Get up to $1000 bonus value toward your next Sony camera or lens—now through September 30.

Sony cameras and lenses are trusted by photographers and creators around the world for their innovation, image quality, and performance. Whether you’re capturing once-in-a-lifetime moments, shooting cinematic video, or documenting everyday beauty, Sony delivers tools that keep up with your creative vision.

Now’s your chance to upgrade your gear and save big. Through September 30, Sony is offering generous bonus trade-in value (up to $1000!) when you trade in any working interchangeable lens camera or lens toward select Sony products. It’s the perfect excuse to say goodbye to your older gear—and hello to faster autofocus, better low-light performance, and cutting-edge features that truly make a difference.

See Eligible Sony Products & Bonus Rebates

Click to view the Qualifying Sony Gear & Rebates

How It Works

1. Start Your Trade-In
   Use our quick and easy Trade-In Request Form to let us know what you're trading and what Sony gear you're interested in.

2. Receive Your Quote
   Within about 5 business days, we’ll email you a trade-in value for your gear. If you decide to move forward, you'll receive a paid shipping label to ship your gear to our used gear buying partners. Once they receive your gear, we'll issue a credit to your account for the amount you agreed to.

3. Upgrade with Bonus Savings
   When you purchase an eligible Sony product, your trade-in credit plus a Sony bonus rebate is applied to the transaction—maximizing your savings.

Promotion Details

• Trade in any working ILC (interchangeable lens camera) or lens, regardless of brand

• Receive both trade-in credit and a Sony bonus rebate when applied toward eligible Sony gear

• One trade-in per eligible Sony product (repeatable for multiple items!)

• Valid in-store and online through September 30, 2025

Ready to Get Started?

Start your upgrade journey now: Submit Your Trade-In Here

Need Help or Have Questions?

When choosing the perfect Sony camera or lens, our team of expert Photo Coaches is happy to guide you.

Visit us at 2239 Fifth Street, Berkeley, CA
Call us at (510) 548-6888
Or contact us here