabilization.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"right\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Outstanding shooting versatility show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/06\/14F597C2671AE7DA919B325967473D452B9DF2A1_8ADA1C50F28E9A35C0B38D5CEABCD03EFMTJPEGSCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Outstanding shooting versatility\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/06\/14F597C2671AE7DA919B325967473D452B9DF2A1_8ADA1C50F28E9A35C0B38D5CEABCD03EFMTJPEGSCL1_i_400_featurtn.jpg\" alt=\"Outstanding shooting versatility\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/06\/14F597C2671AE7DA919B325967473D452B9DF2A1_8ADA1C50F28E9A35C0B38D5CEABCD03EFMTJPEGSCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Outstanding shooting versatility\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003e \u003c\/h3\u003e\r\n\u003ch3\u003eOutstanding shooting versatility\u003c\/h3\u003e\r\nFloating focus and high positioning precision have made it possible to achieve a minimum focus distance of just 3.22 feet (0.98 meters) with up to 0.35x magnification. You have a versatile 100 mm to 400 mm super-telephoto zoom range, plus outstanding close-up performance at 100mm.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"left\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Customizable focus hold button show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/06\/34996701B4DC515C9809C58C7C65D4B2AC4F6465_12C4E6777036789B5F11BD262A391AADFMTJPEGSCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Customizable focus hold button\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/06\/34996701B4DC515C9809C58C7C65D4B2AC4F6465_12C4E6777036789B5F11BD262A391AADFMTJPEGSCL1_i_400_featurtn.jpg\" alt=\"Customizable focus hold button\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/06\/34996701B4DC515C9809C58C7C65D4B2AC4F6465_12C4E6777036789B5F11BD262A391AADFMTJPEGSCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Customizable focus hold button\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003e \u003c\/h3\u003e\r\n\u003ch3\u003eCustomizable focus hold button\u003c\/h3\u003e\r\nConveniently located focus hold buttons provide focus hold control even during continuous AF operation. They can also be customized from a camera menu that allows them to be assigned to a variety of different functions.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"right\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Removable tripod mount show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/06\/EC6FC7813AAEE5A8C7FC75D8BDB8C0D63A5209CA_D8DD195639B2F4C5F6213859587645C7FMTJPEGSCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Removable tripod mount\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/06\/EC6FC7813AAEE5A8C7FC75D8BDB8C0D63A5209CA_D8DD195639B2F4C5F6213859587645C7FMTJPEGSCL1_i_400_featurtn.jpg\" alt=\"Removable tripod mount\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/06\/EC6FC7813AAEE5A8C7FC75D8BDB8C0D63A5209CA_D8DD195639B2F4C5F6213859587645C7FMTJPEGSCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Removable tripod mount\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003e \u003c\/h3\u003e\r\n\u003ch3\u003eRemovable tripod mount\u003c\/h3\u003e\r\nA removable tripod mount allows quick attachment to or removal from a tripod so the user can easily switch between tripod and handheld shooting. The mount can also be removed for convenient transport and storage. A lock mechanism prevents accidental removal.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"left\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Teleconverters for extra reach show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/06\/96AA0D3962E2BD7A0E34A2D507463377B882D6C4_F508C133C7C28F97D1B560D681DEB057FMTJPEGSCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Teleconverters for extra reach\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/06\/96AA0D3962E2BD7A0E34A2D507463377B882D6C4_F508C133C7C28F97D1B560D681DEB057FMTJPEGSCL1_i_400_featurtn.jpg\" alt=\"Teleconverters for extra reach\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/06\/96AA0D3962E2BD7A0E34A2D507463377B882D6C4_F508C133C7C28F97D1B560D681DEB057FMTJPEGSCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Teleconverters for extra reach\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003e \u003c\/h3\u003e\r\n\u003ch3\u003eTeleconverters for extra reach\u003c\/h3\u003e\r\nSEL100400GM is fully compatible with the high-performance SEL14TC and SEL20TC teleconverters for a 1.4x or 2x increase in focal length, respectively. That's a maximum focal length of 800 mm (1,200 mm on an APS-C format body).\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"right\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Fluorine coated front element show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/06\/585EDA92FC13C024F7CEB742A244476CD8533679_831235B5464BD1A7AA25870A6B75F20BFMTJPEGSCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Fluorine coated front element\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/06\/585EDA92FC13C024F7CEB742A244476CD8533679_831235B5464BD1A7AA25870A6B75F20BFMTJPEGSCL1_i_400_featurtn.jpg\" alt=\"Fluorine coated front element\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/06\/585EDA92FC13C024F7CEB742A244476CD8533679_831235B5464BD1A7AA25870A6B75F20BFMTJPEGSCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Fluorine coated front element\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003e \u003c\/h3\u003e\r\n\u003ch3\u003eFluorine coated front element\u003c\/h3\u003e\r\nThe lens's front element features a fluorine coating that helps to prevent dirt and fingerprints from sticking, and makes it easier to wipe dirt and fingerprints away if they do become attached to the lens surface. This can be a significant advantage for outdoor shooting.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"left\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"High reliability in harsh conditions show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/06\/BE198BA3CBE660FD61A6736DA7D1C03A748E1164_29DA2FF42204A125E5B9FE625498378DFMTJPEGSCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"High reliability in harsh conditions\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/06\/BE198BA3CBE660FD61A6736DA7D1C03A748E1164_29DA2FF42204A125E5B9FE625498378DFMTJPEGSCL1_i_400_featurtn.jpg\" alt=\"High reliability in harsh conditions\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/06\/BE198BA3CBE660FD61A6736DA7D1C03A748E1164_29DA2FF42204A125E5B9FE625498378DFMTJPEGSCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"High reliability in harsh conditions\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003e \u003c\/h3\u003e\r\n\u003ch3\u003eHigh reliability in harsh conditions\u003c\/h3\u003e\r\nThe overall design of this lens is dust and moisture resistant for extra protection and reliable operation in challenging environments. Shoot with confidence in light rain or windy conditions.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"right\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Pro lens hood features show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/06\/7FA3C051159A3FD6A5029F4B2E9F6A28EF8B8D6E_A592D000EC807DE280B40C721DA50BBCFMTJPEGSCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Pro lens hood features\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/06\/7FA3C051159A3FD6A5029F4B2E9F6A28EF8B8D6E_A592D000EC807DE280B40C721DA50BBCFMTJPEGSCL1_i_400_featurtn.jpg\" alt=\"Pro lens hood features\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/06\/7FA3C051159A3FD6A5029F4B2E9F6A28EF8B8D6E_A592D000EC807DE280B40C721DA50BBCFMTJPEGSCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Pro lens hood features\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003e \u003c\/h3\u003e\r\n\u003ch3\u003ePro lens hood features\u003c\/h3\u003e\r\nAn access window that can be opened or closed as required allows easy access for polarizing filter operation, and a hood lock switch prevents accidental detachment or rotation of the lens hood while shooting or moving around.\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48702798496064,"sku":"SEL100400GM","price":2799.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6218\/8352\/files\/fc6342d7-3281-4763-a51d-dd625d3bea11.png?v=1716578583"},{"product_id":"sony-lens-fe-24mm-f14-gm","title":"Sony FE 24mm F1.4 GM Lens","description":"\u003cdiv class=\"pdp-summary-highlights__heading\" tabindex=\"0\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"pdp-summary-highlights__content\"\u003e\r\n\u003cdiv class=\"full-specifications__footnotes\"\u003e\r\n\u003cdiv id=\"toggle\" class=\"product-legal-details\"\u003e\r\n\u003cdiv class=\"card\"\u003e\r\n\u003cdiv id=\"toggle-header\" class=\"card-header\" role=\"tab\"\u003e\r\n\u003cdiv class=\"container\"\u003e\r\n\u003cdiv id=\"header-a5854b\" class=\"ccs-cc-inline-section ccs-cc-inline-header\" data-elementid=\"inline-content-header[sony]\" data-context=\"{\" data-ccs-cc-inline-jumplink=\"Overview\" data-display-mode=\"noheader\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-header-layout\" data-type=\"text media\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-header-description\"\u003eUnsparing application of leading-edge technology achieves refined G Master performance with consistently high resolution and soft, natural bokeh even at the widest F1.4 aperture setting.