Does your processing and editing workflow involve a lot of guessing? Do you often hope you’ll discover a slider or adjustment that will make your photographs look the way you envisioned them? When you’re done editing, do you sense something is missing from your photographs, but you’re not quite sure what?
This book can revolutionize how you approach processing, showing you how to clearly identify the problems in your photographs and providing practical and consistent ways to help you resolve them. Rich Seiling presents the proven and powerful approach he has used to make tens of thousands of fine art prints for museums and galleries across the world. Learn his techniques and achieve the professional results you’ve always wanted.
Rich Seiling’s passion for capturing light and beauty with photography has led him on a series of adventures that have shaped his vision and view of the craft.  From a stint at The Ansel Adams Gallery in Yosemite as an assistant curator, to his pioneering work in digital printmaking, founding of a leading fine art printing studio, and 22 years living in and photographing the Yosemite region of the Sierra Nevada, Rich has deeply explored the vision and craft of photography while continuing to express his own vision.Â
He learned photography in the darkroom, seeking to make prints with the rich tonal scale exemplified by the West Coast traditions of photography. But his frustration with color processes led him to explore digital photography starting in the early 1990s.
Combining his darkroom knowledge with digital tools led to a process for making color prints of museum quality that pushed the process to new heights. His reputation for making vibrant yet realistic digital prints allowed him to help photographers like Galen Rowell, Jack Dykinga, Robert Glenn Ketchum, and many others, make the transition to digital fine art printing. With his team at West Coast Imaging, he has helped produce numerous museum shows, supplied prints for leading galleries, and done prepress for art books from publishers like Taschen and Houghton Mifflin.Â
Working in both black & white and color, Rich strives to capture the profound beauty of nature and communicate it through vibrant, and sometimes large, prints. He considers himself a student of light, discovering its qualities and how it communicates the inherent realities of a subject, often seeking out fleeting moments of rare light that make the landscape sing its own voice.
Driven by the belief that each photographer has a unique story only they can tell, Rich teaches the art of photography through workshops and articles. His goal is to help students unlock their potential to tell their own stories by helping them gain control of the craft, expand their vision, and most of all, to experience the enrichment and joy that photography brings.
