Promaster Pop Up Softbox 40" Silver Reflector Umbrella
Promaster Pop Up Softbox 40" Silver Reflector Umbrella
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Softbox softness, umbrella speed—plus a little extra punch from silver.
This 40" umbrella-style soft box is built for photographers who want fast setup and flattering light without hauling a full speedring softbox. It opens like an umbrella, then pushes light through a permanently attached translucent front diffuser—so you get a broad, softened source with the slightly brighter, snappier feel a silver interior is known for.
Why photographers like this 40" umbrella soft box (silver reflector)
-
Sets up in seconds → it’s designed to open like an umbrella → quicker transitions on set and easier location work.
-
Big 40" diameter for softer light → the 40" size creates a larger apparent light source → gentler shadows for portraits and product.
-
Silver interior for more output → the interior is designed to intensify and reflect light forward → helpful when you want soft light without giving up too much brightness.
-
Built-in diffusion panel → the translucent white front diffusion is permanently attached → consistent softness, fewer loose parts to lose.
-
Adjustable spread using the umbrella shaft → it mounts on an umbrella shaft and can slide closer/farther from the light → lets you focus or broaden the beam a bit.
-
Easy to store and keep clean → includes a fabric storage/transport sleeve → better for grab-and-go kits.
Quick setup note
Because it mounts like an umbrella, you can fine-tune the feel by sliding it along the shaft—closer to the light for a tighter, punchier beam; farther away for broader spread.
Tradeoffs to know
Umbrella-style soft boxes prioritize speed and portability. You’ll usually get less spill control than a deeper speedring softbox (especially one with a grid), and like any umbrella modifier, wind can be a factor outdoors.
What’s included: 40" umbrella soft box (silver reflector) and fabric storage/transport sleeve.
Ideal for: quick portrait setups, small product shoots, and anyone building a lightweight off-camera flash kit for location work.
Looking Glass tip: start with it close to your subject for the softest look, then back it up when you want a little more contrast and shape.
We offer in-store pickup as well as shipping
🚀 Most in-stock orders are fulfilled within 1 business day of receiving the order.
📦 Special Orders typically arrive at Looking Glass within 2-14 business days. If a delay is expected, we will notify you.
🚚 Unless otherwise specified, we use USPS Ground shipping service with tracking.
📷 Orders < $150, Ground Shipping is $8.95; Orders > $149, Ground Shipping is FREE.
🇺🇸 We only ship within the Continental USA; We do not ship to freight forwarders.
Free Shipping Over $150 & Easy Returns
We’ll get your gear to you quickly (when shipping makes sense), with clear delivery expectations and straightforward returns if it’s not the right fit. No runaround—just real help if you need it.
0% Financing Options
Want to spread out the cost? We offer financing options (including 0% offers when available) and flexible payment plans at checkout—so you can get the right gear now without the stress.
Gear Outfitting for Confidence
Need deeper help choosing the right camera, lens, or kit for your lifestyle and the photos you plan to make? Book a one-on-one session with a Photo Coach and leave with a clear plan—plus guidance you can come back.
Free 1:1 Photo Coach Sessions with Purchase of Camera or Lens
Help precisely when you need it. Key questions arise AFTER you’ve had a chance to use your new gear. Setup help? Can’t quite get the aesthetic you aspire to? We’re here for it. You’re not buying from a warehouse—you’re buying from a team that actually knows the gear and wants you to love using it.
Description
Description
Softbox softness, umbrella speed—plus a little extra punch from silver.
This 40" umbrella-style soft box is built for photographers who want fast setup and flattering light without hauling a full speedring softbox. It opens like an umbrella, then pushes light through a permanently attached translucent front diffuser—so you get a broad, softened source with the slightly brighter, snappier feel a silver interior is known for.
Why photographers like this 40" umbrella soft box (silver reflector)
-
Sets up in seconds → it’s designed to open like an umbrella → quicker transitions on set and easier location work.
-
Big 40" diameter for softer light → the 40" size creates a larger apparent light source → gentler shadows for portraits and product.
-
Silver interior for more output → the interior is designed to intensify and reflect light forward → helpful when you want soft light without giving up too much brightness.
-
Built-in diffusion panel → the translucent white front diffusion is permanently attached → consistent softness, fewer loose parts to lose.
-
Adjustable spread using the umbrella shaft → it mounts on an umbrella shaft and can slide closer/farther from the light → lets you focus or broaden the beam a bit.
-
Easy to store and keep clean → includes a fabric storage/transport sleeve → better for grab-and-go kits.
Quick setup note
Because it mounts like an umbrella, you can fine-tune the feel by sliding it along the shaft—closer to the light for a tighter, punchier beam; farther away for broader spread.
Tradeoffs to know
Umbrella-style soft boxes prioritize speed and portability. You’ll usually get less spill control than a deeper speedring softbox (especially one with a grid), and like any umbrella modifier, wind can be a factor outdoors.
What’s included: 40" umbrella soft box (silver reflector) and fabric storage/transport sleeve.
Ideal for: quick portrait setups, small product shoots, and anyone building a lightweight off-camera flash kit for location work.
Looking Glass tip: start with it close to your subject for the softest look, then back it up when you want a little more contrast and shape.
Shipping
Shipping
We offer in-store pickup as well as shipping
🚀 Most in-stock orders are fulfilled within 1 business day of receiving the order.
📦 Special Orders typically arrive at Looking Glass within 2-14 business days. If a delay is expected, we will notify you.
🚚 Unless otherwise specified, we use USPS Ground shipping service with tracking.
📷 Orders < $150, Ground Shipping is $8.95; Orders > $149, Ground Shipping is FREE.
🇺🇸 We only ship within the Continental USA; We do not ship to freight forwarders.
Looking Glass Advantage
Looking Glass Advantage
Free Shipping Over $150 & Easy Returns
We’ll get your gear to you quickly (when shipping makes sense), with clear delivery expectations and straightforward returns if it’s not the right fit. No runaround—just real help if you need it.
0% Financing Options
Want to spread out the cost? We offer financing options (including 0% offers when available) and flexible payment plans at checkout—so you can get the right gear now without the stress.
Gear Outfitting for Confidence
Need deeper help choosing the right camera, lens, or kit for your lifestyle and the photos you plan to make? Book a one-on-one session with a Photo Coach and leave with a clear plan—plus guidance you can come back.
Free 1:1 Photo Coach Sessions with Purchase of Camera or Lens
Help precisely when you need it. Key questions arise AFTER you’ve had a chance to use your new gear. Setup help? Can’t quite get the aesthetic you aspire to? We’re here for it. You’re not buying from a warehouse—you’re buying from a team that actually knows the gear and wants you to love using it.