Whether for portraiture, landscapes, street or everyday shooting, the 50mm is thought of as one of the most quintessential focal lengths in photography. Get ready for a noticeable upgrade in image quality over you camera’s kit lens as well as standard zooms.

The FE 50mm F1.2 GM delivers awe-inspiring resolution even at F1.2 maximum aperture with the soft, creamy bokeh of a G Master. It features fast, highly accurate autofocus tracking and silent, low-vibration AF in both still image and movie shooting.

This new camera is not only revolutionary, “It is Evolutionary” and will change the imaging and video industry as a new standard in photography and videography as we know it today.