Showroom: 1045 Ashby Ave Berkeley CA | Phone: 510-548-6888 | Hours: Mon-Sat 10am-6pm | About Us
An online class with Rich Seiling, Master Printmaker and former Assistant Curator at The Ansel Adams Gallery.
This Online Live class runs for approximately 90-minutes.
Join Rich Seiling, a Master Printmaker and former Assistant Curator at The Ansel Adams Gallery, for this inspiring class. Making a good exposure seems easy, but it’s not. According to Rich, most photographers are underexposing by 1 1/2 to 2 stops with their current technique. Rich will help you cure that by teaching a foundation you can use every time you photograph. It will lead to more consistent results and better exposure.
This class is for almost everyone, from beginner to avid enthusiast. Please note that a basic understanding of your camera’s controls is necessary for this class.
This Online Live class series will be conducted using Zoom. You will receive the Invitation Link to access the class 1-2 days prior to the scheduled date. (We require 72-hour cancellation notice prior to the class' scheduled date for a refund.)
Rich Seiling’s passion for capturing light and beauty with photography has led him on a series of adventures that have shaped his vision and view of the craft. From a stint at The Ansel Adams Gallery in Yosemite as an assistant curator, to his pioneering work in digital printmaking, founding of a leading fine art printing studio, and 22 years living in and photographing the Yosemite region of the Sierra Nevada, Rich has deeply explored the vision and craft of photography while continuing to express his own vision.
He learned photography in the darkroom, seeking to make prints with the rich tonal scale exemplified by the West Coast traditions of photography. But his frustration with color processes lead him to explore digital photography starting in the early 1990s.
Combining his darkroom knowledge with digital tools led to a process for making color prints of museum quality that pushed the process to new heights. His reputation for making vibrant yet realistic digital prints allowed him to help photographers like Galen Rowell, Jack Dykinga, Robert Glenn Ketchum, and many others, make the transition to digital fine art printing. With his team at West Coast Imaging, he has helped produce numerous museum shows, supplied prints for leading galleries, and done prepress for art books from publishers like Taschen and Houghton Mifflin.
His simple yet powerful Photoshop workflow, tested on tens of thousands of prints at WCI, is in use by many top professionals, and has been taught to countless students across the country through workshops and lectures.
Working in both black & white and color, Rich strives to capture the profound beauty of nature and communicate it through vibrant, and sometimes large, prints. He considers himself a student of light, discovering its qualities and how it communicates the inherent realities of a subject, often seeking out fleeting moments of rare light that make the landscape sing its own voice.
Driven by the belief that each photographer has a unique story only they can tell, Rich teaches the art of photography through workshops and articles. His goal is to help students unlock their potential to tell their own stories by helping them gain control of the craft, expand their vision, and most of all, to experience the enrichment and joy that photography brings.
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