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-header-hero\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-section ccs-cc-inline-features\" data-elementid=\"inline-content-features[sony]\" data-context=\"{\" data-ccs-cc-inline-jumplink=\"Features\" data-display-mode=\"noheader\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"right\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Stunning F1.4 resolution in a mobile prime lens show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/71\/B9024B0B07C858F1C00372DD4C6A5DCEA0F02DD3_9F95CDA79636AB7721413E1BAB273A2DFMTJPEGSCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Stunning F1.4 resolution in a mobile prime lens\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/71\/B9024B0B07C858F1C00372DD4C6A5DCEA0F02DD3_9F95CDA79636AB7721413E1BAB273A2DFMTJPEGSCL1_i_400_featurtn.jpg\" alt=\"Stunning F1.4 resolution in a mobile prime lens\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/71\/B9024B0B07C858F1C00372DD4C6A5DCEA0F02DD3_9F95CDA79636AB7721413E1BAB273A2DFMTJPEGSCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Stunning F1.4 resolution in a mobile prime lens\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003e \u003c\/h3\u003e\r\n\u003ch3\u003eStunning F1.4 resolution in a mobile prime lens\u003c\/h3\u003e\r\nUnsparing application of leading-edge technology achieves refined G Master performance with consistently high resolution and soft, natural bokeh even at the widest F1.4 aperture setting. The lens is both compact and the lightest in its class, maximizing the E-mount portability advantage. It also offers fast, precise AF drive, plus top-level control and reliability that make it an outstanding choice for professionals.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"left\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Excellent corner-to-corner resolution show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/71\/77F5B849959F2692FC0469AC8FC47AF66E0DE1A1_44965A258FE274AEBB0B90FDBFE67FFBFMTJPEGSCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Excellent corner-to-corner resolution\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/71\/77F5B849959F2692FC0469AC8FC47AF66E0DE1A1_44965A258FE274AEBB0B90FDBFE67FFBFMTJPEGSCL1_i_400_featurtn.jpg\" alt=\"Excellent corner-to-corner resolution\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/71\/77F5B849959F2692FC0469AC8FC47AF66E0DE1A1_44965A258FE274AEBB0B90FDBFE67FFBFMTJPEGSCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Excellent corner-to-corner resolution\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003e \u003c\/h3\u003e\r\n\u003ch3\u003eExcellent corner-to-corner resolution\u003c\/h3\u003e\r\nTwo XA (extreme aspherical) elements in an optical design that meets stringent G Master requirements contribute to consistently high resolution throughout the image area. Three ED (Extra-low Dispersion) glass elements are also included to effectively suppress chromatic aberration. This innovative optical design minimizes sagittal flare so that point light sources are accurately reproduced.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"right\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"ED glass elements control color aberration show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/71\/A197591AA8372A35FFB74BE4179F1BB0E2B2745D_E88CBBC77914CA6BE6E502DA8E232C04FMTJPEGSCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"ED glass elements control color aberration\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/71\/A197591AA8372A35FFB74BE4179F1BB0E2B2745D_E88CBBC77914CA6BE6E502DA8E232C04FMTJPEGSCL1_i_400_featurtn.jpg\" alt=\"ED glass elements control color aberration\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/71\/A197591AA8372A35FFB74BE4179F1BB0E2B2745D_E88CBBC77914CA6BE6E502DA8E232C04FMTJPEGSCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"ED glass elements control color aberration\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003e \u003c\/h3\u003e\r\n\u003ch3\u003eED glass elements control color aberration\u003c\/h3\u003e\r\nThree ED (Extra-low Dispersion) glass elements are carefully incorporated in the optical path of the lens to minimize axial and lateral chromatic aberration, maintaining optimum sharpness throughout the image.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"left\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"State-of-the-art optical design faithfully reproduces point sources show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/71\/41B695384A816C706C67C659A43FDD6FA9BAAFD3_8FE82699EDCA32338BF46F952524C57AFMTJPEGSCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"State-of-the-art optical design faithfully reproduces point sources\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/71\/41B695384A816C706C67C659A43FDD6FA9BAAFD3_8FE82699EDCA32338BF46F952524C57AFMTJPEGSCL1_i_400_featurtn.jpg\" alt=\"State-of-the-art optical design faithfully reproduces point sources\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/71\/41B695384A816C706C67C659A43FDD6FA9BAAFD3_8FE82699EDCA32338BF46F952524C57AFMTJPEGSCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"State-of-the-art optical design faithfully reproduces point sources\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003e \u003c\/h3\u003e\r\n\u003ch3\u003eState-of-the-art optical design faithfully reproduces point sources\u003c\/h3\u003e\r\nState-of-the-art optical design incorporating two precision XA elements suppresses sagittal flare, a common aberration in large-aperture lenses. Sagittal flare is a phenomenon that results in an unnatural spreading of point light sources that looks a little like a bird spreading its wings, and becomes more pronounced toward the image periphery. Natural reproduction of point sources is particularly important for scenes that include stars or city lights at night, for example.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"right\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Nano AR Coating enhances flare resistance show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/71\/CBFC423231C3C0F6CE70D76C1F7B11DADE2CEB0F_669EAB0628D590B2EB2D34712B82E811FMTJPEGSCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Nano AR Coating enhances flare resistance\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/71\/CBFC423231C3C0F6CE70D76C1F7B11DADE2CEB0F_669EAB0628D590B2EB2D34712B82E811FMTJPEGSCL1_i_400_featurtn.jpg\" alt=\"Nano AR Coating enhances flare resistance\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/71\/CBFC423231C3C0F6CE70D76C1F7B11DADE2CEB0F_669EAB0628D590B2EB2D34712B82E811FMTJPEGSCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Nano AR Coating enhances flare resistance\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003e \u003c\/h3\u003e\r\n\u003ch3\u003eNano AR Coating enhances flare resistance\u003c\/h3\u003e\r\nOur original Nano AR Coating technology provides an effective solution, suppressing internal reflections that can lead to flare and ghosting so that optimum contrast and clarity are achieved in the widest possible range of shooting conditions. (1. Nano AR Coating \/ 2. Glass \/ 3. Transmitted light).\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"left\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Compact and lightweight design show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/71\/3D965386DFF60012AA8D3002A1B5013487F0DE80_551D41D190203C15E044A954C664E71FFMTJPEGSCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Compact and lightweight design\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/71\/3D965386DFF60012AA8D3002A1B5013487F0DE80_551D41D190203C15E044A954C664E71FFMTJPEGSCL1_i_400_featurtn.jpg\" alt=\"Compact and lightweight design\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/71\/3D965386DFF60012AA8D3002A1B5013487F0DE80_551D41D190203C15E044A954C664E71FFMTJPEGSCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Compact and lightweight design\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003e \u003c\/h3\u003e\r\n\u003ch3\u003eCompact and lightweight design\u003c\/h3\u003e\r\nA new optical design that reduces the overall lens diameter by employing two XA elements (one for the front lens) combines with a newly developed DDSSM (Direct Drive SSM) focus drive system to achieve a remarkably light total weight of just 15.7 oz (445 g). The reduced size and weight of this lens makes it an ideal match for compact E-mount bodies.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"right\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"11 blades enhance bokeh beauty show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/71\/070EFFA8304977A40F5109C11E3911502AC75A88_4C18753EDF0C61FB7161983EDD3E435AFMTJPEGSCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"11 blades enhance bokeh beauty\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/71\/070EFFA8304977A40F5109C11E3911502AC75A88_4C18753EDF0C61FB7161983EDD3E435AFMTJPEGSCL1_i_400_featurtn.jpg\" alt=\"11 blades enhance bokeh beauty\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/71\/070EFFA8304977A40F5109C11E3911502AC75A88_4C18753EDF0C61FB7161983EDD3E435AFMTJPEGSCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"11 blades enhance bokeh beauty\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003e \u003c\/h3\u003e\r\n\u003ch3\u003e11 blades enhance bokeh beauty\u003c\/h3\u003e\r\nThe aperture mechanism of the lens features 11 blades, the most used in any α lenses, and a circular design that maintains an almost perfectly circular aperture even when the lens is stopped down by up to 1 or 2 stops so that beautiful, round bokeh is easy to achieve. This contributes to soft, smooth background bokeh that really makes the subject stand out.