Fujifilm has unveiled a new digital camera that breaks the mold—in both format and philosophy. Introducing the Fujifilm X half, a compact, fixed-lens camera that channels the charm of vintage half-frame film cameras into a thoroughly modern creative tool.

From its vertically oriented 1-inch sensor to its tactile controls and storytelling-focused features, this camera is built for a different kind of photography—one that invites thoughtfulness, play, and visual exploration. Here’s everything you need to know.

What Is the Fujifilm X half?

The Fujifilm X half is a half-frame-style digital camera that shoots vertically by design. Inspired by the look and feel of 1960s film compacts, it features a 1-inch CMOS sensor turned sideways inside the body to produce 18MP images in a native 3:4 aspect ratio.

It’s lightweight, tactile, and rich with character. With a fixed 23mm f/2.8 lens (equivalent to ~32mm in full-frame terms), this camera is purpose-built for casual carry, street scenes, creative diptychs, and storytelling on the go.

Key Features at a Glance

• 1-inch 18.5MP CMOS sensor, rotated for vertical shooting

• Fixed 23mm f/2.8 lens (~32mm equivalent)

• Optical viewfinder with vertical framing

• Digital film advance lever for sequencing or diptychs

• 13 Fujifilm Film Simulations + creative filters (Light Leak, Halation, etc.)

• 240g lightweight body, built for casual carry

• Film Camera Mode limits playback to mimic film-era shooting

• Full HD 1080p video at 30/60fps

• USB-C charging, microSD card slot

Why the “Half” in X half?

The name is a nod to half-frame film cameras, which captured two images per 35mm frame—essentially doubling your exposures. But in this digital version, it’s not about economy. It’s about perspective.

By default, the X half captures images vertically—a subtle but powerful shift that encourages new ways of seeing. Whether you’re composing portraiture, street scenes, or social media-ready shots, the vertical format naturally lends itself to storytelling.

Paired with its diptych shooting features, this design opens doors for visual sequencing and narrative structure, giving photographers a new language to work with.

• Built for Storytelling - The X half isn’t about megapixels and menu depth—it’s about creative rhythm. Fujifilm has packed it with tools that encourage playful exploration:
• Diptychs Made Easy - Use the film advance-style lever to create image pairs or diptychs—two frames meant to live side-by-side, whether in print or digital display. It’s ideal for visual storytelling.
• “Film Camera Mode” - Turn off image review and playback for a more mindful, in-the-moment shooting experience. It’s a small but powerful way to recapture the feel of shooting film.
• Film Simulations and Filters - Fujifilm’s celebrated Film Simulations are here—Velvia, Classic Chrome, Acros, and more. Add in filters like Light Leak, Double Exposure, and Halation, and you’ve got a built-in digital darkroom for creative expression.
• Optical Viewfinder - Unlike many compact cameras today, the X half includes a simple optical viewfinder. It doesn’t offer overlays or electronic feedback—but that’s the point. It’s a minimalist window into your scene, reminiscent of vintage point-and-shoots.

Who the X half Is For

This camera may not be for everyone—and that’s what makes it special. It’s made for photographers who value:

• Creative constraint over exhaustive features

• Thoughtful image-making over rapid-fire shooting

• Visual storytelling, especially in paired or sequential frames

• Vertical-first content, ideal for print, zines, or social media

• Film-like shooting without the need to process rolls

It’s a joyfully unusual camera that’s likely to become a favorite daily carry for many photographers—not because it replaces a DSLR or flagship mirrorless system, but because it inspires in a totally different way.

A Few Limitations to Know

The Fujifilm X half is not designed to be a high-performance workhorse. A few things to be aware of:

• No RAW shooting—this is a JPEG-only camera

• No image stabilization

• Fixed lens (no zoom or interchangeable options)

• Not weather-sealed

• No hot shoe for external flash or accessories

But none of these are oversights—they’re deliberate choices to keep the experience lightweight, analog-inspired, and creatively focused.

At Looking Glass Photo, we love gear that nudges you toward something deeper—a new way of seeing, a different rhythm of creating. The Fujifilm X half is exactly that.

It’s a quiet, curious camera made for slow looking, playful experimentation, and image-making that goes beyond the frame. Whether you’re making zines, visual journals, or just seeing what happens when you shoot with intention, the X half is an open invitation to explore.

Preorder the Fujifilm X half

The X half is available for preorder now, with an expected release in late June 2025.

When you order through Looking Glass, you’re not just ordering a camera—you’re supporting a small photography business that cares deeply about your creative growth—and we’re here for you before, during, and after your purchase.