{"product_id":"harman-switch-azure-125-color-35mm-36exp","title":"HARMAN Switch Azure 125 Color Negative Film (35mm, 36 Exposures) - Single Roll","description":"\u003ch2\u003e\u003cspan\u003eHARMAN Switch Azure 125 Color Negative Film\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cspan\u003e35mm, 36 Exposures, Single Roll\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFamiliar scenes, completely rearranged.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHARMAN Switch Azure is an ISO 125 creative color negative film that deliberately transforms the colors in front of your camera. Blues can become orange, bright yellows can shift to vivid azure, and reds can appear purple or blue. The result is a surreal palette that can turn an ordinary street, landscape, still life, or portrait into something unexpected.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis 36-exposure roll comes in a DX-coded 35mm cassette and uses standard C-41 processing. For the most reliable exposure, HARMAN recommends shooting it at EI 125 in daylight.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eKey Features\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eISO 125 creative color negative film\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e35mm format with 36 exposures\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eDX-coded cassette\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eDeliberately altered color rendering\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eBlues can shift toward orange\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eBright yellows can become azure or cyan\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eReds can render as purple or blue\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eStandard C-41 processing\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eBest results at EI 125\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eUsable exposure range of approximately EI 50–200\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eOne roll\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eScanning Note\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eSwitch Azure does not have the conventional orange mask found on most color negative films. Different scanners, software, and color-correction choices can produce noticeably different palettes, contrast, and white balance. That variation is part of the film’s experimental character.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eThe Looking Glass Take\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eSwitch Azure is for photographers who want the film to contribute its own ideas. It is not intended for accurate color or predictable skin tones, but that is exactly what makes it interesting.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTry it with colorful architecture, flowers, landscapes, fashion, still lifes, or portraits where blue skin and unexpected color feel like part of the concept. Give it good light, meter carefully at EI 125, and leave some room for surprise when the scans arrive.\u003c\/span\u003e\u003c\/p\u003e","brand":"Harman","offers":[{"title":"Default Title","offer_id":52884092223808,"sku":"1182626","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6218\/8352\/files\/HARMANSWITCHAZURE125_COLOR35mm36exp1.jpg?v=1790885504","url":"https:\/\/www.lookingglassphoto.com\/products\/harman-switch-azure-125-color-35mm-36exp","provider":"Looking Glass Photographic Outfitters","version":"1.0","type":"link"}