{"product_id":"harman-switch-azure-125-color-120-roll","title":"HARMAN Switch Azure 125 Color Negative Film (120) - Single Roll","description":"\u003ch2\u003e\u003cspan\u003eHARMAN Switch Azure 125 Color Negative Film\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cspan\u003e120 Format, Single Roll\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eA creative color film that turns the familiar into something unexpected.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHARMAN Switch Azure is an ISO 125 color negative film designed to deliberately rearrange the colors in front of your camera. Blues can become orange, bright yellows can shift to vivid azure, and reds can appear purple or blue. Skies, landscapes, architecture, still lifes, and portraits all take on a surreal new palette.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMade in 120 format for medium-format cameras, Switch Azure combines its dramatic color transformations with the detail and tonal character of a larger negative. It uses standard C-41 processing and performs best when exposed at EI 125 in daylight.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eKey Features\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eISO 125 creative color negative film\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e120 roll-film format\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eDeliberately altered color rendering\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eBlues can shift toward orange\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eBright yellows can become azure or cyan\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eReds can render as purple or blue\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eStandard C-41 processing\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eBest results at EI 125\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eUsable exposure range of approximately EI 50–200\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eOne roll\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eNumber of exposures depends on the camera’s image format\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eScanning Note\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eSwitch Azure does not have the conventional orange mask found on most color negative films. Scanner model, software, and operator choices can therefore make a substantial difference in the final palette, contrast, and white balance. Variation is part of the film’s creative character.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eThe Looking Glass Take\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eThis is not a film for accurate color or dependable skin tones. It is for photographers who want the film itself to participate in the image-making process.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSwitch Azure is particularly interesting for colorful architecture, landscapes, flowers, still lifes, fashion, and portraits where surreal color is welcome. Medium format gives those unusual colors plenty of room to show their texture and detail. Meter carefully at EI 125, bring it into good light, and expect the scan to surprise you.\u003c\/span\u003e\u003c\/p\u003e","brand":"Harman","offers":[{"title":"Default Title","offer_id":52884092551488,"sku":"1182637","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6218\/8352\/files\/HARMANSwitchAzure125ColorNegativeFilm_120_-SingleRoll1.jpg?v=1790885209","url":"https:\/\/www.lookingglassphoto.com\/products\/harman-switch-azure-125-color-120-roll","provider":"Looking Glass Photographic Outfitters","version":"1.0","type":"link"}