About Us - Looking Glass Photo & Camera


  • Open Mon-Sat 10:00am-6:00pm
  • Free Shipping on Orders of $150+
  • Shop Online & Pickup In-Store
  • Serving You for Over 50 Years

About Us


Step into the vibrant world of Looking Glass, your ultimate haven for all things photography. More than just a camera and photography retail superstore, Looking Glass is a dynamic collective of devoted educators who deeply believe in the transformative magic of photography. For us, photography is not merely a skill but a profound means of exploring the world in novel and distinctive ways.

Our guiding business philosophy revolves around championing and providing the essential photographic resources that underpin your pursuit of visual arts excellence. Our mission is to break down barriers and make photography accessible to everyone, fostering a sense of community.

Nestled in the heart of Berkeley, our expansive photo center sprawls across an impressive 8,000 square feet of immersive space. As you step inside, you'll be greeted by a comprehensive retail showroom, an awe-inspiring art gallery showcasing breathtaking imagery, a darkroom facility catering to traditional photography enthusiasts, and an educational classroom where you can hone your photography skills.

We proudly host co-sponsored events in collaboration with renowned photography brands such as Sony, Nikon, and Canon, offering you the unique opportunity to connect with the very companies whose products shape your daily photographic endeavors. Furthermore, our annual photography tradeshow event brings together a myriad of companies and photography ambassadors under one roof, creating a vibrant hub for all photography enthusiasts.

But that's not the end of our story. We are staunch believers in giving back to the photography community. Our current lineup of extracurricular programs includes Epic Photo Escapes, Bay Area Nikon Shooters Club, Photo Walks for Good, and Looking Glass Day Trips. These initiatives are crafted to provide learning opportunities, travel adventures, and community building, empowering you to not only enhance your skills but also utilize your photography for positive impact.

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