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"left\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"High-power DDSSM redesigned and optimized for the lens show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/71\/9E5308D13EB7EE293DE4ECE8AE341E393611A73E_6E70E4656E952C95770FCB7563628AC3FMTJPEGSCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"High-power DDSSM redesigned and optimized for the lens\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/71\/9E5308D13EB7EE293DE4ECE8AE341E393611A73E_6E70E4656E952C95770FCB7563628AC3FMTJPEGSCL1_i_400_featurtn.jpg\" alt=\"High-power DDSSM redesigned and optimized for the lens\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/71\/9E5308D13EB7EE293DE4ECE8AE341E393611A73E_6E70E4656E952C95770FCB7563628AC3FMTJPEGSCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"High-power DDSSM redesigned and optimized for the lens\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003e \u003c\/h3\u003e\r\n\u003ch3\u003eHigh-power DDSSM redesigned and optimized for the lens\u003c\/h3\u003e\r\nA redesigned high-power DDSSM (Direct Drive SSM) focus drive system contributes to reduced size and weight while delivering approximately three times greater thrust than the previous system. The increased power of the new DDSSM system provides faster, more precise, quieter autofocus drive capability, for outstanding performance when shooting stills and films.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"right\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Easy de-click for movies show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/71\/55914776BC2B7CEA06EE764420C3ADEBEFE49525_4C0680E022639FE1402BA579B9FEA20EFMTJPEGSCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Easy de-click for movies\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/71\/55914776BC2B7CEA06EE764420C3ADEBEFE49525_4C0680E022639FE1402BA579B9FEA20EFMTJPEGSCL1_i_400_featurtn.jpg\" alt=\"Easy de-click for movies\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/71\/55914776BC2B7CEA06EE764420C3ADEBEFE49525_4C0680E022639FE1402BA579B9FEA20EFMTJPEGSCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Easy de-click for movies\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003e \u003c\/h3\u003e\r\n\u003ch3\u003eEasy de-click for movies\u003c\/h3\u003e\r\nAn aperture ring provides the type of immediacy and response that professionals need for both still photography and videography. A Click ON\/OFF switch allows the aperture ring click stops to be engaged or disengaged as required. Engaging the click stops provides tactile feedback that can make it easier to gauge how much the ring has been adjusted by feel, and is therefore a good choice for still photography. When the click stops are disengaged the aperture ring moves smoothly and quietly, providing seamless, silent control for moviemaking.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"left\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Smooth, versatile operation show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/71\/37023BFD46B848C3C6AB816D48285613B9B0867C_494DEB6C5E6372DE9A7BAC14304891FBFMTJPEGSCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Smooth, versatile operation\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/71\/37023BFD46B848C3C6AB816D48285613B9B0867C_494DEB6C5E6372DE9A7BAC14304891FBFMTJPEGSCL1_i_400_featurtn.jpg\" alt=\"Smooth, versatile operation\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/71\/37023BFD46B848C3C6AB816D48285613B9B0867C_494DEB6C5E6372DE9A7BAC14304891FBFMTJPEGSCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Smooth, versatile operation\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003e \u003c\/h3\u003e\r\n\u003ch3\u003eSmooth, versatile operation\u003c\/h3\u003e\r\nA focus hold button is customizable from body menu. The user can directly access a secondary function assigned to the focus hold button, such as \"Grid Lines\" to check composition when shooting landscapes, or \"White Balance\" to adjust white balance to match current lighting conditions or create a specific atmosphere.\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003e \u003c\/h3\u003e\r\n\u003ch3\u003eHigh reliability in harsh conditions\u003c\/h3\u003e\r\nThe focus ring features a rubber material that makes control easy even in low temperatures, a lens hood lock button prevents unwanted detachment of the hood during transportation, and a dust- and moisture-resistant design enhances reliability for outdoor use.\u003csup class=\"ccs-cc-inline-footnote-link\"\u003e\u003ca id=\"ccs-finline-a5854b2\" href=\"https:\/\/electronics.sony.com\/#ccs-finline-a5854bt2\"\u003e2\u003c\/a\u003e\u003c\/sup\u003e.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"right\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Versatile fingertip focus control show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/71\/107CDD097C0A4E9253F77AD17F1377FBB5C3D229_1D8C4B87951DC08D60131A2B5089CB77FMTJPEGSCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Versatile fingertip focus control\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/71\/107CDD097C0A4E9253F77AD17F1377FBB5C3D229_1D8C4B87951DC08D60131A2B5089CB77FMTJPEGSCL1_i_400_featurtn.jpg\" alt=\"Versatile fingertip focus control\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/71\/107CDD097C0A4E9253F77AD17F1377FBB5C3D229_1D8C4B87951DC08D60131A2B5089CB77FMTJPEGSCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Versatile fingertip focus control\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003e \u003c\/h3\u003e\r\n\u003ch3\u003eVersatile fingertip focus control\u003c\/h3\u003e\r\nA focus mode switch makes it possible to quickly select auto or manual focus to match changing shooting conditions.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"left\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Fluorine coated front element show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/71\/114592ACC41C83E94D3C8B702D4078027950AF24_597CE17BB6B0110E9B9F612B24119AB0FMTJPEGSCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Fluorine coated front element\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/71\/114592ACC41C83E94D3C8B702D4078027950AF24_597CE17BB6B0110E9B9F612B24119AB0FMTJPEGSCL1_i_400_featurtn.jpg\" alt=\"Fluorine coated front element\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/71\/114592ACC41C83E94D3C8B702D4078027950AF24_597CE17BB6B0110E9B9F612B24119AB0FMTJPEGSCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Fluorine coated front element\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003e \u003c\/h3\u003e\r\n\u003ch3\u003eFluorine coated front element\u003c\/h3\u003e\r\nA fluorine coating on the front element resists fingerprints, dust, water, oil, and mud, and allows easy cleaning if such contaminants do become attached to the lens surface.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"right\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Excellent response and fine linear focus control show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/71\/FA56E01D05E93C4A818BB02F20E6EDABD9201146_23B71552E3ACB3E8CD4096F371C1D644FMTJPEGSCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Excellent response and fine linear focus control\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/71\/FA56E01D05E93C4A818BB02F20E6EDABD9201146_23B71552E3ACB3E8CD4096F371C1D644FMTJPEGSCL1_i_400_featurtn.jpg\" alt=\"Excellent response and fine linear focus control\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/71\/FA56E01D05E93C4A818BB02F20E6EDABD9201146_23B71552E3ACB3E8CD4096F371C1D644FMTJPEGSCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Excellent response and fine linear focus control\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003e \u003c\/h3\u003e\r\n\u003ch3\u003eExcellent response and fine linear focus control\u003c\/h3\u003e\r\nThe focus ring features Linear Response MF for fine, responsive manual focus control. Focus changes linearly in response to focus ring rotation, giving the user the control immediacy needed for fast, accurate manual focusing.\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48702800003392,"sku":"SEL24F14GM","price":1599.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6218\/8352\/files\/3758c07d-6d99-4d99-9b91-61499c49da52.png?v=1716578586"},{"product_id":"sony-e-70-350mm-f45-63-g-oss-lens","title":"Sony E 70-350mm F4.5-6.3 G OSS lens","description":"\u003ch3\u003eExquisite detail from 70 to 350mm\u003c\/h3\u003e\r\n\u003cp\u003eOptimized optical and mechanical design offers outstanding super-telephoto zoom performance for APS-C bodies (105–525 mm equiv.). Impressive G Lens quality is maintained throughout the zoom range right out to the image edges. All of this is packed into a compact, mobile 5x super-telephoto zoom lens with built-in optical image stabilization. \u003cbr\u003e\u003cbr\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/7PxlDcSAu68\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"\u003e\u003c\/iframe\u003e \u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ch3\u003eG Lens quality all the way to 350 mm (525 mm equiv.)\u003c\/h3\u003e\r\n\u003cp\u003eOne aspherical element and three ED (Extra-low Dispersion) glass elements in a precision optical design suppress aberration throughout the zoom range, including chromatic aberration that can be an issue at super-telephoto focal lengths. Excellent sharpness and rendering are achieved at all zoom settings, throughout the image area. Gorgeous telephoto G Lens bokeh is another advantage.\u003c\/p\u003e\r\n\u003ch3\u003e\u003cb\u003eCompact, mobile 5x super-telephoto zoom\u003c\/b\u003e\u003c\/h3\u003e\r\n\u003cp\u003eAlthough it offers a big 5x zoom range, this compact lens weighs in at just 22.05 oz, enhancing the mobility of the entire camera system. 70–350 mm (105–525 mm equiv.) is an ideal range for a wide spectrum of subjects. Built-in optical image stabilization makes it easy to capture crisp, blur-free imagery even when shooting handheld at super-telephoto focal lengths.\u003c\/p\u003e\r\n\u003ch3\u003e\u003cb\u003eXD Linear Motor in an APS-C lens\u003c\/b\u003e\u003c\/h3\u003e\r\n\u003cp\u003eSony’s original XD (extreme dynamic) linear motor technology has been applied in an APS-C lens, offering top-class autofocus performance that is fast, precise, and tenacious. Coupled with the advanced real-time AF capability of the latest compact APS-C bodies, you have a high-performance, easy-handling system for landscapes, wildlife, and more.