About Us - Looking Glass Photo & Camera


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About Us


Welcome to Looking Glass, your premier destination for all things photography in Berkeley, California. At Looking Glass, we are more than just a camera and photography retail store; we are a team of passionate educators who believe in the transformative power of photography. We see photography as a way to explore the world in new and unique ways, a creative outlet for self-expression, and a powerful tool for education and documentation.

Our business philosophy is centered on promoting and providing photographic resources that support your pursuit of the visual arts. Our mission is to make photography accessible to all by inspiring a sense of community and fostering the confidence to explore and grow in your own self-expression and creativity. 

Located in the heart of Berkeley, our photo center spans an impressive 8,000 square feet of immersive space. Step inside and discover a full retail showroom, an art gallery showcasing breathtaking imagery, a darkroom facility (reopening soon we hope!) for traditional photography enthusiasts, and an educational classroom where you can sharpen your photography skills.

At Looking Glass, we go beyond just selling cameras and equipment. We host co-sponsored events with renowned photography brands like Sony, Nikon, and Canon, offering you the chance to connect with the very companies whose products you rely on every day. Additionally, our annual photography tradeshow event brings together dozens of companies and photography ambassadors under one roof, creating a vibrant hub for all photography enthusiasts.

And it doesn't stop there. We believe in giving back to the photography community. Our current extracurricular programs include Epic Photo EscapesBay Area Nikon Shooters Club, Photo Walks for Good, and Looking Glass Day Trips. These initiatives provide opportunities for learning, traveling, and community building, while empowering you to grow your confidence and use your photography skills for good.

At Looking Glass, we are also committed to creating, curating, and distributing content that highlights the power of photography. Our goal is to help you identify with the profound impact of photography and maintain a constant connection with the joys of creative exploration and storytelling.

So, whether you're an aspiring photographer or a seasoned pro, come explore with us and share how you see this big, diverse planet through your lens. Let's embark on a journey of self-expression, community, and visual storytelling together. Welcome to Looking Glass – where photography and passion meet!

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