{"product_id":"holga-400-iso-35mm-x-24-exp","title":"Foma Holga 400 Black and White Negative Film (35mm, 24 Exposures) - Single Roll","description":"\u003ch4 data-start=\"0\" data-end=\"100\"\u003eThe perfect B\u0026amp;W roll for “happy accidents” — forgiving ISO 400 with classic grain and contrast.\u003c\/h4\u003e\n\u003cp data-start=\"102\" data-end=\"476\"\u003eFoma Holga 400 is a panchromatic black-and-white negative film rated at ISO 400\/27°, designed to pair beautifully with the dreamy, unpredictable look of Holga and other toy cameras—wide exposure latitude, fine grain structure, and a traditional contrast profile that flatters vignetting, flare, and light leaks instead of fighting them. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 data-start=\"478\" data-end=\"536\"\u003eWhy film photographers like Foma Holga 400 (35mm, 24)\u003c\/h4\u003e\n\u003cul data-start=\"537\" data-end=\"1302\"\u003e\n\u003cli data-start=\"537\" data-end=\"710\"\u003e\n\u003cp data-start=\"539\" data-end=\"710\"\u003eForgiving ISO 400 speed → ISO 400\/27° in standard processing → easy handheld shooting in mixed light and indoors near window light. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"711\" data-end=\"908\"\u003e\n\u003cp data-start=\"713\" data-end=\"908\"\u003eWide exposure latitude → described as having wide exposure latitude → more usable negatives when your metering (or your toy camera) is doing its own thing. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"909\" data-end=\"1111\"\u003e\n\u003cp data-start=\"911\" data-end=\"1111\"\u003eClassic black-and-white “feel” → fine grain structure and traditional contrast profile → a timeless look that suits street, travel, and lo-fi experimental work. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1112\" data-end=\"1302\"\u003e\n\u003cp data-start=\"1114\" data-end=\"1302\"\u003eMade for the Holga aesthetic → positioned as pairing well with Holga\/toy camera surrealism → you lean into the vibe instead of trying to correct it. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-start=\"1304\" data-end=\"1328\"\u003eQuick shooting note\u003c\/h4\u003e\n\u003cp data-start=\"1329\" data-end=\"1496\"\u003eSome batches are sold in non-DX coded cartridges (you’ll need to set ISO manually, or add a DX label if your camera requires it). \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 data-start=\"1498\" data-end=\"1520\"\u003eTradeoffs to know\u003c\/h4\u003e\n\u003cp data-start=\"1521\" data-end=\"1695\"\u003eThis film is meant to feel classic and a little wild—if you’re chasing ultra-smooth, ultra-modern “clean” negatives, you’ll likely prefer a finer-grain ISO 100 stock instead.\u003c\/p\u003e\n\u003cp data-start=\"1697\" data-end=\"1838\"\u003e\u003cstrong data-start=\"1697\" data-end=\"1717\"\u003eWhat’s included:\u003c\/strong\u003e 1 single roll of Foma Holga 400 black-and-white negative film, 35mm, 24 exposures. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1840\" data-end=\"1989\"\u003eIdeal for: Holga shooters, toy camera experiments, casual street\/travel, and anyone who wants an affordable ISO 400 B\u0026amp;W roll with forgiving latitude.\u003c\/p\u003e\n\u003cp data-start=\"1991\" data-end=\"2181\"\u003eLooking Glass tip: if you’re shooting a Holga (or any camera with unpredictable light leaks), embrace it—use strong shapes and contrast so the “imperfections” become part of the composition.\u003c\/p\u003e","brand":"HolGA","offers":[{"title":"Default Title","offer_id":51347084738880,"sku":"191424","price":6.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6218\/8352\/files\/FomaHolga400BlackandWhiteNegativeFilm1.jpg?v=1769287511","url":"https:\/\/www.lookingglassphoto.com\/products\/holga-400-iso-35mm-x-24-exp","provider":"Looking Glass Photographic Outfitters","version":"1.0","type":"link"}