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A very versatile prime, NIKKOR Z 40mm f/2 sits in the sweet spot between a 35mm and a 50mm. It’s the best of both worlds — wide enough for great street and landscape shots, exceptional at close-ups and portraits. Shallow depth of field makes for a naturally beautiful bokeh effect, while fast shutter speeds capture the action in sharp detail. Enjoy Z clarity, consistency, and brightness in an affordable and light weight lens — our most compact to date.

Building on the success of the EOS R series of cameras and leveraging advancements in technology that have come along since, the EOS R3 combines some of the best of both the EOS R5 and EOS-1D X Mark III cameras to provide a robust, high-performance camera. The EOS R3 is the first "3" series camera since the popular EOS-3 film camera launched in 1998.

The EOS R System continues to grow with two new affordable lenses that provide photographers and hobbyists with new options: the RF100-400mm F5.6-8 IS USM lens and the RF16mm F2.8 STM lens.

Christian was amped to shoot with this lens and to share what he got. From the beginning when he first received the lens, to the end with his finished images, Christian shares his journey with this fascinating and fun lens. The verdict: This lens ups the fun factor of photography. And who doesn't love having more fun?

Z fc fuses classic design with Z series technology. Small size with big image quality. 4K videos with full-time Eye-Detection AF. A flip out vlogger screen with live streaming capabilities. This is a camera you think you’ve seen before. But the performance is entirely new