Half the Frame, Twice the Fun
Forget what you thought a camera should be. The Fujifilm X half is here to flip the script—literally. With a vertical half-frame sensor and a vibe that screams “let’s just make something beautiful,” this is not your average compact. It’s your creative sidekick, your analog dream machine, your “wait, that’s digital?” moment in your palm.
For the Shooters Who See the World a Bit Differently
18MP Vertical Sensor: You heard right—portrait orientation by default. Made for a world that scrolls up and down, not side to side. Perfect for storytellers, selfie poets, dog park documentarians, and anyone whose art lives online.
Fixed 32mm f/2.8 Lens: Wide-ish. Fast-ish. Sharp and honest. No zoom, no fuss. Just pure, dependable glass that lets you focus on the frame, not the settings.
JPEG-Only Shooting: RAW? Nah. This camera is all about joy, not workflow. With Fujifilm’s beloved film simulations built-in, every shot comes out with character baked right in. Instant nostalgia, no editing required.
Film Simulation Modes: Choose from 25 analog-inspired film and filter looks, from bold color to soft monochrome. It’s like having a film shelf in your pocket—and yes, they all look amazing.
2-in-1 Mode: Shoot two stills, two videos, or one of each, and combine them into one. Tell a story across time and type—your creativity just got a new favorite trick.
Film Camera Mode: Turn off distractions and shoot like it’s the ’90s—no preview, no playback, just the moment. This mode emulates the simplicity of film photography, encouraging presence over perfection.
Looks Like a Classic. Acts Like a Rebel: The dials, the optical viewfinder, the retro silhouette—it’s all a love letter to film cameras of the past. But under the hood? This thing’s got 2025 running through its veins.
Pocketable & Playful: Weighs next to nothing (just 8.5 ounces) and fits in your jacket, bag, or oversized cargo shorts (we’re not judging). It's the kind of camera that wants to go places with you.
What People Are Saying
“It’s like a digital film camera that knows what year it is.” – The Verge
“Possibly 2025’s most fun camera.” – TechRadar
“A bold bet for a generation who thinks in vertical.” – Y.M.Cinema
The buzz? Real. People are already calling it the anti-smartphone camera, the ultimate pocket companion, and the first serious compact in years that dares to be different on purpose.
Who’s It For?
If you:
• Like your cameras with a little attitude
• Think too much choice gets in the way of good photos
• Miss film but still want digital
• Want a camera that matches your creative weirdness
…then the Fujifilm X half is basically your new best friend.
