On Rose
A Juried Photography Contest by Looking Glass
A rose is never just a rose.
A rose can be a flower, a color, a gift, a memory, a symbol, a place, a way of seeing, or a moment when something rises again.
On Rose is a juried photography contest from Looking Glass inviting photographers to make intentional, visually compelling work around this expansive theme. A physical rose does not need to appear in your photograph. But the connection to Rose should be visible and meaningful within the image itself.
The challenge is not simply to find a rose. It is to make a photograph that, in some way, says Rose.
Entries open July 9, 2026 at 8:00 a.m. Pacific Time and close August 31, 2026 at 11:59 p.m. Pacific Time.
Read the Official Rules Here.
What Does Rose Mean to You?
For Looking Glass, Rose also means a new street and a new chapter. After years of being part of Berkeley’s photographic life, we now find ourselves on Rose Street, thinking about what it means to move, rebuild, remember where we have been, and keep making space for people who care about photography.
That is part of the contest too. Not because images needs to be about Looking Glass, but because the theme came from a real moment of change. Rose might mean beauty, tenderness, grief, resilience, celebration, color, community, memory, resistance, or renewal. It might be literal. It might not be. What matters is that the photograph carries the connection.
We are looking for images that feel considered. Photographs with a point of view. Photographs that show us something the photographer noticed, felt, questioned, or chose with care.
How Entry Works
Entry is handled through the Looking Glass website using a sliding-scale contribution. Choose the amount that feels right to you. Contribution options: $5, $10, $15, $20, $25, $30, $40, or $50.
Your contribution helps cover platform, administration, presentation, and exhibition-related costs while keeping participation open regardless of financial means. The amount you choose has no effect on eligibility, judging, selection, or awards.
One valid Looking Glass Order # allows you to submit up to three photographs through our image submission platform, Zealous.
After checkout, you will receive a confirmation email with your Order # and a link to submit your photographs.
What You Can Submit
- Each entrant may submit up to three individual photographs. Each photograph must be submitted separately through Zealous and assigned to one category. You may submit all three photographs to the same category, or you may spread them across different categories.
- Photographs may be made with film, digital cameras, or camera-equipped devices. Older photographs are welcome as long as they are your original work and do not violate another contest’s exclusivity or rights restrictions.
- Submitted images should not include visible watermarks, signatures, logos, captions, borders, or identifying text.
- Finalists and selected photographers may be asked to provide a larger file for exhibition, publication, or promotional use.
The Categories
- The Botanical Rose: Rose as a natural subject. Form, texture, growth, decay, fragility, abstraction, and the hidden worlds within a bloom.
- Symbol, Story, and Metaphor: Rose as love, beauty, secrecy, longing, resistance, resilience, remembrance, hope, transformation, contradiction, or connection.
- Rose as Color: Rose, pink, blush, coral, magenta, red, or rose gold used as atmosphere, emotion, tension, identity, or story.
- Celebration, Honor, and Community: Images of care, gratitude, remembrance, legacy, gathering, joy, and communal connection that visibly relate to Rose.
- On Rose Street: A literal or imaginative interpretation of Looking Glass’s new Rose Street home, including place, neighborhood, belonging, transition, and shared stories.
- They Rose Up: Photographs about resisting, returning, rebuilding, or becoming. This category invites images of courage, defiance, renewal, movement, resilience, and transformation. Moments when people, places, communities, or ideas rise from pressure, loss, injustice, silence, or change.
What Selected Work May Receive
Read the Official Rules Here.
Meet the Judges
Entries will be reviewed anonymously by three Bay Area photographers: Becky Jaffe, Sarah Deragon, and Brandon Ruffin. Judges will evaluate photographs on their relationship to the theme, visual voice and emotional resonance, and photographic execution.
Sarah Deragon
Sarah Deragon is an award-winning Bay Area portrait photographer, educator, and founder of Portraits To The People. For more than fourteen years, she has created authentic portraits for entrepreneurs, executives, artists, and organizations including Google, Meta, Adobe, and Visa. An educator and speaker, Sarah teaches photography and AI workshops throughout the Bay Area and serves on Adobe's AI Advisory Council. Her personal work explores identity, queer community, and the power of helping people feel truly seen through photography.
Becky Jaffe
A photographer and educator, Becky Jaffe exhibits her photography in over fifty galleries and museums nationwide, serves as a judge for the Northern California Council of Camera Clubs, and teaches photography internationally for Cal Discoveries Travel. Her photographs have been published in LensWork, SHOTS Magazine, Der Greif, the San Francisco Chronicle, Rattle Magazine, Bay Nature, and The Sun. She remembers the moment she bought her first film camera from Looking Glass 35 years ago, like being handed a passport. She sees the On Rose exhibit as a chance to celebrate Looking Glass, which is still the beating heart of our thriving East Bay photography community.
Brandon Ruffin
Brandon Ruffin is an Oakland based, multidisciplinary artist, best known for his visual storytelling in the mediums of photography and film under the moniker Ruff Draft. Brandon attributes his style of storytelling to the exploration of identity, as well as how identity influences the movements and cultures of people within society. In 2025 Brandon released his debut monograph, “Migration Patterns,” with Setanta Books, which made Smithsonian Magazine’s top 10 photobooks of 2025 list. He is an official Leica USA Ambassador, a contributor to publications such as Rolling Stone, Sports Illustrated, The New York Times, and the San Francisco Chronicle, and a founding member of OAKSPC.
How Photographs Will Be Judged
Before judging begins, Looking Glass will complete an administrative review to confirm that submissions are complete, eligible, and connected to a valid Shopify Order #.
Eligible photographs will then be reviewed anonymously. Judges will not see entrant names, contact information, Shopify Order #, contribution amount, or AI disclosure information.
Photographs will be evaluated using the following criteria:
- Interpretation of Rose, 40% - Does the image create a clear, imaginative, and meaningful relationship to the theme?
- Visual voice and emotional resonance, 40% - Does the photograph feel authored, memorable, emotionally resonant, and visually considered?
- Photographic execution, 20% - Do composition, light, timing, color, tone, and craft support the image’s intention?
AI and Photographic Integrity
Key Dates
- Entries open: July 9, 2026 at 8:00 a.m. Pacific Time
- Entries close: August 31, 2026 at 11:59 p.m. Pacific Time
- Eligibility review: Early September 2026
- Juror review: September 2026
- Final judging: Late September to early October 2026
- Selected photographers notified and Public announcement: October 2026
- Exhibition and selected-work features: Details to be announced
Have a question?
Send us a note and one of our expert Photo Coaches will get back to you. Or, give us a call at 510-548-6888.
Through the Looking Glass
From new gear to unforgettable adventures, discover what’s next for your photography journey — straight to your inbox.
- Choosing a selection results in a full page refresh.