Canon made a recent big announcement: three new RF telephoto lenses for their R mirrorless system. The new RF400mm F2.8 L IS USM and RF600mm F4 L IS USM lenses provide professional and advanced photographers with outstanding range for sports, wildlife and more, both with pristine L series quality and Optical Image Stabilization with up to 5.5 stops of shake correction. Not to be outdone is the RF100mm F2.8 L Macro IS USM lens for wedding, portrait, landscape photographers and more with amazing versatility, including a bright maximum aperture for dramatic backgrounds, a new SA (Spherical Aberration) Control Ring which lets the user alter the look and shape of the bokeh, and detailed close-up shots at up to 1.4x magnification!

RF100mm F2.8 L MACRO IS USM  |  $1,399 - accepting preorders now

Engineered specifically for full-frame EOS R series cameras, the RF100mm F2.8 L MACRO IS USM is the world’s first* medium telephoto macro lens delivering close-up imagery at up to 1.4x magnification with autofocus. Featuring a fixed 100mm focal length, a bright f/2.8 maximum aperture for blurred backgrounds and low light shooting, fast, highly-precise AF, and an SA (spherical aberration) Control Ring, the RF100mm F2.8 L MACRO IS USM lens elevates the look of portraits and macro shots with the option of creating dreamlike or romantic images with a soft focus look. With strong built-in optical image stabilization and Canon's Hybrid IS system, close-up shooting and video are sharp and stable. Using the RF100mm F2.8 L MACRO IS USM, imagemakers can expect to see stunning results that can enhance their creative/artistic vision.

• World's First* Medium Telephoto Macro Lens with a Maximum Magnification of 1.4x.
• High Image Quality and Bright, Fixed f/2.8 Aperture Telephoto Macro RF Lens.
• Optical Image Stabilizer with up to 5 Stops of Shake Correction**.
• Hybrid IS Compensates for Angular and Shift Camera Shake during Macro Shooting.
• Spherical Aberration (SA) Control Ring Allows Adjustments to Shape and Character of Foreground/Background Bokeh.
• Up to 8 stops of Shake Correction*** with Coordinated Optical Image Stabilizer and In-Body Image Stabilizer.
• High Speed, Smooth and Quiet Auto Focus with Dual Nano USM.
• Control Ring for Direct Setting Changes.
• Dust - and Weather-resistant.

RF400mm F2.8 L IS USM  |  $11,999 - accepting preorders now

Delivering high-performance for professional photographers as well as inheriting the optics of the EF 400mm f/2.8L IS III USM model, the RF400mm F2.8 L IS USM is the go-to choice to help capture superb shots of sports, wildlife and more. Its optical image stabilization system with up to 5.5 stops* of shake correction, including three IS operation modes, helps to deliver sharp results – whether hand-held or mounted on a monopod. For brilliantly clear results even in challenging situations, Super Spectra Coatings (SSC) and Air Sphere Coatings (ASC) help minimize ghosting and flare. The RF400mm F2.8 L IS USM is also compatible with both the RF 1.4x and 2x Extenders to get you even closer to the subject.

High-performance, Wide-aperture 400mm f/2.8 Super-telephoto Lens, Exclusively for EOS R-series cameras.

• Optically Identical to EF 400mm f/2.8L IS III USM lens.
• Optical Image Stabilization with up to 5.5 Stops* of Shake Correction, Including Three IS Operation Modes.
• Super Spectra Coating (SSC) and Air Sphere Coating (ASC) Helps Minimize Ghosting and Flare.
• Compatible with Canon RF 1.4x and 2x Extenders.
• Customizable Electronic Focus Ring, with Manual Focus Capability during SERVO AF.
• 9-blade Circular Aperture for Beautiful Bokeh.
• Two Focus Presets Available - Instantly Return to One or Two Memorized Focus Distances.
• Dust- and Water-resistant Design, with Fluorine Coating on Front Element for Easy Cleaning.

RF600mm F4 L IS USM  |  $12,999 - accepting preorders now

Capture the action with the RF600mm F4 L IS USM that offers professional and advanced photographers the excellent image quality of a Canon L series super telephoto lens. Ideal for wildlife, motorsports, and more, the RF600mm F4 L IS USM provides up to 5.5 stops* of shake correction, delivering consistent and sharp results. Featuring a customizable electronic manual focus ring on the lens barrel, you can select from three different speed levels to adjust manual focus to your desired preference. Additionally, its f/4 aperture and 9-blade circular aperture helps create intimacy in background and foreground bokeh for both photos and videos, and the lens is highly versatile and lightweight as far as 600mm lenses go, making it easier to not only bring it to the action, but capture it even from a distance. The RF600mm F4 L IS USM makes it easy to bring the action clear and up close.

• Super-telephoto, 600mm Lens with Wide f/4 Maximum Aperture, Exclusively for EOS R-series cameras.
• Optically Identical to EF 600mm f/4L IS III USM lens; Minimum Focusing Distance of 13.78 ft. / 4.2 m.
• Optical Image Stabilization with up to 5.5 Stops* of Shake Correction, Including Three IS Operation Modes.
• Super Spectra Coating (SSC) and Air Sphere Coating (ASC) Helps Minimize Ghosting and Flare.
• Compatible with Canon RF 1.4x and 2x Extenders.
• Customizable Electronic Focus Ring, with Manual Focus Capability during SERVO AF.
• 9-blade Circular Aperture for Beautiful Bokeh.
• Two Focus Presets Available — Instantly Return to One or Two Memorized Focus Distances.
• Dust- and Water-resistant Design, with Fluorine Coating on Front Element for Easy Cleaning.