\u003c\/p\u003e\r\n\u003ch3\u003e\u003cb\u003eControl, reliability, and mobility for any situation\u003c\/b\u003e\u003c\/h3\u003e\r\n\u003cp\u003eAn Optical SteadyShot switch, customizable focus hold button, and zoom lock switch add control convenience to a lens that also features a dust and moisture resistant design2 for high reliability in challenging environmental conditions. All of this complements the lens’s portability, making pro-class control and dependability available wherever you go. \u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48702800101696,"sku":"SEL70350G","price":1199.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6218\/8352\/files\/b51893b5-f661-49b4-9167-8622248e0617.jpg?v=1716578588"},{"product_id":"sony-lens-fe-20mm-f18-g-full-frame-large-aperture","title":"Sony Lens FE 20mm F1.8 G Full-frame Large-aperture Ultra-Wide-Angle G Lens","description":"\u003cp\u003eSony's latest optical technology achieves impressive corner-to-corner resolution from maximum F1.8 aperture in a large-aperture wide-angle prime lens. It is also remarkably compact, and matched with an E-mount body, makes up a versatile mobile system with outstanding AF performance, control, and reliability for a wide variety of shooting needs.\u003c\/p\u003e\r\n\u003cdiv id=\"header-775480\" class=\"ccs-cc-inline-section ccs-cc-inline-header\" data-elementid=\"inline-content-header[sony]\" data-context=\"{\" data-ccs-cc-inline-jumplink=\"Overview\" data-display-mode=\"noheader\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-header-layout\" data-type=\"text media\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-header-hero\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-section ccs-cc-inline-features\" data-elementid=\"inline-content-features[sony]\" data-context=\"{\" data-ccs-cc-inline-jumplink=\"Features\" data-display-mode=\"noheader\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"right\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"A compact high-resolution 20 mm F1.8 prime lens show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/8A\/4DF806E167E1CEB294B56675DADF51511E493F70_F18A1DB08B7C3E37D16DD26B60B4BC82FMTPNGALPHASCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"A compact high-resolution 20 mm F1.8 prime lens\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/8A\/4DF806E167E1CEB294B56675DADF51511E493F70_F18A1DB08B7C3E37D16DD26B60B4BC82FMTPNGALPHASCL1_i_400_featurtn.jpg\" alt=\"A compact high-resolution 20 mm F1.8 prime lens\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/8A\/4DF806E167E1CEB294B56675DADF51511E493F70_F18A1DB08B7C3E37D16DD26B60B4BC82FMTPNGALPHASCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"A compact high-resolution 20 mm F1.8 prime lens\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003eA compact high-resolution 20 mm F1.8 prime lens\u003c\/h3\u003e\r\nSony's latest optical technology achieves impressive corner-to-corner resolution from maximum F1.8 aperture in a large-aperture wide-angle prime lens. It is also remarkably compact. Matched with an E-mount body, this lens makes up a mobile system with outstanding AF performance, control and reliability for a wide variety of shooting needs.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"left\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Superb corner-to-corner resolution from F1.8 show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/8A\/08E5C523250E91FBB2747CB83782E46B4A805E32_241C2961775AC66A58FE76E902DF0066FMTPNGALPHASCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Superb corner-to-corner resolution from F1.8\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/8A\/08E5C523250E91FBB2747CB83782E46B4A805E32_241C2961775AC66A58FE76E902DF0066FMTPNGALPHASCL1_i_400_featurtn.jpg\" alt=\"Superb corner-to-corner resolution from F1.8\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/8A\/08E5C523250E91FBB2747CB83782E46B4A805E32_241C2961775AC66A58FE76E902DF0066FMTPNGALPHASCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Superb corner-to-corner resolution from F1.8\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003eSuperb corner-to-corner resolution from F1.8\u003c\/h3\u003e\r\nTwo AA (advanced aspherical) elements in an innovative optical design minimize aberration for outstanding corner-to-corner resolution right from the lens's widest F1.8 aperture.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"right\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Smooth, natural-looking bokeh show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/8A\/389C028FFC74EC3922595D65BBC80986B290F80E_C67AC7B074C22921B02B113C0668B865FMTPNGALPHASCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Smooth, natural-looking bokeh\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/8A\/389C028FFC74EC3922595D65BBC80986B290F80E_C67AC7B074C22921B02B113C0668B865FMTPNGALPHASCL1_i_400_featurtn.jpg\" alt=\"Smooth, natural-looking bokeh\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/8A\/389C028FFC74EC3922595D65BBC80986B290F80E_C67AC7B074C22921B02B113C0668B865FMTPNGALPHASCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Smooth, natural-looking bokeh\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003eSmooth, natural-looking bokeh\u003c\/h3\u003e\r\nIn addition to precise control of spherical aberration-which has significant influence on bokeh quality-the FE 20 mm F1.8 G has a 9-blade circular aperture that contributes to smooth, creamy bokeh and natural-looking highlights that are hallmarks of the G Lens series.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"left\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Realistically rendered point sources show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/8A\/B0DAA2B10469F13F97FF0891EA44F3FDD25DC73F_508274D904C0C68FB7E721E441DBC55CFMTPNGALPHASCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Realistically rendered point sources\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/8A\/B0DAA2B10469F13F97FF0891EA44F3FDD25DC73F_508274D904C0C68FB7E721E441DBC55CFMTPNGALPHASCL1_i_400_featurtn.jpg\" alt=\"Realistically rendered point sources\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/8A\/B0DAA2B10469F13F97FF0891EA44F3FDD25DC73F_508274D904C0C68FB7E721E441DBC55CFMTPNGALPHASCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Realistically rendered point sources\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003eRealistically rendered point sources\u003c\/h3\u003e\r\nTwo AA (advanced aspherical) elements and three ED (Extra-low Dispersion) glass elements are employed to minimize sagittal flare so that point light sources are reproduced accurately and without color smearing.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"right\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Superb AF speed, precision, and tracking show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/8A\/DFED5E150B8727D77036100FBBEF1E31DDD8BDE3_1612090CB852D98B4C7C3453B59D07EDFMTPNGALPHASCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Superb AF speed, precision, and tracking\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/8A\/DFED5E150B8727D77036100FBBEF1E31DDD8BDE3_1612090CB852D98B4C7C3453B59D07EDFMTPNGALPHASCL1_i_400_featurtn.jpg\" alt=\"Superb AF speed, precision, and tracking\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/8A\/DFED5E150B8727D77036100FBBEF1E31DDD8BDE3_1612090CB852D98B4C7C3453B59D07EDFMTPNGALPHASCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Superb AF speed, precision, and tracking\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003eSuperb AF speed, precision, and tracking\u003c\/h3\u003e\r\nTwo XD (eXtreme Dynamic) Linear Motors easily keep up with Sony's high-speed camera bodies, taking full advantage of their AF speed, precision, and tracking potential. New control algorithms make it possible to drive the lens's large focus group smoothly and without delays for responsive, silent, low-vibration autofocus.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"left\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Compact and lightweight for enhanced mobility and handling show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/8A\/E944AB8A92FAF282FE55171350810793D066A97E_6CF745D4AD1EACDD278E33B2611A25C9FMTPNGALPHASCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Compact and lightweight for enhanced mobility and handling\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/8A\/E944AB8A92FAF282FE55171350810793D066A97E_6CF745D4AD1EACDD278E33B2611A25C9FMTPNGALPHASCL1_i_400_featurtn.jpg\" alt=\"Compact and lightweight for enhanced mobility and handling\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/8A\/E944AB8A92FAF282FE55171350810793D066A97E_6CF745D4AD1EACDD278E33B2611A25C9FMTPNGALPHASCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Compact and lightweight for enhanced mobility and handling\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003eCompact and lightweight for enhanced mobility and handling\u003c\/h3\u003e\r\nAn advanced optical design that includes two AA elements is supported by a refined mechanical system in a G Lens that weighs just 13.2 oz (373 g). Small size and light weight enhance mobility when used with compact E-mount bodies, and make up a well-balanced system that is ideal for use on gimbals or accessory grips. The FE 20 mm F1.8 G is a versatile lens for a wide variety of still and movie shooting situations.