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Looking Glass Photo / Nikon Lens Trade-Up

What would you like to photograph next?

There’s a lens for that.

A tiny world in the garden. Wildlife just beyond your reach. People you love, in beautiful everyday light.

A backlit snail clings to a curved flower stem above pale petals and a reflection in water.
Photographed with the NIKKOR Z MC 105mm f/2.8 VR S© Katarina Jencova

Get $100–$300 in additional trade-in value.
Trade a qualifying working lens toward a select new NIKKOR Z lens.

Plus Nikon instant savings through November 1.
Your lens’s assessed trade-in value is additional.

Ask about my trade-in ↗Explore the photographs ↓

Your Berkeley camera shop since 1971. Real people. Help before and after your purchase.

01

Your lens has value

We evaluate your qualifying working lens and explain its trade-in value.

02

A little more toward what’s next

Your eligible new lens determines the additional $100, $200, or $300 bonus.

03

Help choosing well

We’ll talk through your camera, your interests, and what makes sense for you.

Follow your curiosity

Start with what catches your eye.

Explore the photographs. Open one for a closer look. Find a lens that makes you curious.

01 Birds & wildlife

Been wanting to get closer?

Two horned mountain animals stand close together in warm light.
© Nicolas Stettler490mm · f/6.3 · 1/2500 sec.
A crested waterbird floats on still water in warm light.
© Nicolas StettlerWith Z TC-1.4x teleconverter, sold separately · 840mm
A small squirrel peers from a tree hollow surrounded by snow.
© Natsumi HandaWith Z TC-2.0x teleconverter, sold separately · 1200mm

Photographed with

NIKKOR Z 180–600mm f/5.6–6.3 VR

A quiet moment between two animals. A bird at water level. A tiny face you might otherwise miss. Give yourself more room to photograph wildlife from a distance.

Worth considering for
Birds, wildlife & outdoor action

Why this lens?

The 180–600mm range lets you adjust your framing as your subject moves. Internal zooming keeps the lens from extending as you zoom. Two examples here also use a separately sold teleconverter, identified in their captions.

$100 USD instant savings

Ask us to confirm the current purchase price.

October 19–November 1, 2026

+ $300 USD trade-up bonusAdded to your qualifying lens’s assessed trade-in value.

$400 combined promotional value
Instant savings + trade-up bonus. Your assessed trade-in value is additional.

Ask about this lens ↗Lens details & availability

Trade-in required for the bonus. No trade-in needed for applicable instant savings. Prices exclude tax.

02 The little things

There’s a whole world in the little things.

A backlit snail clings to a curved flower stem above pale petals and a reflection in water.
© Katarina Jencova105mm · f/7.1 · 1/80 sec.
Sharpened colored pencils stand against soft circles of colored light.
© Joey Terrill

Photographed with

NIKKOR Z MC 105mm f/2.8 VR S

A snail on a flower stem. The tips of pencils on your desk. Look closely, and familiar things start to feel surprising.

Worth considering for
Flowers, insects, textures & small details

Why this lens?

True 1:1 macro capability lets you photograph small subjects at life size on the sensor. A different kind of photographic adventure, close to home.

$250 USD instant savings

Ask us to confirm the current purchase price.

October 19–November 1, 2026

+ $100 USD trade-up bonusAdded to your qualifying lens’s assessed trade-in value.

$350 combined promotional value
Instant savings + trade-up bonus. Your assessed trade-in value is additional.

Ask about this lens ↗Lens details & availability

Trade-in required for the bonus. No trade-in needed for applicable instant savings. Prices exclude tax.

03 A wider view

Make room for a different point of view.

A person stands inside a colorful architectural space beneath a circular ceiling opening.
© Adrien Barakat
A weathered tree stands beneath a star-filled sky and the Milky Way.
© John Weatherby15.5mm · f/2.8 · 10 sec.

Photographed with

NIKKOR Z 14–24mm f/2.8 S

Follow the color and geometry of a building. Stand beneath a sky full of stars. A wider view gives you a different way into the photograph.

Worth considering for
Landscapes, architecture & night skies

Why this lens?

An ultra-wide 14–24mm range changes the way you compose. The constant f/2.8 maximum aperture adds flexibility for lower light and night skies.

$1,899.95 USD

After $800 Nikon instant savings.

October 19–November 1, 2026

+ $200 USD trade-up bonusAdded to your qualifying lens’s assessed trade-in value.

$1000 combined promotional value
Instant savings + trade-up bonus. Your assessed trade-in value is additional.

Ask about this lens ↗Lens details & availability

Trade-in required for the bonus. No trade-in needed for applicable instant savings. Prices exclude tax.

04 Gardens & sidelines

The garden. The sidelines. Whatever catches your eye.

Deep magenta flowers with bright green centers fill the frame.
© Chloe Ramirez28mm · f/4 · 1/1600 sec.
A goalkeeper stretches across the grass to stop a soccer ball near the goal.
© Jason Halayko400mm · f/8 · 1/1250 sec.
A butterfly spreads dark wings with bright turquoise bands against green foliage.
© Chloe Ramirez

Photographed with

NIKKOR Z 28–400mm f/4–8 VR

Flowers close by. Something happening across the field. A butterfly that makes you stop for a moment. One broad zoom range gives you plenty of ways to explore the day.

Worth considering for
Daylight outings, gardens & sideline moments

Why this lens?

The 28–400mm range covers wide scenes and distant subjects without changing lenses. Especially useful for daylight exploration; the f/8 maximum aperture at the long end calls for enough light.

$1,149.95 USD

After $300 Nikon instant savings.

