The perfect B&W roll for “happy accidents” — forgiving ISO 400 with classic grain and contrast.
Foma Holga 400 is a panchromatic black-and-white negative film rated at ISO 400/27°, designed to pair beautifully with the dreamy, unpredictable look of Holga and other toy cameras—wide exposure latitude, fine grain structure, and a traditional contrast profile that flatters vignetting, flare, and light leaks instead of fighting them.
Why film photographers like Foma Holga 400 (35mm, 24)
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Forgiving ISO 400 speed → ISO 400/27° in standard processing → easy handheld shooting in mixed light and indoors near window light.
-
Wide exposure latitude → described as having wide exposure latitude → more usable negatives when your metering (or your toy camera) is doing its own thing.
-
Classic black-and-white “feel” → fine grain structure and traditional contrast profile → a timeless look that suits street, travel, and lo-fi experimental work.
-
Made for the Holga aesthetic → positioned as pairing well with Holga/toy camera surrealism → you lean into the vibe instead of trying to correct it.
Quick shooting note
Some batches are sold in non-DX coded cartridges (you’ll need to set ISO manually, or add a DX label if your camera requires it).
Tradeoffs to know
This film is meant to feel classic and a little wild—if you’re chasing ultra-smooth, ultra-modern “clean” negatives, you’ll likely prefer a finer-grain ISO 100 stock instead.
What’s included: 1 single roll of Foma Holga 400 black-and-white negative film, 35mm, 24 exposures.
Ideal for: Holga shooters, toy camera experiments, casual street/travel, and anyone who wants an affordable ISO 400 B&W roll with forgiving latitude.
Looking Glass tip: if you’re shooting a Holga (or any camera with unpredictable light leaks), embrace it—use strong shapes and contrast so the “imperfections” become part of the composition.
Shipping priced for your order
Film shipping is calculated at checkout based on package weight and delivery address, rather than our standard flat rate, to keep your shipping cost as low as possible.
Orders over $150 ship free.
Local? Choose free pickup at our Berkeley store: 2095 Rose Street, Monday–Saturday, 10 a.m.–5 p.m.
Shot your roll? Bring it to us.
Drop off your film at Looking Glass in Berkeley for developing, scanning, and prints. Not sure what to choose? We’ll help you sort out the options.
One roll in. $1 off your next.
Drop off a roll for processing and save $1 on a replacement roll purchased during the same visit. Restock a favorite or try something new.
Description
Description
The perfect B&W roll for “happy accidents” — forgiving ISO 400 with classic grain and contrast.
Foma Holga 400 is a panchromatic black-and-white negative film rated at ISO 400/27°, designed to pair beautifully with the dreamy, unpredictable look of Holga and other toy cameras—wide exposure latitude, fine grain structure, and a traditional contrast profile that flatters vignetting, flare, and light leaks instead of fighting them.
Why film photographers like Foma Holga 400 (35mm, 24)
-
Forgiving ISO 400 speed → ISO 400/27° in standard processing → easy handheld shooting in mixed light and indoors near window light.
-
Wide exposure latitude → described as having wide exposure latitude → more usable negatives when your metering (or your toy camera) is doing its own thing.
-
Classic black-and-white “feel” → fine grain structure and traditional contrast profile → a timeless look that suits street, travel, and lo-fi experimental work.
-
Made for the Holga aesthetic → positioned as pairing well with Holga/toy camera surrealism → you lean into the vibe instead of trying to correct it.
Quick shooting note
Some batches are sold in non-DX coded cartridges (you’ll need to set ISO manually, or add a DX label if your camera requires it).
Tradeoffs to know
This film is meant to feel classic and a little wild—if you’re chasing ultra-smooth, ultra-modern “clean” negatives, you’ll likely prefer a finer-grain ISO 100 stock instead.
What’s included: 1 single roll of Foma Holga 400 black-and-white negative film, 35mm, 24 exposures.
Ideal for: Holga shooters, toy camera experiments, casual street/travel, and anyone who wants an affordable ISO 400 B&W roll with forgiving latitude.
Looking Glass tip: if you’re shooting a Holga (or any camera with unpredictable light leaks), embrace it—use strong shapes and contrast so the “imperfections” become part of the composition.
Shipping & Pick Up
Shipping & Pick Up
Shipping priced for your order
Film shipping is calculated at checkout based on package weight and delivery address, rather than our standard flat rate, to keep your shipping cost as low as possible.
Orders over $150 ship free.
Local? Choose free pickup at our Berkeley store: 2095 Rose Street, Monday–Saturday, 10 a.m.–5 p.m.
Film Processing
Film Processing
Shot your roll? Bring it to us.
Drop off your film at Looking Glass in Berkeley for developing, scanning, and prints. Not sure what to choose? We’ll help you sort out the options.
One roll in. $1 off your next.
Drop off a roll for processing and save $1 on a replacement roll purchased during the same visit. Restock a favorite or try something new.