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"right\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Excellent close-up performance, even for selfies show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/8A\/606185A50FF3C3E318F8DACCB82ACDD6A673B4DC_74A53438092CD01EAC364EED7D0CBADCFMTPNGALPHASCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Excellent close-up performance, even for selfies\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/8A\/606185A50FF3C3E318F8DACCB82ACDD6A673B4DC_74A53438092CD01EAC364EED7D0CBADCFMTPNGALPHASCL1_i_400_featurtn.jpg\" alt=\"Excellent close-up performance, even for selfies\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/8A\/606185A50FF3C3E318F8DACCB82ACDD6A673B4DC_74A53438092CD01EAC364EED7D0CBADCFMTPNGALPHASCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Excellent close-up performance, even for selfies\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003eExcellent close-up performance, even for selfies\u003c\/h3\u003e\r\nIn addition to the fact that 20 mm is a great focal length for selfies, this lens has a minimum focusing distance of just 0.63 ft (0.19 m) when used in AF mode, and an even closer 0.59 ft (0.18 m) minimum focusing distance when focused manually. It is an excellent choice for gimbal\/grip mounting, whether shooting selfies or other subjects.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"left\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Nano AR Coating for crisp contrast show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/8A\/49C8AE30882D64384A76CF115428891522C422D0_1D0DE473509D0FCE7C67B73F76B53BDCFMTPNGALPHASCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Nano AR Coating for crisp contrast\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/8A\/49C8AE30882D64384A76CF115428891522C422D0_1D0DE473509D0FCE7C67B73F76B53BDCFMTPNGALPHASCL1_i_400_featurtn.jpg\" alt=\"Nano AR Coating for crisp contrast\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/8A\/49C8AE30882D64384A76CF115428891522C422D0_1D0DE473509D0FCE7C67B73F76B53BDCFMTPNGALPHASCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Nano AR Coating for crisp contrast\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003eNano AR Coating for crisp contrast\u003c\/h3\u003e\r\nSony's original Nano AR Coating creates a precise, regular nanostructure on lens surfaces that does not interfere with light transmission, while suppressing reflections that can cause flare and ghosting. Internal reflections are reduced to an absolute minimum, achieving outstanding clarity and contrast. (1. Nano AR Coating \/ 2. Glass \/ 3. Transmitted light).\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"right\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Dust and moisture resistant show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/8A\/E45A9AAB20D3C4153F0F0AD864BAA105A8C04AF0_C84CD82067D20F0056B5E50E59C244ECFMTPNGALPHASCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Dust and moisture resistant\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/8A\/E45A9AAB20D3C4153F0F0AD864BAA105A8C04AF0_C84CD82067D20F0056B5E50E59C244ECFMTPNGALPHASCL1_i_400_featurtn.jpg\" alt=\"Dust and moisture resistant\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/8A\/E45A9AAB20D3C4153F0F0AD864BAA105A8C04AF0_C84CD82067D20F0056B5E50E59C244ECFMTPNGALPHASCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Dust and moisture resistant\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003eDust and moisture resistant\u003c\/h3\u003e\r\nA dust- and moisture-resistant design\u003csup class=\"ccs-cc-inline-footnote-link\"\u003e\u003ca id=\"ccs-finline-7754801\" href=\"https:\/\/electronics.sony.com\/#ccs-finline-775480t1\"\u003e1\u003c\/a\u003e\u003c\/sup\u003e provides the reliability needed for outdoor use in challenging conditions.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"left\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Natural, linear manual focus response show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/8A\/978F91F1E8561ABE7CE53503D54F0E1AA0DAD1CA_430310DA24DD861FC021733871933FE5FMTPNGALPHASCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Natural, linear manual focus response\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/8A\/978F91F1E8561ABE7CE53503D54F0E1AA0DAD1CA_430310DA24DD861FC021733871933FE5FMTPNGALPHASCL1_i_400_featurtn.jpg\" alt=\"Natural, linear manual focus response\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/8A\/978F91F1E8561ABE7CE53503D54F0E1AA0DAD1CA_430310DA24DD861FC021733871933FE5FMTPNGALPHASCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Natural, linear manual focus response\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003eNatural, linear manual focus response\u003c\/h3\u003e\r\nLinear Response MF ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"right\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Customizable focus hold button show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/8A\/470CC12E2021909167F3A41CAA47647BB0ACF217_C0DA7748430EF78BF81FCD633CD950BCFMTPNGALPHASCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Customizable focus hold button\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/8A\/470CC12E2021909167F3A41CAA47647BB0ACF217_C0DA7748430EF78BF81FCD633CD950BCFMTPNGALPHASCL1_i_400_featurtn.jpg\" alt=\"Customizable focus hold button\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/8A\/470CC12E2021909167F3A41CAA47647BB0ACF217_C0DA7748430EF78BF81FCD633CD950BCFMTPNGALPHASCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Customizable focus hold button\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003eCustomizable focus hold button\u003c\/h3\u003e\r\nA conveniently placed focus hold button not only offers easy focus hold control, but can be assigned to a variety of other functions from a menu accessed via the camera body.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"left\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Fluorine front-element coating show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/8A\/A277795A68462601837E849E43DFE4195BD8A6A8_B7EF5B53154DCC8EC41C2306B342288BFMTPNGALPHASCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Fluorine front-element coating\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/8A\/A277795A68462601837E849E43DFE4195BD8A6A8_B7EF5B53154DCC8EC41C2306B342288BFMTPNGALPHASCL1_i_400_featurtn.jpg\" alt=\"Fluorine front-element coating\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/8A\/A277795A68462601837E849E43DFE4195BD8A6A8_B7EF5B53154DCC8EC41C2306B342288BFMTPNGALPHASCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Fluorine front-element coating\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003eFluorine front-element coating\u003c\/h3\u003e\r\nThe front lens element features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"right\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Easy manual focus\/autofocus switching show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/8A\/3EE2866DC06BB34F279B1E3518830CC03E15849E_F84E14411D5F3F4239DBF64374352D48FMTPNGALPHASCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Easy manual focus\/autofocus switching\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/8A\/3EE2866DC06BB34F279B1E3518830CC03E15849E_F84E14411D5F3F4239DBF64374352D48FMTPNGALPHASCL1_i_400_featurtn.jpg\" alt=\"Easy manual focus\/autofocus switching\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/8A\/3EE2866DC06BB34F279B1E3518830CC03E15849E_F84E14411D5F3F4239DBF64374352D48FMTPNGALPHASCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Easy manual focus\/autofocus switching\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003eEasy manual focus\/autofocus switching\u003c\/h3\u003e\r\nA focus mode switch that allows instant switching between auto and manual focus mode can be a great advantage when shooting subjects or situations that require fine manual focus adjustment.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"left\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Switchable aperture ring click stops show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/8A\/C154CAA9121F4F7F9FAA86DE1ED684C40742FEC0_1970ACB7C20319AAFC42D7DDDDD2C0EDFMTPNGALPHASCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Switchable aperture ring click stops\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/8A\/C154CAA9121F4F7F9FAA86DE1ED684C40742FEC0_1970ACB7C20319AAFC42D7DDDDD2C0EDFMTPNGALPHASCL1_i_400_featurtn.jpg\" alt=\"Switchable aperture ring click stops\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/8A\/C154CAA9121F4F7F9FAA86DE1ED684C40742FEC0_1970ACB7C20319AAFC42D7DDDDD2C0EDFMTPNGALPHASCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Switchable aperture ring click stops\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003eSwitchable aperture ring click stops\u003c\/h3\u003e\r\nIn addition to providing the fast response required for professional application, the aperture ring includes a switch that turns its click stops on or off: ON for tactile feedback when shooting stills, or OFF for seamless, silent control when shooting movies.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"right\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"30 mm equivalent on APS-C bodies show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/8A\/BD516827DD3AC4A4FD9112113BC9FA351E262D5D_5BD619B2240710433D354874FC75731BFMTPNGALPHASCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"30 mm equivalent on APS-C bodies\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/8A\/BD516827DD3AC4A4FD9112113BC9FA351E262D5D_5BD619B2240710433D354874FC75731BFMTPNGALPHASCL1_i_400_featurtn.jpg\" alt=\"30 mm equivalent on APS-C bodies\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/8A\/BD516827DD3AC4A4FD9112113BC9FA351E262D5D_5BD619B2240710433D354874FC75731BFMTPNGALPHASCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"30 mm equivalent on APS-C bodies\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003e30 mm equivalent on APS-C bodies\u003c\/h3\u003e\r\nThis lens also balances well on smaller APS-C format bodies, providing a very useful wide-angle focal length of 30 mm (full-frame format equivalent). 30 mm is great for taking snapshots around town, shooting the scenery while hiking or mountain climbing and much more. The SEL20F18G is highly recommended for APS-C, as well as full-frame users.