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    Complete Series - Color Processing Fundamentals - Online Live



    The Color Processing Complete Series runs on four consecutive Tuesdays from 6:00pm to 8:00pm Pacific Time, as follows: August 10th, 17th, 24th and 31st. Each class session totals two hours in length, with one hour of lecture and one hour of hands-on application and critique of images.


    Let’s start with a question: Is your color processing a hit-and-miss guessing game that leaves you frustrated and wanting for more? If you’re one of many people nodding your head, thinking to yourself “yep!” then read on, this class is for you and will help A LOT.

    Beautiful color photos come from understanding and controlling the fundamentals. Join Rich Seiling, a Master Printmaker and former Assistant Curator at The Ansel Adams Gallery, for this inspiring class series that will give you insight to the techniques and thought processes Rich uses to create museum quality color photographs. 

    Please note that Rich will primarily use Photoshop for his editing and demos during these sessions, but the class is built mostly around the thought process. There are many tools you can use to implement the thought processes you’ll learn about, and you do not need to a Photoshop user to get the most out of this series.

    The series occurs once a week for four weeks, broken down as follows:


    Tuesday, 8/10: Good Color Part 1 - Mastering RAW Conversion

    Every adjustment affects color. Rich will teach you how to build a solid foundation for your processing that solves, and doesn’t create problems. 

    Tuesday, 8/17: Good Color Part 2 - Refining Your Vision and Color Correction 

    Learning to see the difference between “good” and “bad” color will make it easier to process your photos and get better results. Rich will show you how to evaluate and correct the most common problems. 

    Tuesday, 8/24: Contrast - The Neglected Setting

    Contrast is one of the most powerful tools, and most neglected. Learn how to use contrast to create depth, dimension, and impact.

    Tuesday, 8/31: Refinement - Think Global, Act Local

    Global corrections can’t do everything. You need local corrections to bring out the most in your photos. Rich will show you how to identify and correct local problems common to color photographs. 


    This Online Live class series will be conducted using Zoom. You will receive the Invitation Link to access and attend each session 1-2 days prior to the scheduled date. (We require 72-hour cancellation notice prior to the first scheduled date for refunds)


    Rich Seiling’s passion for capturing light and beauty with photography has led him on a series of adventures that have shaped his vision and view of the craft.  From a stint at The Ansel Adams Gallery in Yosemite as an assistant curator, to his pioneering work in digital printmaking, founding of a leading fine art printing studio, and 22 years living in and photographing the Yosemite region of the Sierra Nevada, Rich has deeply explored the vision and craft of photography while continuing to express his own vision.

     He learned photography in the darkroom, seeking to make prints with the rich tonal scale exemplified by the West Coast traditions of photography. But his frustration with color processes lead him to explore digital photography starting in the early 1990s.

    Combining his darkroom knowledge with digital tools led to a process for making color prints of museum quality that pushed the process to new heights. His reputation for making vibrant yet realistic digital prints allowed him to help photographers like Galen Rowell, Jack Dykinga, Robert Glenn Ketchum, and many others, make the transition to digital fine art printing. With his team at West Coast Imaging, he has helped produce numerous museum shows, supplied prints for leading galleries, and done prepress for art books from publishers like Taschen and Houghton Mifflin. 

    His simple yet powerful Photoshop workflow, tested on tens of thousands of prints at WCI, is in use by many top professionals, and has been taught to countless students across the country through workshops and lectures.

    Working in both black & white and color, Rich strives to capture the profound beauty of nature and communicate it through vibrant, and sometimes large, prints. He considers himself a student of light, discovering its qualities and how it communicates the inherent realities of a subject, often seeking out fleeting moments of rare light that make the landscape sing its own voice.

    Driven by the belief that each photographer has a unique story only they can tell, Rich teaches the art of photography through workshops and articles. His goal is to help students unlock their potential to tell their own stories by helping them gain control of the craft, expand their vision, and most of all, to experience the enrichment and joy that photography brings.





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