{"product_id":"ricoh-gr-iv-premium-outfit","title":"Ricoh GR IV + Premium Outfit","description":"\u003ch1\u003e\u003cspan\u003eRicoh GR IV Premium Outfit\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eA pocketable camera for people who love noticing things—with the extras to keep you photographing.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA patch of afternoon light. An unexpected expression. A familiar street that looks different today. The Ricoh GR IV is a camera you can keep close for those moments, with the image quality and hands-on control to make something of them.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOur \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ePremium Outfit\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e pairs a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003enew-in-box Ricoh GR IV\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e with useful accessories selected by Looking Glass, including a spare battery, memory card, card reader, screen shield, premium microfiber cloth, and a three-year Diamond accidental damage warranty.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhy Choose the GR IV?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eLarge-sensor image quality in a small camera.\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Its approximately 26-megapixel APS-C sensor delivers detailed photographs with flexibility for editing, cropping, and printing.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eA sharp, fixed 28mm-equivalent f\/2.8 lens.\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e The wide view suits street scenes, landscapes, interiors, and portraits that include a person’s surroundings. This is a fixed-lens camera: changing your framing often means moving closer or farther away.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eReady for passing moments.\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Approximately 0.6-second startup, responsive autofocus, and Full Press Snap—which focuses at a preset distance—help you photograph quickly.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eSteadier handheld photographs.\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Five-axis image stabilization reduces camera shake, helping when photographing still subjects in lower light.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eCreative looks with room to experiment.\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Choose from 14 Image Control finishes, including Positive Film, Negative Film, and black-and-white options. Shoot JPEG, RAW, or both.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eControls you can make your own.\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A touchscreen, customizable buttons, and manual exposure options let you work simply or take greater control.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eStorage built in.\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Approximately 53GB of internal memory complements the microSD card slot. USB-C charging makes topping up convenient.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eWho Is It For?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eThe GR IV is a particularly good fit for \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003estreet photographers, travelers, everyday observers, and photographers who want a small companion to their larger camera\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. It also suits someone who enjoys making photographs with a dedicated camera but wants to travel light.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou don’t need to be an experienced photographer to enjoy it. Start with automatic exposure and explore more of the controls as your confidence grows.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts wide-angle perspective is especially appealing if you like photographs that show a subject’s relationship to a place. If you regularly want to zoom in on distant wildlife or sports, you’ll be better served by a camera with a longer lens.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhat’s Included\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eNew Ricoh GR IV and standard contents:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eRicoh GR IV digital camera, new in its original box\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eOne-year manufacturer’s U.S. warranty through an authorized dealer\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eRicoh DB-120 rechargeable lithium-ion battery\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eUSB cable I-USB198\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eHandstrap O-ST198\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eQuick start guide\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eLooking Glass Premium Outfit extras:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eThree-year Diamond accidental damage warranty\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e — additional protection for your camera, subject to the plan’s terms and conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eCrystal Touch screen shield\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e — helps protect the touchscreen from everyday scratches.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eLooking Glass silky premium microfiber cloth\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e — for gently wiping away fingerprints and smudges.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eProMaster Advanced 64GB microSDXC V30 memory card\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e — removable storage for your photographs.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eProMaster Trifecta UHS-I Card Reader for SD and microSD\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e — for transferring photographs from your memory card to a compatible computer or device.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eProMaster DB-120-compatible rechargeable lithium-ion battery\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e — a spare for longer outings.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eTwo batteries are included: the original Ricoh DB-120 and an additional ProMaster compatible battery.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eThe Looking Glass Take\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eThe GR IV’s appeal becomes clear when you think about how you actually spend your day. Walking to lunch, exploring a new neighborhood, meeting friends—these are all opportunities to make photographs, but they aren’t always occasions when you want to carry a camera bag.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis is where the GR makes sense. You have a capable camera within reach, and a single, wide-angle lens that encourages you to move, pay attention to the edges, and decide what belongs in the photograph. That way of working can become a pleasure in itself.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe built the Premium Outfit for someone who intends to use their camera regularly. The spare battery, card, reader, and protective extras take care of practical needs upfront, so you can get on with getting to know your GR.\u003c\/span\u003e\u003c\/p\u003e","brand":"Ricoh","offers":[{"title":"Default Title","offer_id":67743111479616,"sku":"210000033535","price":2188.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6218\/8352\/files\/RicohGRIVDigitalCamera7.jpg?v=1770931220","url":"https:\/\/www.lookingglassphoto.com\/products\/ricoh-gr-iv-premium-outfit","provider":"Looking Glass Photographic Outfitters","version":"1.0","type":"link"}