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"left\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Sony's movie technology supports advanced moviemaking show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/8A\/75C0C5B9F7E8E15EF90CD1DEC93D526FA36AB8FF_ECC5CA3975989EC08CC69F190536434FFMTPNGALPHASCL1_feature.jpg\" data-media-type=\"image\" data-caption=\"Sony's movie technology supports advanced moviemaking\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/8A\/75C0C5B9F7E8E15EF90CD1DEC93D526FA36AB8FF_ECC5CA3975989EC08CC69F190536434FFMTPNGALPHASCL1_i_400_featurtn.jpg\" alt=\"Sony's movie technology supports advanced moviemaking\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/8A\/75C0C5B9F7E8E15EF90CD1DEC93D526FA36AB8FF_ECC5CA3975989EC08CC69F190536434FFMTPNGALPHASCL1_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Sony's movie technology supports advanced moviemaking\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003eSony's movie technology supports advanced moviemaking\u003c\/h3\u003e\r\nMoviemaking advantages include fast, precise AF and tracking provided by the lens's XD Linear Motors, an ultra-wide 20-mm angle of view on full frame bodies (30 mm on APS-C bodies or with Super 35 angle of view settings), a bright F1.8 maximum aperture, compact and lightweight design, excellent close-up performance and more. In addition to the lens's small size and light weight, its internal focus design makes it convenient for use on compact gimbals or grips for vlogging and other applications.\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003eAccepts a variety of filters\u003c\/h3\u003e\r\nUnlike many other ultra-wide-angle lenses, the lens accepts circular polarizing filters for landscapes, ND filters for movies, and other filter types so the user has full creative control.\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48702801412416,"sku":"SEL20F18G","price":999.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6218\/8352\/files\/fc3125d1-4565-4efa-b3a8-df97c49cc925.jpg?v=1716578590"},{"product_id":"copy-of-sony-lens-fe-24mm-f14-gm","title":"Sony Lens FE 24mm F2.8 G","description":"\u003cdiv class=\"pdp-summary-highlights__heading\" tabindex=\"0\"\u003e\r\n\u003ch2\u003eHighlights at a Glance:\u003c\/h2\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"pdp-summary-highlights__content\"\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eUltra-compact fast prime w\/ G series lens quality and performance\u003c\/li\u003e\r\n\u003cli\u003eF2.8 max aperture for low-light and shallow depth of field\u003c\/li\u003e\r\n\u003cli\u003eThree Aspherical elements for corner-to-corner sharpness\u003c\/li\u003e\r\n\u003cli\u003eED (Extra-low Dispersion) glass element reduce chromatic aberration\u003c\/li\u003e\r\n\u003cli\u003e7-blade circular aperture contributes to gorgeous bokeh\u003c\/li\u003e\r\n\u003cli\u003eTwo Linear motors for fast, precise autofocus tracking\u003c\/li\u003e\r\n\u003cli\u003eLinear response MF for precise manual focus control\u003c\/li\u003e\r\n\u003cli\u003eUp to 7.08” min. focus distance and up to 0.19x magnification\u003csup\u003e3\u003c\/sup\u003e\n\u003c\/li\u003e\r\n\u003cli\u003eBuilt for both worlds: Ideal for still and video creators\u003c\/li\u003e\r\n\u003cli\u003eUltra-compact and lightweight for both full-frame and APS-C\u003csup\u003e2\u003c\/sup\u003ecameras\u003c\/li\u003e\r\n\u003cli\u003eInstant auto\/manual focus selection via AF\/MF switch\u003c\/li\u003e\r\n\u003cli\u003eManual aperture ring w\/ selectable on\/off click for stills or movie\u003c\/li\u003e\r\n\u003cli\u003eProgrammable focus-hold button for multiple custom functions\u003c\/li\u003e\r\n\u003cli\u003eDust and moisture resistant for robust reliability\u003csup\u003e1\u003c\/sup\u003e\n\u003c\/li\u003e\r\n\u003cli\u003eAluminum exterior ensures a premium finish and durability\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003ch3\u003e\u003cstrong\u003eUltra-compact fast prime w\/ G series lens quality and performance\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003cp\u003eThe high-quality G Lens optical design incorporates three aspherical lens elements for sharp detail and one ED (Extra-low Dispersion) glass element that reduces chromatic aberration for outstanding corner-to-corner resolution. In addition, the state-of-the-art optical design takes maximum advantage of the short flange back, unique to mirrorless cameras, to realize stunning compactness at 68mm diameter x 45mm and a weight of only 162g. Mobility is a key feature, preserving the compactness of the overall E-mount system whether shooting with a full-frame or APS-C body or shooting either still images or movie.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003ch3\u003e\u003cstrong\u003eBeautiful natural bokeh\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003cp\u003eThe F2.8 max aperture is ideal for low-light situations for maximum light gathering capability while also providing a shallow depth of field. Beautiful natural bokeh expected from a G Lens is delivered with minimal spherical aberration and provision of a 7-blade circular aperture for round defocused light sources.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003ch3\u003e\u003cstrong\u003eCorner-to-corner sharpness\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003cp\u003eHigh image quality is realized by the inclusion of three aspherical lens elements compensate for various aberrations, delivering high resolution performance from corner to corner of the image, even from the widest aperture with shallow depth of field\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003ch3\u003e\u003cstrong\u003eReduced chromatic aberration\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003cp\u003eThe FE 24mm F2.8 G incorporates an ED glass element to suppress chromatic aberration and effectively reduces color fringing that is more likely to occur in the image periphery, leaving precisely rendered edges with no fringing or unnatural coloration, while significantly reducing flare and ghosting.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003ch3\u003e\u003cstrong\u003e7-blade circular aperture\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003cp\u003eWhile conventional aperture blades have flat sides that create unappealing, polygonal-shaped defocused points of light, the FE 24mm F2.8 G incorporates a 7-blade circular aperture mechanism to maximizes the beauty of this large-aperture prime-lens. The wide f2.8 aperture and circular aperture blades contribute to impressive images in which the subject stands out against a smoothly defocused foreground and background, as well as perfectly round points of defocused light.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003ch3\u003e\u003cstrong\u003eTwo Linear motors for fast, precise autofocus tracking\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003cp\u003eTaking full advantage of the continuing rapid advances in the speed and performance of newer camera bodies, two linear motors are used in the FE 24mm F2.8 G lens to deliver fast, precise AF (autofocus) with excellent tracking performance. Tracking is maintained despite instantaneous changes in subject motion, making the lens ideal for situations require tracking a moving subject.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003ch3\u003e\u003cstrong\u003eNatural, linear manual focus response\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003cp\u003eLinear Response MF (manual focus) ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise in both still and movie modes.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003ch3\u003e\u003cstrong\u003eWide-angle close-ups\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003cp\u003eGet a unique perspective through close-up, wide angle shooting. The wide 24mm angle of view is useful in applications where the background is to be included, such as gimbal shooting or selfie shooting with a grip. The FE 24mm F2.8 G features an impressive minimum focus distance of 9.45” (0.24m) (AF) \/ 7.08” (0.18m) (MF) and maximum magnification of 0.13x (AF) \/ 0.19x (MF). With the wide F2.8 max. aperture, you can also shoot close-ups with beautiful blurred background bokeh.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003ch3\u003e\u003cstrong\u003eBuilt for both worlds: Ideal for still and video creators\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003cp\u003eThe FE 24mm F2.8 G lens has clear advantages for moviemaking. With an wide 24mm angle of view on full frame bodies and 36mm on APS-C bodies or Super 35mm cameras, dual linear motors for fast, precise autofocus and tracking, a bright F2.8 maximum aperture for beautifully defocused background bokeh, excellent close-up performance and a class leading ultra-compact and lightweight design, this lens is ideal for all types of content creators. In addition to the super small size and light weight, its internal focus design makes it convenient for use on compact gimbals or grips for vlogging and other applications.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003ch3\u003e\u003cstrong\u003eUltra-compact and lightweight for both full-frame and APS-C\u003csup\u003e2\u003c\/sup\u003e cameras\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003cp\u003eThe ultra-compact FE 24mm F2.8 G lens measures 68mm diameter x 45mm and weighs in at only 162g. This makes it ideal for both APS-C as well as full-frame camera users. Its ultra-compact size and light weight balances well on smaller APS-C format bodies, providing a very useful wide-angle focal length of 36mm (full-frame format equivalent). This super small lens is also ideal for full-frame users wanting a wide-angle 24mm field of view who prize compact size and weight to reduce their load, especially for those photographers and videographers who travel a lot.