Sony Alpha a7IV Full Frame Mirrorless Digital Camera Body
Sony Alpha a7IV Full Frame Mirrorless Digital Camera Body
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Description
Description
The hybrid workhorse—sharp stills, cinematic color, zero fuss.
The feel:
The a7 IV is that camera you pack when the assignment is “everything.” It delivers clean, detailed 33-megapixel photos one moment and rich, 10-bit 4K the next—without feeling heavy or fussy. Autofocus locks onto eyes like a magnet (humans, animals, birds), the fully-articulating screen makes framing easy from any angle, and the stabilized body keeps handheld shots steady. It’s confidence in your hands, whether you’re on a wedding dance floor or hiking at golden hour.
Why photographers love it (benefit-focused facts):
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33MP BSI sensor + BIONZ XR: High detail, flexible files, and excellent low-light performance for print, crop, and post.
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10-bit 4:2:2 video up to 4K60: Oversampled 4K30 from the full sensor for maximum crispness, plus S-Cinetone and S-Log3 for cinematic color.
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759-point phase-detect AF: Real-time Tracking and Eye AF for humans/animals/birds in stills and video—sticky and reliable.
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5-axis in-body stabilization (IBIS): Smoother handheld photos and video; add Active Mode for an extra boost in footage.
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Made for creators: Full-size HDMI, USB-C (power/transfer/streaming), headphone & mic jacks, and focus breathing compensation (select lenses).
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Fast shooting: Up to 10 fps with AF/AE for action, events, and wildlife.
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Clear viewing, flexible framing: 3.68-M dot OLED EVF and a 3.0" vari-angle touchscreen for low, high, and vertical shots.
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Dual media, pro workflow: Slot 1 supports CFexpress Type A or SD UHS-II; Slot 2 supports SD UHS-II—record stills and video your way.
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Ready for the field: Weather-resistant magnesium-alloy build, long-life NP-FZ100 battery, and a protective “shutter at power-off” option.
Good to know:
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4K60p is recorded from a Super 35 (1.5×) crop; 4K24/30 uses full-frame oversampling for maximum detail.
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Pairs beautifully with Sony G/GM lenses; digital-audio hotshoe works with Sony’s on-camera mics for cleaner sound.
What’s in the box:
a7 IV body, NP-FZ100 battery, body cap, shoulder strap, and USB-C cable (contents can vary by region).
Ideal for: Hybrid creators, weddings & events, travel/documentary shooters, content teams, and anyone who wants one body that does nearly everything well.
Shipping information
Shipping information
We offer in-store pickup as well as shipping
🚀 Most in-stock orders are fulfilled within 1 business day of receiving the order.
📦 Special Orders typically arrive at Looking Glass within 2-14 business days. If a delay is expected, we will notify you.
🚚 Unless otherwise specified, we use USPS Ground shipping service with tracking.
📷 Orders < $150, Ground Shipping is $8.95; Orders > $149, Ground Shipping is FREE.
🇺🇸 We only ship within the Continental USA; We do not ship to freight forwarders.
Why people choose Looking Glass
Why people choose Looking Glass
You could buy gear anywhere. But if you believe photography is personal, you’re in the right place.
At Looking Glass, we’ve spent over 50 years helping photographers feel confident, supported, and inspired—not just stocked up. When you shop with us:
- You get guidance from photographers when you want it, not algorithms
- You support a locally owned store that reinvests in education and community
- You have someone to call, email, or walk in and talk to after the sale—that’s important
- You help ensure that independent, human-centered photography spaces still exist
You already love photography. We’re here to help you unlock what’s next.
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