Sony Alpha a7IV Full Frame Mirrorless Digital Camera Body
Sony Alpha a7IV Full Frame Mirrorless Digital Camera Body
Reserve Now · Usually ships in 3–14 business days
Reserve Now · Usually ships in 3–14 business days
Reserving an item. Ensures you are next in line for our incoming shipments or that we initiate a priority order with the manufacturer specifically for you.
Estimated Timeline. Most reserved items ship from Looking Glass within 3–14 business days.
Real-time Updates. If there is a vendor delay beyond our typical window, we will notify you immediately.
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One Hour. One Expert. The Right Gear.
Photography in Good Company
The hybrid workhorse—sharp stills, cinematic color, zero fuss.
The feel:
The a7 IV is that camera you pack when the assignment is “everything.” It delivers clean, detailed 33-megapixel photos one moment and rich, 10-bit 4K the next—without feeling heavy or fussy. Autofocus locks onto eyes like a magnet (humans, animals, birds), the fully-articulating screen makes framing easy from any angle, and the stabilized body keeps handheld shots steady. It’s confidence in your hands, whether you’re on a wedding dance floor or hiking at golden hour.
Why photographers love it (benefit-focused facts):
-
33MP BSI sensor + BIONZ XR: High detail, flexible files, and excellent low-light performance for print, crop, and post.
-
10-bit 4:2:2 video up to 4K60: Oversampled 4K30 from the full sensor for maximum crispness, plus S-Cinetone and S-Log3 for cinematic color.
-
759-point phase-detect AF: Real-time Tracking and Eye AF for humans/animals/birds in stills and video—sticky and reliable.
-
5-axis in-body stabilization (IBIS): Smoother handheld photos and video; add Active Mode for an extra boost in footage.
-
Made for creators: Full-size HDMI, USB-C (power/transfer/streaming), headphone & mic jacks, and focus breathing compensation (select lenses).
-
Fast shooting: Up to 10 fps with AF/AE for action, events, and wildlife.
-
Clear viewing, flexible framing: 3.68-M dot OLED EVF and a 3.0" vari-angle touchscreen for low, high, and vertical shots.
-
Dual media, pro workflow: Slot 1 supports CFexpress Type A or SD UHS-II; Slot 2 supports SD UHS-II—record stills and video your way.
-
Ready for the field: Weather-resistant magnesium-alloy build, long-life NP-FZ100 battery, and a protective “shutter at power-off” option.
Good to know:
-
4K60p is recorded from a Super 35 (1.5×) crop; 4K24/30 uses full-frame oversampling for maximum detail.
-
Pairs beautifully with Sony G/GM lenses; digital-audio hotshoe works with Sony’s on-camera mics for cleaner sound.
What’s in the box:
a7 IV body, NP-FZ100 battery, body cap, shoulder strap, and USB-C cable (contents can vary by region).
Ideal for: Hybrid creators, weddings & events, travel/documentary shooters, content teams, and anyone who wants one body that does nearly everything well.
We offer in-store pickup as well as shipping
🚀 Most in-stock orders are fulfilled within 1 business day of receiving the order.
📦 Special Orders typically arrive at Looking Glass within 2-14 business days. If a delay is expected, we will notify you.
🚚 Unless otherwise specified, we use USPS Ground shipping service with tracking.
📷 Orders < $150, Ground Shipping is $8.95; Orders > $149, Ground Shipping is FREE.
🇺🇸 We only ship within the Continental USA; We do not ship to freight forwarders.
Free Shipping Over $150 & Easy Returns
We’ll get your gear to you quickly (when shipping makes sense), with clear delivery expectations and straightforward returns if it’s not the right fit. No runaround—just real help if you need it.
0% Financing Options
Want to spread out the cost? We offer financing options (including 0% offers when available) and flexible payment plans at checkout—so you can get the right gear now without the stress.
Gear Outfitting for Confidence
Need deeper help choosing the right camera, lens, or kit for your lifestyle and the photos you plan to make? Book a one-on-one session with a Photo Coach and leave with a clear plan—plus guidance you can come back.