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003ch3\u003e\u003cstrong\u003eManual aperture ring w\/ selectable on\/off click for stills or movie\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003cp\u003eA responsive manual aperture ring offers positive action that will satisfy photographers and moviemakers alike. The aperture ring click stops can be switched on or off as required. “Off” is the preferred setting for moviemaking since it results in the least aperture operation noise. When “On” the ring provides tactile feedback that is useful when shooting stills.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003ch3\u003e\u003cstrong\u003eDust and moisture resistant for robust reliability\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003cp\u003eDespite the ultra-compact size of the FE 24mm F2.8 G, its dust and moisture resistance design make this lens appropriate for outdoor use, especially when combined with a camera that employs weather resistant measures\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003ch3\u003e\u003cstrong\u003eInternal focus design\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003cp\u003eThe internal focus design maintains the overall length of the lens constant when focusing, allowing easy movie shooting with a small gimbal or grip attached. Focusing with a PL filter attached is also worry-free.\u003c\/p\u003e\r\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48702801772864,"sku":"SEL24F28G","price":799.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6218\/8352\/files\/1616494580-img-1508104.jpg?v=1716578592"},{"product_id":"copy-of-sony-lens-fe-40mm-f25-g","title":"Sony Lens FE 50mm F2.5 G","description":"\u003cdiv class=\"pdp-summary-highlights\"\u003e\r\n\u003cdiv class=\"pdp-summary-highlights__heading\" tabindex=\"0\"\u003e\r\n\u003ch2\u003eHighlights at a Glance:\u003c\/h2\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"pdp-summary-highlights__content\"\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eUltra-compact fast prime w\/ G series lens quality and performance\u003c\/li\u003e\r\n\u003cli\u003eF2.5 max aperture for low-light and shallow depth of field\u003c\/li\u003e\r\n\u003cli\u003eTwo Aspherical elements for corner-to-corner sharpness\u003c\/li\u003e\r\n\u003cli\u003eED (Extra-low Dispersion) glass elements reduce chromatic aberration\u003c\/li\u003e\r\n\u003cli\u003e7-blade circular aperture contributes to gorgeous bokeh\u003c\/li\u003e\r\n\u003cli\u003eTwo Linear motors for fast, precise autofocus tracking\u003c\/li\u003e\r\n\u003cli\u003eLinear response MF for precise manual focus control\u003c\/li\u003e\r\n\u003cli\u003eUp to 12.2” min. focus distance and up to 0.21x magnification\u003csup\u003e3\u003c\/sup\u003e\n\u003c\/li\u003e\r\n\u003cli\u003eBuilt for both worlds: Ideal for still and video creators\u003c\/li\u003e\r\n\u003cli\u003eUltra-compact and lightweight for both full-frame and APS-C\u003csup\u003e2\u003c\/sup\u003e cameras\u003c\/li\u003e\r\n\u003cli\u003eInstant auto\/manual focus selection via AF\/MF switch\u003c\/li\u003e\r\n\u003cli\u003eManual aperture ring w\/ selectable on\/off click for stills or movie\u003c\/li\u003e\r\n\u003cli\u003eProgrammable focus-hold buttons for multiple custom functions\u003c\/li\u003e\r\n\u003cli\u003eDust and moisture resistant for robust reliability\u003csup\u003e1\u003c\/sup\u003e\n\u003c\/li\u003e\r\n\u003cli\u003eAluminum exterior ensures a premium finish and durability\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003ch3\u003e\u003cstrong\u003eUltra-compact fast prime w\/ G series lens quality and performance\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003cp\u003eThe high-quality G Lens optical design incorporates two aspherical lens elements for sharp detail and one ED (Extra-low Dispersion) glass element that reduces chromatic aberration for outstanding corner-to-corner resolution. In addition, the state-of-the-art optical design takes maximum advantage of the short flange back, unique to mirrorless cameras, to realize stunning compactness at 68mm diameter x 45mm and a weight of only 174g. Mobility is a key feature, preserving the compactness of the overall E-mount system whether shooting with a full-frame or APS-C body or shooting either still images or movie.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003ch3\u003e\u003cstrong\u003eBeautiful natural bokeh\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003cp\u003eThe F2.5 max aperture is ideal for low-light situations for maximum light gathering capability while also providing a shallow depth of field. Beautiful natural bokeh expected from a G Lens is delivered with minimal spherical aberration and provision of a 7-blade circular aperture for round defocused light sources.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003ch3\u003e\u003cstrong\u003eCorner-to-corner sharpness\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003cp\u003eHigh image quality is realized by the inclusion of two aspherical lens elements compensate for various aberrations, delivering high resolution performance from corner to corner of the image, even from the widest aperture with shallow depth of field.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003ch3\u003e\u003cstrong\u003eReduced chromatic aberration\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003cp\u003eThe FE 50mm F2.5 G incorporates an ED glass element to suppress chromatic aberration and effectively reduces color fringing that is more likely to occur in the image periphery, leaving precisely rendered edges with no fringing or unnatural coloration, while significantly reducing flare and ghosting.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003ch3\u003e\u003cstrong\u003e7-blade circular aperture\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003cp\u003eWhile conventional aperture blades have flat sides that create unappealing, polygonal-shaped defocused points of light, the FE 50mm F2.5 G incorporates a 7-blade circular aperture mechanism to maximizes the beauty of this large-aperture prime-lens. The wide f2.5 aperture and circular aperture blades contribute to impressive images in which the subject stands out against a smoothly defocused foreground and background, as well as perfectly round points of defocused light.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003ch3\u003e\u003cstrong\u003eTwo Linear motors for fast, precise autofocus tracking\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003cp\u003eTaking full advantage of the continuing rapid advances in the speed and performance of newer camera bodies, two linear motors are used in the FE 50mm F2.5 G lens to deliver fast, precise AF (autofocus) with excellent tracking performance. Tracking is maintained despite instantaneous changes in subject motion, making the lens ideal for situations require tracking a moving subject.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003ch3\u003e\u003cstrong\u003eNatural, linear manual focus response\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003cp\u003eLinear Response MF (manual focus) ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise in both still and movie modes.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003ch3\u003e\u003cstrong\u003eClose-ups in a standard field of view\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003cp\u003eGet a unique perspective through close-up, wide angle shooting. The standard 50mm angle of view is useful in applications from snap shots to movie shooting. The FE 50mm F2.5 G features an impressive minimum focus distance of 14.78” (0.35m) (AF) \/ 12.2” (0.31m) (MF) and maximum magnification of 0.18x (AF) \/ 0.21x (MF). With the wide F2.5 max. aperture, you can also shoot close-ups with beautiful blurred background bokeh.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003ch3\u003e\u003cstrong\u003eBuilt for both worlds: Ideal for still and video creators\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003cp\u003eThe FE 50mm F2.5 G lens has clear advantages for moviemaking. With a standard 50mm angle of view on full frame bodies and 75mm on APS-C bodies or Super 35mm cameras, dual linear motors for fast, precise autofocus and tracking, a bright F2.5 maximum aperture for beautifully defocused background bokeh, excellent close-up performance and a class leading ultra-compact and lightweight design, this lens is ideal for all types of content creators. In addition to the super small size and light weight, its internal focus design makes it convenient for use on compact gimbals or grips for vlogging and other applications.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003ch3\u003e\u003cstrong\u003eUltra-compact and lightweight for both full-frame and APS-C cameras\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003cp\u003eThe ultra-compact FE 50mm F2.5 G lens measures 68mm diameter x 45mm and weighs in at only 174g. This makes it ideal for both APS-C as well as full-frame camera users. Its ultra-compact size and light weight balances well on smaller APS-C format bodies, providing a very useful mid to telephoto focal length of 75mm (full-frame format equivalent). This super small lens is also ideal for full-frame users wanting a standard 50mm field of view who prize compact size and weight to reduce their load, especially for those photographers and videographers who travel a lot.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003ch3\u003e\u003cstrong\u003eManual aperture ring w\/ selectable on\/off click for stills or movie\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003cp\u003eA responsive manual aperture ring offers positive action that will satisfy photographers and moviemakers alike. The aperture ring click stops can be switched on or off as required. “Off” is the preferred setting for moviemaking since it results in the least aperture operation noise. When “On” the ring provides tactile feedback that is useful when shooting stills.