October 19–November 1, 2026

+ $200 USD trade-up bonusAdded to your qualifying lens’s assessed trade-in value.

$500 combined promotional value
Instant savings + trade-up bonus. Your assessed trade-in value is additional.

Ask about this lens ↗Lens details & availability

Trade-in required for the bonus. No trade-in needed for applicable instant savings. Prices exclude tax.

05 People & everyday light

See familiar moments in a different light.

Two people sit across from one another in a café with a colorful tiled wall.
© Kenta Aminaka50mm · f/1.8 · 1/640 sec.
A ring rests on a hand silhouetted against warm, softly blurred lights.
© Kenta Aminaka50mm · f/1.8 · 1/125 sec.
Two people in dark clothing pose together against a softly lit dark background.
© Kenta Aminaka50mm · f/1.8 · 1/200 sec.

Photographed with

NIKKOR Z 50mm f/1.8 S

A conversation across the table. A small detail against a glow of lights. Someone you know, seen with fresh attention.

Worth considering for
People, everyday scenes & low-light creativity

Why this lens?

A bright f/1.8 maximum aperture gives you more flexibility with light and depth of field. A fixed focal length encourages you to move, notice your background, and make the composition your own.

$469.95 USD

After $200 Nikon instant savings.

October 19–November 1, 2026

+ $100 USD trade-up bonusAdded to your qualifying lens’s assessed trade-in value.

$300 combined promotional value
Instant savings + trade-up bonus. Your assessed trade-in value is additional.

Ask about this lens ↗Lens details & availability

Trade-in required for the bonus. No trade-in needed for applicable instant savings. Prices exclude tax.

06 People & places

Bring the people. Bring the place.

A traveler holding a black hat stands beside a lake with mountains behind her.
© Erik McRitchie43mm · f/4 · 1/400 sec.
Sunlight and cloud shadows cross steep mountain cliffs.
© Erik McRitchie120mm · f/4 · 1/400 sec.
A traveler sits among rocks above a turquoise lake reflecting a mountain range.
© Erik McRitchie24mm · f/4 · 1/100 sec.

Photographed with

NIKKOR Z 24–120mm f/4 S

The person you traveled with. The mountains you came to see. The view you want to remember together. A versatile zoom helps you move between those photographs.

Worth considering for
Travel, people & a little of everything

Why this lens?

The 24–120mm range moves from wide scenes to tighter details, with a constant f/4 maximum aperture. A useful choice when you want one lens to cover much of the day.

$150 USD instant savings

Ask us to confirm the current purchase price.

October 19–November 1, 2026

+ $100 USD trade-up bonusAdded to your qualifying lens’s assessed trade-in value.

$250 combined promotional value
Instant savings + trade-up bonus. Your assessed trade-in value is additional.

Ask about this lens ↗Lens details & availability

Trade-in required for the bonus. No trade-in needed for applicable instant savings. Prices exclude tax.

A camera shop. A conversation. A good next step.

You don’t have to work it all out yourself.

Bring your questions, your camera, and the lens you’re thinking about trading. We’ll help you compare what makes sense for the photographs you want to make.

We’ll explain compatibility, availability, and your trade-in options before you decide.

Visit us on Rose Street ↗

Let’s find your next lens

What’s in your bag?
What’s on your mind?

Tell us what you have and what you’d like to photograph. We’ll help you take it from there.

Have another Nikon Z lens in mind? These six are just a starting point. Choose “Another lens” and tell us about it.

Prefer a conversation?(510) 548-6888shop@lookingglassphoto.com2095 Rose Street, BerkeleyMonday–Saturday, 10 a.m.–5 p.m.
Leave this blank if you’re only asking about a new lens.
Optional. A little context helps us give you a useful answer.

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Final trade-in value is determined after evaluation. An inquiry does not reserve inventory or promotional pricing.

Good to know

A few helpful answers.

Do I need a trade-in to receive instant savings?

No. Applicable Nikon instant savings are available without a trade-in. The additional trade-up bonus requires a qualifying working lens and an eligible new-lens purchase during the event.

Is the bonus the full value of my lens?

No. The applicable bonus is added to your lens’s assessed trade-in value. Combined promotional value means instant savings plus the trade-up bonus; it does not include the assessed value of your lens.

Does my lens qualify?

The program requires a qualifying working lens. Tell us its brand, model, and condition. Final acceptance and value are subject to evaluation.

Will these lenses work with my camera?

These are Nikon Z-mount lenses. Tell us your camera model so we can confirm compatibility and explain the field of view on your camera. No camera purchase is required for these six standalone-lens offers.

Can I trade in through the regular online checkout?

Please contact us first so we can arrange the evaluation and apply the trade-in correctly. We must receive the qualifying traded lens before delivering the new lens.

When do the offers end?

The featured instant-savings period is October 19–November 1, 2026. The trade-up event runs October 19, 2026–January 3, 2027. Later instant-savings offers may differ. For an in-store purchase during the October overlap, plan to visit by Saturday, October 31 during our normal hours.

Offer applies to select new NIKKOR Z lenses with a qualifying working lens accepted in trade. One qualifying traded lens is required per eligible new-lens purchase receiving a bonus. Eligibility and value are determined after evaluation. The applicable bonus is added to the assessed trade-in value and applied to the eligible purchase. Featured amounts are in USD and exclude tax. Availability varies. Restrictions apply.

Featured instant savings: October 19–November 1, 2026. Trade-up event: October 19, 2026–January 3, 2027. Sample photographs are credited individually. Teleconverters used for two wildlife examples are sold separately.

Photograph detail