Our Mission - Looking Glass Photo & Camera

Showroom: 1045 Ashby Ave Berkeley CA | Phone: 510-548-6888 | Hours: Mon-Sat 10am-6pm

Our Mission

It is our mission to provide excellent customer service, expert advice, and the products and services necessary for photographic imaging from conception to final product, at a reasonable price.

To never stop listening to the needs of our customers and the marketplace and to use that information to routinely provide better service.

To be consistently involved with and inspired by our local community.

To never forget that people are our greatest asset and should always be treated with respect and their time and attention valued.

To accept responsibility and accountability for the jobs we do, the mistakes we may make, as well as the successes we achieve.

To be socially responsible in our decisions as retailers and as members of both a local and global community.

To be willing to accept, implement and inspire change for the better.

To be proud of who we are and what we do.

To always keep in mind “The Bigger Picture”.

Keep up to date on the latest news and events!

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