Everyday color film with enough flexibility to stay loaded in your camera for a good long while.
FUJIFILM 400 is a practical, easygoing color negative film for photographers who want one stock that can handle a wide range of everyday situations. This 3-pack gives you three 36-exposure rolls, for a total of 108 exposures, which makes it a nice choice for trips, regular shooting, or simply keeping extra film on hand. It is an ISO 400, daylight-balanced film designed for standard C-41 processing, with fine grain, consistent color, and wide exposure latitude.
Why photographers like FUJIFILM 400
- A versatile ISO 400 speed → fast enough for a broad mix of lighting conditions → easy to use as an everyday film for walks, travel, family moments, and casual portraits.
- Rich, pleasing color → positioned for consistent and accurate color with rich saturation and optimized skin tones → a good fit for snapshots, portraits, and general-purpose use.
- Wide exposure latitude → more forgiving when light is shifting or your metering is not perfect → especially helpful for point-and-shoot cameras and relaxed everyday shooting.
- Fine grain for a 400-speed film → balances speed with a relatively clean image structure → a strong middle ground between flexibility and image quality.
- Simple lab processing → uses the standard C-41 color negative process → easy to drop off at most labs that process color film.
- Three rolls in one pack → 36 exposures per roll, 108 exposures total → great for photographers who already know they will want more than a single roll.
Looking Glass Photo’s Take:
This is the kind of film that earns its place by being useful. The real appeal is not that it is exotic or highly stylized, but that it is dependable, flexible, and easy to enjoy. For someone who wants a color film they can keep in the bag without overthinking it, this is a very solid choice. And in a 3-pack, it makes even more sense for travel, regular shooting, or anyone who tends to burn through a single roll quickly. The tradeoff is that if you are chasing a very particular color signature, you may want a more distinct stock—but for broad everyday use, this is a strong all-arounder.
Ideal for:
Everyday shooting, travel, point-and-shoot cameras, casual portraits, family photography, and film photographers who want a flexible 35mm color film in a more economical multi-roll pack.
Shipping priced for your order
Film shipping is calculated at checkout based on package weight and delivery address, rather than our standard flat rate, to keep your shipping cost as low as possible.
Orders over $150 ship free.
Local? Choose free pickup at our Berkeley store: 2095 Rose Street, Monday–Saturday, 10 a.m.–5 p.m.
Shot your roll? Bring it to us.
Drop off your film at Looking Glass in Berkeley for developing, scanning, and prints. Not sure what to choose? We’ll help you sort out the options.
One roll in. $1 off your next.
Drop off a roll for processing and save $1 on a replacement roll purchased during the same visit. Restock a favorite or try something new.
Description
Description
Everyday color film with enough flexibility to stay loaded in your camera for a good long while.
FUJIFILM 400 is a practical, easygoing color negative film for photographers who want one stock that can handle a wide range of everyday situations. This 3-pack gives you three 36-exposure rolls, for a total of 108 exposures, which makes it a nice choice for trips, regular shooting, or simply keeping extra film on hand. It is an ISO 400, daylight-balanced film designed for standard C-41 processing, with fine grain, consistent color, and wide exposure latitude.
Why photographers like FUJIFILM 400
- A versatile ISO 400 speed → fast enough for a broad mix of lighting conditions → easy to use as an everyday film for walks, travel, family moments, and casual portraits.
- Rich, pleasing color → positioned for consistent and accurate color with rich saturation and optimized skin tones → a good fit for snapshots, portraits, and general-purpose use.
- Wide exposure latitude → more forgiving when light is shifting or your metering is not perfect → especially helpful for point-and-shoot cameras and relaxed everyday shooting.
- Fine grain for a 400-speed film → balances speed with a relatively clean image structure → a strong middle ground between flexibility and image quality.
- Simple lab processing → uses the standard C-41 color negative process → easy to drop off at most labs that process color film.
- Three rolls in one pack → 36 exposures per roll, 108 exposures total → great for photographers who already know they will want more than a single roll.
Looking Glass Photo’s Take:
This is the kind of film that earns its place by being useful. The real appeal is not that it is exotic or highly stylized, but that it is dependable, flexible, and easy to enjoy. For someone who wants a color film they can keep in the bag without overthinking it, this is a very solid choice. And in a 3-pack, it makes even more sense for travel, regular shooting, or anyone who tends to burn through a single roll quickly. The tradeoff is that if you are chasing a very particular color signature, you may want a more distinct stock—but for broad everyday use, this is a strong all-arounder.
Ideal for:
Everyday shooting, travel, point-and-shoot cameras, casual portraits, family photography, and film photographers who want a flexible 35mm color film in a more economical multi-roll pack.
Shipping & Pick Up
Shipping & Pick Up
Shipping priced for your order
Film shipping is calculated at checkout based on package weight and delivery address, rather than our standard flat rate, to keep your shipping cost as low as possible.
Orders over $150 ship free.
Local? Choose free pickup at our Berkeley store: 2095 Rose Street, Monday–Saturday, 10 a.m.–5 p.m.
Film Processing
Film Processing
Shot your roll? Bring it to us.
Drop off your film at Looking Glass in Berkeley for developing, scanning, and prints. Not sure what to choose? We’ll help you sort out the options.
One roll in. $1 off your next.
Drop off a roll for processing and save $1 on a replacement roll purchased during the same visit. Restock a favorite or try something new.