Free 1:1 Photo Coach Sessions with Purchase of Camera or Lens
Help precisely when you need it. Key questions arise AFTER you’ve had a chance to use your new gear. Setup help? Can’t quite get the aesthetic you aspire to? We’re here for it. You’re not buying from a warehouse—you’re buying from a team that actually knows the gear and wants you to love using it.
Overview
Overview
The hybrid workhorse—sharp stills, cinematic color, zero fuss.
The feel:
The a7 IV is that camera you pack when the assignment is “everything.” It delivers clean, detailed 33-megapixel photos one moment and rich, 10-bit 4K the next—without feeling heavy or fussy. Autofocus locks onto eyes like a magnet (humans, animals, birds), the fully-articulating screen makes framing easy from any angle, and the stabilized body keeps handheld shots steady. It’s confidence in your hands, whether you’re on a wedding dance floor or hiking at golden hour.
Why photographers love it (benefit-focused facts):
-
33MP BSI sensor + BIONZ XR: High detail, flexible files, and excellent low-light performance for print, crop, and post.
-
10-bit 4:2:2 video up to 4K60: Oversampled 4K30 from the full sensor for maximum crispness, plus S-Cinetone and S-Log3 for cinematic color.
-
759-point phase-detect AF: Real-time Tracking and Eye AF for humans/animals/birds in stills and video—sticky and reliable.
-
5-axis in-body stabilization (IBIS): Smoother handheld photos and video; add Active Mode for an extra boost in footage.
-
Made for creators: Full-size HDMI, USB-C (power/transfer/streaming), headphone & mic jacks, and focus breathing compensation (select lenses).
-
Fast shooting: Up to 10 fps with AF/AE for action, events, and wildlife.
-
Clear viewing, flexible framing: 3.68-M dot OLED EVF and a 3.0" vari-angle touchscreen for low, high, and vertical shots.
-
Dual media, pro workflow: Slot 1 supports CFexpress Type A or SD UHS-II; Slot 2 supports SD UHS-II—record stills and video your way.
-
Ready for the field: Weather-resistant magnesium-alloy build, long-life NP-FZ100 battery, and a protective “shutter at power-off” option.
Good to know:
-
4K60p is recorded from a Super 35 (1.5×) crop; 4K24/30 uses full-frame oversampling for maximum detail.
-
Pairs beautifully with Sony G/GM lenses; digital-audio hotshoe works with Sony’s on-camera mics for cleaner sound.
What’s in the box:
a7 IV body, NP-FZ100 battery, body cap, shoulder strap, and USB-C cable (contents can vary by region).
Ideal for: Hybrid creators, weddings & events, travel/documentary shooters, content teams, and anyone who wants one body that does nearly everything well.
Shipping
Shipping
We offer in-store pickup as well as shipping
🚀 Most in-stock orders are fulfilled within 1 business day of receiving the order.
📦 Special Orders typically arrive at Looking Glass within 2-14 business days. If a delay is expected, we will notify you.
🚚 Unless otherwise specified, we use USPS Ground shipping service with tracking.
📷 Orders < $150, Ground Shipping is $8.95; Orders > $149, Ground Shipping is FREE.
🇺🇸 We only ship within the Continental USA; We do not ship to freight forwarders.
Looking Glass Advantage
Looking Glass Advantage
Free Shipping Over $150 & Easy Returns
We’ll get your gear to you quickly (when shipping makes sense), with clear delivery expectations and straightforward returns if it’s not the right fit. No runaround—just real help if you need it.
0% Financing Options
Want to spread out the cost? We offer financing options (including 0% offers when available) and flexible payment plans at checkout—so you can get the right gear now without the stress.
Gear Outfitting for Confidence
Need deeper help choosing the right camera, lens, or kit for your lifestyle and the photos you plan to make? Book a one-on-one session with a Photo Coach and leave with a clear plan—plus guidance you can come back.
Free 1:1 Photo Coach Sessions with Purchase of Camera or Lens
Help precisely when you need it. Key questions arise AFTER you’ve had a chance to use your new gear. Setup help? Can’t quite get the aesthetic you aspire to? We’re here for it. You’re not buying from a warehouse—you’re buying from a team that actually knows the gear and wants you to love using it.