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003ch3\u003e\u003cstrong\u003eProgrammable focus-hold button for multiple custom functions\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003cp\u003eThe focus hold button not only performs the traditional function to lock focus when recomposing, but can be customized to a number of other functions depending on your needs. In addition to Focus Hold, these custom functions include: Eye AF, AF On, Aperture Preview, Shot Result Preview or Bright Monitoring.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003ch3\u003e\u003cstrong\u003eDust and moisture resistant for robust reliability\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003cp\u003eDespite the ultra-compact size of the FE 50mm F2.5 G, its dust and moisture resistance design make this lens appropriate for outdoor use, especially when combined with a camera that employs weather resistant measures\u003csup\u003e1\u003c\/sup\u003e.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003ch3\u003e\u003cstrong\u003eInternal focus design\u003c\/strong\u003e\u003c\/h3\u003e\r\n\u003cp\u003eThe internal focus design maintains the overall length of the lens constant when focusing, allowing easy movie shooting with a small gimbal or grip attached. Focusing with a PL filter attached is also worry-free.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48702802133312,"sku":"SEL50F25G","price":699.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6218\/8352\/files\/sony-sel50f25g-fe-50mm-f-2-5-g-1616495752-1630082.jpg?v=1716578594"},{"product_id":"sony-alpha-sonnar-t-fe-55mm-f18-za-fe-mount","title":"SONY ALPHA SONNAR T FE 55MM F1.8 ZA - FE-mount","description":"\u003cdiv id=\"header-dcbe85\" class=\"ccs-cc-inline-section ccs-cc-inline-header\" data-elementid=\"inline-content-header[sony]\" data-context=\"{\" data-ccs-cc-inline-jumplink=\"Overview\" data-display-mode=\"noheader\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-header-layout\" data-type=\"text media\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-header-description\"\u003eRenowned Carl Zeiss contrast and resolution brings out the best in α7 series full frame E-mount bodies. The T* coating works with an innovative optical design to suppress internal reflections, for sublime contrast from highlights to deep blacks. In keeping with the Sonnar concept, a large F1.8 maximum aperture can produce beautiful full-frame background bokeh, but you also have the option of stopping down for extended depth-of-field. A bright lens like this is also an advantage when shooting indoors or outdoors in low light. Linear motor driven internal focusing is smooth and quiet, and a dust and moisture resistant design ensures consistently reliable performance.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-header-description\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-header-hero\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/SEL55F18Z\/92FB41A585A16436F2C3F2E4F45455C1B92613C9_SELASSET435896_w_400_hero.jpg\" alt=\"Sonnar T* FE 55mm F1.8 ZA Full-frame E-mount Prime Lens\"\u003e\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-section ccs-cc-inline-features\" data-elementid=\"inline-content-features[sony]\" data-context=\"{\" data-ccs-cc-inline-jumplink=\"Features\" data-display-mode=\"noheader\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"right\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Aspherical lens elements show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/SEL55F18Z\/99224D45268C6E0ED159D861F7116A4EE781A526_SELASSET453712_i_400_featurtn.jpg\" data-media-type=\"image\" data-caption=\"Aspherical lens elements\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/SEL55F18Z\/99224D45268C6E0ED159D861F7116A4EE781A526_SELASSET453712_i_400_featurtn.jpg\" alt=\"Aspherical lens elements\" data-large=\"\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Aspherical lens elements\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003eAspherical lens elements\u003c\/h3\u003e\r\nAspherical lens design dramatically reduces spherical aberration while also reducing lens size and weight. Spherical aberration is a slight misalignment of the light rays projected on the image plane. This is caused by differences in refraction at different points on conventional spherical lenses which degrade image quality in large-aperture lenses. Specially shaped \"aspherical\" elements near the diaphragm restore alignment of light rays at the image plane, maintaining high sharpness and contrast even at maximum aperture and can also be used at other points in the optical path to reduce distortion. Well-designed aspherical elements can reduce the total number of elements required in the lens, thus reducing overall size and weight. Advanced Aspherical (AA) elements are an evolved variant, featuring an extremely high thickness ratio between the center and periphery. AA elements are exceedingly difficult to produce, relying on the most advanced molding technology to consistently and precisely achieve the required shape and surface accuracy, resulting in significantly improved image accuracy and quality.\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"left\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Carl Zeiss T* (T-star) coating show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/SEL55F18Z\/A0A1C6EB730F013BD02F09255067E1B4C63C56F5_SELASSET453714_feature.jpg\" data-media-type=\"image\" data-caption=\"Carl Zeiss T* (T-star) coating\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/SEL55F18Z\/A0A1C6EB730F013BD02F09255067E1B4C63C56F5_SELASSET453714_i_400_featurtn.jpg\" alt=\"Carl Zeiss T* (T-star) coating\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/SEL55F18Z\/A0A1C6EB730F013BD02F09255067E1B4C63C56F5_SELASSET453714_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Carl Zeiss T* (T-star) coating\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003eCarl Zeiss T* (T-star) coating\u003c\/h3\u003e\r\nCoated optics were pioneered by Carl Zeiss\u003csup\u003e®\u003c\/sup\u003e - and this superb lens features the Carl Zeiss T* (T-Star) coating that virtually eliminates lens flare, internal reflection and light scattering that can otherwise occur at glass-to-air surfaces. The T* coating contributes to outstanding image quality, with high contrast and uniformly excellent resolution right out to the image edges. Not simply applied to any lens - the T* symbol only appears on multi-element lenses in which the required performance has been achieved throughout the entire optical path, therefore guaranteeing the highest quality.\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"right\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Circular Aperture show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/SEL55F18Z\/0B3F63787DC74D80E2C452578E0300ECB581937F_SELASSET453713_feature.jpg\" data-media-type=\"image\" data-caption=\"Circular Aperture\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/SEL55F18Z\/0B3F63787DC74D80E2C452578E0300ECB581937F_SELASSET453713_i_400_featurtn.jpg\" alt=\"Circular Aperture\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/SEL55F18Z\/0B3F63787DC74D80E2C452578E0300ECB581937F_SELASSET453713_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Circular Aperture\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003eCircular Aperture\u003c\/h3\u003e\r\nWhen changing your aperture to defocus the background, the light sources appear blurred. This 'bokeh' effect of the blurred background can be enhanced with circular aperture blades used in this lens. Conventional aperture blades have flat sides creating unappealing polygonal shaped defocussed points of light. α lenses overcome this problem through a unique design that keeps the aperture almost perfectly circular from its wide-open setting to when it is closed by 2 stops. Smoother, more natural defocusing can be obtained as a result.\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-features-block ccs-cc-inline-single-feature\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature\" data-type=\"text media\" data-pos=\"left\"\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-thumbnail\"\u003e\u003ca class=\"ccs-cc-inline-thumbnail-image ccs-cc-inline-thumbnail-media ccs-cc-inline-clickable\" title=\"Internal focusing show larger image\" href=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/SEL55F18Z\/92FB41A585A16436F2C3F2E4F45455C1B92613C9_SELASSET435896_feature.jpg\" data-media-type=\"image\" data-caption=\"Internal focusing\"\u003e\u003cimg src=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/SEL55F18Z\/92FB41A585A16436F2C3F2E4F45455C1B92613C9_SELASSET435896_i_400_featurtn.jpg\" alt=\"Internal focusing\" data-large=\"https:\/\/cdn.cs.1worldsync.com\/syndication\/feeds\/sony\/inline-content\/SEL55F18Z\/92FB41A585A16436F2C3F2E4F45455C1B92613C9_SELASSET435896_feature.jpg\" data-alt-text=\"Please wait while content is loading...\" aria-label=\"Internal focusing\"\u003e\u003c\/a\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"ccs-cc-inline-feature-content ccs-cc-inline-feature-description\"\u003e\r\n\u003ch3\u003eInternal focusing\u003c\/h3\u003e\r\nOnly the middle groups of the optical system move to achieve focus, so the overall length of the lens does not change. Other important benefits include fast autofocusing and a short minimum focusing distance. Also, the filter thread at the front of the lens does not rotate, which is convenient if you're using a polarizing filter.\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48702802264384,"sku":"SEL55F18Z","price":1099.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6218\/8352\/files\/f8e86b56-7a73-438d-a19c-d20abb1973c3.png?v=1716578597"}],"url":"https:\/\/www.lookingglassphoto.com\/collections\/sony.oembed?page=4","provider":"Looking Glass Photographic Outfitters","version":"1.0","type":"link"}